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Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

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Format: Hardcover


Description

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms. Read more


Publisher ‏ : ‎ Harper Business (January 30, 2018)


Language ‏ : ‎ English


Hardcover ‏ : ‎ 288 pages


ISBN-10 ‏ : ‎ 0062674676


ISBN-13 ‏ : ‎ 78


Item Weight ‏ : ‎ 9.5 ounces


Dimensions ‏ : ‎ 9.1 x 6.3 x 1.2 inches


Best Sellers Rank: #35,618 in Books (See Top 100 in Books) #30 in Web Marketing (Books) #33 in E-commerce Professional (Books) #153 in Entrepreneurship (Books)


#30 in Web Marketing (Books):


#33 in E-commerce Professional (Books):


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Top Amazon Reviews

    • Crushing It: Lifestyle Manual for Living & Profiting from your Life as a Brand
The media could not be loaded. “If you’re earning what you need to live the life you want and loving every day of it, you’re crushing it.” I was at SXSW 2009 when Crush It! came out & he keynoted; I had no idea who he was. Today, he’s pivoted into pop culture. With Crushing It!, he goes back to his roots. Understand—he already had a successful, $60 million wine business. He already had Wine Library TV. Understand, if email marketing & AdSense kept huge ROI & open rates, we wouldn’t have this book. But also understand, this book is about the journey. The journey available open to all of us. Couple of quotes that shook me: “Even with 1000 followers, an entry-level Instagrammer could earn $5,000 per year with two posts a week. And ten thousand followers could net almost $20,000 per year.” “You don’t get to call yourself an expert until you’ve put in the work—and the market decides, not you.” “How many people above the age of thirteen in America do not have a cell phone? Practically no one.” Instagram didn’t EXIST nine years ago when Crush It! came out. Today, it’s minting millionaires. Cell phones had a modicum of the marketing & broadcasting capabilities they have now. Many brands in the first edition—UStream, blip.tv, Flickr—have vanished or lost relevance. The tactics are different; the strategies remain the same. Intent, Authenticity, Passion, Patience, Speed, Effort, Attention, Content. What matters is getting into the game. This book starts you off on the journey how. Not only that, it shows you those people who’ve done it. Granted—it’s a little tongue in cheek that EVERY case study read the original book. But hey, author’s prerogative. Read Chapters 1-7. Then pick ONE of the other chapters & follow Gary’s advice for a year. I know—that’s crazy. But you have to build a pillar—we all don’t have a DRock or Babin to record & annotate documenting our lives. I went to the length of buying a second cell phone so I could always have a device focused on creation. Pick the platform you gravitate towards. And get started becoming a creator instead of being a consumer. Document, create, listen, consume. ... show more
Reviewed in the United States on March 11, 2018 by Travis S. Collier
    • Buy the book!
Once again Gary over delivers. . Downloading the kindle edition at 3am was probably a bad idea, because I literally could not stop reading. In the middle of chapter 4 Gary states that it’s his greatest hope that by the end of the book we would have the same type of confidence, instilled in us, that propelled him into the pool even though he didn’t know how to swim. . . This book could have ended right there and still accomplished that purpose. This is the first “business” book that I have read that so perfectly wed the concrete and practical skills with the more abstract psychology and principles behind brand building. . . Meaning not only does he tell you the why’s behind brand building, but he also tells you the practical strategies he’s picked up as a practitioner…so that we can pull this off as well. But he doesn’t stop at just equipping the reader with new tactics/skills. He goes even further and repeatedly reminds us that we can pull this off, and demonstrates (with real world examples) that this really is possible for any of us. . .Considering the practical tips and the shots of confidence Gary injects throughout the book….it’ll be no surprise that many people will get so fired up at points throughout the book that they're tempted to start thinking that they will be Crushing it within a matter of days. Thankfully, Gary keeps us grounded from this pie in the sky mentality and helps us balance our (over)enthusiasm by regularly reminding us that this requires hard work, dedication and patience. . . So…if you’re looking for a book that will both inspire you to start and equip you to start building your personal brand, then I highly recommend buying this book. Not only is it worth every penny at $20 . . . it would be worth every penny at $2,000. Thank you, Gary, for all you do and for putting this book into the world…this will be my primary text book for my 2023 campaign for State legislature. Don’t worry… I’m not waiting for 2023 to get started…the campaign starts now! ... show more
Reviewed in the United States on January 30, 2018 by Cory Lamb
    • love love love this book
I will recommend this book to many. Very inspiring and insightful. Even though it was written a couple of years back and there are tons of changes in many social media platforms now it is still very informative and useful.
Reviewed in the United States on April 13, 2023 by Joan
    • Great book for any creator!
Gary Vaynerchuk's "Crushing It!" was a great representation of the modern day. It truly shows the new styles of art, influence and especially job opportunities that social media has created for us. It is amazing how much one person can know about a topic. But after looking deeper into Gary and some of his other books, it is clear that he is a knowledgeable, credible and dependable source for a lot of these ideas. Not just in social media marketing and self-branding, he also touches on health, how to respect yourself as a businessman and as a human. He helped me this year in a lot of ventures I am interested in. He shows interviews and bios of dozens of other creators that have "made it". The book is very humbling. Gary shows us many cases of instances where I was better off than the person being described. It really put me in a place of gratitude. He also shows you how to take what you love and if you put enough effort in, you can make the thing you enjoy into a real business. He seems like an aggressive businessman, but he just truly believes in what he's teaching everyone else. If you are an aspiring artist, entrepreneur or just a lost person, read this book. It will truly help you in the long run. Just the short amount of time I read this book my life and motivation has changed for the better. I would read this book more than once to really get his meaning behind it. Get the book. You won't regret it. It will open a part of your brain and heart that will make you understand things about yourself and the space around you better. ... show more
Reviewed in the United States on May 29, 2019 by Jake Jervis

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