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Crushing It!: How Great Entrepreneurs Build Their Business and Influence and How You Can Too – A State-of-the-Art Guide to Personal Branding and Social Media

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Format: Hardcover


Description

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier―and not just financially―than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms, and their willingness to do whatever it took to make these digital media tools work to their utmost potential. That’s what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms. For those with more experience, Crushing It! illuminates some little-known nuances and provides a masterclass of innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms. Personal Branding Blueprint: Learn why a vibrant personal brand is more crucial than ever for entrepreneurial success and how to build one that’s authentic to you. Social Media Strategy: Get theoretical and tactical advice for every major platform, from old standbys like Twitter, Facebook, and YouTube to emerging forces in digital media. Real-World Case Studies: Read inspiring stories from dozens of influencers and entrepreneurs who rejected the corporate path to build thriving businesses on their own terms. Actionable Tactics for Growth: Discover innovative tips and clever tweaks to enhance your strategy, whether you’re a beginner or a seasoned pro looking for an edge. Read more

Publisher ‏ ‎: Harper Business


Publication date ‏ ‎: January 30, 2018


Language ‏ ‎: English


Print length ‏ ‎: 288 pages


ISBN-10 ‏ ‎: 0062674676


ISBN-13 ‏ ‎: 978-0062674678


Item Weight ‏ ‎: 1.05 pounds


Dimensions ‏ ‎: 9.1 x 6.3 x 1.2 inches


Best Sellers Rank: #125,544 in Books (See Top 100 in Books) #5 in Web Marketing (Books) #15 in E-Commerce (Books) #18 in Social Media for Business


