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Almay Eyeshadow Palette, Longlasting Eye Makeup, Primer Enriched with Antioxidant Vitamin E, Hypoallergenic, 010 Brown Eyes, 0.1 Oz

  • Based on 2,780 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Sunday, Mar 8
Order within 5 hours and 34 minutes
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Color: 010 Brown Eyes


Features

  • ANTIOXIDANT PRIMER: Each compact includes a primer base enriched with antioxidant vitamin E to protect against environmental stressors (and keep eye makeup looking flawless all day)
  • SUSTAINABLE FORWARD: To reduce our footprint on the planet, each compact is made of sustainably sourced paperboard
  • FORMULATED WITHOUT: Parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan
  • SUITABLE FOR SENSITIVE EYES: As part of the Almay promise, this product is hypoallergenic and ophthalmologist tested; it is also clean, cruelty free, fragrance free, and suitable for sensitive eyes and contact lens wearers

Description

Create beautifully enhanced, brighter looking eyes with the Almay Intense i-color Shadow Palette™, a richly pigmented five-shadow assortment expertly curated by eye color: brown eyes, blue eyes, green eyes, hazel eyes. Each of our four compacts comes with an antioxidant vitamin E-enriched primer base that smooths lids, extends wear of eye shadows, and protects against environmental stressors. Also included are four creamy eye shadows in a variety of finishes that last without creasing, smudging, or fading. Not only is choosing your eye palette easy, so is the application. While the palette mimics the shape of your eye, each pan is labeled with a directional number to make building your look effortless—whether you’re a novice or a pro. Formulated with sensitive eyes in mind, this versatile eye shadow kit is perfect for a wide range of looks including transitioning your eye makeup from day to night. And because we love the environment as much as we love your delicate eyes, we’ve made the packaging from sustainably sourced paper. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. Suitable for contact lens wearers. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free.

Product Dimensions ‏ : ‎ 3.37 x 2.76 x 0.51 inches; 1.45 ounces


Item model number ‏ : ‎ 7255316001


UPC ‏ :


Best Sellers Rank: #6,524 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #37 in Eyeshadow


#37 in Eyeshadow:


Customer Reviews: 4.4 4.4 out of 5 stars (3,035)


Brand Name: Almay


Number of Items: 1


Age Range Description: Adult


Container Type: Palette


Package Type Name: Box


UPC: 309970115326


Unit Count: 1 Count


Item Dimensions: 3.37 x 2.76 x 0.51 inches


Product Benefits: Hypoallergenic


Item Form: Pencil


Coverage: Light


Skin Tone: All


Eyelid Color Type: Eye Shadow


Skin Type: Sensitive


Specialty: Antioxidant,Hypoallergenic


Color: 010 Brown Eyes


Finish Type: Shimmery


Material Type Free: Cruelty Free,Fragrance Free


Material Features: Cruelty Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Mar 8

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Pretty good bang for my buck
Color: 030 Hazel Eyes
I got the pallete for hazel eyes and the one for green eyes. I bought this as something i can throw in my purse as a just in case shadow and was expecting drug store makup quality but I was pleasantly surprised. It actually could go toe to toe with some of the more expensive brands I usually buy at like ulta or sephora. The shadow is pretty pigmented but it's kind of hard to see the lighter colors in the picture because of my skin tone. I swatch with my finger and noticed the texture is super soft. The majority of the shadows are very sparkly and light reflective. There is only one true matte color... the liner. My only complaint is that I wish the largest base color was matte too. I definitely prefer the colors in the one meant for green eyes. ... show more
Reviewed in the United States on November 25, 2025 by Ashlynn Hyde Ashlynn Hyde

  • Pleasantly surprised
Color: 040 Green Eyes
Love this eyeshadow! The colors come out vibrant, are easy to apply and stay on all day. Would recommend.
Reviewed in the United States on February 5, 2026 by Lucy

  • No Applicator Included
Color: 010 Brown Eyes
I like and use Almay products all the time, especially because of my sensitive skin that can’t tolerate most other brands. I gave this eye shadow just four stars because an applicator isn’t included, which is kind of chintzy. Other than that, the colors are beautiful.
Reviewed in the United States on February 3, 2026 by J Catt

  • Hypoallergenic, Nice Purple Colors
Color: 040 Green Eyes
I have used Almay before because it is hypoallergenic. The colors in this one are very nice. I usually keep a purple set and a brown set on hand. This is fragrance free. It is suitable for sensitive eyes and contact lens wearers. I would the lighter purple on the eyelid and the darker purple in the crease. It shows how to use all 5 colors on the box. ... show more
Reviewed in the United States on February 13, 2026 by AS

  • Lasts All Day & Looks Stunning
Color: 040 Green Eyes
⭐️⭐️⭐️⭐️⭐️ I decided to try a new eyeshadow and I’m so glad I did, I absolutely love this Almay Hypoallergenic Eyeshadow Palette! The colors are beautiful and it lasts all day. My only wish is that I knew the names of shades 2 and 5 so I could buy those individually. Highly recommend! 💖
Reviewed in the United States on January 25, 2026 by greeniz2

  • Shadows break apart too easily
Color: 010 Brown Eyes
Pretty colors but, too much product comes off each use & shadows are prone to breaking apart too easily.
Reviewed in the United States on January 27, 2026 by Truth please

  • Almay is the best!!
Color: 010 Brown Eyes
Almay is the best makeup! Good ingredients for sensitive skin and how much easier can placement instructions be to help know the best way to apply? Bad thing is they are not around much anymore and some products are dated depending on on where you get them. Will always pick Almay above most. Quality and Price! ... show more
Reviewed in the United States on January 12, 2026 by Kathleen Z.

  • Great eye shadow!
Color: 040 Green Eyes
Non-irritating to my skin and the colors (of the palette for green eyes) is just as depicted online. Even the black eyeliner goes on very smoothly.
Reviewed in the United States on February 17, 2026 by None given

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