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Maidenform

Maidenform Women's Strapless Bra, Custom Lift Underwire Bras for Women, Convertible Straps, Supportive

  • Based on 7,109 reviews
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Availability: In Stock.
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Arrives Tuesday, Oct 27
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Size: 34A


Color: Latte Lift


Description

Meet our Maidenform® Love the Lift® Custom Lift® Strapless Bras for women – designed to stay put while giving you shape and support you can count on. Its Stay Put Power Band and ComfortGrip® lining help keep your bra in place, so you can move confidently without slipping or adjusting. Custom Lift® technology provides a personalized boost by bra cup size – from an ultimate lift for A cups to a natural lift for D cups – while underwire support and lightly lined demi coverage bra cups create a smooth, no-show look under clothes. Convertible, removable straps let you wear it multiple ways: strapless, halter, crisscross, one shoulder, classic, or cross one shoulder, making it a true multiway bra essential. Tailored bra cups enhance comfort and invisibility, so whether you’re wearing it for weddings, special events, or everyday outfits, you’ll get a fabulous fit and stay-up confidence all day.

Item model number ‏ : ‎ 9417


Department ‏ : ‎ womens


Date First Available ‏ : ‎ April 19, 2021


Manufacturer ‏ : ‎ Maidenform Women's IA - Bras


Manufacturer’s warranty can be requested from customer service. Click here to make a request to customer service.:


Best Sellers Rank: #6,996 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #148 in Everyday Bras


#148 in Everyday Bras:


Customer Reviews: 3.8 3.8 out of 5 stars (7,109)


Bra Design: T-Shirt


Bra Cup Coverage: Demi


Strap Type: Strapless


Underwire Type: underwire


Back Style: Strapless


Color: Latte Lift


Bra Padding Level: Light


Support Level: High Support


Apparel Closure Type: Hook & Eye


Pattern: Solid


Seasons: Back_To_School


Apparel Closure Orientation: Back


Material Opacity: Opaque


Style Name: Strapless Bra, Custom Lift Underwire Bras for Women, Convertible Straps, Supportive


Neck Style: Convertible


Bra Shape: demi


Life Event: Wedding


Occasion Type: Birthday, Wedding


Brand Name: Maidenform


Age Range Description: Adult


Unit Count: 1 Count


Model Name: Maidenform Strapless Bra, Custom Lift Underwire Bras for Women, Convertible Straps, Supportive


