e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
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Availability:
In Stock.
Arrives
Sunday, Jun 7
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Size: 0.81 Fl Oz (Pack of 1)
Features
- MAKEUP PRIMER & SKINCARE: Your skins future looks brightyour favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
- SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
- CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
- HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
Description
Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
Product Dimensions : 0.94 x 1.57 x 5.71 inches; 1.45 ounces
Item model number : 81517
UPC :
Manufacturer : e.l.f. Cosmetics
Best Sellers Rank: #1,385 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #7 in Foundation Primers
#7 in Foundation Primers:
Customer Reviews: 4.6 4.6 out of 5 stars (14,119)
Brand Name: e.l.f.
Country as Labeled: United States
Package Type Name: Bottle
Number of Items: 1
Manufacturer: e.l.f. Cosmetics
UPC: 609332815179
Global Trade Identification Number: 79
Manufacturer Part Number: 81517
Model Number: 81517
Product Benefits: Brightening, Even Toning, Smoothening
Item Form: Gel
Skin Type: All
Container Type: Bottle
Specialty: Cruelty-free, Vegan
Finish Types: Dewy
Skin Tone: All
Coverage: Medium
Item Volume: 24 Milliliters
Item Weight: 41 Grams
Item Dimensions: 0.94 x 1.57 x 5.71 inches
Material Type Free: Cruelty-free
Material Features: hydrating
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Sunday, Jun 7
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Similar Products
Top Amazon Reviews
Size: 0.81 Fl Oz (Pack of 1)
This product is AMAZING! If you use it correctly, your makeup will stay in place ALL DAY! First and foremost, I’ve read other reviews stating the product is sticky or tacky on the skin. It absolutely is not. Use only ONE full pump, which is a small amount, and PAT it onto your face. Wait at least 30 seconds (I wait about a minute) and it completely dries on my skin. It does not pill, dull or change your complexion in any way. Whatever you looked like before you put it on, will be exactly what you see after you put it on. Before I use ELF Power Grip, I use a moisturizer, a dark spot minimizing cream and finally a sunscreen lotion. I let those settle in after each application then I apply Power Grip by putting one pump onto my fingers and gently dab it onto my face. After 30 seconds to1 minute I apply a small amount of liquid concealer in a few spots. After 30 seconds I brush on a popular mineral powder foundation, then spray with ELF Micro Fine Setting Mist, and I’m done- that’s a total of 15 minutes of my morning routine and holds my look FOR AT LEAST 18 hours!!!! I find I use a lot less powder foundation now and my complexion looks amazing ALL DAY LONG! I live in Florida, where the heat and sweating are a major issue, but my makeup still stays where I put it and the shade doesn’t change at all. It looks as good after a long, hot day as it did when I left the house in the morning. I’ve used other products that promised to do this that were MUCH more expensive, but let me down every time. You simply can’t go wrong with this product unless you don’t follow the directions. I’m beyond impressed with so many ELF products and the quality and value blow me away. I have super sensitive, ultra fair skin and this doesn’t cause any problems. It has no odor that I can detect and is super simple to use. I’m sure that if you try it, you’ll be as pleased as I am!
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Reviewed in the United States on August 26, 2025 by PuppyLove
Size: 0.81 Fl Oz (Pack of 1)
I really love this primer! It gives my skin a beautiful glow and makes my makeup look smooth and flawless. It feels lightweight, not sticky, and helps my makeup last longer. Definitely a must-have in my routine. Highly recommend!
Reviewed in the United States on May 22, 2026 Reviewed in the United States on May 22, 2026 by Lianis Castillo
Size: 0.81 Fl Oz (Pack of 1)
This is very good primer but I will say it is thick and goes on tacky you need to let it dry and then it is still on the tacky side but having said that when you use a powdered makeup base it smooths out the make up really nicely and lasts all day.
