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It Cosmetics

IT Cosmetics Superhero Mascara – Volumizing & Lengthening Black Mascara, Buildable Lash Volume, Collagen, Biotin, Peptides, Lifting & Curling Formula, Super Black Pigment, Suitable for Sensitive Eyes

  • Based on 12,226 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Friday, Mar 13
Order within 9 hours and 39 minutes
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Size: 0.30 Fl Oz (Pack of 1)


Features

  • WHY YOULL LOVE IT - Our #1 best-selling mascara for lash length and volume transforms sparse or short eyelashes into long, natural-looking lashes. Features our Lash-Changing Power Brush for maximum reach, lift, separation, and curl
  • TECHNOLOGY - Our exclusive Elastic Stretch Technology coats each lash with a volume-boosting, lengthening, and super-buildable mascara formula for customizable results, leaving lashes conditioned and healthy with every application
  • INGREDIENTS - Hydrolyzed collagen provides amino acids to support lash elasticity and smoothness; Biotin promotes healthier hair and skin; Peptides help reduce dry, brittle lashes for stronger, more resilient lashes
  • HOW TO APPLY - Start at the root, wiggle and sweep through to the tips for voluminous lashes. Apply additional coats for longer-lasting, dramatic results. Perfect for enhancing natural lashes with buildable mascara coverage
  • IT REALLY WORKS - Developed with plastic surgeons and dermatologists, clinically proven to deliver super volume, length, and elastic stretch in just one coat. Trusted mascara for visible lash transformation

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 19.69 x 19.69 x 11.02 inches; 0.8 ounces


Item model number ‏ : ‎ SG_B01AKTZFZU_US


UPC ‏ : ‎


Manufacturer ‏ : ‎ IT Cosmetics


Best Sellers Rank: #3,448 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #48 in Mascara


#48 in Mascara:


Customer Reviews: 4.4 4.4 out of 5 stars (12,516)


Product Benefits: Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash.


Brand Name: IT Cosmetics


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Country as Labeled: United States


Package Type Name: Tube


Skin Tone: All


UPC: 817919014642


Manufacturer: IT Cosmetics


Global Trade Identification Number: 42


Item Weight: 0.05 Pounds


Specialty: Lengthening, Volumizing


Water Resistance Level: Waterproof


Mascara Wand Type: Straight


Item Dimensions: 19.69 x 19.69 x 11.02 inches


Item Volume: 9 Milliliters


Color: Black


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Mar 13

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Long, lush lashes
Size: 0.30 Fl Oz (Pack of 1)
Love this mascara. Always makes my lashes look longer and more full.
Reviewed in the United States on March 4, 2026 by Amber Stortroen
    • The GOAT Mascara! ✨️
Size: 0.30 Fl Oz (Pack of 1)
This is the Holy Grail of mascara. It goes on really dark, and makes my thin 55 yr old lashes very lush looking. Easy to get off, but if you don't remove it, it is still fully on the next morning. Only complaint, when it starts to get old it gets clumpy. So replace it about every few months.
Reviewed in the United States on January 31, 2026 by Liza
    • Best mascara!
Size: 0.30 Fl Oz (Pack of 1)
I love this mascara! It stays in place and doesn’t run at all during my 12+ hour shifts. It’s also easy to wash off, only requiring one go with regular facial cleanser. It also separates and lengthens my lashes beautifully! Well worth the price.
Reviewed in the United States on February 17, 2026 by Kate
    • Dries out fast
Size: 0.30 Fl Oz (Pack of 1)
It is a great mascara. Really volumizing, and lengthening, though it dries out after literally three weeks. After two weeks it dries out after two hours on your eyelashes.
Reviewed in the United States on October 13, 2025 by Sasha Mashoof 101
    • Ah. May. Zing!
Size: 0.17 Fl. Oz
This is amazing! Nina Ubhi recommended it on her YouTube channel and I'm so glad she did. This mascara gives me the fluttery long lashes I've been waiting for. Personally, I'm tired of all the pasty, clumpy drugstore mascaras. I've tried everything from Maybelline's Sensational Sky High (a tube of black paste I tossed into the trash!) to Essence Lash Princess. While I did like the Essence one (in the green tube), none of them did half as good a job as this one does. It applies effortlessly. The formula is dryer so it doesn't clump your lashes together. It's buildable if you want to exaggerate your lashes too. It's a little pricey compared to the drugstore brands, but oh so worth it. It doesn't flake and lasts all day on my eyes. I have combination skin. Not sure how it would perform on oily skin. This is my new go to mascara! ... show more
Reviewed in the United States on February 22, 2026 by DeVa Darling
    • Nice
Size: 0.30 Fl Oz (Pack of 1)
Nice and thick, lasts a while and nice color, slightly clumpy.
Reviewed in the United States on December 25, 2025 by Lilli
    • Not worth it
Size: 0.30 Fl Oz (Pack of 1)
I don't wear false lashes or have extensions, so I wear mascara every single day. I saw this on TikTok and bought it on a Prime deal day to try it out for cheaper than full price in case I didn't like it. It didn't blow me away, but I liked it enough. I didn't like it enough to pay full price so I waited until it was on sale again and bought multiple tubes. After going through those, I won't repurchase. It flakes by the end of the day, and the tube dries out so fast to the point I can't use it anymore, and I know there is still plenty of product left. I can tell when it's starting to dry up because the formula starts to get clumpy. I feel like I've given it a fair shot, and I don't understand the hype. I would expect better from a "high end" brand. ... show more
Reviewed in the United States on July 10, 2025 by dmhe06
    • The best I've used in a long time
Size: 0.30 Fl Oz (Pack of 1)
I'm 34 and this is the best mascara I've used in a long time! Instant thickening and length. I will absolutely be purchasing again when I need a new one.. I've tried MANY mascaras. For the price Of drug store foundations these days this is absolutely worth spending the extra little Bit of Money!
Reviewed in the United States on February 1, 2026 by Rachael spaulding

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