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Working Backwards: Insights, Stories, and Secrets from Inside Amazon

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Description

This program includes a preface read by the authors. Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two longtime, top-level Amazon executives. Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long- serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With 27 years of Amazon experience between them, much of it in the early aughts - a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life - Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.With keen analysis and practical steps for applying it at your own company - no matter the size - the authors illuminate how Amazon’s 14 leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices - shared here for the very first time. A Macmillan Audio production from St. Martin's PressPLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. Read more

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Top Amazon Reviews

    • Interesting, thoughtful, & informative book
Format: Kindle
I thoroughly enjoyed this book on several levels. If you are an entrepreneur or business leader (or student of business), it is a "must read" -- and I say that having read many books about successful businesses as well as high profile business failures (eg, Long Term Capital Management, Enron, Theranos, etc). It presents a panoply of principles and processes that Amazon honed over many years by trial and error, and which have contributed to Amazon's tremendous success. Importantly, these principles and processes, to varying degrees, can be scaled to apply to other businesses -- from start-ups to large businesses -- across industries. Some of these principles are not intuitive, or even somewhat counter-intuitive, such as Amazon's decision to ban use of PowerPoint presentations and insist on using (seemingly tedious) 6 page narratives for presenting and evaluating prospective new ventures or products. The authors do a great job using concrete examples of how the principles and processes worked in practice at Amazon, and how they could work in other contexts as well. These examples are presented through the lens of each authors unique experience at Amazon, with many interesting and often humorous anecdotes that bring life to the book, insight into one of the world's most innovative companies, and make Working Backwards much more than just a "business" book. Anyone who is curious about Amazon -- or who wants a voyeuristic "peek" into what it would be like to work with Jeff Bezos and within Amazon's senior leadership team -- will enjoy this book. ... show more
Reviewed in the United States on March 12, 2021 by Brian R.
    • Working Backwards deserves to be on the short list of business books that matter
Format: Kindle
During my career, I have been fortunate to have the opportunity to serve in senior leadership roles at leading tech companies including Microsoft and Apple. I also had the good fortune to be recruited by Bill to join Amazon when he led the company’s digital music and video businesses and the honor to be part of that amazing team and journey. Bill epitomizes everything that is great about Amazon and I am very pleased that he and Colin have invested the time and effort to create this book to share their learning and experience for the benefit of others. Working Backwards deserves to be on a shortlist of business books that matter. Amazon’s culture is remarkable, and Amazon is undoubtedly one of the best-run companies in the world. As Bill and Colin describe in their powerful book, this is the result of an incredibly well-designed and engineered approach to building value by enabling and empowering teams, focusing on serving customers with a long-term view, and being relentless in that pursuit. Building such a culture is challenging for any company but doing so at the scale and breadth of Amazon is nothing short of incredible. This culture and customer focus have fundamentally changed the world in so many ways and raised the bar for all companies in terms of how customers now expect to be treated. Many companies admire and seek to learn from and implement many aspects of Amazon’s approach. Bill and Colin have written the best handbook I have seen on how Amazon actually works, and any business leader will benefit from reading it. ... show more
Reviewed in the United States on February 20, 2021 by Anthony J. Bay
    • Inspiring account of applying business values
Format: Audiobook
In over two decades of its existence, Amazon has changed the business landscape. After its founding, many investors made fun of the company for reinvesting its profits - or even running at a loss - so that it could position itself better in the future workplace. Once the home of just bookselling, it has become a powerhouse of logistics, web development, eBooks, and digital devices. The authors, former senior leaders at the company, team together to tell that story. I found the first half of the book entrancing as they gave us an insider's look into "Amazonian" values at work. The company consistently chose the long game over the short game - an unusual trait in American business. Though they almost never won on day one, week one, quarter one, or even year one, they eventually established dominance in a domain against the biggest of hitters of Big Tech. Certainly, such an approach is as enlightening as it is inspiring. Therefore, I garnered insight by seeing how they applied their values to real business problems. Phrases like "customer obsession" became real. However, the second half of the book tended to drone on in success stories instead of insights. Perhaps it was me being distracted, but the story of Amazon Web Services' launch did not provide nearly as much insight as the earlier stories did. It seemed more hemming and hawing about how Amazon dominating yet another market sector instead of providing strategic insight that could be reapplied. Nonetheless, for those of us in companies of any size, inspiring wisdom of how to achieve market dominance is always welcomed. It's interesting how much determination and perseverance play a central role in this story. In my field of academic research, those factors are still dominant in my team's efforts, too. Many companies simply seek to borrow research's long efforts, but the authors demonstrate how companies, with the right leadership, can achieve such innovation themselves, too. The authors demonstrate how we can all be "Amazonian" in our own ways, and I think the world's business climate could be better for it. ... show more
Reviewed in the United States on May 9, 2026 by Scott J. Pearson

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