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e.l.f. Power Grip Primer Jumbo, Gripping & Hydrating Gel Primer

  • Based on 43,143 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Sunday, Sep 6
Order within 13 hours and 26 seconds
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Size: 2.5 Fl Oz (Pack of 1)


Features

  • SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. Its not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
  • FOR MOST SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for dry, combo and oily skin types. It is also non-comedogenic (does not clog pores).
  • HELPS MOISTURIZE & PRIME: The hydrating formula retains moisture for a plump complexion, plus moisturizes, preps, and smoothes, improving the look and feel of your skin.
  • HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product absorb into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
  • VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

Description

What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup. Why you'll love it Gel primer formula grips makeup Hydrating formula Translucent finish gel primer works on dry, combo and oily skin types Your makeup? It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a smoother complexion. The hydrating formula helps moisturize, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for dry, combo and oily skin types. Suitable for: Dry, combo and oily skin types Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.

Product Dimensions ‏ : ‎ 6.81 x 2.24 x 1.46 inches; 3.53 ounces


Item model number ‏ : ‎ 84713


UPC ‏ :


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Best Sellers Rank: #165 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Foundation Primers


#1 in Foundation Primers:


Customer Reviews: 4.6 4.6 out of 5 stars (43,143)


Brand Name: e.l.f.


Number of Items: 1


Manufacturer: e.l.f. Cosmetics


UPC: 609332847132


Model Number: 84713


Manufacturer Part Number:


Product Benefits: Hydrating, Moisturizing, Smoothening


Item Form: Gel


Skin Type: All


Container Type: Tube


Specialty: Moisturizing


Finish Types: Natural


Coverage: Skin-smoothing, gripping makeup


Skin Tone: All


Item Volume: 75 ml


Unit Count: 2.5 Fluid Ounces


Item Weight: 100 g


Item Dimensions: 6.81 x 2.24 x 1.46 inches


Material Type Free: Paraben Free, Phthalate Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Sep 6

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Game changer for any skin type
Size: 0.81 Count (Pack of 1)
OMG what can I say about this product that isn't just gushing compliments? It has been a literal game changer for my makeup in how it looks and lasts throughout the day. Primer is a MUST for any mature woman IMHO and after trying this product, I have found my go to. Literally a dab will do you around each part of your face. It creates a slightly tacky, but sheer, feather lite layer on your face for your makeup to grip to and grip it does. I love how you cannot tell you're wearing anything underneath or that makes you feel like you're layering. Price point is unmatched for the quality and amount of product here. ELF really has outdone itself with this. Cannot recommend enough! ... show more
Reviewed in the United States on July 31, 2026 by Jessica Martinez

  • Amazing Grip and Long-Lasting Makeup
Size: 0.5 Count (Pack of 1)
I absolutely love this primer! It has a lightweight gel texture that feels refreshing and hydrating on the skin. My makeup stays in place for hours without looking cakey or dry. It creates a smooth base and helps foundation apply evenly. A little goes a long way, and the mini size is perfect for travel. I would definitely purchase this again and highly recommend it to anyone looking for a reliable primer. ... show more
Reviewed in the United States on June 24, 2026 by Falande leger

  • My new go-to primer – nothing else compares
Size: 0.81 Count (Pack of 1)
Since switching to the e.l.f. Power Grip Primer, I honestly haven’t even felt the need to try another primer. It goes on as a smooth gel and gives the skin a nice, hydrated feel without being greasy or heavy. What I love most is how well it grips makeup. My foundation applies more evenly and stays in place all day, even through long wear. It also helps smooth out my skin so everything looks more flawless and put together. A little goes a long way, and it works well with different foundations without pilling or separating. Overall, this has become a staple in my routine, and I don’t see myself switching anytime soon. It works well and is super affordable. ... show more
Reviewed in the United States on June 10, 2026 by Carley

  • Smooth gripping and budget friendly perfection
Size: 0.81 Count (Pack of 1)
Second time purchasing and I’m truly an elf fan and it will always exceed my expectations from the first use I could tell this product was doing something right it has. A lightweight gel like texture that feels super refreshing on the skin and blends effortlessly what really stands out is how well it grips makeup once applied my foundation goes on smoother and stays put all day without sliding or fading it creates a soft even base that makes my skin look naturally lock makeup in place while keeping the skin hydrated and dewy I also appreciate how affordable it is without sacrificing quality it genuinely performs like a high end product but at a fraction of the price plus it works well for different skin types whether you’re dry oily or somewhere in between another bonus is it doesn’t feel heavy or clog ores and my skin still feels breathable throughout the day overall this primer is a must have in my routine if you want smooth long lasting makeup on a budget honestly can’t go wrong with elf ... show more
Reviewed in the United States on April 3, 2026 by IAMKACY

  • Worth the $
Size: 0.81 Count (Pack of 1)
Amazing! Love the grip. Some people may not. I love how it holds all day. Very powerful. It comes in a larger size I see and tempted to buy before I run out. E.L.F has so many products and I am a loyal customer. It is all it says it will do.
Reviewed in the United States on July 16, 2026 by Brenda

  • Best Primer Ever!
Size: 0.81 Count (Pack of 1)
I’ve finally found my holy grail makeup primer! This primer keeps my makeup looking fresh and in place all day long without feeling heavy or greasy. My foundation goes on so much smoother, and I don’t have to worry about it fading or separating throughout the day. The biggest reason I’ll keep buying this product is that it doesn’t break me out. I have acne-prone skin and have struggled with so many primers causing clogged pores and breakouts, but this one has been amazing. My skin stays clear, and my makeup looks flawless. This is the only primer I’ll ever use from now on. If you’re looking for a primer that actually works, helps your makeup last, and is gentle on acne-prone skin, I highly recommend giving this one a try! ... show more
Reviewed in the United States on June 26, 2026 by Shannon

  • Primer
Size: 0.81 Count (Pack of 1)
My favorite primer! Makes my skin plump and smooth and my foundation glides on and I don’t need as much. Arrived on time. Good price! Will buy again!
Reviewed in the United States on August 15, 2026 by Lee

  • Good products
Size: 0.81 Count (Pack of 1)
⭐⭐⭐⭐⭐ I absolutely love the e.l.f. Power Grip Primer! It keeps my makeup in place all day and gives my skin a smooth, hydrated finish. The texture feels lightweight and a little goes a long way. My foundation applies evenly and stays fresh for hours without fading. It’s an amazing primer at an affordable price. I highly recommend it! ... show more
Reviewed in the United States on July 8, 2026 by Jessica Avila

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