Search  for anything...
Almay

Almay Lengthening Mascara, Volume & Lift, Eye Makeup, Hypoallergenic and Fragrance Free (Packaging May Vary), 010 Blackest Black, 0.24 fl oz

  • Based on 2,226 reviews
Condition: New
Checking for the best price...
$9.39 Why this price?
Save $1.20 was $10.59

Buy Now, Pay Later

As low as $2 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Saturday, Mar 21
Order within 14 hours and 50 minutes
Available payment plans shown during checkout
Protection Plan Protect Your Purchase
Checking for protection plans...

Recently Viewed

Color: 010 Blackest Black


Size: 0.24 Fl Oz (Pack of 1)


Features

  • GENTLE + BUILDABLE: Nourishing mascara lengthens, lifts + conditions, creating an effortless, long-lash look without clumping, flaking or smudging. All-day wear
  • CONDITIONING FORMULA: Lash-caring formula is enriched with a complex of plant-based waxes + Pro-Vitamin B5 for healthy-looking eyelashes
  • 100% PLANT-DERIVED BRISTLES: Easy-to-use mascara brush is made of 100% plant-derived bristles. Packaging is partially made with post-consumer recycled materials
  • FORMULATED WITHOUT: No added parabens, phthalates, SLS, mineral oil, DMDM hydantoin, formaldehydes, + triclosan
  • SUITABLE FOR SENSITIVE EYES: Hypoallergenic + ophthalmologist-tested. Cruelty-free, fragrance-free, and suitable for sensitive eyes + contact lens wearers

Description

Get visibly longer and lifted lashes with Almay® Length & Lift Mascara. This flake-free, nourishing mascara is enriched with a Lash-Caring Complex of plant-based waxes for healthy-looking eyelashes. Delivers all-day wear. 100% plant-derived bristles evenly coat and separate lashes from root to tip for a fuller, instant lash-lift effect that won’t weigh down lashes. The smooth, buildable formula delivers clump-free application with no smudging or flaking for the perfect finishing touch to any eye look. Suitable for sensitive eyes and contact lens wearers. Ophthalmologist-tested. Always hypoallergenic, cruelty-free and fragrance-free. Almay® Clean Makeup That Thinks It’s Skincare™ To learn more about Almay Clean go to Almay.com/ourvalues

Product Dimensions ‏ : ‎ 2.75 x 0.73 x 5.75 inches; 0.64 ounces


Item model number ‏ : ‎ 7257548001


UPC ‏ : ‎


Customer Reviews: 4.4 4.4 out of 5 stars (3,920)


Product Benefits: Conditioning


Brand Name: Almay


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Skin Type: Sensitive


Package Type Name: Box


Skin Tone: Deep


UPC: 309970143022


Global Trade Identification Number: 22


Item Weight: 0.04 Pounds


Other Special Features of the Product: Non-Clumping, Non-Flaking


Specialty: Cruelty Free,Fragrance Free,Free,Hypoallergenic


Water Resistance Level: Not Water Resistant


Coverage: Buildable


Mascara Wand Type: Straight, slim brush


Item Dimensions: 2.75 x 0.73 x 5.75 inches


Item Volume: 0.24 Fluid Ounces


Color: 010 Blackest Black


Material Type Free: Fragrance Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Mar 21

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • At 76yrs old, with senstive eyes this one works best
Color: 010 Blackest Black Size: 0.24 Fl Oz (Pack of 1)
wasnt sure if this would live up to my expectations since I am super fussy about my mascaras including the wand and also being old, do not have as many lashes to work with as when I was younger. I just felt that lately my eyes seemed very irritated when I would put on my eye makeup and go out for the day so thought I would work on why and see if the mascaras I was using (all not hypoallergenic) had anything to do with it. So so far so good with this one, I am pretty impressed with everything and I would say that as fussy as I am, I would rebuy this especially since wearing it I have had no eye irritations at all and it stayed on all day with no smearing or flaking. I have tried other Almay mascaras that I did not like as well as this one, so in the future I am going to stick with just this one because it gives me the best results and look and at a descent price. ... show more
Reviewed in the United States on January 8, 2026 by Lucaspearl
    • Looks Nice & Does Not Irritate My Eyes
Color: 010 Blackest Black Size: 0.24 Fl Oz (Pack of 1)
Even though I had not planned to order mascara on Amazon again I decided to try one more time. My eyes are so sensitive, but I look weak eyed without mascara. This was fresher (less dry and less clumps) than the one I had purchased at Wally World, so I'm pleased. It flakes a little, but the ingredients are not harsh on my eyes. It's a nice bold black mascara that washes off with just water. I would repurchase. ... show more
Reviewed in the United States on November 19, 2025 by Leigh
    • Good enough
Color: 030 Black Brown Size: 0.24 Fl Oz (Pack of 1)
So far this works pretty good and doesn't clump as bad as some of the others that I've been trying. I don't think I could wear it very long without it irritating my eyes. Anybody else it might not bother at all. I have very sensitive and dry eyes. So this might be an A+ for somebody whose eyes are a little more healthy than mine. ... show more
Reviewed in the United States on March 6, 2026 by S. Ray
    • Eye problems forced me to switch mascaras, very happy with this one.
Color: Black Size: 0.24 Fl Oz (Pack of 1)
I recently had to discontinue using my go-to mascara that I've used for years because it was waterproof and because of some eye issues on my part, no fault of the mascara itself. I googled a list of mascaras to try that would maybe not aggravate my eye issues and Almay was on the list. So I ordered one tube to try and it seems to be fine. No eye irritation or itching and easier to remove than the waterproof brand. It goes on easily and my lashes are just as long as with my previous mascara. I have already ordered a second tube. Very satisfied with this product. ... show more
Reviewed in the United States on January 10, 2026 by Jan
    • The best
Color: 010 Blackest Black Size: 0.24 Fl Oz (Pack of 1)
This stuff is fantastic. It's washable. It goes on thick and looks great. And I have sensitive eyes. This brand works for me.
Reviewed in the United States on March 1, 2026 by Lynne Shaffer
    • Too clumpy
Color: Black Size: 0.24 Fl Oz (Pack of 1)
Very clumpy. Even when I clean the brush, it gets clumpy again.
Reviewed in the United States on December 25, 2025 by Krissy
    • A true brightener for the eyes.......... :) !
Color: Black Size: 0.24 Fl Oz (Pack of 1)
The fact that this mascara is hypoallergenic is a plus for me. Also- Almay mascara truly gives the volume and sparkle to my lashes. I have tried other products, but return to this one for a brightening effect around the eyes.
Reviewed in the United States on February 6, 2026 by Michele Ford
    • Great!
Color: 010 Blackest Black Size: 0.24 Fl Oz (Pack of 1)
Review Image by Gina Salinas-Borsche Gina Salinas-Borsche
Review Image by Gina Salinas-Borsche Gina Salinas-Borsche
Great mascara 😀
Reviewed in the United States on March 8, 2026 by Gina Salinas-Borsche Gina Salinas-Borsche

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...