Search  for anything...

L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, Smudging or Clumping, Latte Brown, 0.28 Fl Oz

  • Based on 85,413 reviews
Condition: New
Checking for the best price...
$9.97 Why this price?
Labor Day Deal · 23% off was $12.99

Buy Now, Pay Later


As low as $2 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Thursday, Sep 4
Order within 22 hours and 43 minutes
Available payment plans shown during checkout

Color: Latte Brown Washable


Size: 0.28 Fl Oz (Pack of 1)


Features

  • Take Your Lashes To Paradise: See instant, breathtaking volume and length in just one coat with our Lash Paradise Mascara. Women surveyed in a consumer test for Lash Paradise Washable Mascara agreed- 83% saw intense and volumized lashes
  • Lash Catching Mascara Brush: Soft wavy bristle brush with over 200 bristles builds volume and gives dense, fuller-looking lashes. Silky formula glides on evenly & easily to deliver a feathery soft full lash fringe with no flaking, smudging or clumping
  • Washable Formula: Our lengthening mascara features a blend of caring oils to condition lashes and is now available in Latte Brown- a universal, rich brown mascara. Easy to remove with soap and water and suitable for sensitive eyes and contact lens wearers
  • Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

Description

Take your lashes to paradise with instant, breathtaking volume & length in just one coat. Now in shade Latte Brown – universal, rich brown mascara. Soft wavy bristle brush with 200+ bristles catches every lash, allows buildable volume and gives dense, fuller-looking lashes. Silky smooth formula glides on evenly and easily to deliver a full lash fringe that's feathery soft with no flaking, no smudging, and no clumping. Blend of caring oils condition lashes. Women surveyed in a consumer test for Lash Paradise Washable Mascara agreed- 83 percent saw intense and volumized lashes

Color: Latte Brown Washable


Product Benefits: Long Lasting, Volumizing, Lengthening


Special Feature: Smudge-Proof, Non-Clumping, Non-Flaking


Brand: L'Oreal Paris


Item Form: Liquid


Package Dimensions ‏ : ‎ 7.05 x 2.72 x 0.63 inches; 0.28 ounces


Item model number ‏ : ‎ 0


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Sep 4

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Lightweight formula that actually holds a curl!
Color: Washable Blackest Black Size: 0.28 Fl Oz (Pack of 1)
I have straight lashes that are tough to keep lifted, but this mascara makes a huge difference. It adds beautiful volume and length without feeling heavy, so my lashes stay curled and defined all day. No clumping, no flaking, no smudging—just soft, full lashes with a bold finish. The Blackest Black shade really makes my eyes pop. This has quickly become my go-to mascara! ... show more
Reviewed in the United States on June 28, 2025 by Ana

  • Amazing!
Color: Washable Blackest Black Size: 0.28 Fl Oz (Pack of 1)
My everyday mascara that puts my makeup look together! Great price and no clumping
Reviewed in the United States on June 18, 2025 by Sydney

  • Mascara for Everyday
Color: Washable Blackest Black Size: 0.28 Fl Oz (Pack of 1)
On my quest to find the perfect mascara I took a swipe (literally) at this new one that people have been hyping about. As a preface, I have the infamous short and straight east asian lashes so what constitutes as satisfactory for me may be a bit high. What may not work for me, may work well for you. If you have the same lashes as me, then you may find my review useful. PRODUCT Packaging: The packaging looks like Too Faced's Better than Sex mascara and I think L'oreal was trying to make a dupe of it, even the brush is similar. I like the tube actually, it's pretty girly and pink but whatever. Colour/Scent: Dark Black/ Unscented Consistency: Creamy and thick Watery or dry: I'd say the mascara is on the creamy and dryer side. It's not super dry since the cream is fairly thick, but the brush dispenses the material evenly so it doesn't feel as thick. I'd give it a 4 out of 5 on the scale of dryness. Brush: The brush is an hourglass shape which I don't really like since I like having smaller thin or curved brushes that help me get to the roots of my lashes without poking my eyes. Thinner wands also help to do bottom lashes without making a mess. The brush is densely packed with medium length bristles that help grab every lash. I give the brush a 4.5/5. RESULTS What I look for in mascaras the most is, the ability to keep a curl, and lift. I want my mascara to last all day without smearing, while waterproofing isn't necessary for me. I'd also like for it to add moderate volume and length, without clumping as I like my lashes to be defined so I'll break down the results by these parameters. Curl and Lift: 2/5 Since this formula is a little thicker, it doesn't hold a curl very well on stubborn straight lashes Volume: 3.5/5 I only applied one coat, you can easily add more volume with two or three coats but I am basing this rating out of one coat. Length: 3/5 Moderate length, this mascara doesn't really add /insane/ length Clumping-ness: Yes, it can clump if you add more than one layer, it flakes a little too. No good. Longevity: It stays on averagely, I don't touch my face or does throughout the day so this may be a lot less wear time for you if you have oily or watery eyes. At the end of the day I get a small dark ring on my bottom lid. OVERALL 3.5/4 Not the best mascara I've used, but it's an easily serviceable everyday mascara. I'd recommend it if you have moderately long lashes and are looking to volumize. If you have droopy lashes, you might look somewhere else. ... show more
Reviewed in the United States on September 12, 2017 by Pickles

