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wet n wild

wet n wild Photo Focus Matte Liquid Foundation Classic Beige, Vegan & Cruelty-Free

    • Based on 22,440 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Tuesday, Jun 4
Order within 5 hours and 43 minutes
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Color: Classic Beige


Size: 0.29 Fl Oz (Pack of 1)


Features

  • Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
  • Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
  • Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
  • Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
  • Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

Description

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin no filter perfection.

Item Form: Liquid


Color: Classic Beige


Skin Type: All, Oily, Combination, Dry


Finish Type: Matte


Recommended Uses For Product: Moisturizing


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 3.97 x 1.53 x 3.97 inches; 0.29 ounces


Item model number ‏ : ‎ 371C


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Products


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jun 4

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • A filter for your face in real life! A $5 dupe for the high end $40 EL Double Wear!
Color: Nude Ivory Size: 1 Count (Pack of 1)
Review Image by The Foodie Beauty Blog The Foodie Beauty Blog
Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection! ... show more
Reviewed in the United States on February 27, 2018 by The Foodie Beauty Blog The Foodie Beauty Blog
    • Nice coverage
Color: Cream Beige Size: 0.29 Fl Oz (Pack of 1)
Not as concealing as I hoped but it has nice, true coverage. The little paddle is a different feature but good.
Reviewed in the United States on March 3, 2024 by lisa m dinkel
    • It covers blemishes
Color: Cream Beige Size: 0.29 Fl Oz (Pack of 1)
This base covers blemishes very well. Goes on smoothly with a brush. I bought two different shades and they blend well. I use a moisturizer under the base and it still goes on well. The only drawback I have is it feels a little heavy at the end of the day, and I can’t wait to take it off. With all of that said I would recommend this product. Value for price can’t be beat. ... show more
Reviewed in the United States on January 5, 2024 by Jessica
    • THE BEST!
Color: Classic Beige Size: 0.29 Fl Oz (Pack of 1)
I love this Wet n Wild Foundation it is the best ever! I’ve tried a ton of foundations from low price drug store buys to medium priced & the best high end names. I saw them on YouTube makeup tutorials and got them right away and I was in shock when I tried them! The texture goes on like butter, they feel better than all the high end foundations I have had! These by far are the best! It did take me awhile to find the right color for me I bought 4 of them and paid $$22 was 4 times cheaper than one high end foundation! So I just mixed the colors together and I used bronzer and blush and they look great! My color is creamy beige in the Dewy Foundation. I got some of the matte too, they are beautiful! I will never stop buying this I am thrilled! Try a few the price is so reasonable and worth finding your right color. Today I bought a few colors of the Wet n Wild Tinted ones too, I saw them on the makeup tutorials! I am excited to try them tomorrow, those will be great for the days you just don’t want to wear your regular foundation they look beautiful on tv! I hope you try them, you will not be disappointed! ... show more
Reviewed in the United States on March 21, 2024 by Thank you so much for the beautiful earrings I luv them!
    • Very strongly scented
Color: Soft Ivory Size: 0.29 Fl Oz (Pack of 1)
The other reviewers were spot-on; it truly does have a very potent paint-like harsh scent. However, the price point was excellent so I thought I would give it a try since my skin isn’t particularly sensitive. Odor faded within 10 minutes of application thankfully. The applicator tip is rather strange but that didn’t matter because I used a beauty blender anyways. I’ve only used it twice so far - Coverage seems more sheer than what I had anticipated. The foundation shade did not oxidize, in fact, I’m typically the lightest WARM shade in most brands, But this one was third shade up I believe (Soft Ivory) and definitely not too dark I might go so far to say it’s a little bit drab, (thankfully it’s not pink or peach!) . I wish it had more of a light golden bisque tone, but for the price it wears well, not drying, feels smooth. Has a thick enough consistency to work with without leaving a runny mess. I might try adding in some of the LA girl yellow mixing hue to brighten it up a little bit :). ... show more
Reviewed in the United States on April 12, 2022 by Liselle67
    • Surprisingly great!!!
Color: Cream Beige Size: 0.29 Fl Oz (Pack of 1)
I was skeptical about this product at first. but wow it has great coverage. Long lasting. Overall great product. I have sensitive skin and I did not have any breakouts. Highly recommend. Will be ordering aga6
Reviewed in the United States on January 30, 2024 by PrettyinpinkZ
    • Odd smell
Color: Soft Beige Size: 0.29 Fl Oz (Pack of 1)
I love this foundation but the one I got this time had a strong smell like it was old or something. Returned and got a refund. But this is a great foundation will buy again hopefully it want smell..
Reviewed in the United States on January 20, 2024 by patsy ann ramsey

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