Wet n Wild Photo Focus Matte Liquid Foundation Nude Ivory, Vegan & Cruelty-Free
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This item is eligible for return within 30 days of receipt
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Availability:
In Stock.
Arrives
Monday, Sep 1
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Color: Nude Ivory
Size: 1 Fl Oz (Pack of 1)
Features
- Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
- Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
Description
Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin no filter perfection.
Is Discontinued By Manufacturer : No
Product Dimensions : 3.97 x 1.53 x 3.97 inches; 1.44 Ounces
Item model number : 363C
UPC :
Manufacturer : Markwins Beauty Products
Country of Origin : USA
Domestic Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues. International Shipping This item can be shipped to select countries outside of the U.S. Learn More
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Monday, Sep 1
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Soft Beige
Size: 1 Fl Oz (Pack of 1)
This foundation is amazing! When I first got it I swatched it onto my arm the color oxidized into an orange color with the quickness. I was so disappointed! I thought to myself why not just try it? So I put it on I was shook at how good it blended. I love that the finish is more of a satin matte instead of a true matte. I only powdered my T-zone cause that’s where I get oily the most. I found that I didn’t need to powder everywhere else because the foundation had set and it was not gonna budge. My skin looked flawless from the start of my 9 till the end of my 5. I blotted my T-zone once during my shift but that’s not the foundation’s fault it’s my genetics unfortunately. My T-zone will always get and be oily. No foundation has ever prevented the oil from coming through. The price is unmatched for the performance. Needed an affordable alternative because Estée Lauder Double Wear pricing is too much in today’s economy. This is my new favorite and I will be purchasing more.
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Reviewed in the United States on August 18, 2023 by Amazon Customer
Color: Nude Ivory
Size: 1 Fl Oz (Pack of 1)
Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!
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Reviewed in the United States on February 27, 2018 by The Foodie Beauty Blog The Foodie Beauty Blog
Color: Porcelain
Size: 1 Fl Oz (Pack of 1)
so i’m tan. but want to appear lighter because of the emo/scene look. and i just want to appear lighter in skin tone, and it works really well. it makes me appear very pale and i got the lightest shade. it also is a nice texture and doesn’t flake off. 5 stars. (in the photo you can tell my arms are noticeably more tan than my face)
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Reviewed in the United States on August 9, 2023 by Brooke⛓️🖤💚⛓️ Brooke⛓️🖤💚⛓️
Color: Porcelain
Size: 1 Fl Oz (Pack of 1)
you can't really beat this product for the price, medium coverage somewhat build able, my only complaints would be the packaging makes it hard to get everything out of it towards the end of the bottle and it's also heavily scented.
Reviewed in the United States on July 26, 2023 by Rosey
Color: Golden Beige
Size: 1 Fl Oz (Pack of 1)
Está base tiene buena cobertura y durabilidad. El olor fue lo único que en mi opinión es algo fuerte pero de resto excelente producto.
Reviewed in the United States on August 29, 2023 by Yinneth Carrascal
Color: Buff Bisque
Size: 1 Fl Oz (Pack of 1)
I will never buy another brand for foundation. It blend beautiful and is buildable and the color shade is the most closest to my skin than any other brand. Skin like and not cake like.
Reviewed in the United States on August 18, 2023 by Leah
Color: Caramel
Size: 1 Fl Oz (Pack of 1)
This stay as well and you don’t need to use a lot of it and it blends well.
Reviewed in the United States on August 5, 2023 by Kala Dunn
Color: Classic Beige
Size: 1 Fl Oz (Pack of 1)
Long lasting full coverage with out feeling heavy or look cakey. Works well with oily skin. Very 😁
Reviewed in the United States on August 27, 2023 by TIFF@TUDE
Color: Soft Beige
Size: 1 Fl Oz (Pack of 1)
Me encanto, buena cobertura, se difumina muy bien y el aspecto que deja es increíble
Reviewed in the United States on August 29, 2023 by María Isabel Muñoz
Color: Buff Bisque
Size: 1 Fl Oz (Pack of 1)
I love this foundation. Goes on smooth and is not cakey.
Reviewed in the United States on September 1, 2023 by Amazon Customer
Color: Cream Beige
Size: 1 Fl Oz (Pack of 1)
I'm pretty picky with foundations and this is a GREAT one! However the shade names definitely do not accurately describe/match what the foundation shade actually looks like. Im typically a light medium shade in most foundation and typically can't go wrong with any "beige" shade. So I took a look at the swatches in the description and went for Cream Beige. It is abnormally dark... I would definitely think it would be more like a "Tan" shade. I was able to make it work by dotting in some much lighter concealer, but it's a pain in the butt.
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Reviewed in the United States on May 28, 2023 by Kylee
Color: Soft Beige
Size: 1 Fl Oz (Pack of 1)
I don’t use any other foundation. This is my go to and lasts all day and night!!!
Reviewed in the United States on August 11, 2023 by AlexisSajewski
Color: Buff Bisque
Size: 1 Fl Oz (Pack of 1)
Got this & for the price you really can’t beat it. Works just as good as high dollar foundations. A little cakey, but decent coverage.
Reviewed in the United States on June 27, 2023 by Nikki Nicole
Color: Soft Beige
Size: 1 Fl Oz (Pack of 1)
Muy buen producto
Reviewed in the United States on August 16, 2023 by Natalia
Color: Nude Ivory
Size: 1 Fl Oz (Pack of 1)
I think I undermine this foundation and only wear it when I'm not going anywhere. I'm not sure why because when I have used it the result has been very nice. It's not too thin nor too thick. They have a little plastic thing in the middle to apply the foundation which I don't care for too much. The color match has been good and I think this stays put pretty well. I get full coverage off of this and nothing too sheer.
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Reviewed in the United States on April 30, 2023 by Dr. Sparkles