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e.l.f.

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz

  • Based on 14,664 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Monday, Aug 10
Order within 10 hours and 37 minutes
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Size: 0.81 Fl Oz (Pack of 1)


Features

  • MAKEUP PRIMER & SKINCARE: Your skins future looks brightyour favorite sticky AF Power Grip Primer infused with skin-loving niacinamide grips makeup while helping to visibly even skin tone.
  • SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
  • CREATES A GLOWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowy finish.
  • HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
  • VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free.

Description

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help visibly even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with sticky texture grips makeup for long-lasting wear Infused with 4% niacinamide to help visibly even skin tone and brighten Gives skin a dewy, glowy finish Translucent-finish primer works on all skin tones 100% vegan and cruelty-free Key Ingredients: Niacinamide (4%): Evens out skin tone and brightens the look of dullness Great for: Oily, Normal, Dry, and Combination Skin Types Your skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help visibly even skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a glowy finish. Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.

Product Dimensions ‏ : ‎ 0.94 x 1.57 x 5.71 inches; 1.45 ounces


Item model number ‏ : ‎ 81517


UPC ‏ : ‎


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Best Sellers Rank: #1,198 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #6 in Foundation Primers


#6 in Foundation Primers:


Customer Reviews: 4.6 4.6 out of 5 stars (14,664)


Brand Name: e.l.f.


Country as Labeled: United States


Package Type Name: Bottle


Number of Items: 1


Manufacturer: e.l.f. Cosmetics


UPC: 609332815179


Global Trade Identification Number: 79


Model Number: 81517


Manufacturer Part Number: 81517


Product Benefits: Even Toning, Smoothening


Item Form: Gel


Skin Type: All


Container Type: Bottle


Specialty: Cruelty-free, Vegan


Finish Types: Dewy


Coverage: Medium


Skin Tone: All


Item Volume: 24 ml


Item Weight: 41 g


Item Dimensions: 0.94 x 1.57 x 5.71 inches


Material Type Free: Cruelty-free


Material Features: hydrating


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Aug 10

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Similar Products

Top Amazon Reviews

    • Top tier primer
Size: 0.81 Fl Oz (Pack of 1)
Top tier performance from this primer! It dries quickly for fast foundation application. It also helps my make up stay in place ALL DAY and keeps it looking as fresh as it did the moment I put it on!
Reviewed in the United States on July 13, 2026 by Ashlyn Morris
    • Great primer
Size: 0.81 Fl Oz (Pack of 1)
Works great as a primer. Makes skin a little tack which enhances the longevity of your makeup.
Reviewed in the United States on June 29, 2026 by alisa j
    • Decent value primer that works well!
Size: 0.81 Fl Oz (Pack of 1)
I like this product - e.l.f. Power Grip Primer + 4% Niacinamide. The product is affordable and does the job well, at least with the products I use. I use Erborian Color Correcting CC Cream and set it with Skinfood Peach setting powder, along with the Tirtir setting spray. Combined, my makeup does not settle into my lines and looks pretty good! It lasts all day and does not smear, and my skin feels very smooth. First impression of the primer was that it is very sticky. Within a few minutes, it did not dry. But that's okay; it only means that this primer is not meant to be worn alone, e.g., without foundation or CC cream. On the plus side, despite the stickiness, it seems to be hydrating, as it helps my makeup settle without lines. This primer might last a few weeks if you use it consistently. The value is decent but I use one pump for each part of my face - left, right, forehead, nose + chin. The spreadability is not great because of the thicker gel consistency, which leads me to using more of this primer than I might use of my other primers. This is not a deal breaker to me, but if you're leaning against purchasing this due to the price, there may be better products out there that you can get more use out of and are more affordable with similar benefits. Overall, I recommend this product! ... show more
Reviewed in the United States on July 20, 2025 by Holly!
    • Another HOME RUN for E.L.F!!!!
Size: 0.81 Fl Oz (Pack of 1)
This product is AMAZING! If you use it correctly, your makeup will stay in place ALL DAY! First and foremost, I’ve read other reviews stating the product is sticky or tacky on the skin. It absolutely is not. Use only ONE full pump, which is a small amount, and PAT it onto your face. Wait at least 30 seconds (I wait about a minute) and it completely dries on my skin. It does not pill, dull or change your complexion in any way. Whatever you looked like before you put it on, will be exactly what you see after you put it on. Before I use ELF Power Grip, I use a moisturizer, a dark spot minimizing cream and finally a sunscreen lotion. I let those settle in after each application then I apply Power Grip by putting one pump onto my fingers and gently dab it onto my face. After 30 seconds to1 minute I apply a small amount of liquid concealer in a few spots. After 30 seconds I brush on a popular mineral powder foundation, then spray with ELF Micro Fine Setting Mist, and I’m done- that’s a total of 15 minutes of my morning routine and holds my look FOR AT LEAST 18 hours!!!! I find I use a lot less powder foundation now and my complexion looks amazing ALL DAY LONG! I live in Florida, where the heat and sweating are a major issue, but my makeup still stays where I put it and the shade doesn’t change at all. It looks as good after a long, hot day as it did when I left the house in the morning. I’ve used other products that promised to do this that were MUCH more expensive, but let me down every time. You simply can’t go wrong with this product unless you don’t follow the directions. I’m beyond impressed with so many ELF products and the quality and value blow me away. I have super sensitive, ultra fair skin and this doesn’t cause any problems. It has no odor that I can detect and is super simple to use. I’m sure that if you try it, you’ll be as pleased as I am! ... show more
Reviewed in the United States on August 26, 2025 by PuppyLove
    • Nice primer
Size: 0.81 Fl Oz (Pack of 1)
Nice a bit gritty and sticky when applying but holds makeup I place I am 50 years old and I like the gel like feel it is refreshing
Reviewed in the United States on June 2, 2026 by Mel
    • With trying. I was happy with the result!
Size: 0.81 Fl Oz (Pack of 1)
Hides pores well as long as you let it dry I have found it does not create issues if you use foundation or serums. Good product. Little small but has some skincare. That helps!
Reviewed in the United States on July 6, 2026 by Carolyn Thomas
    • It lasts
Size: 0.81 Fl Oz (Pack of 1)
I have probably tried 20 primers and this is the one I always come back to. Especially now in the summer where it’s 100° where I live and the humidity is worse. It does a nice job. It’s just a tad bit sticky so it holds my moisturizer it holds my sunscreen and then I go over it with a little powder and my makeup lasts a day, ... show more
Reviewed in the United States on June 30, 2026 by S. Watson
    • Love This Primer So Much
Size: 0.81 Fl Oz (Pack of 1)
This primer honestly surprised me with how well it grips makeup without making my skin feel heavy or sticky. The gel texture feels really hydrating and smooth, and it gives my makeup a more even appearance throughout the day. I also noticed my skin looked brighter after consistent use, which I think is from the niacinamide. The size is decent for the price because a little bit goes a long way, so it feels like good value for money. It’s easy to apply, layers nicely with other products, and doesn’t pill under foundation. I also love the clean and simple appearance of the packaging because it looks cute on my vanity. Overall, it’s comfortable on the skin and works really well for everyday makeup looks. ... show more
Reviewed in the United States on May 20, 2026 by Jenai Morris

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