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e.l.f.

e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 11 Fair Neutral

  • Based on 714 reviews
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Availability: Only 5 left in stock, order soon!
Fulfilled by Whole Premium Store
Arrives Saturday, Mar 21
Order within 9 hours and 14 minutes
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Color: 11 Fair Neutral


Features

  • LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics long- wearing Soft Glam Satin Foundation.
  • MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
  • BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation wont clog pores and feels as good as it looksno caking or heaviness here, just smooth, satiny skin.
  • FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.

Description

Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin. What it is: Long-lasting satin finish foundation that delivers medium buildable coverage Breathable formula doesn’t look or feel cakey Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts Why you'll love it: Available in 36 shades for a wide range of skin tones Non-comedogenic (won’t clog pores) Just-right coverage at an OMG price Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.

Product Dimensions ‏ : ‎ 4.69 x 1.54 x 0.55 inches; 1.44 ounces


Item model number ‏ : ‎ 84936


UPC ‏ : ‎


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Best Sellers Rank: #629 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #8 in Foundation Makeup


#8 in Foundation Makeup:


Customer Reviews: 4.3 4.3 out of 5 stars (9,687)


Item Form: Liquid


Color: 11 Fair Neutral


Skin Type: All


Recommended Uses For Product: Face Makeup Foundation


Container Type: Tube


Brand Name: e.l.f.


Product Benefits: Provides long-lasting, buildable coverage with a breathable, hydrating finish using vegan and cruelty-free ingredients.


Skin Tone: All


Age Range Description: Adult


Specialty: Cruelty Free, Vegan


Package Type Name: Tube


Global Trade Identification Number: 65


UPC: 609332849365


Manufacturer: e.l.f. Cosmetics


Finish Types: Satin


Coverage: Full


Additional Features: Vegan, Cruelty Free


Item Weight: 1.44 ounces


Item Dimensions: 4.69 x 1.54 x 0.55 inches


Number of Items: 1


Unit Count: 1 Fluid Ounces


Material Type Free: Animal-Derived Materials Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Mar 21