Customer Reviews: 4.7 4.7 out of 5 stars


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Top Amazon Reviews

    • Motivational and practical for building a personal brand
Format: Hardcover
I picked up Crushing It! expecting mostly motivational content, but it actually has a decent mix of mindset and practical advice around personal branding and social media growth. The strongest part of the book is the real-life examples. It breaks down different entrepreneurs and how they built their presence across platforms, which makes the ideas feel more realistic and achievable instead of just theory. It emphasizes consistency, patience, and choosing platforms that match your strengths. A lot of the message is about long-term brand building rather than quick success, which is helpful if you are just starting out. That said, some sections feel repetitive, especially if you already follow Gary Vaynerchuk’s content or are familiar with his general philosophy. It reinforces the same ideas around execution, documenting your journey, and putting content out consistently. Overall, it’s a solid read if you are trying to understand personal branding and social media growth from a beginner-friendly perspective, even if it doesn’t introduce many new concepts for experienced creators. ... show more
Reviewed in the United States on April 13, 2026 by David
    • Buy the book!
Format: Kindle
Once again Gary over delivers. . Downloading the kindle edition at 3am was probably a bad idea, because I literally could not stop reading. In the middle of chapter 4 Gary states that it’s his greatest hope that by the end of the book we would have the same type of confidence, instilled in us, that propelled him into the pool even though he didn’t know how to swim. . . This book could have ended right there and still accomplished that purpose. This is the first “business” book that I have read that so perfectly wed the concrete and practical skills with the more abstract psychology and principles behind brand building. . . Meaning not only does he tell you the why’s behind brand building, but he also tells you the practical strategies he’s picked up as a practitioner…so that we can pull this off as well. But he doesn’t stop at just equipping the reader with new tactics/skills. He goes even further and repeatedly reminds us that we can pull this off, and demonstrates (with real world examples) that this really is possible for any of us. . .Considering the practical tips and the shots of confidence Gary injects throughout the book….it’ll be no surprise that many people will get so fired up at points throughout the book that they're tempted to start thinking that they will be Crushing it within a matter of days. Thankfully, Gary keeps us grounded from this pie in the sky mentality and helps us balance our (over)enthusiasm by regularly reminding us that this requires hard work, dedication and patience. . . So…if you’re looking for a book that will both inspire you to start and equip you to start building your personal brand, then I highly recommend buying this book. Not only is it worth every penny at $20 . . . it would be worth every penny at $2,000. Thank you, Gary, for all you do and for putting this book into the world…this will be my primary text book for my 2023 campaign for State legislature. Don’t worry… I’m not waiting for 2023 to get started…the campaign starts now! ... show more
Reviewed in the United States on January 30, 2018 by Cory Lamb
    • Very Happy with product
Format: Paperback
Very Happy with product
Reviewed in the United States on October 15, 2026 by Amazon Customer
    • Great book for any creator!
Format: Hardcover
Gary Vaynerchuk's "Crushing It!" was a great representation of the modern day. It truly shows the new styles of art, influence and especially job opportunities that social media has created for us. It is amazing how much one person can know about a topic. But after looking deeper into Gary and some of his other books, it is clear that he is a knowledgeable, credible and dependable source for a lot of these ideas. Not just in social media marketing and self-branding, he also touches on health, how to respect yourself as a businessman and as a human. He helped me this year in a lot of ventures I am interested in. He shows interviews and bios of dozens of other creators that have "made it". The book is very humbling. Gary shows us many cases of instances where I was better off than the person being described. It really put me in a place of gratitude. He also shows you how to take what you love and if you put enough effort in, you can make the thing you enjoy into a real business. He seems like an aggressive businessman, but he just truly believes in what he's teaching everyone else. If you are an aspiring artist, entrepreneur or just a lost person, read this book. It will truly help you in the long run. Just the short amount of time I read this book my life and motivation has changed for the better. I would read this book more than once to really get his meaning behind it. Get the book. You won't regret it. It will open a part of your brain and heart that will make you understand things about yourself and the space around you better. ... show more
Reviewed in the United States on May 29, 2019 by Jake Jervis
    • Many Examples of Hustle and Perseverance.
Format: Hardcover
If you listen to Gary speak, he is protruding with confidence and enthusiasm. He is undoubtedly grateful and humble while at the same time unapologetically scathing to those who defy his idea of mindset and hustle. If you've heard him speak, it's as if you can almost hear out loud his abrasively raspy voice and feel his relentless energy. In this book he gives a plethora of examples of many out there who followed the tenets of his first book "Crush It" and went out in the world and did, or are in the process of doing great things. He dedicates whole sections to give his take on some of the biggest social media platforms out there. ... show more
Reviewed in the United States on May 31, 2018 by Mike Morgenstein
    • Crushing It! will teach you how to make money around your passion
Format: Hardcover
Crushing It! is the elite guide to growing a personal brand, business, or following around your passion. It is not a get rich quick guide, or follow these simple steps book. Gary emphasizes that to be successful in any field requires work, but if you choose your work around your passion, life will be more fulfilling. In today's current state of the internet this is possible, and Gary breaks down the principles and work required to achieve what you want. He doesn't promise millions of dollars. He DOES promise you will be happy, if that means leaving your $150K a year job, to make $90K, then that's what it takes. What is truly inspiring in this book are the abundant stories of those who read his first book, Crush It! and tales of their successes in applying the same principles taught in this book. Even if you read Crush It!, this book is a must read as platforms have evolved and strategies have changed. This is the new authority on social media use in 2018. I add my own testament to his teachings and principles. In 2016 I started documenting my life as a pilot and sharing stories from the road, trying to help those interested in an aviation career. By following his tried and true methods, I have grown my following to over 35,000 followers and made some money with this 'side hustle' as Gary would say. I'm no entrepreneur, but this book speaks to everyone. 5 stars, I definitely recommend it to anyone who wants to share their passion with the world. ... show more
Reviewed in the United States on February 9, 2018 by captain_cory
    • Crushing It: Lifestyle Manual for Living & Profiting from your Life as a Brand
Format: Kindle
“If you’re earning what you need to live the life you want and loving every day of it, you’re crushing it.” I was at SXSW 2009 when Crush It! came out & he keynoted; I had no idea who he was. Today, he’s pivoted into pop culture. With Crushing It!, he goes back to his roots. Understand—he already had a successful, $60 million wine business. He already had Wine Library TV. Understand, if email marketing & AdSense kept huge ROI & open rates, we wouldn’t have this book. But also understand, this book is about the journey. The journey available open to all of us. Couple of quotes that shook me: “Even with 1000 followers, an entry-level Instagrammer could earn $5,000 per year with two posts a week. And ten thousand followers could net almost $20,000 per year.” “You don’t get to call yourself an expert until you’ve put in the work—and the market decides, not you.” “How many people above the age of thirteen in America do not have a cell phone? Practically no one.” Instagram didn’t EXIST nine years ago when Crush It! came out. Today, it’s minting millionaires. Cell phones had a modicum of the marketing & broadcasting capabilities they have now. Many brands in the first edition—UStream, blip.tv, Flickr—have vanished or lost relevance. The tactics are different; the strategies remain the same. Intent, Authenticity, Passion, Patience, Speed, Effort, Attention, Content. What matters is getting into the game. This book starts you off on the journey how. Not only that, it shows you those people who’ve done it. Granted—it’s a little tongue in cheek that EVERY case study read the original book. But hey, author’s prerogative. Read Chapters 1-7. Then pick ONE of the other chapters & follow Gary’s advice for a year. I know—that’s crazy. But you have to build a pillar—we all don’t have a DRock or Babin to record & annotate documenting our lives. I went to the length of buying a second cell phone so I could always have a device focused on creation. Pick the platform you gravitate towards. And get started becoming a creator instead of being a consumer. Document, create, listen, consume. ... show more
Reviewed in the United States on March 11, 2018 by Travis S. Collier
    • Epic, Excellent Book!
Format: Hardcover
Epic! Powerful! Firery! What I love most about Gary Vaynerchuk's style is his Firery, in your face with a touch of compassion in his communication style. The man is high energy! He's positive, he's real, he doesn't BS people, he's kind, he's a brilliant, hard-working, human being who really wants you to succeed. If that means getting out of bed in the morning, creating a Start-Up, making a film, writing a book, being nice; he wants you to win at life. I have many impressions of Vaynerchuk, all positive but the one that sticks out in my mind is on page 175 "Personal relationships. I think a lot of people establish fake, one-way relationships- they just want to ask for something, or they want to do a collab and get a shout-out. They don't develop those real relationships and provide value and just give, give, give. If you do that, eventually you'll get back, and that's where the success comes." ~Gary Vaynerchuk. This book is for everyone. Young, not so young, male, female. It teaches you how to be a great entrepreneur, and how to be a great person. Highly recommended. Thank you, Gary Vaynerchuk! ... show more
Reviewed in the United States on March 20, 2018 by Susan Barnes

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