Search  for anything...

Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count

  • Based on 0 reviews
Condition: New
Checking for the best price...
$9.97 Why this price?
Save $3.02 was $12.99

Buy Now, Pay Later


As low as $2 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Wednesday, Mar 25
Order within 9 hours and 11 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Features

  • Face Primer For Up To 24H Wear: Drip, glide, grip with Grippy Serum Primer. This face primer for makeup is ultra blendable with Serum-To-Grip technology, after 20 seconds the fresh serum texture transforms to a sticky feel that grips makeup for up to 24H
  • Gripping Water Based Primer Formula: Grippy Serum is a water-based serum make up primer that has been formulated with 2-percent Niacinamide. This hydrating primer delivers 24H hydration and gives a fresh, plumped skin look
  • No White Cast Or Greasy Feel: Apply this primer for face before makeup. Layers well with makeup and does not pill. Our primer face makeup is a non-comedogenic, vegan formula and suitable for all skin types, including sensitive skin
  • Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Description

Meet Grippy Serum, Maybelline New York’s up to 24H makeup grip primer. This makeup primer is ultra blendable with Serum-To-Grip technology, after 20 seconds fresh serum texture transforms to sticky feel that grips makeup for up to 24H. It’s formulated with 2-percent niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip! Vegan formula, no animal-derived ingredients. No white cast. No greasy feel. Does not pill. Non comedogenic. Layers well with makeup. Suitable for all skin types, including sensitive skin.

Product Dimensions ‏ : ‎ 4.45 x 1.42 x 1.26 inches; 1 ounces


Item model number ‏ : ‎ 3


UPC ‏ :


Manufacturer ‏ : ‎ Maybelline New York


Best Sellers Rank: #2,894 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #15 in Foundation Primers


#15 in Foundation Primers:


Customer Reviews: 4.6 4.6 out of 5 stars (1,874)


Product Benefits: Long Lasting, Hydrating


Item Form: Serum


Skin Type: All


Container Type: Bottle


Specialty: Hydrating, Long Lasting


Finish Types: Natural


Skin Tone: All


Coverage: Long Wear


Brand Name: MAYBELLINE


Package Type Name: Bottle


Number of Items: 1


Manufacturer: Maybelline New York


UPC: 041554097993


Global Trade Identification Number: 93


Manufacturer Part Number: 3


Model Number: 3


Item Volume: 8.51 Cubic Inches


Unit Count: 1 Fluid Ounces


Item Weight: 1 Ounces


Item Dimensions: 4.45 x 1.42 x 1.26 inches


Material Features: liquid-to-gel transformation


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Mar 25

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Great Product, no notes.
I've used this primer for full face makeup occasions and it hasn't let me down! As long as I've hydrated/moisturized my face ahead of time (and let that set) before applying, this thing works like a dream. It will hold that makeup on like its existence depends on it. I've got acne prone/sensitive skin and though everyones skin is different, this product has not caused me any breakouts. It's been tested through multiple weddings with much sweat involved from dancing. Pretty happy with this. ... show more
Reviewed in the United States on February 10, 2026 by TM

  • Great primer!
I've used Milk and Elf's primer and this ranks up there with them. I love a grippy primer that helps my makeup last all day long and this does everything I need it to at a great price and I love that it is a serum. I just bought Milk hydrogrip, but still use this daily since it's just a great value and will reserve my Milk for special occasions. ... show more
Reviewed in the United States on January 13, 2026 by Amazon Customer

  • I love this
This has been my most used and favorite primer since I tried it. I love the gripping and applying it with the dropper is nice. My makeup last til I decide to take it off. For drugstore you literally cant ask for more. I love this down so hard
Reviewed in the United States on March 16, 2026 by Erika lee

  • Good for sensitive skin
It sets nicely on your skin and I think it helps "set" my make-up for a longer wear throughout the day. It doesn't clog my pores or make my skin dry out. I have pretty sensitive skin, so I have to be pretty picky about what I put on my skin. Trust me, it's been a journey to get here, buts it's been well worth it. Thanks Maybelline!! ... show more
Reviewed in the United States on February 4, 2026 by Shelly

  • Great value & performance
Great choice for under makeup primer. Note: Used & loved as an under makeup primer. Sticking with smashbox for when I want to wear primer without makeup. After applying the serum, I gave it a couple of minutes to set. I then use liquid foundation mixed with a tad bit of moisturizer, applied with my fingers & then finished with a foundation brush. Added in powder contour & stick blush. It gave my entire makeup routine 100% better staying power! 8 hours after applying, I sprayed my face with a hydrating primer water and kept on going. Everything was still fresh looking by the end of the evening! I have slight creases and this serum kept my makeup in place & from sliding into crease lines. It's really easy to apply using the dropper & then just rubbing it in. You don't need alot, 1/2 of a dropper did it for me. I definitely think that it's worth a try if you are looking for something affordable that will help your makeup last for extended lengths of time. ... show more
Reviewed in the United States on October 26, 2025 by kristin

  • Game-Changing Grip That Keeps Makeup Flawless All Day
The Maybelline Grippy Serum is easily a five-star product for me. It feels lightweight and hydrating, absorbs quickly, and leaves the perfect tacky finish to help my makeup stay in place all day. My foundation looks smoother, lasts longer, and doesn’t slide or pill, even in humidity. It gives a subtle glow without feeling heavy or clogging my pores. Definitely a repurchase! ⭐⭐⭐⭐⭐ ... show more
Reviewed in the United States on February 11, 2026 by Brianna

  • Best primer I have ever tried for sensitive acne prone and dry skinkin
I have never found a primer that didn't make my skin texture took worse or makeup took worse after several hours UNTIL I tried this one. Wow. I had given up on primers but this one is THE ONE. if my skin likes it, it's a miracle. I swear my acne is calmer after I use it. My skin likes this primer like its skincare. It's a fantastic product!! ... show more
Reviewed in the United States on February 24, 2026 by brian magkasi

  • Eh- okish
Not really grippy and kind of thin which was expected since it’s a serum formula. I feel like I need another primer with it. Kind of held up well under my foundation but was difficult to press into my skin. Made the foundation look like a mask on me.
Reviewed in the United States on March 8, 2026 by Karli

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...