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IT Cosmetics Superhero Elastic Stretch Volumizing + Lengthening Mascara

  • Based on 12,951 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
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Arrives Sunday, Oct 25
Order within 17 hours and 41 minutes
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Color: Black (full size)


Features

  • Our Best-Selling Volumizing Mascara: Superhero Mascara transforms sparse, short lashes into long, natural-looking lashes with our Lash-Changing Power Brush for reach, lift, separation, and curl. The specially designed mascara brush coats lashes from root to tip, lifting and separating lashes to create a fuller-looking lash line. It is specifically designed to be suitable for sensitive eyes. Available in super black mascara and a brown mascara shade.
  • Buildable, Elastic Stretch Formula: One coat delivers full volume and length; add a second only if you want a bolder look. For the smoothest application, wipe excess formula from the wand before your first stroke application. In a consumer panel survey, 100% of users saw a fuller lash line, 96% said lashes looked stretched, and 96% saw dramatic volume and length.
  • Condition As You Coat: Formulated with collagen, biotin, and peptides to condition and support lashes with every wear, so your lash health improves alongside the length and volume you see immediately. Hydrolyzed Collagen supports hair elasticity, Biotin promotes healthier-looking hair, and Peptides help reduce the appearance of dry, brittle lashes. Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes
  • Best Way to Use - Start at the root, wiggle and sweep through to the tips for voluminous lashes. Apply additional coats for longer-lasting, dramatic results. Perfect for enhancing natural lashes with buildable mascara coverage and lash-conditioning formula. Best used within 3 months of opening. To ensure your mascara tube stays fresh, be sure to close the product fully to avoid drying out the formula.
  • Your IT Cosmetics Makeup Routine: For your ultimate eye makeup routine, try Superhero Waterproof Eyeshadow Stick available in matte & shimmer shades to add color. Then volumize and lengthen your lashes with Superhero Volumizing Mascara. If you experience some smudging with your mascara, trying setting your lids and under eye area with Bye Bye Pores Loose Powder. This will eliminate any pesky oils from mixing with your mascara throughout the day!

Description

What is the best mascara for short eyelashes? Use Superhero Mascara if you have short eyelashes and want the look of fuller lashes. The proprietary Elastic Stretch Technology stretches the look of lashes, providing super volume + length without clumping, transforming sparse lashes in one coat. What does Superhero Mascara do? Superhero Mascara is a super volumizing + lengthening mascara designed to transform the look of sparse or short eyelashes. It is clinically proven to give your lashes dramatic volume, super length + elastic stretch in a highly buildable coat. What are the key ingredients in Superhero Mascara? Superhero Mascara is formulated with lash-loving skincare ingredients. It features a conditioning blend of biotin, hydrolyzed collagen, and peptides to nourish, plump, and strengthen your lashes while you wear it. Why does my mascara smudge under my eyes? Smudging often happens when the natural oils from your skin, concealers, or eye creams mix with the mascara formula. To prevent this, try setting your eyelids and under-eye area with a translucent powder to absorb excess oil throughout the day. I'm confused about the size. What are the different versions of Superhero Mascara? IT Cosmetics offers Superhero Mascara in a full size (0.3 fl oz) in all Black and Brown and a travel mini size (0.17 fl oz) in Black.

Product Dimensions ‏ : ‎ 19.69 x 19.69 x 11.02 inches; 0.8 ounces


Item model number ‏ : ‎ SG_B01AKTZFZU_US


UPC ‏ : ‎


Manufacturer ‏ : ‎ IT Cosmetics


Best Sellers Rank: #2,222 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #42 in Mascara


#42 in Mascara:


Customer Reviews: 4.4 4.4 out of 5 stars (12,951)


Product Benefits: Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash.


