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Julep Eyeshadow 101 Cream-to-Powder Waterproof Shadow Stick – Mink Mauve Shimmer – Long-Lasting, Crease-Proof, Muted Mauve Shimmer Eyeshadow with Built-in Smudger

  • Based on 53,147 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Friday, Aug 8
Order within 5 hours and 29 minutes
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Color: 12 Mink Mauve Shimmer


Features

  • HIGHLY PIGMENTED EYESHADOW MINK MAUVE SHIMMER: With over 30 high-pigmented shades, you can build your own eyeshadow palette and go as understated or bold as the day (or night) calls for
  • CREME-TO-POWDER WATERPROOF EYESHADOW: This waterproof, creme-to-powder eyeshadow stick glides effortlessly across lids before drying to a waterproof crease-proof powder finish
  • NATURALLY EFFECTIVE INGREDIENTS VITAMIN C & E: This cream-to-powder eyeshadow stick does double-duty, thanks to the hydrating, nourishing formula with vitamin C & E. Delicate sensitive skin will love the vitamin E that protects against free radicals with antioxidants, and the vitamin C, which treats environmental damage to improve skin tone and texture. And candelilla wax makes every shade easy to blend, naturally
  • NO BRUSH REQUIRED: Just glide and go. With smooth application, a built-in smudger for effortless blending, and a waterproof powder finish, you dont need a brush to get the look you love
  • HOW TO APPLY: Prime the smudger by coating it with color, then sweep the eyeshadow stick directly across your eyelids. Use the built-in smudger or your fingers to blend before the formula sets. For best results, prime the smudger by coating it with color prior to use

Color: 12 Mink Mauve Shimmer


Brand: Julep


Item Form: Cream to Powder


Finish Type: Shimmery


Special Feature: Crease Proof


Product Dimensions ‏ : ‎ 6 x 1 x 0.75 inches; 0.04 ounces


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ Julep Beauty


Best Sellers Rank: #96 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Eyeshadow


#1 in Eyeshadow:


Customer Reviews: 4.2 4.2 out of 5 stars 53,147 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Aug 8

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Easy. Perfect.
Color: 10 Smoky Tawny Matte
Had this saved in my cart for a while and finally decided to just try it based on the reviews. At my age (60) I’m all about simplicity in my daily makeup routine and I really appreciate eye crayons. I’m a big fan of Thrive products and have several of their Eye Brightener shadows. But up until recently most of the colors were shimmers, which I have decided don’t look as good on my mature skin. I had a special event coming up so decided to just try this one in a matte color. I’m so glad I did! It was perfect! Color is good with my skin tone, it blends easily with the sponge tip, and it stayed all day. I like that it is perfect for daily wear for work, but it can be layered for a more intense color for evening wear. And the price point is great. Only complaint is that the stick was broken inside the tube, but I was able to just push it back down inside and it seems fine. That’s not the fault of the manufacturer but Amazon’s sparse packaging, so I won’t deduct a star for that. Great product! I will order more. ... show more
Reviewed in the United States on April 27, 2025 by Peppermint

  • Love love love this base for eyes! Smooth and easy to apply. Look forward to using daily.
Color: 12 Mink Mauve Shimmer
I was seeing a lot of these stick base shadows but landed on trying Julep because I like their eyeliner. Mauve shimmer is a beautiful color. I have green eyes and wanted a nice base color for my lids. I really like the sponge end that you can dab over to blend. Just be careful not to have both ends off at same time I accidentally put the wrong cover on wrong end and smushed! I thought this color might be too light but it’s not. Will definitely buy other colors. I’m hooked:) ... show more
Reviewed in the United States on July 23, 2025 by Donna Benner

  • Easy application but not long-lasting
Color: 06 Taupe Shimmer
I've been using the Julep Eyeshadow Stick for a few weeks now, and it's a bit of a mixed bag. On the plus side, the formula is smooth and creamy—it glides on easily and blends well, which makes it perfect for quick, effortless application. I also really like that one end of the stick includes a built-in blending tool. The color range is beautiful—rich, wearable shades that suit a variety of looks. However, I’ve noticed that the color tends to fade by the end of the day. Another downside is that the stick itself breaks easily, even with careful use, which takes away from the overall experience. All in all, it’s a nice product with great colors and a user-friendly design, but the longevity and fragility leave something to be desired. ... show more
Reviewed in the United States on May 28, 2025 by Brittney

  • Final found my dream eyeshadow
Color: 31 Smoky Grey Shimmer
This is THE VERY BEST EYE SHADOW I’ve ever used and I’m a Boomer! Have tried them all over a lifetime.. This literally goes on like soft velvety butter and stays on all day, even in the Tropical Temps we have here in the Southern USA. Amazing. color, I was concerned it may be too dark, but it blends and spreads so easily, it’s just enough of the right color to give my eyes some pop life. Doesn’t settle i. creases.. I cannot say enough positive things about this eye shadow! I’m sold for EVAH! ... show more
Reviewed in the United States on July 11, 2025 by Southpaw

