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Harvard Business Review Press

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Description

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:A new preface by the authors: Help! My Ocean Is Turning RedUpdates on all cases and examples in the book, bringing their stories up to the present timeTwo new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 yearsA landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success. Read more

Publisher ‏ : ‎ Harvard Business Review Press


Publication date ‏ : ‎ January 20, 2015


Edition ‏ : ‎ Expanded


Language ‏ : ‎ English


Print length ‏ : ‎ 320 pages


ISBN-10 ‏ : ‎ 1625274491


ISBN-13 ‏ : ‎ 96


Item Weight ‏ : ‎ 1.19 pounds


Reading age ‏ : ‎ 10 years and up


Dimensions ‏ : ‎ 6.3 x 1.3 x 9.2 inches


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Top Amazon Reviews

    • Haven't read a page of it, but looks solid on my office book shelf
Earn instant street cred with this book on your office shelf. People walk in and think, "Man, this guy must really know his stuff! He's got Blue Ocean Strategy on his shelf, and must have read it cover to cover, because why else would someone put this legendary sales book on their shelf at work?!?!" Get ready for that big promotion kemosabe! ... show more
Reviewed in the United States on March 3, 2019 by Burt McGurt
    • Blue Ocean Strategy can introduce transformation in many ways
Very insightful content with the best takeaway for me being the strategy of making the competition irrelevant. Not to ignore the competition but to understand the consumers who hire a product or service to solve a problem and differentiate your product or service to avoid commoditization. There are tools to help hypothesize how your company's competencies of understanding new technologies, new materials, new channels for reaching consumers, etc. are more simply, more efficiently, less expensively changing the way consumers end-use a product or service to the extent that it expands the market to non-consumers. Much like Apple did when it introduced PC's into the home and how Amazon is leveraging the Internet as a way of changing how consumers buy products around the world. As I read the book I would put it down often just to think about how I could use what I was learning and apply it in the classroom. This is a good read whether you are a businessman, a doctor, a teacher, a volunteer or involved in any other discipline. ... show more
Reviewed in the United States on December 11, 2017 by Aubrey Betts
    • In Pursuit of Blue Oceans on Dead Seas
The expanded edition of Blue Ocean Strategy, is metaphorical, witty, and almost Biblical in its commentary of the bloody waters of competitive Red Ocean market forces . I wish I could say my own pursuit of enlightenment led me to Chan Kim and Renee Mauborgne’s masterpiece on embracing and leveraging difference. Instead, I was referred to it by a young intrapreneur. Based on what we were attempting to achieve in entrepreneurship in our community, he strongly recommended that I read it. I recently ordered the book and could not put it down. The stories were compelling -- both the winners and losers. While most of the expanded edition builds on the original work, the final chapters dispel misconceptions and explore the mis-steps and mistakes of early Blue Ocean strategy disciples. As I read, I reflected on the work of developing entrepreneurial ventures in barren and sometimes depressed sub-economies in under-served communities. I reflected on the range of talent, resourcefulness, and perseverance in these communities. Why, then, don’t they have more “Blue Oceans” of uncontested market space? Or is it that our minds and souls are so numb that, as in the book’s Circus del Sol case study illustrates, we can’t envision the extra-ordinary? Are we living in self-imposed exile in a proverbial Dead Sea while the Blue Ocean waves are licking at our feet? Just ordered the new book released in September and anxiously waiting to read and compare the books. ... show more
Reviewed in the United States on October 22, 2017 by J. D. Rolle
    • How to Run your Business and Become the Competition
This is a very technical book to read cover to cover, which explains the 3 star rating.However the message is clear. If you run your business attempting to price your product or device below the competition or by adding "bells and whistles" to an existing product, you will continually be looking over your shoulder to fend off your competitors. The book includes several excellent examples of companies that used the existing product or service but found a way to market these to previously untapped markets creating a space in the marketplace and become the leader in that space. ... show more
Reviewed in the United States on April 19, 2016 by MAURICE J RUBINO
    • Must-read.
I picked up this book on a recommendation, expecting it to be rather eye-opening. The best thing: it is! It provides a well-heeled approach to a different way of thinking about your business. And, as I said in the title of my review, it earns a spot on a “must read” list of books on business. I am contemplating buying several of these and gifting them to all the managers and partners we work with, because it is just that good. Even if it does get somewhat technical on occasion, this is a great strategy book to acquaint yourself with. Even if you are already an innovator and visionary - there is plenty of information within, which will help you break out of the confines of the “tried and true”. At the very least, it will stimulate your creative juices and give you an approach to systemizing innovation within any industry. It is just that good. Perhaps, it is THE best book on economics and business I’ve ever read... ... show more
Reviewed in the United States on December 17, 2019 by Vladislav T.
    • A different way of thinking
This is a classic book that will survive many generations. This strategy challenges conventional thought but isn't some random idea. There are case studies, larger analysis, etc that culminated on this rigorous and interesting book. I'm glad I didn't settle for watching a YouTube video about what the blue ocean strategy is and instead delved into this book which was packed with practical advice. If I may be critical, I wish the government and nonprofit examples were replaced with business examples. There was a lot of time devoted to policing, fundraising, etc. that while it proved the point would have been much more useful to the typical business person reading this book if they were all for profit case studies. ... show more
Reviewed in the United States on May 21, 2019 by Ben Donahower
    • Fantastic book, one of the best I've ever read on business
One of the best business books I've ever read. Such good practical advice in this book, I almost want to trash it to keep the competition from reading it ;) What this book does best is give you a formula to think about things you may not have considered in your drive to compete with other companies in your space. The sign of a good book is one in which stands up to the test of time. I read this book and it felt like it could have been written yesterday. I got halfway through and decided to check the publication date. I was shocked to find out how many years ago it was written. The only thing that gives away its age are the examples it uses. However, I think that adds to the value because we all know what eventually happened with those companies and in many cases they failed because they got away from the principles in this book. ... show more
Reviewed in the United States on July 31, 2017 by Amazon Customer

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