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Maidenform

Maidenform Women's Strapless Bra, Custom Lift Underwire Bras for Women, Convertible Straps, Supportive

  • Based on 9,787 reviews
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Availability: In Stock.
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Arrives Sunday, Jul 26
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Size: 34B


Color: Black


Description

Meet our Maidenform® Love the Lift® Custom Lift® Strapless Bras for women – designed to stay put while giving you shape and support you can count on. Its Stay Put Power Band and ComfortGrip® lining help keep your bra in place, so you can move confidently without slipping or adjusting. Custom Lift® technology provides a personalized boost by bra cup size – from an ultimate lift for A cups to a natural lift for D cups – while underwire support and lightly lined demi coverage bra cups create a smooth, no-show look under clothes. Convertible, removable straps let you wear it multiple ways: strapless, halter, crisscross, one shoulder, classic, or cross one shoulder, making it a true multiway bra essential. Tailored bra cups enhance comfort and invisibility, so whether you’re wearing it for weddings, special events, or everyday outfits, you’ll get a fabulous fit and stay-up confidence all day.

Item model number ‏ : ‎ 9417


Department ‏ : ‎ womens


Date First Available ‏ : ‎ April 19, 2021


Manufacturer ‏ : ‎ Maidenform Women's IA - Bras


Manufacturer’s warranty can be requested from customer service. Click here to make a request to customer service.:


Best Sellers Rank: #3,130 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #82 in Everyday Bras


#82 in Everyday Bras:


Customer Reviews: 3.9 3.9 out of 5 stars (9,827)


Bra Design: Bandeau


Bra Cup Coverage: Demi


Strap Type: Strapless


Underwire Type: underwire


Back Style: Strapless


Color: Black


Bra Padding Level: Medium


Support Level: High Support


Sport Type: Outdoor Lifestyle


Apparel Closure Type: Hook & Eye


Pattern: Solid


Seasons: Back_To_School


Apparel Closure Orientation: Back


Material Opacity: Opaque


Style Name: Strapless Bra, Custom Lift Underwire Bras for Women, Convertible Straps, Supportive


Bra Shape: demi


Life Event: Wedding


Occasion Type: Birthday, Wedding


Collection Name: Autumn-Winter 17


Brand Name: Maidenform


Age Range Description: Adult


Unit Count: 1 Count


Model Name: Maidenform Strapless Bra, Custom Lift Underwire Bras for Women, Convertible Straps, Supportive


