wet n wild Photo Focus Matte Liquid Foundation Rose Ivory, Vegan & Cruelty-Free
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Availability:
In Stock.
Arrives
Saturday, Aug 16
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Color: Rose Ivory
Size: 0.29 Fl Oz (Pack of 1)
Features
- Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
- Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
Description
Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin no filter perfection.
Item Form: Liquid
Color: Rose Ivory
Skin Type: All, Combination, Dry, Oily
Finish Type: Matte
Recommended Uses For Product: Moisturizing
Is Discontinued By Manufacturer : No
Product Dimensions : 3.97 x 1.53 x 3.97 inches; 0.29 ounces
Item model number : 364C
UPC :
Manufacturer : Markwins Beauty Products
Best Sellers Rank: #5,804 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #60 in Foundation Makeup
#60 in Foundation Makeup:
Customer Reviews: 4.4 4.4 out of 5 stars 23,878 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Saturday, Aug 16
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Similar Products
Top Amazon Reviews
Color: Desert Beige
Size: 0.29 Fl Oz (Pack of 1)
I was pleasantly surprised by how well the Wet n Wild PhotoFocus Matte Foundation worked for me — especially considering the affordable price. The shade I picked was *perfect* for my skin tone, which can be hard to find. It blends out smoothly, gives a natural matte finish, and holds up well throughout the day without getting cakey. It offers medium to full coverage and feels lightweight on the skin. I also love that it doesn’t have a strong scent and works well with both brushes and sponges. Highly recommend if you’re looking for an everyday foundation that performs like a high-end product without the high-end price tag!
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Reviewed in the United States on July 26, 2025 by Anastassia R Isaac
Color: Nude Ivory
Size: 1 Count (Pack of 1)
Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!
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Reviewed in the United States on February 27, 2018 by The Foodie Beauty Blog The Foodie Beauty Blog
Color: Rose Ivory
Size: 0.29 Fl Oz (Pack of 1)
I like that rose ivory is a great color match for my fair skin. This wet n wild range was literally made for very fair people. It's quite unusual but very much appreciated. This foundation does in fact smell like paint. When it dries, the scent isn't noticeable. I have a hard time applying this both with a brush and a sponge. It really emphasizes my pores no matter what kind of primer I use. It's a dry formula and not super blendable when you're applying it. However, after about 30 minutes, my skin starts getting oily and begins to balance the look of the foundation. After that 30-60 minute point, it looks more like normal skin. I still get a heavy kind of mask feeling though. I do like that's it's pretty long wearing even with my super greasy skin and covers red, pigmented spots quite well so for now I'm sticking with it. But this probably isn't a good choice for people with sensitive or dry skin. And it may not have as many color options for medium to dark skin tones. But for the low price, I'd definitely recommend trying it out.
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Reviewed in the United States on February 7, 2018 by Alyx
Color: Buff Bisque
Size: 1 Fl Oz (Pack of 1)
I just purchased my second bottle of wet n wild photofocus foundation and it's the perfect match. The first purchase I made was too dark, so I opted to return it. The seller was great and allowed me to purchase another bottle at no cost. They refunded my first purchase and credited my account. I bought the correct color this time and I love it. I highly recommend doing business with this company. Great Customer Service, Great Products, Great Prices, 5 Star Seller!! Thank You!! Will purchase again and again!!
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Reviewed in the United States on August 7, 2025 by Cowgirl 4 ever
Color: Cream Beige
Size: 0.29 Fl Oz (Pack of 1)
This is the best liquid makeup I have ever used, and I have been around for awhile and used a lot of much more expensive brands. This product is inexpensive and is a great foundation makeup! You will love it!
Reviewed in the United States on July 2, 2025 by Marg
Color: Soft Ivory
Size: 0.29 Fl Oz (Pack of 1)
Settles into my fine lines, very matte appearance. Gives face flat look when applied. Foundation looks thick. Think I meant to get the non matte version. Weird applicator. Feels fine on though. Color was a bit too pale for me. Full coverage but as you can see I need concealer for some spots.
Reviewed in the United States on April 21, 2025 by Rhonda Rhonda
Color: Bronze Beige
Size: 1 Fl Oz (Pack of 1)
My all time favorite foundation never use any other foundation only this one from wet n wild. The coverage to this foundation is amazing don’t have to use too much of it which is good. I also love that they always have my color of shade. This foundation is also good for those that have oily skin like mine because it’s matte finished.
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Reviewed in the United States on July 15, 2025 by Evelyn Martinez
Color: Classic Beige
Size: 0.29 Fl Oz (Pack of 1)
This product is of good quality, I highly recommend it. Thank you. It arrived very quickly. The seller sent it quickly.
Reviewed in the United States on July 21, 2025 by Esmeralda