Search  for anything...

COVERGIRL Simply Ageless Lash Plumping Mascara, Soft Black, Pack of 1

  • Based on 2,112 reviews
Condition: New
Checking for the best price...
$16.92 Why this price?
Save $1.06 was $17.98

Buy Now, Pay Later


As low as $4 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by A1 Great Deals

Arrives Sunday, Nov 1
Order within 14 hours and 34 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Color: 110 - Soft Black


Features

  • Infused with Hyaluronic Complex and Bamboo Serum
  • Instantly plumps and volumizes lashes
  • For thicker, longer, stronger looking lashes in 4 weeks
  • Curved, soft brush
  • Buildable volume and definition for multiple lash looks

Description

Get youthful-looking, plumped lashes with Simply Ageless Lash Plumping Mascara for thicker, longer, and stronger looking lashes in 4 weeks. Infused with Hyaluronic Complex and Bamboo Serum, the formula instantly plumps and volumizes lashes. The soft, curved brush coats every single lash for buildable volume and definition without clumping. The gentle formula treats lashes and lash line with care for less lash fallout.

Product Dimensions ‏ : ‎ 5.71 x 3.9 x 0.94 inches; 1.12 ounces


Item model number ‏ : ‎ 99350114933


Manufacturer ‏ : ‎ Coty Inc.


Best Sellers Rank: #20,533 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #213 in Mascara


#213 in Mascara:


Customer Reviews: 4.3 4.3 out of 5 stars (2,112)


Product Benefits: Plumping, Volumizing


Brand Name: COVERGIRL


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Package Type Name: Tube


Manufacturer: Coty Inc.


Global Trade Identification Number: 74


Item Weight: 1.12 ounces


Model Number: 99350114933


Skin Type: All


Manufacturer Part Number: 99350114933


Skin Tone: All


Other Special Features of the Product: Non-Clumping


Specialty: cruelty free


Water Resistance Level: Not Water Resistant


Mascara Wand Type: Curved Brush


Coverage: Buildable


Item Volume: 12.6 ml


Item Dimensions: 5.71 x 3.9 x 0.94 inches


Color: 110 - Soft Black


Material Type Free: Formaldehyde Donor Free, Phthalate Free, Microplastic Particle Free, Oil Free, Aluminum Free, Triclosan Free, Preservative Free, Silicone Free, Peroxide Free, Petrochemical Free, Propylene Glycol Free, Butylated Hydroxytoluene (BHT) Free, Alcohol Free, Mineral Oil Free, Sulfate Free, Talc Free, Fragrance Free, Petrolatum Free, Lead Free, Wax Free, Bismuth Oxychloride Free, Paraben Free, Butylated Hydroxyanisole (BHA) Free, Coal Tar Free, Animal By-Product Free, Ethanolamine Free, Gluten Free, Glycerin free, Latex Free, Sodium Lauryl Sulfate Free, Teflon Free, Mercury Free, Ammonia Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Nov 1

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Not Clumpy!
Color: 110 - Soft Black
One of my favorite mascara's. Makes them full and isn't clumpy. I've tried others but keep going back to this one.
Reviewed in the United States on March 27, 2026 by Sheila Boardman

  • Works well for thickening and lengthening, love it! Really like the curved brush too.
Color: 110 - Soft Black
I love this product! I always used the blue one faithfully, but I was looking for something that added extra thickness and still lengthened and this purple one works great so I have been buying this version for the last year. I get black. I love the curved brush too as it is helpful and the same as the one that was in the blue version. Easy to apply, stays on pretty well, I just touch it up through the day. ... show more
Reviewed in the United States on May 15, 2025 by Penny H

  • Thick product gets all the little lashes
Color: 105 Black
This mascara is a good consistency for my fine lashes. Between the consistency of the mascara and the well-designed brush, it gets all the lashes and provides good coverage for eyelashes. More product can be applied to the lashes with a thicker product than with thinner consistency mascaras, at least in my experience. The mascara makes my thin lashes more prominent and I get some of that lifted look to my eyes that one hopes to get from wearing mascara, but it is not a natural look. It looks like I have a lot of mascara versus a lot of lashes. But I'm not sure that there is any product out there that can do more for me than this product. My lashes have just gotten thinner as I've aged. When I was younger and had thicker lashes my lashes looked more natural than this with almost any mascara. This mascara doesn't run much, yet it's fairly easily to remove and it does not bother my dry, sensitive eyes. So for me, this mascara is a keeper. ... show more
Reviewed in the United States on February 8, 2024 by Patilu

  • Does add a little length
Color: 120 Black Water Resistant
I like the mascara and it does add a little length. I’m 76 and so my eyelashes are very short.. Having it come from Kylie’s took longer than with Amazon. But I like the mascara so far.
Reviewed in the United States on March 15, 2026 by Kathy M

  • Fluffy thick lashes?!! Who is she?!
Color: 120 Black Water Resistant
I have purchased this mascara at least three separate times… I keep going back to it because it makes your lashes so fluffy and full… Highly recommend
Reviewed in the United States on September 17, 2026 by Ashleigh

  • Too dry for me...
Color: 110 - Soft Black
Product was a bit on the dry side. Not sure if it was an older product or if it always comes with a dryer texture. Needless to say it didn't last very long before it started clumping. So I'm not sure it's for me.
Reviewed in the United States on August 20, 2026 by Mugsy J

  • Non clumping with great coverage.
Color: 110 - Soft Black
I ordered the brown and the color is true to its description. It goes on well with no clumps and the amount of mascara with each application is perfect. It actually keeps my lashes separate. Not too heavy looking either.
Reviewed in the United States on June 9, 2026 by ABLiz

  • Good product
Color: 120 Black Water Resistant
This mascara is a good product and fast delivery
Reviewed in the United States on May 26, 2026 by planelady

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...