e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
Condition: New
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Availability:
In Stock.
Arrives
Friday, Sep 12
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Size: 0.81 Fl Oz (Pack of 1)
Features
- MAKEUP PRIMER & SKINCARE: Your skins future looks brightyour favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
- SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
- CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
- HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
Description
Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
Brand: e.l.f.
Product Benefits: Brightening, Even Toning, Smoothening
Item Form: Gel
Skin Type: All
Package Information: Bottle
Product Dimensions : 0.94 x 1.57 x 5.71 inches; 1.45 ounces
Item model number : 81517
UPC :
Manufacturer : e.l.f. Cosmetics
Best Sellers Rank: #937 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #4 in Foundation Primers
#4 in Foundation Primers:
Customer Reviews: 4.6 4.6 out of 5 stars 11,136 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Friday, Sep 12
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
This product is AMAZING! If you use it correctly, your makeup will stay in place ALL DAY! First and foremost, I’ve read other reviews stating the product is sticky or tacky on the skin. It absolutely is not. Use only ONE full pump, which is a small amount, and PAT it onto your face. Wait at least 30 seconds (I wait about a minute) and it completely dries on my skin. It does not pill, dull or change your complexion in any way. Whatever you looked like before you put it on, will be exactly what you see after you put it on. Before I use ELF Power Grip, I use a moisturizer, a dark spot minimizing cream and finally a sunscreen lotion. I let those settle in after each application then I apply Power Grip by putting one pump onto my fingers and gently dab it onto my face. After 30 seconds to1 minute I apply a small amount of liquid concealer in a few spots. After 30 seconds I brush on a popular mineral powder foundation, then spray with ELF Micro Fine Setting Mist, and I’m done- that’s a total of 15 minutes of my morning routine and holds my look FOR AT LEAST 18 hours!!!! I find I use a lot less powder foundation now and my complexion looks amazing ALL DAY LONG! I live in Florida, where the heat and sweating are a major issue, but my makeup still stays where I put it and the shade doesn’t change at all. It looks as good after a long, hot day as it did when I left the house in the morning. I’ve used other products that promised to do this that were MUCH more expensive, but let me down every time. You simply can’t go wrong with this product unless you don’t follow the directions. I’m beyond impressed with so many ELF products and the quality and value blow me away. I have super sensitive, ultra fair skin and this doesn’t cause any problems. It has no odor that I can detect and is super simple to use. I’m sure that if you try it, you’ll be as pleased as I am!
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Reviewed in the United States on August 26, 2025 by PuppyLove
I bought this primer in 2024. When it arrived I opened it and squirted a bit in my hand. It was a sticky thick gel! I thought, “Are you kidding me?”. “You want me to smear this sticky cr*p all over my face? Not happening!” And threw it into my make-up junk drawer, where it sat until just recently when my regular primer order was delayed and I had nothing else to use that morning. I am SOOOO glad I did!!! I LOVE THIS STUFF! I have been spending a fortune on primer for years, with the belief that high end primers HAVE got to be the best! Wrong!!! This is the best primer I have ever used! My make up stays put all day long! And I so appreciate it when companies make an excellent product but don’t gouge us in price just because they can! It’s fabulous a primer!!!! The best I’ve used!
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Reviewed in the United States on August 21, 2025 by Rain
I like this product - e.l.f. Power Grip Primer + 4% Niacinamide. The product is affordable and does the job well, at least with the products I use. I use Erborian Color Correcting CC Cream and set it with Skinfood Peach setting powder, along with the Tirtir setting spray. Combined, my makeup does not settle into my lines and looks pretty good! It lasts all day and does not smear, and my skin feels very smooth. First impression of the primer was that it is very sticky. Within a few minutes, it did not dry. But that's okay; it only means that this primer is not meant to be worn alone, e.g., without foundation or CC cream. On the plus side, despite the stickiness, it seems to be hydrating, as it helps my makeup settle without lines. This primer might last a few weeks if you use it consistently. The value is decent but I use one pump for each part of my face - left, right, forehead, nose + chin. The spreadability is not great because of the thicker gel consistency, which leads me to using more of this primer than I might use of my other primers. This is not a deal breaker to me, but if you're leaning against purchasing this due to the price, there may be better products out there that you can get more use out of and are more affordable with similar benefits. Overall, I recommend this product!
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Reviewed in the United States on July 20, 2025 by Holly!
Definitely kept my makeup in place even with the humidity! I have sensitive skin and my face hated it - I kept breaking out! I went back to OG elf primers and I quit breaking out. It’s a great product for the price. I just need it without the niacinamide.
Reviewed in the United States on August 19, 2025 by Dylan Harley
I threw out all of my old primers after I discovered this one! I love all the E.l.f. products I use, and this one is a game-changer. While it’s a little on the thick side, once this primer sets, it leaves a nice and smooth, glossy finish. I find this incredibly helps with the application of my foundation/power, as it adheres to it very well - without causing that “cakey” effect that some products tend to do on top of primers. Highly recommend this product!
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Reviewed in the United States on June 24, 2025 by Alisha
e.l.f. Power Grip Primer This primer is amazing! 💖 It leaves my skin soft and helps my makeup last all day. The niacinamide is a huge benefit for my skin. It's sticky at first, but it's perfect. I love this first! 💕 My makeup lasts all day and my skin feels great.
Reviewed in the United States on July 4, 2025 by Nathalia Granada Nathalia Granada
The best primer ever. So sticky and great. i love the way it makes my skin feel and how well it holds my makeup on
Reviewed in the United States on July 7, 2025 by Macy Fawcett
Works pretty well but does NOT work too well for textured or dry skin!! Leaves your skin looking patchy!
Reviewed in the United States on July 29, 2025 by Miss Red