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It Cosmetics

IT Cosmetics Superhero Mascara Black – Volumizing & Lengthening, Buildable Volume, Hydrolyzed Collagen, Biotin, Peptides, Lifting & Curling Formula, Super Black Pigment, Suitable for Sensitive Eyes

  • Based on 12,226 reviews
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Monday, May 11
Order within 5 hours and 39 minutes
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Size: 0.30 Fl Oz (Pack of 1)


Features

  • WHY YOULL LOVE IT - Our #1 best-selling mascara for lash length and volume transforms sparse or short eyelashes into long, natural-looking lashes. Features our Lash-Changing Power Brush for maximum reach, lift, separation, and curl. It is specifically designed to be suitable for sensitive eyes
  • TECHNOLOGY - Our exclusive Elastic Stretch Technology coats each lash with a volume-boosting, lengthening, and super-buildable mascara formula for customizable results, leaving lashes conditioned and healthy with every application
  • INGREDIENTS - Hydrolyzed collagen provides amino acids to support lash elasticity and smoothness; Biotin promotes healthier hair and skin; Peptides help reduce dry, brittle lashes for stronger, more resilient lashes
  • HOW TO APPLY - Start at the root, wiggle and sweep through to the tips for voluminous lashes. Apply additional coats for longer-lasting, dramatic results. Perfect for enhancing natural lashes with buildable mascara coverage and lash-conditioning technology
  • YOUR IT ROUTINE: This clinically proven formula delivers volume, length, and elastic stretch in one coat. Start by prepping skin with Confidence in a Cleanser and Face Cream. Apply your choice of CC+ Cream Foundation using the Heavenly Luxe #7 Brush, followed by Bye Bye Under Eye Concealer. Complete your look with Do It All Color Balm Blush + Bronzer and Superhero Mascara for a visible lash transformation

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 19.69 x 19.69 x 11.02 inches; 0.8 ounces


Item model number ‏ : ‎ SG_B01AKTZFZU_US


UPC ‏ : ‎


Manufacturer ‏ : ‎ IT Cosmetics


Best Sellers Rank: #2,286 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #42 in Mascara


#42 in Mascara:


Customer Reviews: 4.4 4.4 out of 5 stars (12,632)


Product Benefits: Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash.


Brand Name: IT Cosmetics


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Country as Labeled: United States


Package Type Name: Tube


UPC: 817919014642


Manufacturer: IT Cosmetics


Global Trade Identification Number: 42


Manufacturer Part Number:


Model Number: SG_B01AKTZFZU_US


Item Weight: 22.68 g


Skin Tone: All


Specialty: Lengthening, Volumizing


Water Resistance Level: Waterproof


Mascara Wand Type: Straight


Item Volume: 9 Milliliters


Item Dimensions: 19.69 x 19.69 x 11.02 inches


Color: Black


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, May 11

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Long lasting
Size: 0.30 Fl Oz (Pack of 1)
Works great
Reviewed in the United States on April 27, 2026 by Karen
    • The GOAT Mascara! ✨️
Size: 0.30 Fl Oz (Pack of 1)
This is the Holy Grail of mascara. It goes on really dark, and makes my thin 55 yr old lashes very lush looking. Easy to get off, but if you don't remove it, it is still fully on the next morning. Only complaint, when it starts to get old it gets clumpy. So replace it about every few months.
Reviewed in the United States on January 31, 2026 by Liza
    • Good purchase
Size: 0.30 Fl Oz (Pack of 1)
I purchased for my daughter, it's the only brand she will use. Great quality and lasting.
Reviewed in the United States on April 10, 2026 by Sharon L. Bunting
    • Awesome mascara!
Size: 0.30 Fl Oz (Pack of 1)
Review Image by TC
Best mascara I've used so far! It applies smoothly, doesn't clump, and doesn't weigh down my lashes. I have blonde, straight eyelashes, but you wouldn't know it once I have my mascara on. I highly suggest using this mascara in combination with a heated eyelash curler for amazing results! The only reason I gave it 4 stars instead of 5 is because it's expensive. ... show more
Reviewed in the United States on March 7, 2026 by TC
    • Ah. May. Zing!
Size: 0.17 Fl. Oz
This is amazing! Nina Ubhi recommended it on her YouTube channel and I'm so glad she did. This mascara gives me the fluttery long lashes I've been waiting for. Personally, I'm tired of all the pasty, clumpy drugstore mascaras. I've tried everything from Maybelline's Sensational Sky High (a tube of black paste I tossed into the trash!) to Essence Lash Princess. While I did like the Essence one (in the green tube), none of them did half as good a job as this one does. It applies effortlessly. The formula is dryer so it doesn't clump your lashes together. It's buildable if you want to exaggerate your lashes too. It's a little pricey compared to the drugstore brands, but oh so worth it. It doesn't flake and lasts all day on my eyes. I have combination skin. Not sure how it would perform on oily skin. This is my new go to mascara! ... show more
Reviewed in the United States on February 22, 2026 by DeVa Darling
    • Makes lashes look like you have extensions in
Size: 0.30 Fl Oz (Pack of 1)
This is my favorite mascara for length. I've had multiple people ask me if I have eyelash extensions on. It does flake and if you don't take it off at night you wake up with raccoon eyes but that's to be expected.
Reviewed in the United States on April 2, 2026 by Tay214
    • clumps and flakes
Size: 0.17 Fl. Oz
Goes on a bit clumpy, and flakes under the eyes after a few hours. Also, I wish it had a curved brush, they seem to work better on my eyes. I bought the travel size, but won't buy again.
Reviewed in the United States on April 9, 2026 by FromThereToHere
    • Long, lush lashes
Size: 0.30 Fl Oz (Pack of 1)
Love this mascara. Always makes my lashes look longer and more full.
Reviewed in the United States on March 4, 2026 by Amber Stortroen

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