Search  for anything...
It Cosmetics

IT Cosmetics Superhero Mascara – Volumizing & Lengthening Black Mascara, Buildable Lash Volume, Collagen, Biotin, Peptides, Lifting & Curling Formula, Super Black Pigment, Suitable for Sensitive Eyes

  • Based on 12,054 reviews
Condition: New
Checking for the best price...
$23.80 Why this price?
Save $4.20 was $28.00

Buy Now, Pay Later

As low as $5 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Wednesday, Oct 8
Order within 10 hours and 35 minutes
Available payment plans shown during checkout

Recently Viewed

Size: 0.30 Fl Oz (Pack of 1)


Color: Black


Product Benefits: Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash. See more


Brand: IT Cosmetics


Item Form: Liquid


Specialty: Lengthening, Volumizing


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 19.69 x 19.69 x 11.02 inches; 0.8 ounces


Item model number ‏ : ‎ SG_B01AKTZFZU_US


UPC ‏ : ‎


Manufacturer ‏ : ‎ IT Cosmetics


Best Sellers Rank: #3,211 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #53 in Mascara


#53 in Mascara:


Customer Reviews: 4.4 4.4 out of 5 stars 12,054 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Oct 8

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Satisfied
Size: 0.30 Fl Oz (Pack of 1)
First time using IT mascara. This pick was a winner--lengthens without smudges and easy to remove. I just became a fan.
Reviewed in the United States on July 16, 2025 by JN@bkny
    • My Go-To Mascara!
Size: 0.30 Fl Oz (Pack of 1)
I love this mascara! It gives my lashes amazing volume and length with just one coat. The black pigment is super bold, and it lasts all day without flaking. It can get a little clumpy if you layer too much, but it's still my absolute favorite!
Reviewed in the United States on March 17, 2025 by Simply KLF
    • Great mascara for sensitive eyes with NO clumping!
Size: 0.30 Fl Oz (Pack of 1)
I have sensitive eyes and have been trying different mascaras for 4 years. Finally, I've found a mascara that doesn't irritate my eyes. It makes my lashes look full and isn't clumpy at all. Easy to apply too! I'm finally happy with a mascara and will continue to purchase moving forward.
Reviewed in the United States on July 16, 2025 by ShellyH
    • The BEST!
Size: 0.30 Fl Oz (Pack of 1)
This mascara is truly remarkable! As someone with sensitive eyes, I've struggled to find a product that doesn't cause irritation, but this one exceeds my expectations. It glides on smoothly, enhances my lashes beautifully, and provides impressive volume without any discomfort. I'm thrilled with how well it works, leaving my lashes looking healthy and vibrant without any annoying irritation. ... show more
Reviewed in the United States on August 3, 2025 by tontonP
    • Natural Look with Great Staying Power!
Size: 0.30 Fl Oz (Pack of 1)
Review Image by Vidal Vidal
I love this mascara! It enhances my lashes beautifully without looking overdone. It gives just the right amount of definition and volume for a natural, everyday look. Best of all, it stays in place all day—no smudging or flaking. A new favorite in my makeup bag!
Reviewed in the United States on August 17, 2025 by Vidal Vidal
    • My favorite mascara
Size: 0.30 Fl Oz (Pack of 1)
Great mascara, separates lashes, easy to apply
Reviewed in the United States on August 22, 2025 by D Williams
    • Not worth it
Size: 0.30 Fl Oz (Pack of 1)
I don't wear false lashes or have extensions, so I wear mascara every single day. I saw this on TikTok and bought it on a Prime deal day to try it out for cheaper than full price in case I didn't like it. It didn't blow me away, but I liked it enough. I didn't like it enough to pay full price so I waited until it was on sale again and bought multiple tubes. After going through those, I won't repurchase. It flakes by the end of the day, and the tube dries out so fast to the point I can't use it anymore, and I know there is still plenty of product left. I can tell when it's starting to dry up because the formula starts to get clumpy. I feel like I've given it a fair shot, and I don't understand the hype. I would expect better from a "high end" brand. ... show more
Reviewed in the United States on July 10, 2025 by dmhe06
    • It's perfect. High volume, long lasting, won't smudge
Size: 0.30 Fl Oz (Pack of 1)
People ask me if I have fake eyelashes when I wear this. I honestly don't see much of a difference between this and my fake eyelashes. It makes your natural long, voluminous but natural. It lasts all day and doesn't budge, even in the pool or after crying! It's truly my favorite -- I give it away in gift baskets for friends and family. And the package is thick and quality. ... show more
Reviewed in the United States on April 19, 2025 by Zen Mama

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...