Wet n Wild Photo Focus Dewy Liquid Foundation Makeup, Shell Ivory ('Packaging may vary)
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This item is eligible for return within 30 days of receipt
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
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Availability:
In Stock.
Arrives
Monday, Jun 30
Color: Shell Ivory
Features
- YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos & deliver a radiant-looking complexion.
- SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
- BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match!
- ALWAYS CRUELTY FREE: We are 100% cruelty free, & always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
- STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you!
Description
The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.
Product Dimensions : 1.1 x 1.38 x 3.62 inches; 0.29 Ounces
Item model number : 1111518
UPC :
Manufacturer : Markwins Beauty Brands
Country of Origin : Thailand
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Monday, Jun 30
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Cream Beige
I received this late in the evening and swatched it on my hand. Ugh, tt looked much too dry/thick. I thought "oh well". The following morning after my skin routine, I thought to give this a second try, this time on my face and was amazingly surprised at the coverage it provides. It is light feeling, doesn't feel like I'm wearing anything. I was pleasantly surprised at the luminosity but then again I was wearing a primer. I believe this made all of the difference. Color is spot on, excellent match! It does give a lot of coverage and I don't need much, I was basically looking for a "tint" and not so much coverage. I like there is no perfume or stinky scent involved. Can be so off putting for me. I've decided to go ahead and continue to wear it and mix with my moisturizer to sheer it out a bit. For the price, you can beat it!!!
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Reviewed in the United States 🇺🇸 on March 7, 2023 by PrincessRabbit
Color: Buff Bisque
I’m on camera all the time and I like to even my skin out for a natural look. As a guy I need something that is really natural. I have tried and still use a few other foundations. The ones I have are from $85 to $5. I saw some great reviews of this so I thought for $5 what could I lose. I usually can never find a perfect match unless I go to the counter to try a few. I first saw the matte version at 5 Below store and took a chance on Buff Bisque and it was PERFECT. It evened my skin out and looked perfect on camera. I like matte for camera cause I have combo skin and my skin can quickly look too shiny under lights. I really like the consistency of the foundation because it’s buildable and can look totally natural. I also do fun makeup when I go out sometimes. In real life the matte looks too “makeupy” so I thought the dewy might be better for real life. And IT DOES. It looks super natural and allows my skin to be shiny in just the right way. I’ll definitely get it again! I attached pix of dewy and matte.
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Reviewed in the United States 🇺🇸 on February 28, 2023 by MaxRyanCoach MaxRyanCoach
Color: Soft Beige
Sharing this because I was really impressed. I buy expensive foundation, mainly NARS and occasionally Bobbi Brown. The other day I saw a tik tok video about wet n wild photo foundation. The same day Amazon had it discounted. I cannot believe how good it is! It’s an exact match for my skin and it has pretty good medium coverage. I would have never thought I would like this. I’m suggest to color match you use the picture of your existing foundation and compare it to their photos of the shades. That worked for me. I will still buy my $50 NARS because it’s good quality but I’m very impressed with the wet n wild for the lower price tag. It covered age spots, blemishes, and redness as well.
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Reviewed in the United States 🇺🇸 on March 12, 2023 by BB
Color: Bronze Beige
I just got this in the mail today & tried it for the 1st time. It gives medium or higher coverage, it blends easily, & this color matched my skin tone, while giving me just a hint of "sun". It blends into my hairline (light blonde) & down into my neck with no make up line. So far, it's not sinking into tiny creases (i am 56). I am very pleased with the color and price and it came the day after i ordered it. Great product!
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Reviewed in the United States 🇺🇸 on March 11, 2023 by Loves2shop
Color: Shell Ivory
Let me just start off my saying I worked in cosmetics for over a decade. I never really purchased drug store brands for much. It I read the reviews and thought, for $5, why not? And let me tell you. I will never ever ever spend $40 or more for foundation. This foundation is dewy, long lasting, and has great coverage. It’s so luminous I can wear powder to set it. I am in my 40’s and full coverage is a must. I’m so happy I found a $5 foundation that I will use for life.
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Reviewed in the United States 🇺🇸 on March 1, 2023 by colleen gubbins
Color: Soft Beige
After wasting a ridiculous amount of money on foundation that has done nothing but disappoint, I have finally found the perfect one! I can't believe how affordable and amazing this stuff is! My face literally looks airbrushed afterwards. I've gotten a ton of compliments and have recommended to all! Love it! Thank you ☺️
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Reviewed in the United States 🇺🇸 on March 11, 2023 by Amanda J👽🛸
Color: Classic Beige
I bought this because I was tired of buying foundation for big bucks and it not doing what I want, so I took a chance on this. What a great decision that was. Great coverage without looking mask for a great price
Reviewed in the United States 🇺🇸 on March 12, 2023 by Robin
Color: Soft Beige
I rarely write a review, but this product is unbelievably amazing. I’m 52 and I have good skin, and I do look younger than my age. As an esthetician I have a problem finding a foundation that will make it through a work day sitting behind a facial steamer while I perform facials. My go to has always been the IT Cosmetics Bye Bye Foundation. After reading so many reviews about this Wet n’ Wild product I thought I would try it since it is so cheap. If it fails then no big deal. Well one light application of this (no primer because I don’t use it) made my skin look nearly flawless. Lasted the entire day too. The only downside is the smell, but that doesn’t linger. I am sorry I just spent $40 each on two shades of my IT Cosmetics foundation.
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Reviewed in the United States 🇺🇸 on February 4, 2023 by Amazon customer