Search  for anything...
wet n wild

wet n wild Photo Focus Matte Liquid Foundation Porcelain, Vegan & Cruelty-Free

Based on 23,923 reviews
Condition: New
Checking for the best price...
$6.89
Holiday Deal · 59% off was $16.97

Buy Now, Pay Later

As low as $1 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product
This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2027

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Saturday, Nov 14
Order within 3 hours and 7 minutes

Available payment plans shown during checkout

Protect Your Purchase

Easy claims online, fast replacements, no fees

Checking for protection plans...

Recently Viewed

At a glance

Condition
New
Color
Porcelain
Size
0.29 Fl Oz (Pack of 1)
Model
360C
Dimensions
3.97 x 1.53 x 3.97 in
Weight
8.21 g
Item Form
Liquid

Features 5

  • Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
  • Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
  • Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
  • Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin

Description

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin no filter perfection.

Specs 27

Product Dimensions 3.97 x 1.53 x 3.97 inches; 0.29 ounces
Item model number 360C
Manufacturer Markwins Beauty Products
Item Form Liquid
Color Porcelain
Skin Type All, Combination, Dry, Oily
Recommended Uses For Product Moisturizing
Container Type Bottle

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Nov 14

Yes, absolutely! This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2027.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

A filter for your face in real life! A $5 dupe for the high end $40 EL Double Wear!
Color: Nude Ivory Size: 0.29 Fl Oz (Pack of 1)
Review Image by The Foodie Beauty Blog
Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection! ... show more
Reviewed in the United States on February 27, 2018 by The Foodie Beauty Blog
Perfect shade match and medium buildable coverage.
Color: Shell Ivory Size: 0.29 Fl Oz (Pack of 1)
One of the few products that matches my skin tone exactly!! I’m so happy and it’s buildable coverage while starting at medium coverage. Great product and inexpensive. Amazing how you can get such a good product and be budget friendly.
Reviewed in the United States on July 20, 2026 by Jillian
medium-coverage foundation
Color: Buff Bisque Size: 1 Fl Oz (Pack of 1)
Review Image by Mayra Quintanilla
In my opinion, this foundation offers medium coverage and looks quite natural; it’s very affordable considering the great results. The only thing I didn't like is that the applicator is a plastic spatula.
Reviewed in the United States on September 11, 2026 by Mayra Quintanilla
WOW.
Color: Golden Beige Size: 0.29 Fl Oz (Pack of 1)
Review Image by Jonquil McDaniel
This is actually a pretty amazing foundation. I usually go for ELF studio, but it's a little thick and dry for my liking, as I'm in my mid thirties and not only have fantastic skin, but would like to KEEP it that way without it getting dried out by makeup. I normally go for BB creams, but I've been wanting something a bit more on the medium coverage side. I saw how inexpensive this was and decided to give it a whirl. WOW. This is almost as silly and long lasting as a foundation serum. The coverage is positively perfect, too! It doesn't look like I'm wearing a mask, but it does great at covering dark circles and brightening my face up. It also has that perfect balance between being moisturizing and being matte. The spatula was weird at first. But it actually lets you apply just the right amounts in all the right areas, and doesn't leave a mess like bottles without pumps do. I really like it, and it feels way more professional than any other method I've used for initially getting foundation on my face before blending. Also... I'm a light olive. It's so freaking bleeping hard to find a foundation that fits my skin tone! They're either too light, too pink, too orange, too dark, etc. But the golden beige fits my skin tone just right so that - despite not being my EXACT color - it blends very nicely without looking unnatural! I'm totally hooked on this now. I just hope they don't take it away any time soon! P.S. Pic is after over 12 hours of wear. I am SO TIRED. But my makeup is still totally on pointe! 😍 ... show more
Reviewed in the United States on October 4, 2019 by Jonquil McDaniel
Fantastic Photo Finish Foundation for the Fabulously Frugal 💜
Color: Porcelain Size: 0.29 Fl Oz (Pack of 1)
Review Image by Alicia
Truly does give a photo finish complexion. My skin looked like actual porcelain and it stayed on all day through a festival! Full coverage, creamy yet still feels light. Wore two days in a row and no breakouts.
Reviewed in the United States on September 21, 2026 by Alicia
Easy to apply, super colour matches!
Color: Nude Ivory Size: 0.29 Fl Oz (Pack of 1)
I knew what to expect as far as bottle size. Figured it was a clearance product as it was only $2.99 and did not have niaminicide added. Surprised at the thickness of product AND the chemical smell. Oh well, I just thin it out and wait for it to dry once I’ve applied my base serums and sunscreen. The colour matches my fair skin very well, so all-in-all I feel as though I stumbled upon a super deal! Thanks Amazon AND wet ‘n wild (nude/ivory matte photofocus foundation. Happy Holidays! ... show more
Reviewed in the United States on December 10, 2025 by 2026violet
Great makeup
Color: Desert Beige Size: 0.29 Fl Oz (Pack of 1)
Review Image by Catherine Opray
I really like this foundation a lot. I find it does not orange if you use a primer. I’ve used the Freeman glow serum and it works very well with that. However, it is hard to find the right color to match your shade, especially when trying to research it. But anyone who uses Moprhe tan 15n this is the right color. If you go a shade lighter it’s so wrong. Tried that didn’t work. Blends if you apply the stuff onto a brush then onto face. Gives full coverage does last long and seems somewhat waterproof unless you get a too wet. Found this stuff to be better than urban decay. Pair as well with medium tan concealer of the incognito, wet and wild megalast. ... show more
Reviewed in the United States on September 11, 2026 by Catherine Opray
Good quality foundation for a great price
Color: Classic Beige Size: 0.29 Fl Oz (Pack of 1)
Foundation goes on smoothly, last all day , washes off easily
Reviewed in the United States on August 4, 2026 by sarah byrd
How it works
Checking for best price...