Maybelline Lifter Plump & Glow Foundation, Liquid Foundation with 2% Niacinamide + Hyaluronic Acid, Plumping and Brightening Face Makeup, 118, 1 Count
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Availability:
In Stock.
Arrives
Wednesday, Jul 22
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Color: 118 WARM
Features
- Instant Plump & Glow: Discover Maybelline's Lifter Plump & Glow Foundation, a revolutionary, skincaring formula clinically tested to visibly plump and brighten skin instantly while improving your skin's health over time
- 90% Skincaring Formula: Our 90% skincare-meets-make up formula is supercharged with Niacinamide, a powerful antioxidant that helps refine pores and even skin tone, and Hyaluronic Acid to deeply hydrate and plump skin, minimizing the look of wrinkles
- Sheer to Full Coverage Foundation: Achieve your perfect complexion with buildable coverage, from a sheer, natural skin tint and glow to a more full-coverage makeup foundation finish. Layer effortlessly without ever looking cakey or heavy
- Glowy, Hydrating Finish: The radiant finish enhances your skin's natural luminosity, leaving you with a healthy, vibrant glow. Our long-wearing face makeup formula stays put all day, keeping you looking fresh and confident
- Find Your Perfect Match: Available in 24 diverse shades, This Maybelline foundation is designed to complement a wide spectrum of skin tones, from fair to deep. Discover your shade and experience a flawless, natural-looking complexion
Description
Foundation that's more than just makeup - it's skincare, too! Meet Lifter Plump & Glow Foundation from Maybelline New York! Clinically tested to visibly plump and brighten skin over instantly and over time. 90% skincare base with 2% Niacinamide and Hyaluronic Acid for a plumped, brightened look.
Item Form: Liquid
Color: 118 WARM
Skin Type: All, Combination, Dry, Normal
Recommended Uses For Product: Face
Material Type Free: Fragrance Free
Product Dimensions : 1.18 x 1.18 x 4.61 inches; 3.84 ounces
Item model number : 3
UPC :
Manufacturer : Maybelline New York
Best Sellers Rank: #6,793 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #70 in Foundation Makeup
#70 in Foundation Makeup:
Customer Reviews: 3.7 3.7 out of 5 stars (113)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Wednesday, Jul 22
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: 118 WARM
This foundation is absolutely amazing and it has already become my favorite foundation out of all the ones I wear. I was skeptical to buy it because the reviews have been mixed. I think if you have oily skin, it seems that you probably won’t like this one and apparently the shades are not that great, but for me personally , I have normal skin so this is absolutely beautiful on my mature skin. It feels so nice going on. It doesn’t settle into any lines or wrinkles. It covers. It doesn’t look like makeup and it doesn’t feel like make up and the shade I got 118 does not oxidize on me. I did have to go down a few shades from my normal Maybelline shade numbers. I would recommend getting a shade 10 digits less than whatever you normally use in Maybelline fit me or Maybelline serum foundation.
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Reviewed in the United States on December 28, 2025 by Beth
Color: 118 WARM
It is a beautiful foundation with a soft, natural finish. The coverage is light to light-medium—maybe close to medium—but it doesn’t build beyond that. I get about six hours of wear, which is decent, but it doesn’t last a full day for me . I’m 52 with slight rosacea and normal skin, I needed a bit more coverage and staying power. If you have good skin and want a fresh, skin-like look, this would be lovely. If you need fuller coverage or all-day wear, it may not be the best fit.
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Reviewed in the United States on January 19, 2026 by C. M.
Color: 115 COOL
Lightweight, nice coverage.... colors run deep though go lighter than you think I'm 120 in any other foundation from Maybelline but 115 is a lil dark for my skin tone they definitely don't correlate
Reviewed in the United States on January 16, 2026 by Sherri Hook
Color: 090 NEUTRAL
I purchased 090 neutral with fair neutral combo skin. The finish of this after about six hours of light-activity wear without powder was gorgeous. It was perfectly glowy without looking greasy, and sat well over my dry patches. It was light, natural-looking coverage, which I prefer. Unfortunately, despite a great color match on application, it oxidized to be completely orange. In fact, it was an unwearable and clown-faced orange that I couldn’t even tamp down with concealer. I understand and accept that some oxidation can occur, even in my favorite foundation (NARS Light Reflecting). But such an extreme change is ridiculous and disappointing. I couldn’t believe the difference between the color of the bottle and what I was seeing on my face. Clearly this is an oversight in the formula since I chose a neutral / light shade. If you’re tan, this could be a good foundation for you, but otherwise, steer clear.
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Reviewed in the United States on December 12, 2025 by cwo
Color: 112 NEUTRAL
I bought this hoping for a replacement for Maybelline Dream Radiant foundation. It’s okay, definitely not a dupe for it. My requirements for a foundation are a pump, dewy finish, and medium to full coverage. This foundation has a pump and dewy finish, but it’s struggling to be medium coverage. Also for a cool toned foundation, it’s pretty warm. I’m going to keep using it just to get my money’s worth but I don’t know if I will repurchase it. Hopefully maybelline will come out with a fuller coverage foundation with a pump
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Reviewed in the United States on December 21, 2025 by Dannielle
Color: 118 WARM
The shade range on this line is so strange…. I’ve never had such an issue getting a match with Maybelline’s other foundation lines & types. I use shade 118 in all the other foundations / tints but due to the pictures online it was hard to tell. Initially I tried shade 112 as others suggested to go lighter, the 112 is incredibly dark and orange. I dropped down to a 110 which is a little too light but appears to be the best match I am going to get with this launch. I decided to try my original shade 118 which looks ok in the bottle but on the skin it looks awful. I have no idea why, if it’s the high concentration of skincare messing w/ the pigment or if it’s just… off. The texture is pretty thick but does feel decently light on the skin, similar to a moisturizer. Either way - returning.
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Reviewed in the United States on December 20, 2025 by Amber A.
Color: 112 NEUTRAL
This is fantastic! I am 77 and this makes my complexion look like better than it did in my 50s. It lasts all day. Its a miracle in a bottle!!! This is not hype. It really works. Makes my skin glow. Blends like a dream. You cannot tell I have makeup on. Just looks like I have great skin.
Reviewed in the United States on January 26, 2026 by Mrs. BVB
Color: 330 NEUTRAL
This is a good/decent match, nice coverage. Not cakey with good skin prep. I have other foundations I like a little better, but it works for a typical day.
Reviewed in the United States on January 5, 2026 by SRM