LAURA GELLER NEW YORK Baked Double Take Powder Foundation – Longwear Buildable Medium to Full Coverage – Matte Finish – Non-Caking Formula– Handmade in Italy – Mature & Sensitive Skin – Golden Medium
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Availability:
In Stock.
Arrives
Wednesday, Jun 10
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Color: 05 Golden Medium
Features
- FULL COVERAGE POWDER FOUNDATION FOR MATURE SKIN: Buildable medium to full coverage that never cakes, creases, or settles into fine lines. Breathable matte finish moves with your skin all day zero touch-ups needed.
- HANDMADE IN ITALY NOT YOUR AVERAGE POWDER: Cream pigments artisan-baked for 24 hours on terracotta tiles melt into skin for a weightless, breathable matte finish. Covers completely without feeling heavy or cakey.
- USE WET OR DRY FOR YOUR PERFECT LEVEL OF COVERAGE: For everyday medium coverage, apply dry with the pink side of the included dual-sided sponge. For maximum full coverage, dampen the white side the formula intensifies for a flawless, perfected finish. Two looks. One foundation.
- SKIN LOVING INGREDIENTS: Jojoba Seed Oil: A lightweight oil that hydrates and mimics your skins natural hydration levels. Centella Asiatica Extract: An extract to help soothe and repair skin, while support collagen production and improving skin elasticity.
- DERMATOLOGIST-APPROVED FOR SENSITIVE SKIN: Accepted by the National Rosacea Society, recognized by the National Psoriasis Foundation, and dermatologist-approved for sensitive skin. Cruelty-free, vegan, and handmade in Italy a foundation you can feel good about wearing every single day.
Is Discontinued By Manufacturer : No
Product Dimensions : 2.75 x 0.95 x 2.75 inches; 5.6 ounces
Item model number : 00-FWD005-R1
UPC :
Manufacturer : Laura Geller Beauty
Best Sellers Rank: #2,424 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #30 in Foundation Makeup
#30 in Foundation Makeup:
Customer Reviews: 4.3 4.3 out of 5 stars (6,503)
Item Form: Powder
Color: 05 Golden Medium
Skin Type: All
Recommended Uses For Product: Anti-Aging, Face, Skin, Wrinkles, finelines, full coverage
Container Type: Bottle
Brand Name: LAURA GELLER NEW YORK
Product Benefits: Our signature longwearing baked formula with ActivMesh Technology delivers a weightless, breathable finish.
Skin Tone: Medium
Age Range Description: Adult
Specialty: not-tested-on-animals
Country as Labeled: Italy
Package Type Name: Box
Global Trade Identification Number: 52
UPC: 849154042555 849154014552
Model Number: 00-FWD005-R1
Manufacturer Part Number: 00-FWD005-R1
Manufacturer: Laura Geller Beauty
Additional Features: Our signature longwearing baked formula with ActivMesh Technology delivers a weightless, breathable finish.
Finish Types: Matte
Coverage: Buildable Medium to Full
Item Weight: 0.35 Pounds
Item Dimensions: 2.75 x 0.95 x 2.75 inches
Number of Items: 1
Unit Count: 2.0 Ounce
Material Type Free: Paraben Free
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Wednesday, Jun 10
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: 03 Light
I’m absolutely loving this powder foundation. I’ve never tried a powder foundation because I assumed there was no way it would work as well as liquid. Boy was I wrong. I put it on at 10am this morning. It’s now after 11pm and my makeup still looks fresh and as if I just put it on. It hasn’t worn off at all! Further, I have very oily skin and often apply powder several times a day. But I haven’t needed to apply powder even once today. Even my nose has remained oil free. I put it on dry at first, then put the other half on wet - but I didn’t really notice a difference either way, so I’ll probably apply it dry from now on. The coverage is awesome and gives an even, matte finish on my skin while lightly covering some sun spots I have on my face. And the color is a perfect match to my light, but slightly tanned skin. Today is the first time I’ve used it, but so far I am blown away and wish I’d tried it years ago. The price is a tad high if you’re on a budget, but it’s well worth it now that I’ve used it. I’ll be curious to see how long it lasts though. Regardless, I highly recommend and am super happy with this purchase.
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Reviewed in the United States on May 13, 2026 by S. Harman
Color: 04 Medium
Absolutely love this makeup! It is a good quality coverage and leaves your skin looking and feeling flawless. You can apply wet or dry. When I apply wet, I use a brush. It is not a “loose” powder, so there’s no mess even when using a brush. It provides nice buildable coverage.
