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Description
The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments. Read more
Publisher : Routledge
Publication date : March 16, 2017
Edition : 1st
Language : English
Print length : 214 pages
ISBN-10 : 1138248649
ISBN-13 : 49
Item Weight : 14.1 ounces
Dimensions : 6.85 x 0.49 x 9.69 inches
Best Sellers Rank: #2,586,362 in Books (See Top 100 in Books) #733 in Business Entrepreneurship #847 in Business Encyclopedias #1,641 in Business Finance
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