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Fashion School in a Book: Design & Illustration for the Beginner and the Brand

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Description

Learn the secrets to becoming a successful fashion designer in one stylish and accessible course!Fashion design is a glamorous and imaginative endeavor that allows you to create wearable art. But the fashion industry involves much more than simply envisioning and crafting garments and accessories. Students of fashion know that working in the field also requires knowledge of textiles, fashion illustration, branding, merchandising, and how to create and present a portfolio. Fashion School in a Book offers these lessons and more—author and fashion design instructor Zoë Hong teaches all the practical knowledge you need to get started in (or find new inspiration for) your career in fashion.Fashion School in a Book is a course designed to outline the workflow for creating a fashion collection. You’ll learn:•Merchandising and brand direction•Fashion illustration basics•How to create a design-process journal by completing the book’s useful exercises•Portfolio creation for clients and employersAuthor Zoë Hong is a former fashion university instructor and popular teacher on YouTube with a practical approach to learning the business and artistry of fashion. Her teachings both inspire students creatively and prepare them for professional work in the field. Whether you’re a fashion student, a hobbyist designer looking to learn about the fashion industry, or an aspiring designer or fashion illustrator,Fashion School in a Book lays out the path to New York, Paris, or Milan. Design your collection, present your portfolio, define and market your brand, and better understand the fashion workflow with Fashion School in a Book!TABLE OF CONTENTS00: Introduction01: Fashion Design Process Overview02: Brand Direction03: Collection Direction04: Color05: Print Development and Surface Design06: Fabric07: Shapes and Silhouettes08: 3D Development09: Merchandising10: Where do we go from here: Brands11: Where do we go from here: Portfolio Makers Read more

Publisher ‏ : ‎ Rocky Nook


Publication date ‏ : ‎ February 25, 2025


Language ‏ : ‎ English


Print length ‏ : ‎ 264 pages


ISBN-13 ‏ : ‎ 32


Item Weight ‏ : ‎ 2.02 pounds


Reading age ‏ : ‎ 15 years and up


Dimensions ‏ : ‎ 7.9 x 0.8 x 10 inches


Best Sellers Rank: #96,340 in Books (See Top 100 in Books) #44 in Textile & Costume (Books) #130 in Fashion Design


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Top Amazon Reviews

    • Highly recommend for Fashion design
Format: Paperback
Review Image by Thabelo Mainganye Thabelo Mainganye
I honestly love this book, informative, easy to understand. With design briefs, to get you practicing. I highly recommend this book, even if you love fashion and can't afford to go to fashion school, this book is great, and watch Zoe Hong videos on YouTube. She's really great
Reviewed in the United States on May 22, 2025 by Thabelo Mainganye Thabelo Mainganye
    • The exercises are outstanding
Format: Paperback
Excellent book. The exercises are incredibly helpful when it comes to teaching you how to focus on specific design elements and inspirations. As a designer it is easy to let your mind run wild, but this book does a great job at teaching how to focus your thoughts and being more intentional with you designs. It also does a fantastic job at helping you explore things that are commonly thought in design schools. This is probably my favorite design book that I've read. ... show more
Reviewed in the United States on September 21, 2025 by VM
    • An Absolute Delight!
Format: Paperback
An absolute delight to finally have a physical book from none other than Zoe Hong. Her knowledge, down-to-earth candid personality shines through as strongly as her YouTube videos. I love the thick, colored pages, layout, and hefty-ness to the book. Beautiful and efficient in providing the nitty-gritty, down & dirty, need-to-know fashion education while focusing on sustainability. Favorite quote so far, "Raise your hand if you've heard me say, "Fabric technology is the future of fashion at least three times." ... show more
Reviewed in the United States on April 7, 2025 by Braedon
    • Best Fashion Book Purchase In A Long Time!
Format: Paperback
Party people! I’ve been watching Zoe’s YouTube channel for years and was so excited to hear she was releasing a book! It’s been about 10 years since I was in school, and despite working in the industry, I really wanted a refresher as I moved into potentially starting a business. Zoe is extremely knowledgeable and straightforward which I really appreciate as an individual who can get glassy eyed when reading “wordy” books. As I read it, I can hear Zoe as well, which makes it that much more fun! ... show more
Reviewed in the United States on July 24, 2025 by Chris
    • Fascinating. Highly Informative. Practical. And thoroughly Entertaining!
Format: Paperback
Zoe’s uniquely compelling and proven approach to teaching fashion design principles and processes along with her refreshingly (and often quite humorously!) forthright personality are what has made her YouTube channel so successful. This book is likewise a uniquely practical rundown and “highly usable” guide into the fashion design process that can benefit beginners “and” those further down the line alike. It’s not simply a “must do or else” book, rather it’s more of a “these approaches are well proven, but flexibility exists for a reason” type of work. And that’s a good thing. The what’s, the why’s, AND most importantly “the how to’s.” Zoe has incorporated both practical examples and well defined exercises that motivate and give you a great “hands on” starting point that literally leads to tangible results for those willing to “…walk the walk.” Toping it all off with her industry insights, and many beautifully executed sketches, illustrations and helpful diagrams makes this a must have! (Buy it AND use it!) ... show more
Reviewed in the United States on June 12, 2025 by Marc
    • Great fashion design/school book
Format: Kindle
Incredibly helpful book for understanding design processes with plenty of examples and practice prompts to get your creative juices flowing.
Reviewed in the United States on August 21, 2025 by Alyssa Jennings
    • Even better than I expected!
Format: Paperback
I'm planning on starting a fashion business in the next few years, but I didn't want to commit to 4 years and a ton of debt for a traditional fashion school degree. I know the basics of running a business, but not much when it comes to industry-specific knowledge. Fashion School in a Book is packed solid with topics I really wanted to learn about, plus a whole bunch of information that I didn't even know I needed. I'm definitely gonna be reading this book multiple times, taking notes, practicing techniques, making lists, etc...there's just SO MUCH actionable info to unpack. And it's all fun to read! No matter how technical the topic gets, the writing is always shaped by the author's witty/sarcastic personality, which means I can read it for business and for pleasure! Thanks so much for writing this book Zoe, it's awesome and I love it! ... show more
Reviewed in the United States on July 28, 2025 by Rachael Kraus
    • Zoey Hong’s book is a must for anyone who wants a career in fashion.
Format: Paperback
Ms Hong delivers beyond expectations in this book that is nothing short of a fashion intensive and better than expensive classes (that I have taken) from top expensive schools. Get this for yourself or your teen who is looking for a start in a fashion career.
Reviewed in the United States on September 15, 2025 by AmHereNow

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