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Julep Eyeshadow 101 Cream-to-Powder Waterproof Shadow Stick – Mink Mauve Shimmer – Long-Lasting, Crease-Proof, Muted Mauve Shimmer Eyeshadow with Built-in Smudger

  • Based on 53,720 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Wednesday, Sep 24
Order within 11 hours and 20 minutes
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Color: 12 Mink Mauve Shimmer


Features

  • HIGHLY PIGMENTED EYESHADOW MINK MAUVE SHIMMER: With over 30 high-pigmented shades, you can build your own eyeshadow palette and go as understated or bold as the day (or night) calls for
  • CREME-TO-POWDER WATERPROOF EYESHADOW: This waterproof, creme-to-powder eyeshadow stick glides effortlessly across lids before drying to a waterproof crease-proof powder finish
  • NATURALLY EFFECTIVE INGREDIENTS VITAMIN C & E: This cream-to-powder eyeshadow stick does double-duty, thanks to the hydrating, nourishing formula with vitamin C & E. Delicate sensitive skin will love the vitamin E that protects against free radicals with antioxidants, and the vitamin C, which treats environmental damage to improve skin tone and texture. And candelilla wax makes every shade easy to blend, naturally
  • NO BRUSH REQUIRED: Just glide and go. With smooth application, a built-in smudger for effortless blending, and a waterproof powder finish, you dont need a brush to get the look you love
  • HOW TO APPLY: Prime the smudger by coating it with color, then sweep the eyeshadow stick directly across your eyelids. Use the built-in smudger or your fingers to blend before the formula sets. For best results, prime the smudger by coating it with color prior to use

Color: 12 Mink Mauve Shimmer


Brand: Julep


Item Form: Cream to Powder


Product Benefits: Hydrating,Nourishing


Number of Items: 1


Product Dimensions ‏ : ‎ 6 x 1 x 0.75 inches; 0.04 ounces


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ Julep Beauty


Best Sellers Rank: #57 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Eyeshadow


#1 in Eyeshadow:


Customer Reviews: 4.3 4.3 out of 5 stars 53,720 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Sep 24

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Smooth, Easy, and Long-Lasting
Color: 01 Champagne Shimmer
This eyeshadow stick is amazing! It glides on creamy, blends effortlessly with the smudger, and sets to a crease-proof, waterproof finish that lasts all day. Perfect for quick, no-fuss makeup and the colors are gorgeous.
Reviewed in the United States on August 25, 2025 by Elizabeth

  • beautiful, subtle, flattering
Color: 27 Khaki Green Shimmer
This is a beautiful shadow pencil. Goes on creamy, dries down fast, and stays in place pretty well. It's not as long wearing as some of the really semipermanent ones, but it's certainly better than powder shadow. The color is flattering to hazel and green eyes, and the shimmer is subtle. Much easier to apply nicely than powder shadow in pans as well. ... show more
Reviewed in the United States on August 30, 2025 by C. J. Daniel

  • Easy application but not long-lasting
Color: 06 Taupe Shimmer
I've been using the Julep Eyeshadow Stick for a few weeks now, and it's a bit of a mixed bag. On the plus side, the formula is smooth and creamy—it glides on easily and blends well, which makes it perfect for quick, effortless application. I also really like that one end of the stick includes a built-in blending tool. The color range is beautiful—rich, wearable shades that suit a variety of looks. However, I’ve noticed that the color tends to fade by the end of the day. Another downside is that the stick itself breaks easily, even with careful use, which takes away from the overall experience. All in all, it’s a nice product with great colors and a user-friendly design, but the longevity and fragility leave something to be desired. ... show more
Reviewed in the United States on May 28, 2025 by Brittney

  • Blends like a dream and doesn't melt away. Long wearing and very versitile!
Color: 48 Midnight Blue Shimmer
This is the perfect color for me. The product itself stays on nicely. It isn't hard to work with at all. You can use the other end and blend, but I use a very small brush and add this right on my eyelash line on the top. Then I gently tap it a few more times across the same area and blend with another brush. Because it is a cream, it blends very well while it's still newly on. Once it sets in, though, you have lost your blend window, which is exactly what I would want from a cream eyeshadow. I then take the small brush again and make a wing line upwards. Use a different color shadow that I tamp into the eyelid, then crease, and on that goes. Then blend it all. I use a shade just lighter than this to use on my watermark, and poof, I have eyelashes. (I have blonde eyelashes. It has taken me decades to get it right.) This product is so valuable to me that I keep three extra on hand at all times. I cannot go without it. The value is perfect for the price. I love this. The only thing that scares me is ..what if they stop making it .. lol. It can be used alone as a shadow by itself, and I have done that. On cocktail night, this whole routine I do for the day goes out the window, and this becomes the star of my eyes. I have always felt like black is just way too harsh for shadow and liner unless you actually have true black hair. I also have this in shimmer and very light for the corners of my eyes and below my eyes. I don't wear anything on my lower eyes other than this brand, in very light. No mascara either. (I also set this cream shadow/liner with either a clear setting powder or a navy of the same color. I found that if I do it helps since I wear all cream everything. If you don't wear cream foundation, you likely won't need to set it in. Sometimes I also use primer to help set it in. That is cocktail night because during the day I don't have patience for primer.) ... show more
Reviewed in the United States on August 31, 2025 by Sarah