Brand Name: IT Cosmetics


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Country as Labeled: United States


Package Type Name: Box


UPC: 817919014642


Manufacturer: IT Cosmetics


Item Highlight: Lifting & Curling Mascara with Lash-Loving Biotin, Hydrolyzed Collagen + Peptides, Great for Sparse Short + Long Eyelashes


Global Trade Identification Number: 42


Item Weight: 22.68 g


Model Number: SG_B01AKTZFZU_US


Manufacturer Part Number:


Skin Tone: All


Other Special Features of the Product: High Pigment Density, Long-Wearing, Non-Clumping, Non-Flaking, Stretchable


Specialty: Curl Enhancing, Finish & Hold, Volumizing


Water Resistance Level: Not Water Resistant


Mascara Wand Type: Straight


Item Volume: 9 ml


Item Dimensions: 19.69 x 19.69 x 11.02 inches


Color: Black (full size)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Oct 25

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • You'll never wana go back to anything else!
Color: Black (full size)
Hands down been my absolute favorite from day one! On the spendy end even at your local Ulta store, but what isnt anymore? Its well worth every penny spent! You have long lashes already? They POP and appear longer You have short lashes? Again they appear longer!!! This mascara can even make your "bad eyeshadow day" feel great after your final touch of applying it! I've gotten this as gifts for people and they too buy it now! So if your trying to find a good LONG lasting mascara....GIRL TREAT YO SELF TO, IT Cosmetics Superhero Mascara!!!! ... show more
Reviewed in the United States on July 28, 2026 by mallisa

  • Excellent Product
Color: Black (full size)
I don't usually leave reviews unless I am suitably impressed by a product. I did a lot of research and read a lot of reviews before choosing this mascara for many reasons. I already use IT Cosmetics CC cream with SPF 50 and I love it so I was hoping this was a good product. I spend 6 hours outside 5 to 6 days a week. I'm usually on blacktop and always moving so frequently get sweaty or hot. I need a mascara that is going to stay in place even on the hottest sweatiest days. I also am a 49 year old woman with very thin blonde eyelashes so I wanted something that was going to look good and not clumpy or fake. The picture I included is from today when it was 93° outside, I was in the heat all day. I put the mascara on this morning at 7:00 a.m. and took this picture at 8:00 p.m. the same day. It does not flake off or leave any residue behind. And it still looks great. I did wipe some of it off in the tube before I put it on because it does seem like quite a bit comes out on the brush and I'm not going for a night time look for my job. Definitely a great purchase. ... show more
Reviewed in the United States on May 21, 2026 by Angela M. Duncan

  • Great
Color: Black (full size)
This is the best mascara I have used EVER! Great quick coverage and stays put!
Reviewed in the United States on September 11, 2026 by Kathy Jaquez

  • Great mascara
Color: Black (full size)
Have used this mascara for over 15 years. It has always been a favorite. I have tried others less expensive but they do not even come close. Defines my lashes and separates them
Reviewed in the United States on September 5, 2026 by Sharon Tabler

  • Love it, but a bit crumbly
Color: Black (full size)
I bought this 2-3 months after seeing it on someone's lashes that looked gorgeous- long, separated, no clumps. She recommended it and I bought it, even though I never spend this much on mascara. I like it a lot and am actually about to buy a 2nd container, but it is not a perfect mascara. I find the formula to be clumpy and I have to wipe down the eyelash wand every time I use it. It does last me a whole day but if you touch your eyelashes too much, it will crumble off easily- PRO though, you don't need makeup remover to get it off, just use your fingers! Even with all this, I like how my eyelashes look long and dark when it's on, to the point people think I have very long natural lashes or am wearing falsies (neither of which is true). I also find I use less coats of this than my other fav brand, Maybelline Colossal, to get the effect that I want. I do tend to put one coat of the Maybelline on prior, I like having a base before putting this thicker mascara on. Overall, the great look and ease of application win out for me over the negatives. ... show more
Reviewed in the United States on February 11, 2020 by Meghan Rose

  • Great lash look
Color: Black (full size)
Worked well for my lashes. It extended and gave fullness to my lashes. Happy with this mascara.
Reviewed in the United States on August 16, 2026 by Amazon Customer

  • Worth the price!
Color: Black (full size)
A tech in my eye doctor’s office had this on, and I asked about it. Doesn’t clump, smear, or irritate my eyes. I love how it lengthens my eyelashes.. splurge on yourself! So worth it!!
Reviewed in the United States on September 8, 2026 by Pam Gilliam

  • Dries up way too fast
Color: Black (full size)
Loved this mascara when I opened it and used it the first few times but then it started to clump and dry up really fast.
Reviewed in the United States on August 20, 2026 by Ashleigh

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