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Maidenform Women's Custom Lift Strapless Underwire Bra

  • Based on 9,658 reviews
Condition: New
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$26.28 Why this price?
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Availability: In Stock.
Fulfilled by NY Lingerie

Arrives Jul 4 – Jul 5
Order within 7 minutes
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Color: Latte Lift


Size: 34A


Description

A marvel of support and comfort, this strapless underwire bra from Maidenform is a wardrobe must-have. A smooth and seamless design featuring built-in Custom Lift™ technology which matches the amount of lift to the cup size. The Stay Put Power Band reduces shifting, sliding and slipping for worry-free wear. Satin-like fabric looks smooth and sleek under tees and other clingy clothes, making it an ideal T-shirt bra. Finished with adjustable, convertible straps that can be worn five different ways. This supportive bra is available in a range of sizes from 32A to 38D, so you're sure to find your perfect fit.

Item model number ‏ : ‎ 09417


Department ‏ : ‎ womens


Date First Available ‏ : ‎ May 5, 2025


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Jul 4 – Jul 5

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews


  • Comfortable and fits well
Color: Latte Lift Size: 38C
I love this bra. It is comfortable enough to wear everyday. True to size. I ordered my regular size and it fits perfectly (sometimes people order a size down in strapless because they are advised it will fall down otherwise - I did not do this and it fits perfectly - has grip on the interior so does not fall down). ... show more
Reviewed in the United States on June 20, 2025 by Soundsail

  • Great Lifting Effect and Stays in Place!
Color: Latte Lift Size: 36B
This bra is incredible! I bought this bra to wear under a cowl-neckline dress with spaghetti straps, and It provided great support and a lifting effect, without sliding down at all. It stayed in place all night even after eating and dancing. I am usually a size 34B, but I ordered a 36B in this bra because strapless bras tend to run small. The fit was great and adjustable, and I really liked how it looked under my dress. ... show more
Reviewed in the United States on May 14, 2025 by Juliana Martinez Juliana Martinez

  • Strapless
Color: Black Size: 36B
Amazing but still does not just stay up however better than some others brands I've tried or VS. A win.
Reviewed in the United States on December 31, 2024 by ChicCii

  • Not true to size, not properly advertised.
Color: Latte Lift Size: 36D
I got this to wear with a new dress for Easter and 2 weddings I have in May, but the cup size I needed isn’t the cup size I got because of the push-up padding that I didn’t see anywhere in the description or reviews. It’s also not very true to size in measurement. I normally try to go a little bigger on strapless bras because they’re normally really snug and fit uncomfortably when I choose the size I wear in every other bra or bathing suit I own. I’m between a C and a D cup, and I’m a 34, but for this bra I chose to go 36D just to be safe. I honestly have never felt more uncomfortable and less supported in a bra than I do in this one. It looks fine for like 5 minutes, but the hooks won’t stay in place, there is no structure in the cups, and the band keeps sliding down. Honestly I think if you want this bra, try going up 2 more sizes than what you normally wear. Now, if I’ve missed the part of the description where it talks about the push-up feature, that’s on me. But normally I’m very thorough in reading the full description and reviews (Just to clarify, I’m 18 and not at all saying this to complain ab me getting the wrong size for myself. I’m saying all this to make sure others who are interested in this know how to get their money’s worth for the products they purchase). Anyways, on a more positive note, I do really like the material it’s made from. It’s nice quality. The only flaws are the incorrect sizing and lack of advertising that there is padding in the cups. I don’t wanna look “boobalicious” (that’s what my mom says lol), I just wanna wear a dress or a top that my straps can’t be showing in. ... show more
Reviewed in the United States on April 9, 2024 by Ansley Grace

  • Surprisingly Excellent condition for a resale product
Color: Black Size: 36B
I hesitated to purchase a resale product but because I wouldn’t be using this strapless bra very often, I couldn’t pass up the price. I’m very happy I did. The bra is in excellent condition, new, condition with tags still attached It fits perfectly and is the ideal solution for the summer dress I’ll wear it with ... show more
Reviewed in the United States on May 11, 2025 by Amazon Customer

  • Fit is right, but comes with internal padding
Color: Latte Lift Size: 34B
Fits! The size fit right for me (34B), compared to other reviewers. Seems well made. There is padding on the internal side of the bra, which the tag says ranges based on bust size. Judge for yourself, I added photos
Reviewed in the United States on May 8, 2025 by Anonymous K Anonymous K

  • If you like cone yitties this is for you
Color: Latte Lift Size: 36C
Returned because it gave me Madonna cone yitties. No thanks! Also, no lift like I was hoping for, it appeared to be a “push up” but wasn’t for me.
Reviewed in the United States on May 15, 2025 by Dana

  • This is not a bad bra!
Color: Black Size: 38B
Strapless bras are a pain to find a good size but this is a nice strapless bra! Material seems thicker and nice. It seemed very supportive even with the wrong size. Based on reviews (and in my opinion, now) the bands run small and the cups run large. I usually wear a 34-36 B. I ordered the 38 based on reviews. The band fit perfectly! But the cup was too big for me, even with all the padding. While it fully covered my breast and left no top gaps, I still couldn't fill the inside and that would lead to cup creasing and nobody wants that. So I'm returning for a 36A, since 38A isn't an option. Hopefully it fits well. I will update my review once I receive the new size. ... show more
Reviewed in the United States on February 20, 2025 by Natalie macropoulos

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