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e.l.f.

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

    • Based on 9,773 reviews
Condition: New
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$10.00 Why this price?

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Availability: In Stock.
Fulfilled by Amazon
Arrives Wednesday, May 7
Order within 19 hours and 11 minutes
Available payment plans shown during checkout

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Size: 0.81 Fl Oz (Pack of 1)


Features

  • MAKEUP PRIMER & SKINCARE: Your skins future looks brightyour favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
  • SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
  • CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
  • HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan

Description

Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

Brand: e.l.f.


Product Benefits: Even Toning, Smoothening, Brightening


Coverage: Medium


Item Form: Gel


Skin Type: All


Product Dimensions ‏ : ‎ 0.94 x 1.57 x 5.71 inches; 1.45 ounces


Item model number ‏ : ‎ 81517


UPC ‏ : ‎


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, May 7

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Power grip primer
This is a great product. A little bit goes a long way. Dries a bit tacky, but once you use your foundation, it really helps set it in. I would recommend it for everyone.
Reviewed in the United States on April 17, 2025 by Kindle Customer
    • My go-to primer!
This is my “go-to” primer! It’s not sticky, or too thick or too thin…it’s just right! Love this product, I’ve used it for years. Highly recommend!
Reviewed in the United States on April 22, 2025 by Shannen Roy
    • Elf Primer
Elf Power Grip Primer is the BOMB!!!! It holds make up to your face very well. There is a great difference between when there is primer be no primer. Allows makeup to last much longer. Definitely recommend ladies!!!
Reviewed in the United States on April 14, 2025 by jody
    • Fantastic primer
The grip is amazing. I have oily combination skin and this works for me.
Reviewed in the United States on April 13, 2025 by Chantel DaCosta
    • Makes up makeup last all day
I have very oil combo skin & every other primer is okay but this makes my foundation stick & stay put all day long. I've never tried a sticky type of primer before but this is amazing & my new holy grail! I highly recommend this for us oily skinned individuals.
Reviewed in the United States on April 9, 2025 by Mary Grieco
    • Great for dry skin!
Review Image by Amazon Customer Amazon Customer
I love this primer. My skin has became dry over the past year and this has made a difference in my makeup application.
Reviewed in the United States on April 17, 2025 by Amazon Customer Amazon Customer
    • Amazing primer
I love this primer, its already almost gone it makes my base super smooth and keeps my makeup on all day!!
Reviewed in the United States on April 18, 2025 by jazzlyn
    • It feels sticky
I know but I just don’t like the way it feels. For my skin I don’t see it doing a great job. I’m still undecided on whether I’d buy it again or not.
Reviewed in the United States on March 28, 2025 by Georgia L. Langley

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