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Almay

Almay All-Day Intense Gel Eyeliner, 130 Pure Plum, 0.045 oz

  • Based on 8,567 reviews
Condition: New
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Availability: Only 1 left in stock, order soon!
Fulfilled by Amazon
Arrives Nov 11 – Nov 17
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Size: 1 Count (Pack of 1)


Color: 130 Pure Plum


Features

  • UP TO 24HR COLOR: 6 rich shades as intense as a liquid liner, in an easy-to-sharpen pencil
  • EASY-GLIDE FORMULA: Glides on smoothly and effortlessly, and dries instantly. Comfortable feel
  • RESISTS FADING: Fade-proof and waterproof
  • SUITABLE FOR SENSITIVE EYES: Hypoallergenic + ophthalmologist-tested. Suitable for sensitive eyes + contact lens wearers. Fragrance-free
  • FORMULATED WITHOUT: No added parabens, phthalates, SLS, mineral oil, DMDM hydantoin, formaldehydes, and triclosan
  • Formulated without added parabens, phthalates, SLS, mineral oil, DMDM hydantoin, formaldehydes, and triclosan.

Description

Line up for bold, longwear eye looks and creamy, pigmented color with Almay® All-Day Intense Gel Eyeliner. This easy-to-sharpen, waterproof gel eyeliner pencil glides on smoothly, applies effortlessly, and dries instantly for eye looks that last. It creates color as intense as a liquid eyeliner does, feels comfortable on your eyelids, and won’t fade over time. As always, it’s hypoallergenic and ophthalmologist-tested. Fragrance-free and suitable for sensitive eyes + contact lens wearers. Available in 6 rich shades. Cruelty- free. ALMAY® Clean Makeup That Thinks It’s Skincare™ To learn more about Almay Clean go to Almay.com/ourvalues

Product Dimensions ‏ : ‎ 1.63 x 0.44 x 5.75 inches; 0.37 ounces


Item model number ‏ : ‎ 7256907004


UPC ‏ : ‎


Best Sellers Rank: #9,342 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #80 in Eye Liners


#80 in Eye Liners:


Customer Reviews: 4.1 4.1 out of 5 stars (8,567)


Brand Name: Almay


Number of Items: 1


Age Range Description: Adult


Package Type Name: Tube


UPC: 309970135485


Container Type: Pencil


Model Number: 7256907004


Manufacturer Part Number: 7256907004


Unit Count: 1 Count


Item Weight: 9.07 g


Item Dimensions: 1.63 x 0.44 x 5.75 inches


Item Form: Pencil,Gel Eyeliner,Creamy


Product Benefits: Long Lasting


Eyelid Color Type: Eye Liner


Coverage: Light


Skin Tone: All


Skin Type: All


Specialty: Waterproof, Long-wearing, Suitable for sensitive eyes, Eco-friendly, Free from harmful chemicals


Color: 130 Pure Plum


Finish Type: Natural


Material Features: Cruelty Free, Fragrance Free, Hypoallergenic


Material Type Free: Formaldehyde Free, Hypoallergenic, Paraben Free, Phthalate Free, cruelty free, fragrance free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Nov 11 – Nov 17