  • Easy to apply and build. You can go as light or as dark as you would like. Also easy to. Blend in.
Color: 08 Smoky Amethyst Shimmer
I have blue eyes and looked up colors of eyeshadow to make my eyes pop. I never thought I would buy a purple eyeshadow, but it was one of the colors that the website recommended. I immediately went to Amazon and searched for an easy to apply purple eyeshadow and found this. I have to say, I am not a big make-up person. I put this on my eyes and it was very easy to put on because it was soft and glided easily. It also is easy to build so you can make it as light or as dark as you would like. And it did the job! My blue eyes pop and I feel sparkly again. :-). I liked it so much. I immediately bought another one and also am trying the green. Highly recommend this product. ... show more
Reviewed in the United States on July 8, 2025 by Amazon Customer

  • I Don’t like it
Color: 21 Putty Matte
I ordered 3 of these. I found them to be lighter than I expected and are not very pigmented and wears off quickly. Within just a few hours I can hardly see it. I only gave it 3 stars for not having any “bad” ingredients, so they say. I’m still trying to find a brand that’s “clean” and lasts. I won’t be ordering this brand again. ... show more
Reviewed in the United States on July 30, 2025 by Lanie James

  • Excellent quality, doesn't crease
Color: 06 Taupe Shimmer
Surprising good quality. This type of product is notorious for creasing but these didn't crease an iota. Lasted all day. Use a primer for best results. So easy to put on, cuts way down on makeup application time.
Reviewed in the United States on July 4, 2025 by Amazon Customer

  • Received a used item! Color had unexpected glitter in it.
I didn't get to try this out because I received a used item. (And it appears I'm not the only one.) I was able to get a close look at it, and I was immediately disappointed with the color "mixture." The item I selected wouldn't have worked for me, regardless of any other issue. I've been curious about these eyeshadow sticks for a long time. I wanted to test them out years ago, but they seemed kind of pricey for my budget. I don't like to spend more than I'm used to on an item I have no certainty will work as claimed. But then my friend told me she bought a stick on discount, and it was a game changer for her. (Easy to use, easy to blend, buildable color, quick application, lasts long, looks natural, etc.) She said she bought more and suggested I at least try one. She insisted they were worth the regular price... finding one on discount was just a bonus. We're very much alike in what we look for in beauty cosmetics, so I was intrigued. I also saw there were a ton more reviews on Amazon than the last time I checked, and the majority of them seemed highly positive. So, I went for it. I felt I had the amount of guarantee I needed to justify testing this thing out. I got the sheer shimmery pink color to use as a highlighter and on the inner corner of my eyes for a brightening effect. But that's not going to happen now. After I received my used product, I took a closer look at the reviews on Amazon - mostly to see if anyone mentioned unexpected problems with the same color I ordered. Instead, I noticed there were quite a bit of people who received what appeared to be used products, too! This is highly disappointing considering this brand seemed to have made a good name for itself over the last few years. I was really excited to finally try their infamously convenient and water-resistant eyeshadow stick. You'd think they'd be more careful about the products they're sending out - especially for what they're charging. My eyeshadow stick was undoubtedly used before I received it. Box was slightly crushed with signs of having been opened. The tip of the eyeshadow was smudged and there was product smeared on the outside of the barrel. If all that wasn't proof enough, the sponge tip had makeup residue on it as if someone fully tried every part of this thing out. I can't speak for the application and wear quality of the item because I'm not willing to risk transferring potential bacteria to my eyes, face, or even the back of my hand. I can say the expectation of the product was not met, right off the bat. I can also add that I was surprised that there looked to be big chunks of glitter in the shimmery sheer pink eyeshadow and on the sponge tip. (I wasn't expecting such large specks of actual GLITTER to be in the mix. It wasn't shown on the advertised photos or explicitly stated that cheap glitter would be used. I did expect some fine mineral-like shimmer, but not cheap glitter.) I'd suggest that if you buy this product, you thoroughly inspect it upon receiving it. Having cosmetics melt or break during shipment is one thing. But being sold a used product (advertised as new) is absolutely unacceptable. Especially, when there's evidence of it be a reoccurring issue for this particular product. I'm debating whether or not I want to try ordering another color - only because my friend was raving about this eyeshadow like it was the best product she has found to date. If I do decide to take another chance, I'd likely play it safe and choose a matte shade. I can handle some amount of "shimmer," but I feel I'm a bit too old and I don't get dressed up enough to decorate my eyes with glitter. (I cannot stress enough: This was straight up large specks of GLITTER - almost like you'd find in a craft store or in young teens' cheap & trendy makeup - mixed in with an otherwise nice looking shimmery/pearlescent color.) I'm just worried I'll get another used product... or that the product was otherwise kept in unsanitary/uncertain conditions before I received it. I just don't understand how this issue could happen so often. (Search thru the product reviews for yourself and count the number of complaints. You may not find it to be excessive, but I do. It really should be more of a rare occurrence. I haven't found this many complaints of used/questionable products when researching other cosmetics I'm also interested in trying.) Also, avoid the shimmery sheer light pink color... unless you're ok with random large specks of glitter. Then maybe go for it. The overall main color appeared nice with some shimmer to it already. ... show more
Reviewed in the United States on January 3, 2024 by A.J.

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