Style Number: 9417


Import Designation: Imported


Garment Size Country: United States


Number of Items: 1


Global Trade Identification Number: 79


UPC: 014671143379


Item Weight: 2.4 ounces


Manufacturer: Maidenform Women's IA - Bras


Manufacturer Part Number: 9417-Latte Lift


Material Type: Nylon/elastane


Product Care Instructions: Hand Wash Only


Fabric Type: 81% Nylon, 19% Elastane


Inner Material: Nylon


Apparel Fabric Stretch: Medium Stretch


Apparel Fabric Weight Class: Lightweight


Total Product Quantity: 1 Count


Fit Type: fitted


Fit to Size Sentiment: Positive


Bra Function: everyday


Sleeve Length Description: Sleeveless


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Oct 27

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • exactly what I needed; fit well
Size: 34B Color: Latte Lift
I have this in size 34B, color "latte." I needed a strapless bra to go with a sleeveless dress so I bought this. As it turns out, this comes with straps you can put on, so I have used it both ways since it is one of the few bras I have that fit right now (recently lost 40 pounds...). I like it a lot. This is a little tighter than the 34Bs (non strapless) I have from Victoria's Secret, but whether that is a sizing issue or a matter relating to the fact that it's strapless, I can't say. (For what it's worth, I do find that VS bras fit me a little differently than other brands.) At any rate, this one has an excellent fit for a strapless bra and that is mainly what I wanted it for. The color "latte" is a reasonable approximation of a flesh tone for me so I don't have to worry about it showing through thinner clothing. It is a little bit difficult to put the straps on and take them off, but on the other hand, they stay in place once they're on, and you do want that, of course. The fit is great. It is a bit stiff between the cups, but that helps it stay up and provide support when you are not using the straps. It has a silicone strip around the top to help keep things in place and not slipping. So far it has survived washing. I am not as careful with my bras as a lot of people; I throw them in the washing machine on delicate (cold water, no lingerie bag) and then hang to dry. And it has been fine. I know it won't have the same longevity as if I handwashed it, but I don't have the patience for handwashing. The fabric is nice and smooth and this is comfortable to wear. It is well made, with even stitching and no pulls or holes or loose seams. If I find myself needing another one of these, I would definitely buy this same style/brand again. ... show more
Reviewed in the United States on October 16, 2016 by Sneaky Burrito
    • Very small
Size: 36A Color: Black
I read reviews and saw it runs small so I ordered a 36 which should have been big and still had to strap it on the widest setting. It doesn’t come with an extender either. It does come with straps. I would say the cup size runs small, too. I definitely should have gone up one. It’s a padded bra, stays up fairly well and is a flattering shape. ... show more
Reviewed in the United States on April 10, 2026 by J Zaleski
    • 34 A fit also 34 AA perfectly 👍 yay!
Size: 34A Color: Latte Lift
Fabulous bra!! Finally a strapless for smaller chested women! I had gone through several strapless bras trying to find a proper fit. This one was the ticket. I am typically a size 34AA, sometimes 34A in certain brands, and the 34A in this brand fit me perfectly. No gaps. Very comfortable. I highly reccommend. Not to mention the price tag attached to the bra says 44$ and I paid 18$ 😉 Edit: The bra does tend to loosen up during the day, it was falling off of me midway thru, but I was doing yard work. I would wear on the tightest latch setting comfortable knowing that it'll stretch out! 👍 still great cup fit as stated. ... show more
Reviewed in the United States on April 23, 2021 by Ang💖
    • Not true to size, not properly advertised.
Size: 36D Color: Latte Lift
I got this to wear with a new dress for Easter and 2 weddings I have in May, but the cup size I needed isn’t the cup size I got because of the push-up padding that I didn’t see anywhere in the description or reviews. It’s also not very true to size in measurement. I normally try to go a little bigger on strapless bras because they’re normally really snug and fit uncomfortably when I choose the size I wear in every other bra or bathing suit I own. I’m between a C and a D cup, and I’m a 34, but for this bra I chose to go 36D just to be safe. I honestly have never felt more uncomfortable and less supported in a bra than I do in this one. It looks fine for like 5 minutes, but the hooks won’t stay in place, there is no structure in the cups, and the band keeps sliding down. Honestly I think if you want this bra, try going up 2 more sizes than what you normally wear. Now, if I’ve missed the part of the description where it talks about the push-up feature, that’s on me. But normally I’m very thorough in reading the full description and reviews (Just to clarify, I’m 18 and not at all saying this to complain ab me getting the wrong size for myself. I’m saying all this to make sure others who are interested in this know how to get their money’s worth for the products they purchase). Anyways, on a more positive note, I do really like the material it’s made from. It’s nice quality. The only flaws are the incorrect sizing and lack of advertising that there is padding in the cups. I don’t wanna look “boobalicious” (that’s what my mom says lol), I just wanna wear a dress or a top that my straps can’t be showing in. ... show more
Reviewed in the United States on April 9, 2024 by Ansley Grace
    • Poorly made
Size: 34B Color: Latte Lift
Review Image by Liz
Review Image by Liz
Review Image by Liz
This is my second time purchasing this bra- I’ve always loved the fact that it’s versatile; you can convert it however you need to wear it. I was extremely disappointed to see it’s MISSING one of the loops to hook the straps to. So now I have an overpriced strapless bra and will be on the hunt for a convertible bra from a company that hopefully has better quality assurance ... show more
Reviewed in the United States on August 19, 2026 by Liz
    • Its great for small chested girlys
Size: 34B Color: Latte Lift
Review Image by Alexis Cassara
Been looking for a strapless bra that stays up and this is the one!!!
Reviewed in the United States on July 26, 2026 by Alexis Cassara
    • Don’t get it if you’re an a cup it doesn’t feel secure
Size: 32A Color: Latte Lift
It’s great that it comes with straps, but every time I use it without them, it falls off. I think it was designed for “A” cup, but if it wasn’t, I wouldn’t buy it if you’re an “A” cup. If you’re wearing a top that shows your shoulders, it doesn’t feel secure, but it’s still good for that purpose.
Reviewed in the United States on July 9, 2026 by Chris
    • My favorite bra for the past 5 years
I love this bra. I’ve had it for 5 years and it’s my favorite bra I own. It’s comfortable and super good quality. I’m about to order another one because the one I have is white and I got costume blood on it from Halloween. I’ve bought Victoria secret bras, tj maxx bras, and this one is my go to.
Reviewed in the United States on May 4, 2026 by Nichole Bonsell

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