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wet n wild Photo Focus Matte Foundation Stick Makeup, Vanilla Beige | Vegan & Cruelty-Free

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$5.52 Why this price?
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Availability: In Stock.
Fulfilled by Amazon

Arrives Sunday, Jun 8
Order within 16 hours and 31 minutes
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Color: Vanilla Beige


Size: 0.42 Ounce (Pack of 1)


Features

  • SELFIE-READY FOUNDATION: The Photo Focus Stick Foundation delivers long-lasting coverage in a lightweight, multi-dimensional breakthrough formula that delivers a flawless, semi-matte finish.
  • FLAWLESS LOOKS: Infused with Argan & Sunflower Seed oils for intense moisture & seamless blendability, this foundation was consumer tested under 7 lighting conditions for no-filter Insta-worthy selfies.
  • EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.
  • CRUELTY FREE COSMETICS: As a Peta-certified, cruelty-free brand, we're proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
  • BEAUTY FOR ALL: We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors & economic statuses. No matter who you are, we have a product for you!

Description

Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!

Item Form: Stick


Color: Vanilla Beige


Skin Type: Combination


Finish Type: Semi-Matte


Recommended Uses For Product: Face Makeup,Mattifying


Product Dimensions ‏ : ‎ 1.26 x 1.26 x 3.35 inches; 1.44 ounces


Item model number ‏ : ‎ 855B


UPC ‏ :


Manufacturer ‏ : ‎ Markwins Beauty Brands


Country of Origin ‏ : ‎ China


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Jun 8

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • A great matte cream. Finally, coverage!
Color: Vanilla Beige Size: 0.42 Ounce (Pack of 1)
I really love the easy coverage I get with this stick. It has THE EXACT texture I want in a foundation. I was getting tired of BB creams and other liquid foundations that went on like water color paint and just wasted my money. Good ol' Wet n Wild 🥰. I just draw on my foundation on my zones and blend away. PERFECT, FAST, CHEAP, EASY, COMPACT! Great color match to boot ... show more
Reviewed in the United States on January 5, 2024 by Sara Fulmer

  • Great foundation for the price
Color: Soft Beige Size: 0.42 Ounce (Pack of 1)
I Shay’s used Mac Factor Pan Stick but it has been pulled off the market so I have been searching for years to find ac replacement. Although this comes fairly close, it’s still not like my all time favorite. I like to mix foundations with other colors to find my good match, so I usually use this with other shades. It’s not oily and is more sheer than what I would prefer but it still gives a decent amount of coverage. It’s a decent back up but not the very best. However the price is slowly starting to creep up and I don’t see myself paying more than $5 or $6 for it so my search continues. ... show more
Reviewed in the United States on January 14, 2024 by Holly A

  • Flattering upon application, doesn't slay all day and play all night
Color: Soft Beige Size: 0.42 Ounce (Pack of 1)
The Wet n Wild Photo Focus is a good option for a moisturizing stick foundation (not necessarily my favorite type of foundation), but it's hard to complain when it's retail price is $5. It looks nice once applied, it blends well, doesn't oxidize/change color, but it's not a long lasting foundation and end up emphasizing the fine lines. The foundation applies and blends wonderfully with fingers, sponges and buffing brushes; personally I prefer to use my fingers, as warming the product works better for me. The coverage is light-medium and cannot be build up without looking cakey; I really need a concealer for my under eyes and to spot correct any flaws I want to cover. Freshly applied the foundations looks very good, a natural satin finish, flattering in different lighting (outside, bathroom, office) and slightly blurred/perfected. Although it's an wax and oil-based formula, it didn't caused my clogged pores or breakouts. My biggest issue with the foundation is that while it looks amazing once applied, it's not long lasting. I have combination skin and 3-4 hours after application the foundation starts migrating throughout the day, disappearing from my jaw and mouth, settling into creases (smile and frown lines) and looking messy. I do set it with powder and blot later during the day, but it doesn't help. Maybe it would last longer on someone with dry skin, but I'm not really that oily. The `Soft Beige` shade is a good shade for me, but `Vanilla Beige` was also pretty close (to the point I think it's useless in the line to have both shades). It's maybe more of a summer shade (I don't get too tanned, but I spend time outdoors), but it's not too dark I couldn't wear it at my palest. It doesn't oxidize or change color once applied. The shade is yellow and warm enough for my undertone, without looking unnatural. For reference, I'm light-medium with warm yellow undertone (MAC NC20, Becca Buff/Buttercup, Estee Lauder 1W2/2W1, Maybelline Natural Ivory, Too Faced Vanilla). ... show more
Reviewed in the United States on August 23, 2019 by Ana Maria Ana Maria

  • Great formula, blends wonderful
Color: Classic Beige Size: 0.42 Ounce (Pack of 1)
I am 43 and bought this after a tik tok review. I can’t believe how well it blends on my mature dry skin. I have larger pores and one of the only things I have found recently that doesn’t sink into them! I went from doing my make up like twice a week to doing it almost everyday because I love this so much ... show more
Reviewed in the United States on March 2, 2024 by Mary

  • Great coverage but not a sturdy stick
Color: Soft Ivory Size: 0.42 Ounce (Pack of 1)
I’ve used this product for the last few years. I love the coverage you get from this foundation HOWEVER, the last two sticks I have recently purchased have broken (as you could image a lipstick breaks). Not too thrilled about that aspect… maybe I’ll just go back to purchasing in-store versus Amazon?
Reviewed in the United States on December 19, 2023 by Lia Mastracci

  • Really surprised - love this stick makeup!
Color: Shell Ivory Size: 0.42 Ounce (Pack of 1)
Let me say I'm 70 yrs. young and am so glad I tried this stick foundation. Can't argue the oh-so-fair price of all the Wet 'n Wild products too. This foundation provides great coverage! It's "sheer" if you want it to be (if you don'e use much on your face), but I apply it somewhat liberally in order to even out all dark spots, etc. But it doesn't look "thick" in doing so. I also use my fingertips to distribute it. It's so smooth and creamy and lasts through the day. (Maybe some touch-up under nostrils if you blow your nose a few times.) I had to try 3 different shades to get a good match to my skin - not a negative regarding the product, as I wasn't sure about which color would be the best match to my face color (since there wasn't a way to sample before purchasing in-store or here on Amazon) ... but I have found that a lighter shade (Porcelain) is perfect for using as a "concealer" on my darker upper and lower eyelids, and a bit darker shade than Shell Ivory helps camoflage a small white round scar on my face. Very pleased with this product and hope it doesn't get discontinued in years to come. ... show more
Reviewed in the United States on March 5, 2024 by BizzyEnuf

  • Great Product, Great Price
Color: Vanilla Beige Size: 0.42 Ounce (Pack of 1)
I've been looking for forever for a good foundation that doesn't go on thick and where you can see the line of where you've applied it. I've tried many foundation products, high to middle priced ones and this ONE is the best by far. Goes on smoothly, not cakey or thick. Looks natural, great color and very smooth. Easy to use and just overall a great product. ... show more
Reviewed in the United States on January 20, 2024 by Tammy A. Bokal

  • Awesome
Color: Classic Ivory Size: 0.42 Ounce (Pack of 1)
I absolutely love this stick foundation, it goes on beautifully with a foundation brush. This leaves my face looking flawless and my other products go on so well 🥰. I have combination oily skin, so if you are more in the dry side you may not love it as much.
Reviewed in the United States on March 12, 2024 by Bg

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