  • Applies easily and looks great.
Color: 21 Putty Matte
Love the eyeshadow. It blends easily and has a variety of colors. The shadow stick is on one end and a blending sponge on the other end. Personally, I use a brush to blend it.
Reviewed in the United States on August 24, 2025 by RKB

  • Nice and creamy, but not for me
Color: 08 Smoky Amethyst Shimmer
This eyeshadow is really creamy and goes on so smooth. The color is nice and it’s easy to apply. I don’t really care for how “wet” it appears. This is not my favorite eyeshadow and I’m glad I got it on sale. It just doesn’t seem to work for me.
Reviewed in the United States on August 24, 2025 by Kathleen Cross

  • Glides on. Long lasting.
Color: 12 Mink Mauve Shimmer
These crayons are great if you want easy application. They glide on and stay on. The mauve is a very flattering color that you can apply to eyelid and up into the whole area above crease. Have oily eyelids and it stays on without creasing.
Reviewed in the United States on September 3, 2025 by Danielle Roby

  • Received a used item! Color had unexpected glitter in it.
I didn't get to try this out because I received a used item. (And it appears I'm not the only one.) I was able to get a close look at it, and I was immediately disappointed with the color "mixture." The item I selected wouldn't have worked for me, regardless of any other issue. I've been curious about these eyeshadow sticks for a long time. I wanted to test them out years ago, but they seemed kind of pricey for my budget. I don't like to spend more than I'm used to on an item I have no certainty will work as claimed. But then my friend told me she bought a stick on discount, and it was a game changer for her. (Easy to use, easy to blend, buildable color, quick application, lasts long, looks natural, etc.) She said she bought more and suggested I at least try one. She insisted they were worth the regular price... finding one on discount was just a bonus. We're very much alike in what we look for in beauty cosmetics, so I was intrigued. I also saw there were a ton more reviews on Amazon than the last time I checked, and the majority of them seemed highly positive. So, I went for it. I felt I had the amount of guarantee I needed to justify testing this thing out. I got the sheer shimmery pink color to use as a highlighter and on the inner corner of my eyes for a brightening effect. But that's not going to happen now. After I received my used product, I took a closer look at the reviews on Amazon - mostly to see if anyone mentioned unexpected problems with the same color I ordered. Instead, I noticed there were quite a bit of people who received what appeared to be used products, too! This is highly disappointing considering this brand seemed to have made a good name for itself over the last few years. I was really excited to finally try their infamously convenient and water-resistant eyeshadow stick. You'd think they'd be more careful about the products they're sending out - especially for what they're charging. My eyeshadow stick was undoubtedly used before I received it. Box was slightly crushed with signs of having been opened. The tip of the eyeshadow was smudged and there was product smeared on the outside of the barrel. If all that wasn't proof enough, the sponge tip had makeup residue on it as if someone fully tried every part of this thing out. I can't speak for the application and wear quality of the item because I'm not willing to risk transferring potential bacteria to my eyes, face, or even the back of my hand. I can say the expectation of the product was not met, right off the bat. I can also add that I was surprised that there looked to be big chunks of glitter in the shimmery sheer pink eyeshadow and on the sponge tip. (I wasn't expecting such large specks of actual GLITTER to be in the mix. It wasn't shown on the advertised photos or explicitly stated that cheap glitter would be used. I did expect some fine mineral-like shimmer, but not cheap glitter.) I'd suggest that if you buy this product, you thoroughly inspect it upon receiving it. Having cosmetics melt or break during shipment is one thing. But being sold a used product (advertised as new) is absolutely unacceptable. Especially, when there's evidence of it be a reoccurring issue for this particular product. I'm debating whether or not I want to try ordering another color - only because my friend was raving about this eyeshadow like it was the best product she has found to date. If I do decide to take another chance, I'd likely play it safe and choose a matte shade. I can handle some amount of "shimmer," but I feel I'm a bit too old and I don't get dressed up enough to decorate my eyes with glitter. (I cannot stress enough: This was straight up large specks of GLITTER - almost like you'd find in a craft store or in young teens' cheap & trendy makeup - mixed in with an otherwise nice looking shimmery/pearlescent color.) I'm just worried I'll get another used product... or that the product was otherwise kept in unsanitary/uncertain conditions before I received it. I just don't understand how this issue could happen so often. (Search thru the product reviews for yourself and count the number of complaints. You may not find it to be excessive, but I do. It really should be more of a rare occurrence. I haven't found this many complaints of used/questionable products when researching other cosmetics I'm also interested in trying.) Also, avoid the shimmery sheer light pink color... unless you're ok with random large specks of glitter. Then maybe go for it. The overall main color appeared nice with some shimmer to it already. ... show more
Reviewed in the United States on January 3, 2024 by A.J.

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