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e.l.f.

e.l.f. Power Grip Primer Jumbo, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 2.5 oz

  • Based on 42,159 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Friday, Jul 17
Order within 23 hours and 24 minutes
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Size: 2.5 Fl Oz (Pack of 1)


Features

  • SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. Its not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
  • FOR MOST SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for dry, combo and oily skin types. It is also non-comedogenic (does not clog pores).
  • HELPS MOISTURIZE & PRIME: The hydrating formula retains moisture for a plump complexion, plus moisturizes, preps, and smoothes, improving the look and feel of your skin.
  • HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product absorb into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
  • VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free.

Description

What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup. Why you'll love it Gel primer formula grips makeup Hydrating formula Translucent finish gel primer works on dry, combo and oily skin types Your makeup? It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a smoother complexion. The hydrating formula helps moisturize, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for dry, combo and oily skin types. Suitable for: Dry, combo and oily skin types Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.

Product Dimensions ‏ : ‎ 6.81 x 2.24 x 1.46 inches; 3.53 ounces


Item model number ‏ : ‎ 84713


UPC ‏ : ‎


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Best Sellers Rank: #219 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Foundation Primers


#1 in Foundation Primers:


Customer Reviews: 4.6 4.6 out of 5 stars (42,159)


Brand Name: e.l.f.


Number of Items: 1


Manufacturer: e.l.f. Cosmetics


UPC: 609332847132


Manufacturer Part Number:


Model Number: 84713


Product Benefits: Hydrating, Moisturizing, Smoothening


Item Form: Gel


Skin Type: All


Container Type: Tube


Specialty: Moisturizing


Finish Types: Natural


Skin Tone: All


Coverage: Skin-smoothing, gripping makeup


Item Volume: 75 Milliliters


Unit Count: 2.5 Fluid Ounces


Item Weight: 100 Grams


Item Dimensions: 6.81 x 2.24 x 1.46 inches


Material Type Free: Paraben Free, Phthalate Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Jul 17

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Best Primer Ever!
Size: 0.81 Fl Oz (Pack of 1)
I’ve finally found my holy grail makeup primer! This primer keeps my makeup looking fresh and in place all day long without feeling heavy or greasy. My foundation goes on so much smoother, and I don’t have to worry about it fading or separating throughout the day. The biggest reason I’ll keep buying this product is that it doesn’t break me out. I have acne-prone skin and have struggled with so many primers causing clogged pores and breakouts, but this one has been amazing. My skin stays clear, and my makeup looks flawless. This is the only primer I’ll ever use from now on. If you’re looking for a primer that actually works, helps your makeup last, and is gentle on acne-prone skin, I highly recommend giving this one a try! ... show more
Reviewed in the United States on June 26, 2026 by Shannon
    • Amazing Grip and Long-Lasting Makeup Amazing Grip and Long-Lasting Makeup
Size: 0.5 Fl Oz (Pack of 1)
Review Image by Falande leger
Review Image by Falande leger
I absolutely love this primer! It has a lightweight gel texture that feels refreshing and hydrating on the skin. My makeup stays in place for hours without looking cakey or dry. It creates a smooth base and helps foundation apply evenly. A little goes a long way, and the mini size is perfect for travel. I would definitely purchase this again and highly recommend it to anyone looking for a reliable primer. ... show more
Reviewed in the United States on June 24, 2026 Reviewed in the United States on June 24, 2026 by Falande leger
    • Best Primer!!!!
Size: 0.81 Fl Oz (Pack of 1)
I use e.l.f. Power Grip Primer all the time now and honestly like it better than some of the expensive primers I’ve bought from high-end brands. It makes my makeup stay on so much longer and gives my skin a smooth, hydrated look without feeling heavy. The texture is slightly sticky at first, but that’s what helps grip the makeup so well. My foundation goes on evenly and still looks good hours later. For the price, this is such a great product and definitely one of my everyday makeup staples. ... show more
Reviewed in the United States on May 7, 2026 by Kimmie
    • Works great
Size: 0.81 Fl Oz (Pack of 1)
Best primer, and affordable
Reviewed in the United States on May 28, 2026 by Lindsey
    • A great primer
Size: 0.81 Fl Oz (Pack of 1)
It’s not the best primer that I’ve used, but it is the most effective one and cheapest one. Also, it dries nicely. It’s not too sticky.
Reviewed in the United States on April 21, 2026 by Devin
    • e.l.f. Power Grip Primer — good grip, but very tacky feel
Size: 0.81 Fl Oz (Pack of 1)
I tried the e.l.f. Power Grip Primer and overall it does what it says in terms of helping makeup stick and last longer. It has a gel texture that goes on smoothly and then becomes very tacky on the skin, which really does help foundation hold in place throughout the day. Makeup definitely applies more evenly over it, and I noticed less separation around areas like the nose and cheeks after a few hours. It also works well with both light and medium coverage bases. That said, the texture is very sticky, which might not be for everyone. You can definitely feel it sitting on the skin before you apply foundation, and it stays slightly tacky even after blending makeup on top. It also isn’t the best for blurring pores or giving a smooth, filtered finish — it’s more about grip and longevity than skin-perfecting. Overall, it’s a solid budget primer if your main goal is making makeup last longer, but the texture takes some getting used to. ... show more
Reviewed in the United States on April 27, 2026 by Jaiden
    • Locks Makeup In Place All Day
Size: 0.5 Fl Oz (Pack of 1)
I've tried a lot of primers over the years and this is one of the few that feels like it's actually doing something. The gel texture goes on smoothly and gives the skin a slightly tacky feel that really helps foundation and concealer adhere better without feeling heavy or uncomfortable. I noticed my makeup looked more even throughout the day and didn't break apart as quickly around my nose and chin, which are usually the first areas where I see wear. What I like most is that it adds hydration without making my skin feel greasy, so my makeup ends up looking more natural instead of dry or cakey after several hours. The mini size is also a great option because it gives you enough product to really test it before committing to the full size, and since only a small amount is needed for each application it lasts longer than you might expect. While it won't completely replace good skincare or guarantee perfect makeup all day, it definitely improves the overall look, wear time, and smoothness of my makeup enough that I can see why it has become such a popular product. ... show more
Reviewed in the United States on June 6, 2026 by Shelby
    • Good product for sensitive skin. Good product for sensitive skin.
Size: 0.5 Fl Oz (Pack of 1)
Review Image by christa jolley
Review Image by christa jolley
Review Image by christa jolley
Definitely a little small for the price, but I know other brands are much more expensive. I love elf products. I'm allergic to most brands of makeup but have never reacted to and elf product. They are cheaper but good quality.
Reviewed in the United States on June 7, 2026 Reviewed in the United States on June 7, 2026 by christa jolley

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