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It Cosmetics

IT Cosmetics Superhero Mascara – Volumizing & Lengthening Black Mascara, Buildable Lash Volume, Collagen, Biotin, Peptides, Lifting & Curling Formula, Super Black Pigment, Suitable for Sensitive Eyes

  • Based on 12,217 reviews
Condition: New
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$19.60 Why this price?
Holiday Deal · 30% off was $28.00

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This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2026

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Wednesday, Nov 26
Order within 20 hours and 15 minutes
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Size: 0.30 Fl Oz (Pack of 1)


Color: Black


Product Benefits: Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash. See more


Brand: IT Cosmetics


Item Form: Liquid


Specialty: Lengthening, Volumizing


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 19.69 x 19.69 x 11.02 inches; 0.8 ounces


Item model number ‏ : ‎ SG_B01AKTZFZU_US


UPC ‏ : ‎


Manufacturer ‏ : ‎ IT Cosmetics


Best Sellers Rank: #1,105 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #24 in Mascara


#24 in Mascara:


Customer Reviews: 4.4 4.4 out of 5 stars 12,217 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Nov 26

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • No smearing!!
Size: 0.30 Fl Oz (Pack of 1)
The absolute best mascara in the world. I’ve tried too many brands and this is the one I always come back to. No smearing throughout the day and comes off easily with makeup remover. LOVE IT
Reviewed in the United States on November 11, 2025 by Taylor Miller
    • Waterproof
Size: 0.30 Fl Oz (Pack of 1)
Best mascara as far as giving you that natural look but with extra length. It doesn’t smear & comes off easily with makeup remover wipes.
Reviewed in the United States on November 15, 2025 by Lauren
    • Great mascara
Size: 0.30 Fl Oz (Pack of 1)
This mascara is so great! It does not rub off, coats lashes, very well and last all day! definitely a good buy!
Reviewed in the United States on November 14, 2025 by MDM
    • Dries out fast
Size: 0.30 Fl Oz (Pack of 1)
It is a great mascara. Really volumizing, and lengthening, though it dries out after literally three weeks. After two weeks it dries out after two hours on your eyelashes.
Reviewed in the United States on October 13, 2025 by Sasha Mashoof 101
    • What until cyber monday
Size: 0.30 Fl Oz (Pack of 1)
Love it but only get it when it's on sale!
Reviewed in the United States on November 17, 2025 by Cecilia Hand
    • It’s a hit at my house!
Size: 0.30 Fl Oz (Pack of 1)
Buy this for my daughter at her birthday and Christmas because she loves it. I have not used it personally but she is a huge fan!
Reviewed in the United States on November 4, 2025 by heidi
    • Not worth it
Size: 0.30 Fl Oz (Pack of 1)
I don't wear false lashes or have extensions, so I wear mascara every single day. I saw this on TikTok and bought it on a Prime deal day to try it out for cheaper than full price in case I didn't like it. It didn't blow me away, but I liked it enough. I didn't like it enough to pay full price so I waited until it was on sale again and bought multiple tubes. After going through those, I won't repurchase. It flakes by the end of the day, and the tube dries out so fast to the point I can't use it anymore, and I know there is still plenty of product left. I can tell when it's starting to dry up because the formula starts to get clumpy. I feel like I've given it a fair shot, and I don't understand the hype. I would expect better from a "high end" brand. ... show more
Reviewed in the United States on July 10, 2025 by dmhe06
    • Great product
Size: 0.30 Fl Oz (Pack of 1)
This is a great product goes on very good and makes your eyelashes look longer.
Reviewed in the United States on November 2, 2025 by Martha Halsey

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