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Allworth Press

Profitable Wedding Photography

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Description

Now aspiring wedding photographers have a comprehensive guide to building a profitable wedding business! Drawing from her twenty-three years of experience in the wedding photography industry, author Elizabeth Etienne helps readers reduce the growing pains both in shooting a wedding and in dealing with wedding clients. Unique features include prep sheets such as: couple’s questionnaire, shot list, photo timeline, helpful hints, contract, and package rate sheet. With an introduction written by celebrity wedding planner Colin Cowie, this indispensable book will teach you how to: - Create a great product - Offer dynamic customer service - Price your product and service appropriately - Package your product uniquely - Market your product effectively. Anyone looking for practical advice on how to start and grow a wedding business will need this one-stop resource from one of the most sought after wedding photographers in the world. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. Read more

Publisher ‏ : ‎ Allworth


Publication date ‏ : ‎ May 17, 2011


Edition ‏ : ‎ 1st


Language ‏ : ‎ English


Print length ‏ : ‎ 224 pages


ISBN-10 ‏ : ‎ 1581157649


ISBN-13 ‏ : ‎ 42


Item Weight ‏ : ‎ 2.31 pounds


Dimensions ‏ : ‎ 6 x 0.6 x 9 inches


Best Sellers Rank: #1,283,400 in Books (See Top 100 in Books) #99 in Wedding Photography #155 in Photography Business & Careers #249 in Business Contracts Law


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Top Amazon Reviews

    • I learned things
Format: Paperback
Very good business ideas and models in here. Has helped me in my own business.
Reviewed in the United States on June 22, 2026 by Michael Rowlands
    • Well put together
Format: Kindle
I am just starting, will have to shoot my first wedding in August. This book gave me some new ideas on how to make this a fun and no stress event.
Reviewed in the United States on May 11, 2013 by 50poof
    • Excellent, thoughtful advice from one of the best in the business
Format: Paperback
As a relative newcomer to the wedding photography industry, this book was incredibly helpful for me as I established my business. Unlike many photography books, this one is heavy on thorough, useful information and lite on pictures. Elizabeth Etienne's advice covers so much about running a photography business that most books about photography don't begin to address -- such as how to create working wedding photography timelines for each wedding so you stay on schedule (that alone makes this book worthwhile); when to go the extra mile for a client who truly values your work and when to turn down a manipulative client; what to do, business-wise, to set yourself apart from other photographers; and how to run client meetings as smoothly and professionally as possible. Moreover, the conversational tone of this book made it read like a personal tutoring session from a pro who truly wants to help upcoming photographers succeed in what she has learned is a difficult business. I plan to re-read this book every six months or so -- there was so much great advice in Profitable Wedding Photography that a regular refresher reading will be well worthwhile. ... show more
Reviewed in the United States on August 3, 2011 by Daniel Y.
    • Excellent Resource for Beginning Your Wedding Photography Business
Format: Kindle
If you want to succeed and get all the insiders "scoop" on wedding photography, this is the book to read. It goes into the pitfalls and the hard work and dedication to be successful in not just your photography, but your business. Some may want more "technique", but as a photographer, you develop your own style and perfect your craft. Elizabeth gives you the foundation for being a great wedding photographer with your own style and technique. From the contracts, the timelines, and the package presentations, you will learn all you ever need to be successful AND profitable as well. Once I started reading, it was one of those you simply could not put down. I refer back often and find myself re-reading chapters for even more in depth development of my own wedding photography business. A must have if you are considering this area of photography! ... show more
Reviewed in the United States on August 5, 2013 by Mike Y.
    • Close to what I was looking for.
Format: Kindle
A family member was getting married and she didn't want to spend thousands of dollars on a professional photographer and didn't care that I was only an amateur. Having a DSLR, I needed some guidance on what wedding photographers needed to be aware of. I skipped over all the marketing, business stuff, and zeroed in on the photography experiences. This book definitely helped me be aware of the hectic nature of weddings. Most important, a comprehensive "Shot List" and how to deal with people. I would recommend this book to someone starting a wedding photography business. ... show more
Reviewed in the United States on November 22, 2012 by Henry and Suzie
    • A must have book for anyone starting out!
Format: Paperback
This is not a book about posing, this is a book about the business of wedding photography. From contract, meeting with clients, photography timelines, working with vendors, marketing and getting the shots, it's all here. This book was so incredibly insightful and helpful, I couldn't put it down. If there is a must have book in your library, this is definitely one of them. It's helpful even if you don't do weddings, much of the advice preparing contracts, gear, client meetings all applies to portrait work too. ... show more
Reviewed in the United States on September 2, 2016 by Brenda
    • Good tips
Format: Kindle
She gave some good tips throughout the book, especially fir those brand new to the field. If you've been doing this for a while, you're going to have to eat the fish and spit out the bones.
Reviewed in the United States on November 27, 2013 by Thom
    • thank you Elizabeth!!!
Format: Paperback
I have long been a fan of Elizabeth's photography and impressed by her ability to create such quality, editorial style imagery under the inherent demands and pressure of a wedding shoot. Now thanks to this book, I am given the behind the scenes breakdown on how she creates her 'magic'. This book is a wonderful guide to the business and art of wedding photography, and it covers every area in an organized and thorough manner. Thank you for sharing the fruits of your experience and talent with us! ... show more
Reviewed in the United States on February 13, 2012 by jamphoto

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