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wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free

  • Based on 13,734 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Wednesday, Jun 5
Order within 14 hours and 14 minutes
Available payment plans shown during checkout

Color: Soft Ivory


Size: 1 Count (Pack of 1)


Features

  • SELFIE-READY FOUNDATION: The Photo Focus Stick Foundation delivers long-lasting coverage in a lightweight, multi-dimensional breakthrough formula that delivers a flawless, semi-matte finish.
  • FLAWLESS LOOKS: Infused with Argan & Sunflower Seed oils for intense moisture & seamless blendability, this foundation was consumer tested under 7 lighting conditions for no-filter Insta-worthy selfies.
  • EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.
  • CRUELTY FREE COSMETICS: As a Peta-certified, cruelty-free brand, we're proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
  • BEAUTY FOR ALL: We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors & economic statuses. No matter who you are, we have a product for you.

Description

Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!

Item Form: Stick


Color: Soft Ivory


Skin Type: Combination


Finish Type: Semi-Matte


Recommended Uses For Product: Face Makeup,Mattifying


Product Dimensions ‏ : ‎ 1.26 x 1.26 x 3.35 inches; 1.44 ounces


Item model number ‏ : ‎ 852B


UPC ‏ :


Manufacturer ‏ : ‎ Markwins Beauty Brands


Country of Origin ‏ : ‎ China


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Jun 5

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • This is a fantastic foundation!
Color: Classic Ivory Size: 1 Count (Pack of 1)
I’ll admit that I enjoy looking at instagram and tik tok influencers. I’ve used this foundation before but bought it in a shade too light for my skin and so I returned it (thank you amazon for being so great about returning and exchanging!) I found my correct color and I kid you not, this little makeup stick is as good as most any high end brand. I love how it looks and feels and that you can build the coverage. I put on a light amount for day to day, but I build it up more for an event or evening out and it looks so good. I’ve received many compliments and had people ask me where I got it.. they are blown away when I tell them it’s wet n wild and costs under $5.00!!! Try it, you won’t be disappointed! For reference, I’m 50 years old with combination skin. ... show more
Reviewed in the United States on April 25, 2024 by Tracy K

  • Great coverage that lasts !
Color: Shell Ivory Size: 1 Count (Pack of 1)
If your looking for nice foundation that is not too heavy on the skin than this is the product for you ! It lasts all day and is buildable. Works like a high end foundation without the high end prices ! Definitely a great makeup find for me !
Reviewed in the United States on May 2, 2024 by Monique Valadez

  • Pretty good
Color: Classic Ivory Size: 1 Count (Pack of 1)
Goes on smoothly, not greasy, sits well on my (mature, lol) skin. It is a bit lighter shade than I expected, but not too much to use. I did have to take off one star because it's just too delicate. The stick was broken before I even got it - the first time I opened it, half of it popped out. I jammed it back in, but I'm very careful with it. ... show more
Reviewed in the United States on February 22, 2024 by Christine S.

  • Really surprised - love this stick makeup!
Color: Shell Ivory Size: 1 Count (Pack of 1)
Let me say I'm 70 yrs. young and am so glad I tried this stick foundation. Can't argue the oh-so-fair price of all the Wet 'n Wild products too. This foundation provides great coverage! It's "sheer" if you want it to be (if you don'e use much on your face), but I apply it somewhat liberally in order to even out all dark spots, etc. But it doesn't look "thick" in doing so. I also use my fingertips to distribute it. It's so smooth and creamy and lasts through the day. (Maybe some touch-up under nostrils if you blow your nose a few times.) I had to try 3 different shades to get a good match to my skin - not a negative regarding the product, as I wasn't sure about which color would be the best match to my face color (since there wasn't a way to sample before purchasing in-store or here on Amazon) ... but I have found that a lighter shade (Porcelain) is perfect for using as a "concealer" on my darker upper and lower eyelids, and a bit darker shade than Shell Ivory helps camoflage a small white round scar on my face. Very pleased with this product and hope it doesn't get discontinued in years to come. ... show more
Reviewed in the United States on March 5, 2024 by BizzyEnuf

  • Great product. Arrived broken
Color: Classic Beige Size: 1 Count (Pack of 1)
The product has great coverage. I love it but the stick came broken and I really struggle to use it.great but arrived
Reviewed in the United States on April 10, 2024 by Sherri Stansbury

  • quick delivery
Color: Soft Beige Size: 1 Count (Pack of 1)
Nice makeup. Coverage is great and staying powder. I am on the oily side and it worked fine. I added powder on nose and forehead and it worked fine for me. Color was great!
Reviewed in the United States on May 18, 2024 by Amazon Customer

  • Great foundation for the price
Color: Soft Beige Size: 1 Count (Pack of 1)
I Shay’s used Mac Factor Pan Stick but it has been pulled off the market so I have been searching for years to find ac replacement. Although this comes fairly close, it’s still not like my all time favorite. I like to mix foundations with other colors to find my good match, so I usually use this with other shades. It’s not oily and is more sheer than what I would prefer but it still gives a decent amount of coverage. It’s a decent back up but not the very best. However the price is slowly starting to creep up and I don’t see myself paying more than $5 or $6 for it so my search continues. ... show more
Reviewed in the United States on January 14, 2024 by Holly A

  • Not for dry skin!
Color: Soft Beige Size: 1 Count (Pack of 1)
I’m 72 yrs old with slightly dry skin. I keep my skin hydrated with cold pressed argon oil. Therefore this stick makeup works for me. But if your skin is dry, and your are not exfoliating and hydrating it, stay away from this formula because you will not like it. It provides good coverage for the skin cancer scars I have on my face with a lovely finish. ... show more
Reviewed in the United States on May 5, 2024 by Linda F.

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