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wet n wild Photo Focus Matte Liquid Foundation Porcelain, Vegan & Cruelty-Free

  • Based on 23,773 reviews
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Availability: Only 7 left in stock, order soon!
Fulfilled by PVBC LLC

Arrives Saturday, Feb 14
Order within 18 hours and 41 minutes
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Color: Porcelain


Size: 0.29 Fl Oz (Pack of 1)


Features

  • Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
  • Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
  • Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
  • Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
  • Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

Description

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin no filter perfection.

Item Form: Liquid


Color: Porcelain


Skin Type: All, Oily, Combination, Dry


Finish Type: Matte


Recommended Uses For Product: Moisturizing


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 3.97 x 1.53 x 3.97 inches; 0.29 ounces


Item model number ‏ : ‎ 360C


UPC ‏ :


Manufacturer ‏ : ‎ Markwins Beauty Products


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Feb 14

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • A filter for your face in real life! A $5 dupe for the high end $40 EL Double Wear!
Color: Nude Ivory Size: 1 Count (Pack of 1)
Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection! ... show more
Reviewed in the United States on February 27, 2018 by The Foodie Beauty Blog The Foodie Beauty Blog

  • Like product
Color: Desert Beige Size: 0.29 Fl Oz (Pack of 1)
Excelente I love this base I have been using it for years and it is super cute yes sometimes I have felt it a little heavy but it covers a lot and I love it
Reviewed in the United States on June 6, 2025 by Maria M.

  • Está bien.
Color: Buff Bisque Size: 1 Fl Oz (Pack of 1)
siento que esta base es para salir a una fiesta o cuando tienes algún evento importante. Por que para el día a día, es muy compleja de emparejar. Tal vez su textura no es tan ligera, pero cumple su función.
Reviewed in the United States on May 5, 2025 by Kiara muñoz

  • Wonderful selection of colors
Color: Amber Beige Size: 0.29 Fl Oz (Pack of 1)
This my favorite foundation over high end ones. It does the job perfectly
Reviewed in the United States on June 18, 2025 by Aaron Cash

  • Skin tone
Color: Cream Beige Size: 0.29 Fl Oz (Pack of 1)
Very smooth texture and good coverage. My skin look flawless. Wetn wild foundation is easy to apply. Cream beige is a dark shade making my skin tone yellowish! To fix it, use face cream to dilute it. The left bottle is other brand (photo) and see how much paler than cream beige. Will try ivory or porcelain next time. ... show more
Reviewed in the United States on April 27, 2025 by Karen Karen

  • Great foundation
Color: Buff Bisque Size: 1 Fl Oz (Pack of 1)
Love this makeup
Reviewed in the United States on June 17, 2025 by KIT Waterson

  • High End Dupe
Color: Shell Ivory Size: 0.29 Fl Oz (Pack of 1)
This foundation is fantastic! I have tried so many foundations over the years in my search for the perfect one. There was always something missing. Either the formula wasn’t right for my skin, it wasn’t long wearing, it just sat on top of my skin, it didn’t apply enough coverage or it showed every line and imperfection. I purchased this for my daughter and one day tried it out for myself and was blown away! The formula is amazing, it doesn’t accentuate everything I’m trying to camouflage, it melts into my skin and doesn’t move all day! All of this at this price point is unbelievable! Stop wasting your money on high end foundations that promote everything you’re looking for but only deliver a few of your desired results or none at all and try this. You might be as surprised as I was. ... show more
Reviewed in the United States on March 10, 2025 by mrsandmom

  • Love it🥰
Color: Cream Beige Size: 0.29 Fl Oz (Pack of 1)
Love this product. Lightweight, goes on smooth and blends great. 🥰
Reviewed in the United States on May 20, 2025 by Becca

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