wet n wild Photo Focus Matte Foundation Stick Makeup, Classic Beige | Vegan & Cruelty-Free
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Availability:
Only 3 left in stock, order soon!
Arrives
Friday, Mar 20
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Color: Classic Beige
Size: 1 Count (Pack of 1)
Features
- SELFIE-READY FOUNDATION: The Photo Focus Stick Foundation delivers long lasting coverage in a lightweight, multi-dimensional breakthrough formula that applies to a flawless semi-matte finish.
- FLAWLESS LOOKS: Infused with Argan & Sunflower Seed oils for intense moisture & seamless bendability, this foundation was consumer tested under 7 lighting conditions for no-filter Insta-worthy selfies
- EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.
- CRUELTY FREE COSMETICS: As a Peta-certified, cruelty-free brand, we're proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
- BEAUTY FOR ALL: We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors & economic statuses. No matter who you are, we have a product for you!
Description
Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!
Item Form: Stick
Color: Classic Beige
Skin Type: Combination
Recommended Uses For Product: Face Makeup,Mattifying
Material Type Free: Cruelty Free
Product Dimensions : 1.26 x 1.26 x 3.35 inches; 1.44 ounces
Item model number : 860A
UPC :
Manufacturer : Markwins Beauty Brands
Best Sellers Rank: #17,796 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #182 in Foundation Makeup
#182 in Foundation Makeup:
Customer Reviews: 4.2 4.2 out of 5 stars (15,221)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Friday, Mar 20
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Buff Beige
Size: 1 Count (Pack of 1)
The coverage is light to medium, perfect for evening out my skin tone without looking heavy or cakey. It wears well throughout the day without settling into fine lines or drying out my skin. The small pot size also makes it super convenient for travel or throwing into my makeup bag. Overall, if you’re looking for a natural-looking, easy-to-blend product in a true light/medium neutral shade, this one is definitely worth trying. I’d buy it again. Nice Product 👍🙂
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Reviewed in the United States on December 9, 2025 by Saurabh Saurabh
Color: Soft Ivory
Size: 1 Count (Pack of 1)
I have used sooo many drugstore all the way to highend foundations... and this foundation stick from wet n wild is in my TOP 5 FAVS!!! glides on soooo smoothly and effortlessly blends into the skin. Its like second skin. You cannot tell where my skin starts and the foundation ends... its THAT good, yall. Shade match is spot on perfect for my light neutral tone. Blends well with my other cream products and powder sets over it very nicely too. NOTHING settled into my fine lines. I am 48 with mature skin so I definitely have some lines. I'm seriously in love with this product... and its only $5!!!!! WHATTT??!!! I woulda NEVER expected such great quality out of wet n wild but WOW this is definitely gonna be well loved and well used. Wet n wild has NVR disappointed, I'll say that. Try this, I think youll love it too
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Reviewed in the United States on January 3, 2026 by Sugar Magnolia
Color: Soft Beige
Size: 1 Count (Pack of 1)
The Wet n Wild Photo Focus is a good option for a moisturizing stick foundation (not necessarily my favorite type of foundation), but it's hard to complain when it's retail price is $5. It looks nice once applied, it blends well, doesn't oxidize/change color, but it's not a long lasting foundation and end up emphasizing the fine lines. The foundation applies and blends wonderfully with fingers, sponges and buffing brushes; personally I prefer to use my fingers, as warming the product works better for me. The coverage is light-medium and cannot be build up without looking cakey; I really need a concealer for my under eyes and to spot correct any flaws I want to cover. Freshly applied the foundations looks very good, a natural satin finish, flattering in different lighting (outside, bathroom, office) and slightly blurred/perfected. Although it's an wax and oil-based formula, it didn't caused my clogged pores or breakouts. My biggest issue with the foundation is that while it looks amazing once applied, it's not long lasting. I have combination skin and 3-4 hours after application the foundation starts migrating throughout the day, disappearing from my jaw and mouth, settling into creases (smile and frown lines) and looking messy. I do set it with powder and blot later during the day, but it doesn't help. Maybe it would last longer on someone with dry skin, but I'm not really that oily. The `Soft Beige` shade is a good shade for me, but `Vanilla Beige` was also pretty close (to the point I think it's useless in the line to have both shades). It's maybe more of a summer shade (I don't get too tanned, but I spend time outdoors), but it's not too dark I couldn't wear it at my palest. It doesn't oxidize or change color once applied. The shade is yellow and warm enough for my undertone, without looking unnatural. For reference, I'm light-medium with warm yellow undertone (MAC NC20, Becca Buff/Buttercup, Estee Lauder 1W2/2W1, Maybelline Natural Ivory, Too Faced Vanilla).
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Reviewed in the United States on August 23, 2019 by Ana Maria Ana Maria
Color: Shell Ivory
Size: 1 Count (Pack of 1)
I have used wet n wild products throughout my 27 years of wearing makeup and have had a mixed experience with a variety of their products but overall would recommend it as most products offer a great quality for a Cost effective price point, now a as a devoted fan of the Wet n Wild Photo Focus Matte Foundation Stick, I can confidently say it's a great choice for a smooth, natural-looking base. Its affordable price point and reliable performance make it a standout in the drugstore category. This foundation stick offers a buildable medium-to-full coverage and sets to a beautiful matte finish, living up to its name perfectly. It effectively blurs imperfections and evens out skin tone, leaving a filter-flawless appearance that doesn't look caked. The stick design makes for a quick and easy application. You can simply swipe it on and blend it out with a damp beauty sponge, and it melts into the skin. The texture is creamy and blends effortlessly without feeling excessively tacky. I've found it doesn't settle into pores, especially when used with a primer. Of course always moisturizing before priming. I appreciate the build-ability of this foundation. For a light, even weekend look, it works wonderfully on its own. It's also an excellent base for a full-glam routine. By applying a base layer of this stick foundation and blending, I can maximize the product's longevity and create a smooth canvas for layering other foundations, concealers, and powders. Due to its creamy formula, I also suggest setting it with a pressed or loose powder to lock in that flawless, matte finish. This product is a great find for a budget-friendly option. It provides a flawless, matte finish and is incredibly versatile, making it a staple in my makeup bag.
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Reviewed in the United States on October 23, 2025 by Victoria Martinez
Color: Soft Beige
Size: 1 Count (Pack of 1)
Hard to smooth out on your face & leaves a tacky/sticky finish. Color is also off-I use medium beige in other brands, which is what I ordered for this brand, and it’s more of a light beige color when you put it on. Just ok in a pinch & also needs covered with a face powder if you don’t want to look “greasy” all day.
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Reviewed in the United States on July 20, 2025 by Tam B
Color: Sand Beige
Size: 1 Count (Pack of 1)
If you were a Maxfactor True beige panstick user than this is the makeup for you. I have tried so many foundations over the years trying to find something close to the Maxfactor. Finally!!! This is the one! Great coverage feels light on your skin and last all day!!
Reviewed in the United States on December 30, 2025 by Patricia sprague