Search  for anything...

Maidenform Womens Maidenform Strapless Bra, Custom Lift Underwire Bras for Women, Convertible Straps, Supportive

  • Based on 9,787 reviews
Condition: New
Checking for inventory...

Notify me when this product is back in stock

Buy Now, Pay Later


As low as $8.51 / mo
  • – 6-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: Unavailable
Fulfilled by YASH DEALS
Available payment plans shown during checkout

Size: 34B


Color: Black


Description

A marvel of support and comfort, this strapless underwire bra from Maidenform is a wardrobe must-have. A smooth and seamless design featuring built-in Custom Lift™ technology which matches the amount of lift to the cup size. The Stay Put Power Band reduces shifting, sliding and slipping for worry-free wear. Satin-like fabric looks smooth and sleek under tees and other clingy clothes, making it an ideal T-shirt bra. Finished with adjustable, convertible straps that can be worn five different ways. This supportive bra is available in a range of sizes from 32A to 38D, so you're sure to find your perfect fit.

Item model number ‏ : ‎ 9417


Department ‏ : ‎ womens


Date First Available ‏ : ‎ September 20, 2021


Manufacturer ‏ : ‎ Maidenform Women's IA - Bras


Best Sellers Rank: #19,544 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #360 in Everyday Bras


#360 in Everyday Bras:


Customer Reviews: 3.9 3.9 out of 5 stars (9,804)


Frequently asked questions

This product is currently out of stock. Please check back later for shipping info.

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • exactly what I needed; fit well
Size: 34B Color: Latte Lift
I have this in size 34B, color "latte." I needed a strapless bra to go with a sleeveless dress so I bought this. As it turns out, this comes with straps you can put on, so I have used it both ways since it is one of the few bras I have that fit right now (recently lost 40 pounds...). I like it a lot. This is a little tighter than the 34Bs (non strapless) I have from Victoria's Secret, but whether that is a sizing issue or a matter relating to the fact that it's strapless, I can't say. (For what it's worth, I do find that VS bras fit me a little differently than other brands.) At any rate, this one has an excellent fit for a strapless bra and that is mainly what I wanted it for. The color "latte" is a reasonable approximation of a flesh tone for me so I don't have to worry about it showing through thinner clothing. It is a little bit difficult to put the straps on and take them off, but on the other hand, they stay in place once they're on, and you do want that, of course. The fit is great. It is a bit stiff between the cups, but that helps it stay up and provide support when you are not using the straps. It has a silicone strip around the top to help keep things in place and not slipping. So far it has survived washing. I am not as careful with my bras as a lot of people; I throw them in the washing machine on delicate (cold water, no lingerie bag) and then hang to dry. And it has been fine. I know it won't have the same longevity as if I handwashed it, but I don't have the patience for handwashing. The fabric is nice and smooth and this is comfortable to wear. It is well made, with even stitching and no pulls or holes or loose seams. If I find myself needing another one of these, I would definitely buy this same style/brand again. ... show more
Reviewed in the United States on October 16, 2016 by Sneaky Burrito

  • Durable and Comfy!
Size: 36B Color: Black
was looking for a simple yet durable strapless bra and this did the job. the padding was perfect and had great support all night. true to size. i had full coverage and no issues with how my outfit looked. worth the money. the material is a bit thicker and cotton like feel but did not have any issues with comfortability. comes with straps to that you can put on if needing to do a one shoulder look or a cross back look. ... show more
Reviewed in the United States on September 23, 2025 by Michaela Michaela

  • Quality materials but runs small
Size: 34D Color: Latte Lift
The quality of materials and construction of this bra are top notch. The removable straps are a great feature, I replaced them with clear straps. It fits really well (if you order the right size) and the silicone helps hold it in place. I agree with others that the silicone is a bit harsh on the skin after wearing it for very long. Sizing is a bit small, my Pink bras are a 34D and according to the chart for this bra that should be correct. However, it’s a bit small in the cups. It fits like a skimpy demi bra and kinda smashes the girls. I think if you want some good cleavage stick with your size but if you want more coverage maybe size up on the cup size. The band is pretty tight ,I’m on the last hooks and it’s a good fit. If you are closer to the next band size maybe consider sizing up on that too. ... show more
Reviewed in the United States on July 14, 2025 by RDH

  • This is not a bad bra!
Size: 38B Color: Black
Strapless bras are a pain to find a good size but this is a nice strapless bra! Material seems thicker and nice. It seemed very supportive even with the wrong size. Based on reviews (and in my opinion, now) the bands run small and the cups run large. I usually wear a 34-36 B. I ordered the 38 based on reviews. The band fit perfectly! But the cup was too big for me, even with all the padding. While it fully covered my breast and left no top gaps, I still couldn't fill the inside and that would lead to cup creasing and nobody wants that. So I'm returning for a 36A, since 38A isn't an option. Hopefully it fits well. I will update my review once I receive the new size. ... show more
Reviewed in the United States on February 20, 2025 by Natalie macropoulos

  • Perfect!
Size: 36C Color: Latte Lift
This is by far the best strapless bra I have found in the last decade! I had one as a teen that was so comfortable but also got the job done ;) and I’ve spent the last decade trying to find one that was as good as it was (after obvs growing out of the first one)... none held up. A lot of the strapless bras now a days aren’t that great. They either have a lot of support and stay in place, but are uncomfortable, or they are comfortable, but don’t get the job done. This bra is comfy, has an excellent fit to it, strong and of good quality, provides great coverage, as well as great support and stays in place. The bonus is that it does come with straps that you can hook on if you wish. I’ve only used it as a strapless and felt no need for straps. It stays in place perfectly, even when I do light workouts in it! (I’m a 36C for reference). ... show more
Reviewed in the United States on September 2, 2020 by Liz Austin

  • DONT BUY!!
Size: 32B Color: Latte Lift
Believe the other customers. It is one to two sizes too small. These are probably factory reject that were mislabeled. It also has an insane amount of padding. The padding is not listed in the description besides saying it gives you lift, this is a ridiculous amount of padding for a strapless bra. I got a 32B and somehow, it was at least a 30A, possibly even a smaller cup. Is there even anything smaller than an A? It also has almost no grip inside, you know that rubbery stuff that helps it not slip down? They have it next to a seam, and the seam is so thick, it’s blocking the grip From laying against your skin. Hands-down likely one of the worst strapless bra I have ever had the displeasure of wearing. What a waste of time. ... show more
Reviewed in the United States on July 19, 2025 by PublicName PublicName

  • Comfortable and supportive enough!
Size: 34D Color: Black
I needed a strapless bra to wear with a dress that has a low square neckline that didn’t work with a normal bra. This bra is comfortable and fits well. I usually wear a 34D and was worried it would not stay up. Well, it does stay up and looks pretty good! I am 5’2 and 120lbs for reference. This bra comes with straps to hook in if you need them. I will keep this bra and use with the dress and other tops in the summer to avoid showing bra straps! ... show more
Reviewed in the United States on November 21, 2024 by Paula A. Paula A.

  • No good
Size: 34A Color: Black
Its too tight. Hurts my center
Reviewed in the United States on November 5, 2025 by Brian

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for inventory...