Reviewed in the United States on April 24, 2026 by Deborah Milheim
Size: 0.81 Fl Oz (Pack of 1)
This primer honestly surprised me with how well it grips makeup without making my skin feel heavy or sticky. The gel texture feels really hydrating and smooth, and it gives my makeup a more even appearance throughout the day. I also noticed my skin looked brighter after consistent use, which I think is from the niacinamide. The size is decent for the price because a little bit goes a long way, so it feels like good value for money. It’s easy to apply, layers nicely with other products, and doesn’t pill under foundation. I also love the clean and simple appearance of the packaging because it looks cute on my vanity. Overall, it’s comfortable on the skin and works really well for everyday makeup looks.
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Reviewed in the United States on May 20, 2026 by Jenai Morris
Size: 0.81 Fl Oz (Pack of 1)
I wanted to like this primer because the texture and formula are really nice, and I can see why it works well for many people. The gel consistency feels lightweight and refreshing, and it grips makeup nicely once it sets. It definitely helps makeup stay in place. That said, my skin is on the drier side, and I noticed that it can feel a bit tight on me if I do not prep very well beforehand. With a rich moisturizer underneath, it works better, but on its own it is not as hydrating as I personally need. I still think this is a great primer for those with normal or combination skin, especially if you like a grippy base and a lightweight feel. Amazon delivery was quick and the product arrived in perfect condition.
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Reviewed in the United States on January 12, 2026 by Fire & Ash
Size: 0.81 Fl Oz (Pack of 1)
Let's talk about this little wonder, the e.l.f. Power Grip Primer with 4% Niacinamide. As a middle-aged woman who’s seen her fair share of primers, I must say, this one stands out. First things first, the gel base is everything. It’s so refreshing on the skin, and in a world of heavy, silicone-laden primers, this feels like a glass of cold water on a hot day. The hydration factor is undeniable. My skin, which has been pleading for a bit more TLC as the years roll by, drinks this up like it's been wandering in a desert. Now, onto the star ingredient - niacinamide. We’ve all heard the buzz about it, right? But seeing is believing, and I've noticed a visible difference in my skin's texture and tone. It’s like this primer doesn’t just prepare my skin for makeup; it treats it too. My complexion seems brighter, more even, and just generally happier. Who knew a primer could do all that? And of course, there’s the grip. This primer means business. My makeup stays put longer, looking just as fresh in the evening as it did when I applied it in the morning. It’s like I've found the secret to combating time – at least where my makeup is concerned. A big plus is knowing that I’m using something vegan and cruelty-free. It feels good to support brands that align with my values. To wrap it up, the e.l.f. Power Grip Primer is a gem. It’s affordable, effective, and feels like a luxury product without the luxury price tag. Whether you’re dealing with the first signs of aging or firmly in the midst of them, this primer might just become your new best friend. I’m already planning to stock up on a few more bottles, just in case.
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Reviewed in the United States on March 16, 2024 by Amanda*C
Size: 0.81 Fl Oz (Pack of 1)
great for skin, good quality, works so well as primer. I also use it as an eyebrow gel in a pinch. literally makes my face the perfect balance of moisturized and sticky for makeup to apply flawlessly.
Reviewed in the United States on March 21, 2026 by Tab
Size: 0.81 Fl Oz (Pack of 1)
I like this product - e.l.f. Power Grip Primer + 4% Niacinamide. The product is affordable and does the job well, at least with the products I use. I use Erborian Color Correcting CC Cream and set it with Skinfood Peach setting powder, along with the Tirtir setting spray. Combined, my makeup does not settle into my lines and looks pretty good! It lasts all day and does not smear, and my skin feels very smooth. First impression of the primer was that it is very sticky. Within a few minutes, it did not dry. But that's okay; it only means that this primer is not meant to be worn alone, e.g., without foundation or CC cream. On the plus side, despite the stickiness, it seems to be hydrating, as it helps my makeup settle without lines. This primer might last a few weeks if you use it consistently. The value is decent but I use one pump for each part of my face - left, right, forehead, nose + chin. The spreadability is not great because of the thicker gel consistency, which leads me to using more of this primer than I might use of my other primers. This is not a deal breaker to me, but if you're leaning against purchasing this due to the price, there may be better products out there that you can get more use out of and are more affordable with similar benefits. Overall, I recommend this product!
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Reviewed in the United States on July 20, 2025 by Holly!