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e.l.f.

e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 23 Light Cool

  • Based on 1,037 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Saturday, Aug 30
Order within 56 minutes
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Color: 23 Light Cool


Features

  • LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics long- wearing Soft Glam Satin Foundation.
  • MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
  • BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation wont clog pores and feels as good as it looksno caking or heaviness here, just smooth, satiny skin.
  • FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.

Description

Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin. What it is: Long-lasting satin finish foundation that delivers medium buildable coverage Breathable formula doesn’t look or feel cakey Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts Why you'll love it: Available in 36 shades for a wide range of skin tones Non-comedogenic (won’t clog pores) Just-right coverage at an OMG price Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.

Item Form: Cream


Color: 23 Light Cool


Skin Type: All


Finish Type: Satin


Recommended Uses For Product: Face Makeup Foundation


Package Dimensions ‏ : ‎ 4.65 x 1.54 x 0.55 inches; 1.41 ounces


UPC ‏ : ‎


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Country of Origin ‏ : ‎ China


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Aug 30

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Great value—nice finish
Color: 15 Fair Warm
This is a thin, medium coverage, satin finish foundation. I find it to be very similar to the NARS light reflecting foundation in shade, weight and coverage. Both of these have light yellow shade, which I find difficult to find. No drugstore brands make one, so this is the first affordable product that’s ever been a shade match for me. For reference: I am 56 with dry, dehydrated skin. ... show more
Reviewed in the United States on September 2, 2024 by Ashley Levanway Brown
    • Impressed
Color: 21 Light Neutral
This product is medium coverage for me. I didn't notice a scent. It goes on nicely. I put it over my dewy sunscreen and it looks like I have really good skin. It conceals redness and dark spots. If you have dry skin, use a moisturizer first and/or a primer. This has a satin finish that can settle into fine lines and wrinkles. It is a lovely formula that covers well. The staying power for me is about 4 hours. I live in a very humid area so that doesn't help any foundation. ... show more
Reviewed in the United States on August 31, 2024 by Angie
    • Soft Glam Foundation has become a staple in her makeup routine
Color: 34 Medium Cool
I recently surprised my wife with the e.l.f. Soft Glam Foundation in shade 34 Medium Cool, and she absolutely loves it! As someone who values both quality and ethical beauty products, she was thrilled to receive this vegan and cruelty-free foundation. According to her, the foundation provides just the right amount of coverage for everyday wear, offering a smooth and satin finish that enhances her natural beauty without feeling heavy. She particularly loves how it evens out her skin tone effortlessly, giving her a radiant glow throughout the day. The shade 34 Medium Cool turned out to be a perfect match for her skin tone, blending seamlessly and providing a natural look. It's clear that e.l.f. paid attention to detail in formulating a shade that complements a variety of complexions. Additionally, she appreciates the foundation's longevity, as it holds up well throughout her busy day without requiring frequent touch-ups. This has made it a go-to choice for both work and social occasions. Overall, the e.l.f. Soft Glam Foundation has become a staple in her makeup routine, thanks to its quality, effectiveness, and ethical standards. It's definitely a gift that keeps on giving! ... show more
Reviewed in the United States on June 17, 2024 by Dad
    • Great product for the price!
Color: 45 Tan Warm
This is now my favorite foundation hands down. It has such a dewy natural finish. Medium to full coverage yet still light weight. It could go up against higher end brands for less than $10. I’m a huge fan of all of the elf products. Great quality and very affordable
Reviewed in the United States on August 23, 2024 by kimberly
    • Beats my expensive foundation!
Color: 35 Medium Cool
First of all, I am 66, so I am not looking for any kind of "luminous" finish. This foundation does have a dewy finish or slight glow which brightens my face, making skin look less dull. The foundation goes on very smoothly, nice and creamy. Most importantly, while most foundations do nothing for firmness or lines, this foundation applied over my Misha BB cream looked really good and full, and did not settle in lines. I have difficulty finding the right shade for a medium cool tone, but really like the choices since many foundations do NOT offer an option for medium cool. I am using Elf products more and more as they are amazingly effective at such a reasonable price. ... show more
Reviewed in the United States on July 20, 2024 by Lily Jones
    • Good coverage
Color: 25 Light Neutral
It goes on smoothly not looking heavy or over done. It is buildable. I used it to cover some of my blemishes too. Amazing for the money. I've switched from Lancome to Elf and don't miss a thing.
Reviewed in the United States on August 26, 2024 by Marcia
    • Impressive
Color: 25 Light Neutral
After seeing an ad for this foundation I ordered it in Light Neutral. The color match is very good. I used a few dots of the makeup on my face and buffed it in with a brush. It looked good, so I went on with my day. Later in the evening I caught my reflection in a mirror and was very impressed with how my makeup looked. It had been a hot day and I had been outside. The foundation looked great. Smooth and satin finished. No noticeable running or separating. I’ll definitely keep wearing this. Very good at a more than reasonable price. ... show more
Reviewed in the United States on August 7, 2024 by Amazon Customer
    • Better than my high end?
I had seen a couple instagram reviews on this and had to try it out. I choose Tan Neutral 42 and it was a PERFECT match for my summer complexion. I normally wear Cadiz in Nars RL Foundation as well as the Light reflecting foundation. After wearing this elf foundation id say this is a great alternative for both dry and oily skin. It does go on thicker than im used to but once my makeup is done I couldn’t believe how beautiful and natural it photographs 😍 It is light weight and buildable coverage almost as a bbcream consistency and leaves a satin glowy (not slick) finish and for the price I couldn’t be happier. Im a FL resident and this is one to stock up on. ... show more
Reviewed in the United States on July 2, 2024 by Amazon Customer

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