wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free
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Availability:
In Stock.
Arrives
Sunday, Feb 22
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Color: Soft Beige
Size: 0.29 Fl Oz (Pack of 1)
Features
- Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
- Specially made with a matte, light-diffusing complex to give your skin No.nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin No.nofilter perfection.
Description
Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin no filter perfection.
Item Form: Liquid
Color: Soft Beige
Skin Type: All, Combination, Dry, Oily
Recommended Uses For Product: Moisturizing
Material Type Free: Gluten Free
Is Discontinued By Manufacturer : No
Product Dimensions : 3.97 x 1.53 x 3.97 inches; 0.29 ounces
Item model number : D365C
UPC :
Manufacturer : Markwins Beauty Products
Best Sellers Rank: #6,110 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #65 in Foundation Makeup
#65 in Foundation Makeup:
Customer Reviews: 4.4 4.4 out of 5 stars (24,356)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Sunday, Feb 22
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Bronze Beige
Size: 1 Fl Oz (Pack of 1)
I’ve never had an issue with this foundation I love it. It’s not extremely high coverage but it’s not light coverage either, I just blend in a couple dabs across my face and it’s perfect and it gives that nice even skin tone with a natural looking finish.
Reviewed in the United States on October 21, 2025 by k
Color: Soft Ivory
Size: 0.29 Fl Oz (Pack of 1)
BEST Makeup that is reasonably priced - so happy I bought it! works better than my $35 one
Reviewed in the United States on January 27, 2026 by Mary S-P
Color: Rose Ivory
Size: 0.29 Fl Oz (Pack of 1)
Nice coverage.
Reviewed in the United States on January 26, 2026 by mel p
Color: Nude Ivory
Size: 0.29 Fl Oz (Pack of 1)
Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!
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Reviewed in the United States on February 27, 2018 by The Foodie Beauty Blog The Foodie Beauty Blog
Color: Soft Beige
Size: 0.29 Fl Oz (Pack of 1)
This is an absolutely beautiful foundation. I can't believe the price. It is light, feels like nothing is on your skin. It gives medium coverage but can be built to full if desired. Doesn't settle into fine lines or pores. Doesn't emphasize texture. Lasts all day. I am a 60+ year old woman and highly recommend. Definitely one I'll keep on hand.
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Reviewed in the United States on December 28, 2025 by cam29
Color: Nude Ivory
Size: 0.29 Fl Oz (Pack of 1)
I knew what to expect as far as bottle size. Figured it was a clearance product as it was only $2.99 and did not have niaminicide added. Surprised at the thickness of product AND the chemical smell. Oh well, I just thin it out and wait for it to dry once I’ve applied my base serums and sunscreen. The colour matches my fair skin very well, so all-in-all I feel as though I stumbled upon a super deal! Thanks Amazon AND wet ‘n wild (nude/ivory matte photofocus foundation. Happy Holidays!
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Reviewed in the United States on December 10, 2025 by 2025violet
Color: Caramel
Size: 1 Fl Oz (Pack of 1)
Perfect shade, no shine, easy to remove! This will be my 6 th bottle!
Reviewed in the United States on January 6, 2026 by cynthia a.
Color: Shell Ivory
Size: 0.29 Fl Oz (Pack of 1)
This is an oldie but still a goodie. I'd used it years ago and moved on, but it's been a hard time finding a color/tone match whether online or in store, and Shell Ivory's one of the best matches I've found. I'm drugstore makeup only and in today's world finding a good foundation for under $10 is difficult let alone one that matches. It's thin, lightweight on the skin, and isn't a dry-looking matte finish. You can use it alone and build, or mix a little in with a moisturizer and it still wears beautifully. I'm very happy I came back to this. And for those who remember, it no longer smells like paint, iykyk, lol.
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Reviewed in the United States on November 16, 2025 by Kimbat