Style Number: 9417


Garment Size Country: United States


Global Trade Identification Number: 64


UPC: 014671143164


Manufacturer Part Number: 9417-Black


Manufacturer: Maidenform Women's IA - Bras


Item Weight: 0.15 Pounds


Material Type: Silicone


Product Care Instructions: Hand Wash Only


Fabric Type: 81% Nylon, 19% Elastane


Inner Material: Lining a synthetic fiber


Apparel Fabric Stretch: High Stretch


Apparel Fabric Weight Class: Lightweight


Total Product Quantity: 1 Count


Fit Type: straight


Fit to Size Sentiment: Positive


Bra Function: everyday


Sleeve Length Description: Sleeveless


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Jul 26

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • exactly what I needed; fit well
Size: 34B Color: Latte Lift
I have this in size 34B, color "latte." I needed a strapless bra to go with a sleeveless dress so I bought this. As it turns out, this comes with straps you can put on, so I have used it both ways since it is one of the few bras I have that fit right now (recently lost 40 pounds...). I like it a lot. This is a little tighter than the 34Bs (non strapless) I have from Victoria's Secret, but whether that is a sizing issue or a matter relating to the fact that it's strapless, I can't say. (For what it's worth, I do find that VS bras fit me a little differently than other brands.) At any rate, this one has an excellent fit for a strapless bra and that is mainly what I wanted it for. The color "latte" is a reasonable approximation of a flesh tone for me so I don't have to worry about it showing through thinner clothing. It is a little bit difficult to put the straps on and take them off, but on the other hand, they stay in place once they're on, and you do want that, of course. The fit is great. It is a bit stiff between the cups, but that helps it stay up and provide support when you are not using the straps. It has a silicone strip around the top to help keep things in place and not slipping. So far it has survived washing. I am not as careful with my bras as a lot of people; I throw them in the washing machine on delicate (cold water, no lingerie bag) and then hang to dry. And it has been fine. I know it won't have the same longevity as if I handwashed it, but I don't have the patience for handwashing. The fabric is nice and smooth and this is comfortable to wear. It is well made, with even stitching and no pulls or holes or loose seams. If I find myself needing another one of these, I would definitely buy this same style/brand again. ... show more
Reviewed in the United States on October 16, 2016 by Sneaky Burrito
    • My new favorite
Size: 38B Color: Latte Lift
Great fit, doesn’t feel bulky on you, adjustable back strap, easy to use. I would buy it again.
Reviewed in the United States on May 26, 2026 by ncviol
    • Quality materials but runs small
Size: 34D Color: Latte Lift
The quality of materials and construction of this bra are top notch. The removable straps are a great feature, I replaced them with clear straps. It fits really well (if you order the right size) and the silicone helps hold it in place. I agree with others that the silicone is a bit harsh on the skin after wearing it for very long. Sizing is a bit small, my Pink bras are a 34D and according to the chart for this bra that should be correct. However, it’s a bit small in the cups. It fits like a skimpy demi bra and kinda smashes the girls. I think if you want some good cleavage stick with your size but if you want more coverage maybe size up on the cup size. The band is pretty tight ,I’m on the last hooks and it’s a good fit. If you are closer to the next band size maybe consider sizing up on that too. ... show more
Reviewed in the United States on July 14, 2025 by RDH
    • Not true to size, not properly advertised.
Size: 36D Color: Latte Lift
I got this to wear with a new dress for Easter and 2 weddings I have in May, but the cup size I needed isn’t the cup size I got because of the push-up padding that I didn’t see anywhere in the description or reviews. It’s also not very true to size in measurement. I normally try to go a little bigger on strapless bras because they’re normally really snug and fit uncomfortably when I choose the size I wear in every other bra or bathing suit I own. I’m between a C and a D cup, and I’m a 34, but for this bra I chose to go 36D just to be safe. I honestly have never felt more uncomfortable and less supported in a bra than I do in this one. It looks fine for like 5 minutes, but the hooks won’t stay in place, there is no structure in the cups, and the band keeps sliding down. Honestly I think if you want this bra, try going up 2 more sizes than what you normally wear. Now, if I’ve missed the part of the description where it talks about the push-up feature, that’s on me. But normally I’m very thorough in reading the full description and reviews (Just to clarify, I’m 18 and not at all saying this to complain ab me getting the wrong size for myself. I’m saying all this to make sure others who are interested in this know how to get their money’s worth for the products they purchase). Anyways, on a more positive note, I do really like the material it’s made from. It’s nice quality. The only flaws are the incorrect sizing and lack of advertising that there is padding in the cups. I don’t wanna look “boobalicious” (that’s what my mom says lol), I just wanna wear a dress or a top that my straps can’t be showing in. ... show more
Reviewed in the United States on April 9, 2024 by Ansley Grace
    • but I like the fit of the 36
Size: 36B Color: Black
This is my go-to bra. I have bought several, and they're the only bras I wear anymore. I purchased a size 36 B. My measurements would actually put me at a size 34, but I like the fit of the 36. The cup size and padding is perfect. The top of the bra doesn't gape at all, nor do I feel like anything is squishing out of the top of them. I am on the smaller side of a B cup, so you may have to size up in cup size to get a proper fit. From what I understand, the amount of padding varies by cup size, so I can really only comment on the padding of the B cup, but for me, it's perfect. Just enough to provide some lift. I prefer strapless bras. I have narrower shoulders, so when I wear a bra with straps, I either have to tighten the straps to the point of discomfort or else have to constantly readjust them as they keep falling off my shoulders. With this bra, I don't have to worry about that. I've also never had an issue with the bra slipping down throughout the day. In fact, I hardly even notice that it's there. I did have some discomfort the first day I wore it. I think from the silicone no-slip lining and the tightness of the bra. But after that first day, it has never been at all uncomfortable, so if you have a bad first experience, I would recommend seeing how you feel about it after a few days of use. ... show more
Reviewed in the United States on July 26, 2016 by Amazon Customer
    • The stink takes your breath away
Size: 38C Color: Latte Lift
I love the style but the smell! Oh, God, the smell! The actual stink! It filled up the room with an odor I’ve never experienced. I’ve run it through the washer twice with fragrance added and got most of the smell out. I’m going to soak it in a sanitizing soak and hope that gets rid of the rest of the smell. There is no way this is going near my body until the smell is gone. I’m a cancer survivor and very cautious about what is in my house. What an absolute shame. I don’t even want to mail it back. What if it’s toxic and someone else gets sick? C’mon guys. Do better ... show more
Reviewed in the United States on June 6, 2026 by Angela
    • My favorite bra for the past 5 years
I love this bra. I’ve had it for 5 years and it’s my favorite bra I own. It’s comfortable and super good quality. I’m about to order another one because the one I have is white and I got costume blood on it from Halloween. I’ve bought Victoria secret bras, tj maxx bras, and this one is my go to.
Reviewed in the United States on May 4, 2026 by Nichole Bonsell
    • Very small
Size: 36A Color: Black
I read reviews and saw it runs small so I ordered a 36 which should have been big and still had to strap it on the widest setting. It doesn’t come with an extender either. It does come with straps. I would say the cup size runs small, too. I definitely should have gone up one. It’s a padded bra, stays up fairly well and is a flattering shape. ... show more
Reviewed in the United States on April 10, 2026 by J Zaleski

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