Wet n Wild Photo Focus Matte Liquid Foundation, Cocoa, Vegan & Cruelty-Free
Condition: New
Checking for product changes
Buy Now, Pay Later
As low as
$1
/ mo
Learn more
- – 4-month term
- – No impact on credit
- – Instant approval decision
- – Secure and straightforward checkout
Ready to go? Add this product to your cart and select a plan during checkout.
Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.
Learn more about financing & leasing here.
Selected Option
Free shipping on this product
30-day returns
Learn more
This item is eligible for return within 30 days of receipt
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
Availability:
In Stock.
Arrives
Saturday, Jun 21
Recently Viewed
Color: Cocoa
Size: 1 Ounce (Pack of 1)
Features
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the use of flash.
- Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
Description
Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin no filter perfection.
Item Form: Liquid
Color: Cocoa
Skin Type: All, Oily, Combination, Dry
Finish Type: Matte
Recommended Uses For Product: Moisturizing
Is Discontinued By Manufacturer : No
Product Dimensions : 3.97 x 1.53 x 3.97 inches; 0.29 Ounces
Item model number : 376C
UPC :
Manufacturer : Markwins Beauty Products
Country of Origin : China
Domestic Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues. International Shipping This item can be shipped to select countries outside of the U.S. Learn More
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Saturday, Jun 21
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
- Klarna Financing
- Affirm Pay in 4
- Affirm Financing
- Afterpay Financing
- PayTomorrow Financing
- Financing through Apple Pay
Learn more about financing & leasing here.
Similar Products
Top Amazon Reviews
Color: Cream Beige
Size: 1 Fl Oz (Pack of 1)
I'm pretty picky with foundations and this is a GREAT one! However the shade names definitely do not accurately describe/match what the foundation shade actually looks like. Im typically a light medium shade in most foundation and typically can't go wrong with any "beige" shade. So I took a look at the swatches in the description and went for Cream Beige. It is abnormally dark... I would definitely think it would be more like a "Tan" shade. I was able to make it work by dotting in some much lighter concealer, but it's a pain in the butt.
...
show more
Reviewed in the United States on May 28, 2023 by Kylee
Color: Nude Ivory
Size: 1 Fl Oz (Pack of 1)
Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!
...
show more
Reviewed in the United States on February 27, 2018 by The Foodie Beauty Blog The Foodie Beauty Blog
Color: Nude Ivory
Size: 1 Fl Oz (Pack of 1)
I think I undermine this foundation and only wear it when I'm not going anywhere. I'm not sure why because when I have used it the result has been very nice. It's not too thin nor too thick. They have a little plastic thing in the middle to apply the foundation which I don't care for too much. The color match has been good and I think this stays put pretty well. I get full coverage off of this and nothing too sheer.
...
show more
Reviewed in the United States on April 30, 2023 by Dr. Sparkles
Color: Shell Ivory
Size: 1 Fl Oz (Pack of 1)
I chose the perfect color. Lightweight and I even had a compliment on how well it looked and matched my skin tone. The price was certainly right!
Reviewed in the United States on June 20, 2023 by Jane's Jungle Safari
Color: Cream Beige
Size: 1 Fl Oz (Pack of 1)
I've purchased this foundation for years. I have normal skin tone, not too greasy and not to dry and this makes my skin look wonderful. It's never caused any breakouts and stays on well. The color is true to images shown, just be sure you have selected the shade you want and not the defaulted first image. I've dont that a time or two.
...
show more
Reviewed in the United States on May 8, 2023 by Kathy
Color: Cocoa
Size: 1 Ounce (Pack of 1)
Only foundation that works for me
Reviewed in the United States on June 22, 2023 by Anita
Color: Soft Beige
Size: 1 Fl Oz (Pack of 1)
I have no complaints. Good coverage you don’t have to apply too much for full face coverage. Light, non oily, smells a little scented, maybe perfume-ish.
Reviewed in the United States on June 6, 2023 by Gwen
Color: Soft Ivory
Size: 1 Fl Oz (Pack of 1)
Esta base en concentrada. Solo un poco tiene un gran cubrimiento a pesar de ser ligera. Es perfecta para un clima cálido. No es grasosa. Perfecta elección. Buena marca a buen precio.
Reviewed in the United States on May 22, 2023 by Mónica