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It Cosmetics

IT Cosmetics Your Skin But Better Foundation + Skincare - Hydrating Medium Buildable Coverage - Minimizes Pores & Imperfections - Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz

  • Based on 2,879 reviews
Condition: New
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$46.00 Why this price?

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As low as $11 / mo
  • – 4-month term
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This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: Only 7 left in stock, order soon!
Fulfilled by Amazon
Arrives Wednesday, Sep 24
Order within 21 hours and 33 minutes
Available payment plans shown during checkout

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Color: 61 Deep Neutral (deep complexion with subtle red neutral undertone)


Package Dimensions ‏ : ‎ 5.39 x 1.46 x 1.38 inches; 4.16 ounces


Manufacturer ‏ : ‎ IT Cosmetics


Best Sellers Rank: #15,096 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #151 in Foundation Makeup


#151 in Foundation Makeup:


Customer Reviews: 4.4 4.4 out of 5 stars 2,879 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Sep 24

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • excellent product - good coverage but looks natural
excellent product. recommended to me by several friends so i tried it and was very pleased. I like it because it doesn't smear across your face and streak like some foundations do. it goes on nice and has good coverage for blemishes but doesn't cover your face like a thick sheet of plastic either. i use a brush to apply it and i moisturize lightly beforehand and it goes on great.... will buy again!!!! ... show more
Reviewed in the United States on July 24, 2025 by Angel
    • Love
This foundation delivers exactly what it promises! It blends seamlessly, feels lightweight on the skin, and gives a beautiful, natural finish that lasts all day. I love how it evens out my complexion without looking heavy or cakey. My skin looks fresh, radiant, and truly like my skin—but better!
Reviewed in the United States on August 9, 2025 by Lara Spalding
    • Truly feels like it is your skin
Color: 33 Medium Neutral (medium complexion wit...
Lightweight yet full coverage gives this a 10 out of 10 for me. I have a drawer full of all the karate and greatest and still go back to this product as it truly is the best I’ve found for my skin both texture and coverage wise.
Reviewed in the United States on August 10, 2025 by T. Thimlar
    • Medium coverage without sunscreen
This is a light foundation with medium coverage which looks nice when applied with a sponge. It does not have sunscreen which I like. Everything these days are loaded down with sunscreen which does not allow for any Vitamin D absorption. If you want sunscreen, theres plenty of moisturizers with that. This is not think and does not rub off on people when you hug and kiss them, like family members. It looks very natural. ... show more
Reviewed in the United States on June 30, 2025 by Beth S.
    • Perfect coverage
Color: 33 Medium Neutral (medium complexion wit...
Oh wow I love this product. I am an IT fan and this is such a creamy foundation and leave my skin feeling great. The coverage is flawless. Will buy 100 x over
Reviewed in the United States on August 18, 2025 by Kelly Thomas
    • Not a good value for money
I'm 73 w lines around eyes, crepey skin, & full blown wrinkles. Regarding color, I needed one shade darker. This product feels good on my skin, moisturizing, applies smoothly. Didn't notice a scent. Negatives: it melts off in southern heat & humidity. It also accentuates every line & wrinkle even though I use a moisturizer prior to app. It has enough positives that it would be a beautyful foundation for a woman wo my issues. Value for the money a 3 . ... show more
Reviewed in the United States on May 18, 2025 by Amazon Customer
    • Best foundation on the market
Color: 23 Light Warm (light to medium complexio...
The very best foundation I have used in many years. Coverage without l9oking like a mime.
Reviewed in the United States on August 14, 2025 by Ellie
    • Covers beautifully
Color: 33 Medium Neutral (medium complexion wit...
Love this medium weight foundation. My skin looks luminous and flawless
Reviewed in the United States on August 15, 2025 by Keith Weeman

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