Maidenform Womens Maidenform Strapless Bra, Custom Lift Underwire Bras for Women, Convertible Straps, Supportive
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Availability:
In Stock.
Arrives
Sunday, Jan 18
Size: 34A
Color: Latte Lift
Description
A marvel of support and comfort, this strapless underwire bra from Maidenform is a wardrobe must-have. A smooth and seamless design featuring built-in Custom Lift™ technology which matches the amount of lift to the cup size. The Stay Put Power Band reduces shifting, sliding and slipping for worry-free wear. Satin-like fabric looks smooth and sleek under tees and other clingy clothes, making it an ideal T-shirt bra. Finished with adjustable, convertible straps that can be worn five different ways. This supportive bra is available in a range of sizes from 32A to 38D, so you're sure to find your perfect fit.
Item model number : 9417
Department : womens
Date First Available : September 20, 2021
Manufacturer : Maidenform Women's IA - Bras
Manufacturer’s warranty can be requested from customer service. Click here to make a request to customer service.:
Best Sellers Rank: #12,386 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #242 in Everyday Bras
#242 in Everyday Bras:
Customer Reviews: 3.9 3.9 out of 5 stars (9,797)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Sunday, Jan 18
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Size: 34B
Color: Latte Lift
I have this in size 34B, color "latte." I needed a strapless bra to go with a sleeveless dress so I bought this. As it turns out, this comes with straps you can put on, so I have used it both ways since it is one of the few bras I have that fit right now (recently lost 40 pounds...). I like it a lot. This is a little tighter than the 34Bs (non strapless) I have from Victoria's Secret, but whether that is a sizing issue or a matter relating to the fact that it's strapless, I can't say. (For what it's worth, I do find that VS bras fit me a little differently than other brands.) At any rate, this one has an excellent fit for a strapless bra and that is mainly what I wanted it for. The color "latte" is a reasonable approximation of a flesh tone for me so I don't have to worry about it showing through thinner clothing. It is a little bit difficult to put the straps on and take them off, but on the other hand, they stay in place once they're on, and you do want that, of course. The fit is great. It is a bit stiff between the cups, but that helps it stay up and provide support when you are not using the straps. It has a silicone strip around the top to help keep things in place and not slipping. So far it has survived washing. I am not as careful with my bras as a lot of people; I throw them in the washing machine on delicate (cold water, no lingerie bag) and then hang to dry. And it has been fine. I know it won't have the same longevity as if I handwashed it, but I don't have the patience for handwashing. The fabric is nice and smooth and this is comfortable to wear. It is well made, with even stitching and no pulls or holes or loose seams. If I find myself needing another one of these, I would definitely buy this same style/brand again.
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Reviewed in the United States on October 16, 2016 by Sneaky Burrito
Size: 36B
Color: Black
was looking for a simple yet durable strapless bra and this did the job. the padding was perfect and had great support all night. true to size. i had full coverage and no issues with how my outfit looked. worth the money. the material is a bit thicker and cotton like feel but did not have any issues with comfortability. comes with straps to that you can put on if needing to do a one shoulder look or a cross back look.
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Reviewed in the United States on September 23, 2025 by Michaela Michaela
Size: 34D
Color: Latte Lift
The quality of materials and construction of this bra are top notch. The removable straps are a great feature, I replaced them with clear straps. It fits really well (if you order the right size) and the silicone helps hold it in place. I agree with others that the silicone is a bit harsh on the skin after wearing it for very long. Sizing is a bit small, my Pink bras are a 34D and according to the chart for this bra that should be correct. However, it’s a bit small in the cups. It fits like a skimpy demi bra and kinda smashes the girls. I think if you want some good cleavage stick with your size but if you want more coverage maybe size up on the cup size. The band is pretty tight ,I’m on the last hooks and it’s a good fit. If you are closer to the next band size maybe consider sizing up on that too.
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Reviewed in the United States on July 14, 2025 by RDH
Size: 38B
Color: Black
Strapless bras are a pain to find a good size but this is a nice strapless bra! Material seems thicker and nice. It seemed very supportive even with the wrong size. Based on reviews (and in my opinion, now) the bands run small and the cups run large. I usually wear a 34-36 B. I ordered the 38 based on reviews. The band fit perfectly! But the cup was too big for me, even with all the padding. While it fully covered my breast and left no top gaps, I still couldn't fill the inside and that would lead to cup creasing and nobody wants that. So I'm returning for a 36A, since 38A isn't an option. Hopefully it fits well. I will update my review once I receive the new size.
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Reviewed in the United States on February 20, 2025 by Natalie macropoulos
Size: 36C
Color: Latte Lift
This is by far the best strapless bra I have found in the last decade! I had one as a teen that was so comfortable but also got the job done ;) and I’ve spent the last decade trying to find one that was as good as it was (after obvs growing out of the first one)... none held up. A lot of the strapless bras now a days aren’t that great. They either have a lot of support and stay in place, but are uncomfortable, or they are comfortable, but don’t get the job done. This bra is comfy, has an excellent fit to it, strong and of good quality, provides great coverage, as well as great support and stays in place. The bonus is that it does come with straps that you can hook on if you wish. I’ve only used it as a strapless and felt no need for straps. It stays in place perfectly, even when I do light workouts in it! (I’m a 36C for reference).
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Reviewed in the United States on September 2, 2020 by Liz Austin
Size: 32B
Color: Latte Lift
Believe the other customers. It is one to two sizes too small. These are probably factory reject that were mislabeled. It also has an insane amount of padding. The padding is not listed in the description besides saying it gives you lift, this is a ridiculous amount of padding for a strapless bra. I got a 32B and somehow, it was at least a 30A, possibly even a smaller cup. Is there even anything smaller than an A? It also has almost no grip inside, you know that rubbery stuff that helps it not slip down? They have it next to a seam, and the seam is so thick, it’s blocking the grip From laying against your skin. Hands-down likely one of the worst strapless bra I have ever had the displeasure of wearing. What a waste of time.
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Reviewed in the United States on July 19, 2025 by PublicName PublicName
Size: 38C
Color: Latte Lift
I love this bra. It is comfortable enough to wear everyday. True to size. I ordered my regular size and it fits perfectly (sometimes people order a size down in strapless because they are advised it will fall down otherwise - I did not do this and it fits perfectly - has grip on the interior so does not fall down).
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Reviewed in the United States on June 20, 2025 by Soundsail
Size: 34A
Color: Black
Its too tight. Hurts my center
Reviewed in the United States on November 5, 2025 by Brian