Reviewed in the United States on May 25, 2026 by Angie Inman
Color: 04 Medium
I love this! I was skeptical I've tried several foundations after turning forty and never found one that didn't settle in my winkles (even with a daily skincare and pre foundation moisturizer and primer). I love how u can wet the sponge to apply and use the other side for a powder. It's been on 13 hours and it hasn't settled in my winkles, it's so lightweight I don't feel like I have foundation on, oh and it covered my perimenopause red cheeks!
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Reviewed in the United States on May 12, 2026 by Michelle
Color: 03 Light
I’ve been using the Laura Geller New York Baked Double Take Powder Foundation and overall I’d give it 4 stars. This is a quality powder foundation that delivers on its promise of buildable coverage — you can keep it light and natural or build it up to medium or full coverage depending on your needs. I like that it’s long-wearing with good shine control, and the matte finish holds up well throughout the day. It’s even sweat-resistant, which is a nice bonus. The compact is a generous size, making it great for travel. It comes with a dual-sided sponge — use the pink side dry for everyday medium coverage, and dampen the white side for maximum full coverage with a more flawless, perfected finish. I personally went in wanting a light coverage look and it delivered, though I did find it runs slightly light so I’ll try the next shade up. One con worth noting: it does not contain SPF, so you’ll want to apply a separate sunscreen underneath — especially important for mature skin. How to Apply: 1. Start with moisturized, primed skin 2. For light/medium coverage — use the pink sponge side dry, press and blend in circular motions 3. For full coverage — dampen the white sponge side, press firmly into skin and blend 4. Build in thin layers to avoid cakiness A solid find for mature skin that wants coverage without a heavy feel!
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Reviewed in the United States on June 2, 2026 Reviewed in the United States on June 2, 2026 by Home and Everyday
Color: 04 Medium
I love this! Price seems fair, the amount is adequate and it’s buildable! I have oily skin and I feel like helps me complete a Matt look finish for longer days at the office . It feels light and matches my complexion well
Reviewed in the United States on May 18, 2026 by Tatiana m
Color: 04 Medium
This quality makeup replaces liquid foundation and power so it saves money, time and space. It doesn't come with a brush, I have a Laura Geller retractable one that works well, you can control how much makeup you apply by how far you extend the bristles. It is a full size product, it lasts longer than I expected. It has a good matte full coverage finish. It doesn't dry my skin, has a smooth soft texture, however if I put too much on wrinkles are noticeable. In other brands I can go with darker shades but I can't go darker than medium, when choosing color look at the model as opposed to the makeup color for a better match. Super easy to use, smells good, not perfumed or medicinal.
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Reviewed in the United States on May 6, 2026 by ANGIE
Color: 02 Fair
A lot of good and there's a lot of not so good. It does cover. I am 73 and I have brown spots. I can't expect a quick rub to cover them, and I don't, but you have to put on several layers. When you put on several layers you look like something out of a'20s horror flick. It was on so thick that it went into every wrinkle and the lines were more pronounced than I'm used to. I was pleased with the color, please with the coverage basically except for I had to use too much. This would be great for photos because it's so matte and powdery. I have dry skin to start with and this just made it worse. I'm sure it will work for others but it wasn't great for me. I hope nobody got too close to me because it looks like you could take a fingernail and scrape it. I think it was a nice try from Laura to do a full coverage, we needed it because the other stuff is too thin, but now I don't think I will buy it again. As I look in the mirror it is showing wrinkles more than ever instead of just adding color and cover to my skin. By the way I am a print model and not generally filled with wrinkles or terrible skin, so I was hoping this would be the magic I needed. I'm afraid I will have to go back to my liquid that is much smoother and much lighter. I'm disappointed because I really hope this would be my go-to product but as I sit here in the mirror I can see that I look like Norma out of Sunset Boulevard with too much makeup.
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Reviewed in the United States on June 23, 2025 Reviewed in the United States on June 23, 2025 by LS
Color: 09 Deep
It came perfectly packaged and sealed, in a timely fashion but I was greatly disappointed to find there was no dual sided applicator sponge in my compact. I wanted to try this product for a long time but couldn't make myself spend the money. I ended up ordering it for my 60th birthday. I'm not happy my package wasn't complete but I must be honest.. I tried it with a Kabuki brush as suggested in the advertisement and I found it to be amazing. I chose the deep color and it matched my skin perfectly! I first applied my primer then went for very light coverage, amazed that with barely a dusting it hid blemishes and minor imperfections. Eager to see what would happen, I applied a bit more for full coverage making sure I lightly dabbed fine lines and wrinkles per directions,even he terrible turkey waddle under my neck. The results are amazing! It is not heavy or cakey to me! Thank you for making me look 20 years younger on my birthday Laura Geller! It's light weight, feels barely there and lasts all day with no shine and minimal coverage. Amazing product!
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Reviewed in the United States on October 14, 2025 by Wende