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Good Coverage, Nice Finish
Color: 13 Fair Neutral
I recently tried this foundation, and it has quickly become one of my favorites. I have oily skin, and finding a foundation that stays put without breaking down throughout the day can be a challenge, but this one performs beautifully. The texture is lightweight yet provides buildable coverage, allowing me to achieve both a natural everyday look or a fuller coverage finish. One of the things I appreciate most is how it controls shine without feeling heavy or cakey. Even after several hours of wear, my skin still looks fresh and smooth. Another major plus is that it doesn’t oxidize. The shade I apply in the morning stays true all day long, which is rare in many foundations I’ve used before. It also blurs pores nicely and gives a soft, semi-matte finish that feels comfortable and breathable. Overall, this foundation is a great pick for anyone with oily or combination skin who wants long-lasting coverage without worrying about color changes or excessive shine. I’d highly recommend it if you’re looking for a dependable, everyday foundation that performs well under different conditions. Pros: Controls oil and shine effectively Lightweight, buildable coverage Does not oxidize Long-lasting and comfortable wear Smooths and blurs pores Cons: Might require a primer for very long days if you have extremely oily skin Perfect for anyone looking for a reliable foundation that stays true and fresh all day! ... show more
Reviewed in the United States on January 24, 2026 by Caitlin Gibson
    • Great foundation for an even greater price!
Color: 21 Light Neutral
I’ll be honest, I was nervous to try this foundation because I usually spend over three times as much on high end brands. But, as usual, e.l.f. absolutely delivered. The medium coverage is spot on, enough to even everything out while still letting my skin look like, well, skin. It gives such a natural finish that honestly, surprised me. The blendability is dreamy too, no streaks, no patchiness, just smooth and seamless with a brush, sponge, or fingers. I’ve got combo skin that can’t decide who she is, and this foundation just rolls with it. It has a lovely moisture level, hydrating without getting greasy, and it wears comfortably all day without clinging to dry spots or melting off the oily ones. The size of the bottle is generous for the price (seriously, my wallet is still in shock), and a little goes a long way. If you’re on the fence because you’re used to splurging on foundation, consider this your sign: save your coins, keep your glow, and let e.l.f. do what e.l.f. does best, come through every single time. ... show more
Reviewed in the United States on October 13, 2025 by Maria
    • Good medium coverage foundation
Color: 21 Light Neutral
Review Image by Yise Yise
Review Image by Yise Yise
Review Image by Yise Yise
Review Image by Yise Yise
Elf have great products and this foundation is a good one. I have seen so many good reviews online raving about it, and I own the previous version that sadly elf is discontinuing. I decided to try it and I have to say I was a bit dissapointed. Don't get me wrong, it is good for every day use, it is really good, but it isn't better than the previous version, the flawless satin foundation (see picture). What I like about it is that it is very lighweight, it feels like you are not wearing anything. It blends super fast and easy. The shade range is phenomenal, you will find your match for sure and mine was perfect for my skintone. It has a beautiful satin finish that makes your skin look healthy. What I dislike is that it has less coverage than what I expected. It says medium but it is not quite there and you can't build it too much because it looks cakey. I have some acnee marks and some discoloration and I have to use a full coverage concealer underneath because they will show thru the foundation and I didn't have this issue with the previous version, that was also medium coverage, but it covered my discoloration and it was buildable. This one also looses in comparison with the previous one in packaging. The old Flawless Satin Foundation came in a frosted glass bottle with a pump which I prefer to this plastic tube. In conclusion, this is a good product at an excellent price point and I believe a lot of people will like it. I will definitely use it but I don't think I will buy it again for the reasons mentioned above. There are other foundations I like more at a comparable price and I will continue to buy the old formula as long as it is available. ... show more
Reviewed in the United States on April 6, 2025 by Yise Yise
    • Very affordable
Color: 25 Light Neutral
e.l.f. soft Glam Foundation is an absolute gem, deserving every one of its 5 stars for delivering high-end performance at a steal. Extremely affordable yet punches way above its weight in quality, making it my top pick for a budget-friendly foundation that rivals pricier brands. I reach for it daily for casual wear- lightweight formula blends seamlessly with excellent color match and buildable great coverage that lasts all day without fading or caking. ... show more
Reviewed in the United States on February 10, 2026 by Michelle B. Shanley
    • Colors are off!
Color: 23 Light Cool
I’m so confused by their colors. I bought a neutral shade but was a bit orangey. So I bought cool shade but it was more orangey than neutral . I love ELF but I think I’m done with their foundations. I did not open after I compared colors in package. I’m going to send back. Formula is good but nothing seems to match my skin and all orangey like they’re ‘older’ foundations ... show more
Reviewed in the United States on January 19, 2026 by Bykehill
    • Very pretty
Color: 25 Light Neutral
Good coverage and comfortable, I can’t tell I have it on. I’m 72 and wear light n . Glad I found it , good coverage, not cakey, not drying, smooth. Price is great , I will definitely purchase again. Not thick. Buildable .
Reviewed in the United States on February 1, 2026 by Kathy
    • Great, affordable foundation
Color: 20 Light Cool
I must say I am impressed with this foundation. It’s light and satiny and works well on my mature (40) skin. It provides a light coverage without feeling heavy and lasts all day long. The color matches my skin great. At this price point, it’s a must.
Reviewed in the United States on February 17, 2026 by Jessica
    • PERFECT FOR OILY SKIN!!!!
Color: 20 Light Cool
I’m genuinely impressed with the e.l.f. Soft Glam Foundation! It gives my skin a smooth, natural-looking finish while still providing great coverage. The formula feels lightweight and breathable, so it doesn’t feel heavy or cakey even after wearing it all day.
Reviewed in the United States on February 22, 2026 by 😻 Stacey 😻

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