Search  for anything...
wet n wild

Wet n Wild Photo Focus Foundation Caramel

    • Based on 18,854 reviews
Condition: New
Checking for product changes
$4.99 Why this price?
Save $1.50 was $6.49

Buy Now, Pay Later

As low as $1 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Wednesday, May 22
Order within 10 minutes
Available payment plans shown during checkout

Recently Viewed

Color: Caramel


Features

  • Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
  • Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the use of flash.
  • Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
  • Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
  • Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

Description

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin no filter perfection.


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 3.97 x 1.53 x 3.97 inches; 1.44 Ounces


Item model number ‏ : ‎ 374C


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Products


Country of Origin ‏ : ‎ China


Domestic Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues. International Shipping This item can be shipped to select countries outside of the U.S. Learn More


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, May 22

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • PayTomorrow Financing
  • Apple Pay Later
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • A filter for your face in real life! A $5 dupe for the high end $40 EL Double Wear!
Color: Nude Ivory
Review Image by The Foodie Beauty Blog
Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection! ... show more
Reviewed in the United States on February 27, 2018 by The Foodie Beauty Blog
    • First time buyer
Color: Amber Beige
I haven't tried this before. I prefer a lightweight light coverage foundation for summer. Late spring and early summer I slowly bottle tan so I always have a ton of foundation shades that I'mixing trying to match my changing skin tones. I hate spending a fortune on foundations just to skip around, unlike winter when I'm the same shade for about 5 mos so I use a higher end foundation. I was really surprised by the quality of this! It worked well with my primers, setting powders and sprays. Usually cheaper makeup doesn't seem to play well with mid range products, but this applied and blended well. Didnt separate or cling to my fine lines. Long wearing and survived the heat. I do have to touch up my t zone a bit more with this than my usual foundations, but other wise I'm very satisfied. I bought two shades to play with based of shade matching on the wet n wild site and the shades were pretty true. It does look just a bit darker when applied, bit it settles down nicely. ... show more
Reviewed in the United States on June 6, 2022 by anshpo
    • Wet & Wild is better than Sephora!
Color: Cream Beige
Love this foundation! Evens out my skin without looking caky. I sweat a lot at work & work very long hours & this foundation stays on through it all! Even if I have to pat my face with a paper towel. Wet & Wild products are great & so affordable, so save your money spending on those over priced cosmetics! ... show more
Reviewed in the United States on August 15, 2022 by Tammy Williams
    • Impressed
Color: Nude Ivory
This foundation is great especially, for five bucks. I normally wear Estee' Lauder Doublewear but it's $46. I'm always on the hunt for something good & cheaper. My skin is older (in my 40's) & I have pores/oil. I have had this foundation on for 13 hours and it still looks decent. I do have some shine on my cheeks and I would caution to apply it sparingly. It's kind of watery, so I think I overapplied. I do have some creasing on my forehead. Overall, I'm really impressed. ... show more
Reviewed in the United States on July 11, 2022 by Kristen
    • Pleasant Surprise
Color: Soft Ivory
For a foundation that's under $5 this was such a great find. While I don't love the paddle applicator and the overall smell of the product, it's so affordable and gives such a lovely finish. The foundation blends seamlessly into the skin and doesn't emphasize any of my dry areas. It does quite a good job lasting on the skin as well even under a mask and overall a foundation I'd consider repurchasing! ... show more
Reviewed in the United States on July 17, 2022 by Rivalie C.
    • Favorite for mature skin!
Color: Buff Bisque
I tried this foundation after seeing it on a YouTube beauty blog. It's a great foundation for mature skin, and less apt to settle in your lines and creases. Keeps a moist or dewy look instead of some chalky dry foundation. I couldn't find it in the store recently so ordered it here. Covers well and is buildable. Whoever thought Wet and Wild could compete with the high-end brands? :-) Great product! ... show more
Reviewed in the United States on August 4, 2022 by Dee
    • My favorite foundation
Color: Soft Beige
I never switch up foundations but i did and im so glad i saved almost 12$ and looked flawless it was a win win!
Reviewed in the United States on August 24, 2022 by Melissa Gatlin
    • so good
Color: Caramel
Review Image by drew&enyalover
i love this foundation i think this foundation is water based n i use it w elf power grip n it’s awesome
Reviewed in the United States on August 6, 2022 by drew&enyalover

Can't find a product?

Find it on Amazon first, then paste the link below.