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews

    • You need to use a sharpener to get to the rest of the eyeliner in the pencil shaft
Size: 1 Count (Pack of 1) Color: 120 Nocturnal Navy
Ever since my cataract surgery I can't use the eyeliner I used to use so I've been searching for one that doesn't irritate my eyes. I love this one (blue color) but I thought I had received a defective one. The shaft of the pencil seemed to be plastic but I couldn't turn the white plastic tip at the bottom of the pencil to advance the eyeliner as I used it. I ordered another one -- same thing. So I called Almay and learned that the shaft is actually made of compressed paper and you need to use a sharpener to shave away the shaft, just like a wooden pencil. They sent me a free sharpener. Great product, lovely color, decent price now that I know how to sharpen it. You could probably use any eyeliner sharpener, you don't need their brand specifically, but I thought it was very generous of them to send me one. I suggested that they make it clearer on the package that you need to sharpen it to get to the rest of the product. She said it's on there but I don't see it and I see that a lot of other reviewers are also confused. ... show more
Reviewed in the United States on February 18, 2025 by RW
    • Goes on easy and stays on all day!
Size: 1 Count (Pack of 1) Color: 140 Deep Chestnut
I don’t usually write reviews, but I had to because I absolutely LOVE this eyeliner!! I was having an issue with other eyeliners not going on my lids at all or actually erasing the line I just drew on my eyelids. This eyeliner goes on smooth, doesn’t erase the line I’m going over (for a darker line) AND stays on all day without smudging! I’ve also had issues with other “waterproof” eyeliners rubbing off on my upper eyelid, leaving an unattractive line, but this eyeliner does not! If you like a brownish-black eyeliner, the Chestnut color goes on light, but transforms into a deeper brown with more coats. Be careful how much pressure you use because it is a gel eyeliner, which makes it a bit softer and breaks off if you’re not gentle. Another awesome feature is that it washes off easily with a regular face wash. I highly recommend this eyeliner! ... show more
Reviewed in the United States on September 9, 2024 by Ladybug042
    • Good except for the sharpening issue.
Size: 1 Count (Pack of 1) Color: 140 Deep Chestnut
Very good eyeliner except they need to make their own sharpener or at least recommend one that will sharpen it well without wasting it.
Reviewed in the United States on February 8, 2025 by Lucy Counts Palmer
    • safe for sensitive eyes
Size: 1 Count (Pack of 1) Color: 140 Deep Chestnut
Looking for an eyeliner that scores "in the green" on EWG's Skin Deep Database and found this brand Almay All-Day Intense Gel Eyeliner. I have super-sensitive eyes and will have an allergic reaction to most eye make-up but have never had a problem with Almay eyeshadows or liners. Love the texture, color and staying power. It does smudge a bit on the lower lid but once the edges are cleaned up, it stays put all day without further smudging. It does require a sharpener. Sharpens easily with Revlon's sharpener for all pencils (plastic/wood). "140 Deep Chestnut"=dark brown (but not too dark) ... show more
Reviewed in the United States on November 30, 2024 by S. and D. Ledford
    • Gel liner works well.
Size: 1 Count (Pack of 1) Color: 110 Rich Black
Works very well but there is only a small amount of product in the stick. Not worth the money.
Reviewed in the United States on January 17, 2025 by Amelia "Biddy"Blunt
    • worse than one star
Size: 1 Count (Pack of 1) Color: 140 Deep Chestnut
Review Image by Wendy Swiger Wendy Swiger
If I could give this a negative rating, I would. What I got is not the product in the amazon picture. My liner crayon came in a plastic tube with no way to advance the crayon. Furthermore, when I put the cap on the back of the liner to hold it, and then took it off again, it took the end piece off with it. Now the end piece is lodged in the cab and I can't even put the cap back on! It's not possible to sharpen this liner because it would require sharpening a plastic tube, and then the very soft crayon gel would mush in the attempt. I have no idea what's going on here except that maybe this company made a mistake and produced a bunch of lemons that can't be sharpened and then is just selling them off to suckers. At $7 + some change, it's too cheap to try to get a refund, so just listen to my warning. I saw another warning of the same thing. And actually, if I DID get the kind that could be sharpened, I can't imagine how sharpening would not rip off the very soft crayon material. The only reason I got this liner over the one I love from Palladio is that this one got a EWG certification and my dark brown Palladio liner is rated at a green # 2... Still very good for toxicity, but not as good as EWG certified. Going back to my favorite Palladio eyeliner. That one can be advanced by twisting the end, it's soft and creamy, and works wonderfully well. Buyer beware on this one! ... show more
Reviewed in the United States on October 6, 2024 by Wendy Swiger Wendy Swiger
    • All-Day Glam
Size: 1 Count (Pack of 1) Color: 140 Deep Chestnut
The Almay Gel Eyeliner is a game-changer for anyone seeking long-lasting, beautiful eye makeup. This waterproof and fade-proof formula ensures your look stays intact throughout the day, even in challenging conditions. Its smooth application glides effortlessly across the eyelids, providing rich color that doesn’t smudge. The easy-to-sharpen design adds convenience, allowing for precise lines every time. Plus, being hypoallergenic makes it an excellent choice for sensitive eyes. ... show more
Reviewed in the United States on December 20, 2024 by Rhonda Bradley
    • My favorite eyeliner
Size: 1 Count (Pack of 1) Color: 140 Deep Chestnut
This product goes on smoothly, no tugging and is tearproof. Also it does not irritate my sensitive eyes! Beautiful color for blue eyes.
Reviewed in the United States on January 26, 2025 by Angela Hall

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