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Dave Burgess Consulting

Launch: Using Design Thinking to Boost Creativity and Bring Out the Maker in Every Student

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Something happens in students when they define themselves as makers and inventors and creators. They discover powerful skills—problem-solving, critical thinking, and imagination—that will help them shape the world’s future … our future. If that’s true, why isn’t creativity a priority in more schools today? Educators John Spencer and A.J. Juliani know firsthand the challenges teachers face every day: School can be busy. Materials can be scarce. The creative process can seem confusing. Curriculum requirements can feel limiting. Those challenges too often bully creativity, pushing it to the side as an “enrichment activity” that gets put off or squeezed into the tiniest time block. We can do better. We must do better if we’re going to prepare students for their future. LAUNCH: Using Design Thinking to Boost Creativity and Bring Out the Maker in Every Student provides a process that can be incorporated into every class at every grade level ... even if you don’t consider yourself a “creative teacher.” And if you dare to innovate and view creativity as an essential skill, you will empower your students to change the world—starting right now. Look, Listen, and Learn Ask Lots of Questions Understand the Problem or Process Navigate Ideas Create Highlight What’s Working and Failing Are you ready to LAUNCH? Read more

Publisher ‏ : ‎ Dave Burgess Consulting, Incorporated (May 19, 2016)


Language ‏ : ‎ English


Paperback ‏ : ‎ 298 pages


ISBN-10 ‏ : ‎ 0996989544


ISBN-13 ‏ : ‎ 41


Item Weight ‏ : ‎ 14.4 ounces


Dimensions ‏ : ‎ 6 x 0.68 x 9 inches


Best Sellers Rank: #454,891 in Books (See Top 100 in Books) #469 in Educational Psychology (Books) #1,756 in Educational Certification & Development #4,343 in Instruction Methods


#469 in Educational Psychology (Books):


#1,756 in Educational Certification & Development:


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Top Amazon Reviews

    • Must read for all teachers!
As an experienced Project Based Learning (PBL) teacher I am comfortable with a student-centered class, but this book pushed me to a new level with design thinking. John and A.J. take well established design thinking principles and apply them to the K-12 setting in a way that makes sense to teachers and students. I really appreciate that these guys are writing from their classroom experience and not just theory. The best part are how they explain in detail the classroom techniques used to implement each part. The chapters on questioning and brainstorming are excellent protocols ready to be used in any classroom. I also love the sample questions that students should be thinking about during each step of the way. I plan to use these with my students next year as reflections during projects. Finally the style of this book is fun and easy to read, full of John's whimsical drawings and wry sense of humor. This is a book that you will want to come back to through out the year as you use design thinking in your classroom. ... show more
Reviewed in the United States on June 25, 2016 by Mike Kaechele
    • Read This Book.
There are times when you are reading a book and you feel conflicted. On one hand you do not want the book to end, but on the other you need to finish it so you can tell everyone about it. This is one of those books. The anecdotal style makes it a smooth read that makes you feel like you are having a conversation with the authors versus being told what to do. It truly is a manifesto of change. As a teacher I sometimes feel as if I am just a few steps behind "the next big thing in education", the beauty of this is there is no behind, the ideas are relevant and will stay relevant because we need to help our students become the thinkers, makers, and creators they all have the potential to be. I have finished this book and that makes me sad, but I now can now tell everyone how great it is. ... show more
Reviewed in the United States on July 3, 2016 by Robert M. Gosnell
    • Familiar formulas but excellently laid out for middle school teachers
Although the book is essentially a combination of many different familiar design thinking books, the ideas are scaffolded effectively. There are lesson plans in the back of the book as a resource. I read many of these books and I'm easily bored. On one 2 hour plane ride, I read the entire book and found it engaging and particularly applicable for middle school teaching. The L A U N C H acronym, however, is not effective. ... show more
Reviewed in the United States on January 17, 2019 by A. C. Sebek
    • ... an end of the year design project from this amazing book had my students BEGGING for more time to ...
Teacher JOY! Students begging to be given MORE time to work on a project during the last week of school. This was our classroom reality due entirely to my year of being brave AND this book, LAUNCH . One week after getting the book and one of the authors, Juliani, generously giving me the videos that most have to pay for, I went for it! Closed set of boxes at the front of class with a sign that stated, DO NOT OPEN, was the first step - my idea to get the students energerized to keep on learning and growing to the very last moment. It was out for a day and the students were chomping at the bit. On Day 1 we completed the first four steps and got started on the fifth part of the LAUNCH cycle. Each student got a packet and then we watched the Super Hero City video - the Look, Listen, and Learn part of the cycle. The Seat Selector (yes, that is one of our classroom jobs I got from Learn Like a Pirate by Paul Solarz (#LearnLAP). There were oohhs and ahhs during the video and then hands shot up because their imagination engine had been ignited. Next came the Ask Tons of Questions phase - there were a ton and usually my answer was, "It's your Super Hero City, you decide." As predicted the students were anxious to begin building, but first each individually begin thinking about their Super Hero City - what was it going to look like, who were their super heroes, what were their powers, who were their arch-enemy. I always use a timer because it builds in focus. Then they shared their ideas as a group with one person facilitating the discussion, so that all got an opportunity (Another wonderful idea from #LearnLAP). EVERYONE shared, trust me, this project is a sure-fire winner in student engagement. At this time they were fluctuating between the Understanding the Process and Navigating Ideas. Now is was time to open the box to actually begin see how they would use the materials - it was time for Create a Prototype ON PAPER, though most started to see how they could manipulate the materials. What I loved about this phase is that the students all were contributing to the creation, there was so much collaborative discussion - asking questions of one another, when a solution couldn't be reached than Rock-Paper-Scissoring, but most importantly they were respectful of each others' opinion and knew that a consensus had to be reached within the group. During this time, I looked over each prototype - asked the purpose of the buildings, name of the city, kinds of super heroes - really just checking in. Day 2 was all about using their materials and actually Creating a Prototype of their Super Hero City and at the end an individual and then a group reflection - the Highlight and Fix part of the cycle. Of everything that is awesome in this kind of teaching, it is the reflection that the students found the most beneficial. The many design failures causes the students to focus on what was working while fixing what wasn't working, YET. Some ideas were scrapped, but most were revised with lots of additions. Day 3 was the last day of creation. Some finished early and designed super heroes, others discussed their super heroes and/or villians' personas and abilities/weaknesses. Day 4 was the Launch to an Audience phase - due to time constraints it was an in class presentation. I created a rubric of what they needed to review in their presentation and ensured that all would be speaking about at least one phase of the project. At the conclusion of the presentation, each student completed a self-evaluation reflection and then we discussed a a class what worked, what had to be worked through, the value they found in this project (all wanted to know why we hadn't done something like this before), the problems that had to be worked through in all aspects and a few even mentioned that they were glad that they had had to practice collaborative discourse throughout the year. ALL mentioned the need for PATIENCE. Though I'm moving up to middle school and will be teaching Social Studies, I plan on using this design thinking methodology when my students are creating projects. The most powerful take-away of this book, LAUNCH by John Spencer and A.J. Juliani was the built in reflection piece throughout the design-thinking phases. ... show more
Reviewed in the United States on August 8, 2016 by Melissamcc
    • Need inspiration? Read LAUNCH!
I have been reading John Spencer's blog, the Creative Classroom, for a few months prior to picking up his latest book. I am so glad that I did! Spencer's book is the perfect educational manifesto for any educator to read during the summer months. I devoured this book and gave it to a co-worker to read over the summer. The book is well-organized, walking the reader through the LAUNCH cycle, as well as providing excellent real-world examples of each stage. Whether you are familiar with any engineering design process or iterative design, LAUNCH provides the perfect structure and scaffolding for taking an innovative idea and making it happen in your classroom or school. I especially appreciate that John has been a classroom teacher, as well as a current professor, so he has seen the gamut of educational experiences; from practice to theory and back to practice again. This book is a great resource for teachers, administrators, parents, really anyone who has a great idea and wants to see it happen. I highly recommend this book. ... show more
Reviewed in the United States on June 21, 2016 by aneibauer
    • Simplistic ideas presented in the book rehashing what others have already done.
The authors attempt to create a new Engineering Design Process and call in LAUNCH. Simplistic ideas presented about innovating in the classroom.
Reviewed in the United States on October 27, 2017 by Darren D.

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