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e.l.f.

e.l.f. Power Grip Primer Jumbo, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 2.5 oz

  • Based on 33,043 reviews
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Size: 2.5 Fl Oz (Pack of 1)


Features

  • SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. Its not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
  • FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores).
  • MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
  • HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
  • VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

Description

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones. What it is: A gel- based, hydrating face primer that smoothes skin while gripping your makeup. Why you'll love it: Gel primer formula grips makeup Gives skin a soft-focus effect Enriched with hydrating ingredients like Hyaluronic Acid Translucent finish gel primer works on all skin types and skin tones Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product. Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.

Product Dimensions ‏ : ‎ 6.81 x 2.24 x 1.46 inches; 3.53 ounces


Item model number ‏ : ‎ 84713


UPC ‏ : ‎


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Best Sellers Rank: #145 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Foundation Primers


#1 in Foundation Primers:


Customer Reviews: 4.6 4.6 out of 5 stars (40,236)


Product Benefits: Hydrating, Moisturizing, Smoothening


Item Form: Gel


Skin Type: All


Container Type: Tube


Specialty: Moisturizing


Finish Types: Natural


Skin Tone: All


Coverage: Skin-smoothing, gripping makeup


Brand Name: e.l.f.


Number of Items: 1


Manufacturer: e.l.f. Cosmetics


UPC: 609332847132


Manufacturer Part Number:


Model Number: 84713


Item Volume: 75 Milliliters


Unit Count: 2.5 Fluid Ounces


Item Weight: 100 Grams


Item Dimensions: 6.81 x 2.24 x 1.46 inches


Material Type Free: Paraben Free, Phthalate Free


Frequently asked questions

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Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Amazing Grip
Size: 0.5 Fl Oz (Pack of 1)
I recently tried the e.l.f. Power Grip Primer, and I’m honestly impressed. The texture is lightweight and slightly tacky, which helps my makeup grip onto my skin and stay in place all day. It gives a smooth, hydrated base without feeling heavy or greasy. I noticed that my foundation applied more evenly and lasted much longer, especially around my T-zone where I usually get oily. It also didn’t clog my pores or cause breakouts, which is a big plus for me. For the price, the quality is amazing — it performs just as well as higher-end primers. I would definitely repurchase and recommend it to anyone looking for a long-lasting, smooth makeup base. ... show more
Reviewed in the United States on March 4, 2026 by Almighty_papillon
    • Love this stuff! Great primer!
Size: 2.5 Fl Oz (Pack of 1)
This product is so good! It’s give me a glowy look while make sure my foundation sticks are all day! This is one I just buy the big jar because I know I will use it all up! Grab it for glowing skin and all day makeup
Reviewed in the United States on April 11, 2026 by c. king
    • Smooth gripping and budget friendly perfection
Size: 0.81 Fl Oz (Pack of 1)
Review Image by IAMKACY
Second time purchasing and I’m truly an elf fan and it will always exceed my expectations from the first use I could tell this product was doing something right it has. A lightweight gel like texture that feels super refreshing on the skin and blends effortlessly what really stands out is how well it grips makeup once applied my foundation goes on smoother and stays put all day without sliding or fading it creates a soft even base that makes my skin look naturally lock makeup in place while keeping the skin hydrated and dewy I also appreciate how affordable it is without sacrificing quality it genuinely performs like a high end product but at a fraction of the price plus it works well for different skin types whether you’re dry oily or somewhere in between another bonus is it doesn’t feel heavy or clog ores and my skin still feels breathable throughout the day overall this primer is a must have in my routine if you want smooth long lasting makeup on a budget honestly can’t go wrong with elf ... show more
Reviewed in the United States on April 3, 2026 by IAMKACY
    • Highly Recommended – Great Product!
Size: 0.81 Fl Oz (Pack of 1)
The product is very good, and I highly recommend it 100%. It’s quite affordable, offers excellent hold, and is comfortable to use.
Reviewed in the United States on March 23, 2026 by Navia Barrientos
    • Great product
Size: 0.81 Fl Oz (Pack of 1)
Amazing, the best primer ever. Makes your make up last longer ❤️❤️
Reviewed in the United States on April 12, 2026 by Shantalee Eubanks
    • Soft texture
Size: 0.81 Fl Oz (Pack of 1)
I’ve been using the e.l.f. Power Grip Primer for a while now, and it’s honestly one of the best primers I’ve tried. The gel texture feels lightweight but really grips onto makeup, helping everything stay in place all day. What I love most is how it gives my skin a smooth, slightly tacky base without feeling heavy or sticky in a bad way. My makeup looks more even and lasts much longer, even on busy days. For the price, the performance is impressive—it easily competes with higher-end products. Definitely a 5-star staple in my routine! ... show more
Reviewed in the United States on April 6, 2026 by Mandarella
    • Good
Size: 0.5 Fl Oz (Pack of 1)
I’ve been using this product for a while now and I’m really impressed with the results. The quality is noticeable from the first use, and it feels well made and reliable. It’s easy to use, and it fits perfectly into my daily routine without any hassle.
Reviewed in the United States on March 25, 2026 by Edith Gonzalez
    • Elf Grip Primer
Size: 0.81 Fl Oz (Pack of 1)
It works. Used during a recent Caribbean cruise. Kept makeup in place. Product is sticky when applied. But your face is not stiff or uncomfortable. Tip. Let the product dry before makeup or whatever is applied. I did use small amount around my eyes to help keep concealer on. Again let dry all products dry before applying another layer. Get a portable fan to dry. ... show more
Reviewed in the United States on April 11, 2026 by Kindle Customer

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