  • Surprisingly Wonderful
Color: Latte Brown Washable Size: 0.28 Fl Oz (Pack of 1)
I have been trying different mascaras for several years because my once long eyelashes have disappeared since menopause. Yay. Anyway, this mascara instantly lengthened and enhanced. Also changed from black to their brown and it's actually beautiful. Never thought I would ever venture from classic black but theirs is a very dark rich brown. I would definitely recommend this ... show more
Reviewed in the United States on June 30, 2025 by I had always bought Aromatics years ago and was happy to see it available. Upon receiving it today I can only say it is definitely not Aromatics. I contacted Amazon regarding this issue and they kindly refunded my purchase. I want to purchase other perfumes with Amazon but am reluctant bc it could happen again. I'm writing this in case others were considering this particular fragrance. Thank you Amazon for helping with refund.

  • My favorite mascara
Color: Washable Blackest Black Size: 0.28 Fl Oz (Pack of 1)
This is the best drugstore mascara I’ve found! It doesn’t clump, goes on smoothly, and makes my lashes look great every time. I use it so much that I ended up adding it to my subscription plan so I never run out. Fantastic quality for the price — I won’t use anything else!
Reviewed in the United States on July 3, 2025 by JQx2

  • Pass
Color: Washable Blackest Black Size: 0.28 Fl Oz (Pack of 1)
New formula? Go back before it's too late! Clumpy and very hard to remove as has always been the case so 'washable' is more like crappier.
Reviewed in the United States on May 18, 2025 by Madshopper

  • This is the best mascara for long lashes!
Color: Washable Blackest Black Size: 0.28 Fl Oz (Pack of 1)
I was looking for a new mascara when I came across this to try out, I will never go back to another. This is amazing and goes on so perfectly!
Reviewed in the United States on July 8, 2025 by Amazon Customer

  • PRO TIP - L’Oréal is the mascara GOAT
Color: Latte Brown Washable Size: 0.28 Fl Oz (Pack of 1)
Idk why maybelline kind of gets the reputation as the best in drugstore mascaras, or at least it seems that way. I have been interested in makeup since I was a kid and was a teenager during the YouTube makeup craze so I have tried a LOT of mascara. No brand, high end or drugstore, is as good as L’Oréal. I have used L’Oréal voluminous mascara since I was in high school, and recently wanted a TRUE brown mascara and was recommended this one. It’s also amazing! Pro tip-when your mascara is brand new, as you pull the wand out of the tube, drag the side of the wand on the inside of the tube so it wipes the product off. Then once the wand is out, wipe the excess product on the very end of the wand into the bottle. Then use the side of the brush that you dragged along the inside of the tube, the side with the least amount of product. The one criticism id give L’Oréal on all their mascaras is that the product is so wet when it’s new, so it can make it really easy to get too much product on your lashes and not have enough dry-ish bristles to fix it. Once you’ve used it for a few days though it will be AMAZING and you wont have to do those steps. Honestly it’s kind of like the more it dries out the better the product gets. Obviously it eventually gets TOO dry or too empty. ... show more
Reviewed in the United States on May 15, 2025 by Hannah Whitworth

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...