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It Cosmetics

IT Cosmetics Superhero Mascara – Volumizing and Lengthening Black Mascara – Buildable Lash Volume with Collagen, Biotin & Peptides – Lifting & Curling Formula – Suitable for Sensitive Eyes

    • Based on 11,749 reviews
Condition: New
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$22.40 Why this price?
Save $5.60 was $28.00

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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Sunday, May 4
Order within 14 hours and 46 minutes
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Size: 0.30 Fl Oz (Pack of 1)


Color: Black


Product Benefits: Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash. See more


Brand: IT Cosmetics


Item Form: Liquid


Specialty: Volumizing, Lengthening


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 19.69 x 19.69 x 11.02 inches; 0.8 ounces


Item model number ‏ : ‎ SG_B01AKTZFZU_US


UPC ‏ : ‎


Manufacturer ‏ : ‎ it COSMETICS


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, May 4

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • It's perfect. High volume, long lasting, won't smudge
Size: 0.30 Fl Oz (Pack of 1)
People ask me if I have fake eyelashes when I wear this. I honestly don't see much of a difference between this and my fake eyelashes. It makes your natural long, voluminous but natural. It lasts all day and doesn't budge, even in the pool or after crying! It's truly my favorite -- I give it away in gift baskets for friends and family. And the package is thick and quality. ... show more
Reviewed in the United States on April 19, 2025 by Zen Mama
    • Doesn’t clump, the wand is great, simple but super usable.
Size: 0.30 Fl Oz (Pack of 1)
I love this mascara. I used to use L’Oreal volumizing but it got to where it would clump very bad and dry out too soon. I am super happy I found this brand. No clumping and I love the wand as well.
Reviewed in the United States on April 5, 2025 by Dshropsy
    • No curler or lash primer needed!
Size: 0.17 Fl. Oz
I’m really liking this mascara! I usually have to use curler and lash primer, but not with this! I bought small size b/c mascara ages quickly. Wonder if the larger size would be ok?
Reviewed in the United States on April 5, 2025 by Placeholder
    • It's a Superhero, but flakes :(
Size: 0.30 Fl Oz (Pack of 1)
It's a Superhero, but flakes :( Lashes looked great, full and long and black, but flakes had to be swept away several times a day.
Reviewed in the United States on January 16, 2025 by Jenn NYC
    • Buy it!
Size: 0.30 Fl Oz (Pack of 1)
Review Image by Ayee LeeLee Ayee LeeLee
It unreal how well this mascara works. I didn’t even realize I had this many lashes of my own! 😂 If you found yourself here because you’re unsure — buy it..
Reviewed in the United States on April 6, 2025 by Ayee LeeLee Ayee LeeLee
    • Best mascara hands down
Size: 0.30 Fl Oz (Pack of 1)
Everyone who wears mascara needs this in their life.
Reviewed in the United States on April 16, 2025 by Amazon Customer
    • Not for sensitive eyes
Size: 0.30 Fl Oz (Pack of 1)
The mascara went on fabulous! Its thick and lush but it didn't stay on long. It left black circles though out the day, I also realized that it irritated my eyes by the 2nd day. The itchy redness went away after I stopped use. I would not suggest if you have oily eyelids or sensitive eyes.
Reviewed in the United States on March 27, 2025 by Okpaise
    • Try It!!
Size: 0.30 Fl Oz (Pack of 1)
I have very short eyelashes and this stuff makes it look like I have some! Give it a try it works!
Reviewed in the United States on April 4, 2025 by cr56127

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