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This item is eligible for return within 30 days of receipt
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
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Availability:
Only 1 left in stock, order soon!
Arrives
Mar 3 – Mar 7
Recently Viewed
Color: Porcelain
Features
- YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos & deliver a radiant-looking complexion.
- SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
- BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match!
- ALWAYS CRUELTY FREE: We are 100% cruelty free, & always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
- STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you!
Description
The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.
Product Dimensions : 1.1 x 1.38 x 3.62 inches; 0.29 Ounces
Item model number : 1111517
UPC :
Manufacturer : Markwins Beauty Brands
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Mar 3 – Mar 7
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Soft Beige
I normally use IT cosmetics CC cream and I absolutely love that one. It’s so moisturizing and leaves a dewy finish. A Facebook influencer I follow was using this and comparing it to IT CC cream. I thought for the price point alone… I’d be crazy not to give it a try. Being as I use both foundations, I’d say from my experience though they are similar, the Wet N Wild has slightly more coverage but still leaves a dewy, natural finish. My foundation doesn’t look cakey. Though this foundation I’m sure is buildable, I just do it once. It’s moisturizing.. I don’t feel like I have any foundation on. It’s not heavy… which is a huge plus for me. I love the applicator inside… easy control. Honestly, I’m in love with this foundation. I purchased soft beige, which matches my skin tone come fall/winter. I don’t wear makeup enough to spend so much money on a foundation. In the summer If I wear anything it’s just a tinted moisturizer and in the fall and winter, I only wear makeup if my hubby and I are going out. The price point as well as the consistency and the finish is perfect on the Wet N wild. I found my new favorite foundation!!
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Reviewed in the United States on September 6, 2022 by Lisa D
Color: Buff Bisque
Before buying this cruelty free foundation my go to was another cruelty free much more expensive brand. I am happy to say this is my new go to brand and it’s sooo much less $$$$. The only reason I gave it 4 stars is because I wish it had an SPF…not a deal breaker at all though. It goes on smoothly and has good coverage without feeling heavy.
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Reviewed in the United States on September 21, 2022 by Skrat4711
Color: Soft Ivory
I'm 71-y/o with fair, sensitive, and very dry skin. After seeing on YouTube, I thought I'd see if it would give me a more fresh look. I don't rely on foundation to hydrate my skin. I use moisturisers and serums for that. So I put on my moisturizer and my primer. This foundation was very silky going on. I use a barely damp sponge. Just one layer and I had good coverage. Soft Ivory is the exact match to my skin. After blush and bronzer, I used a loose powder to set. I'm impressed. Lasted all day with no touchup. (I wasn't outside, so I might have needed in that case.). Can't beat the price. I'm not sensitive to it, although I've only used for a week. As for the "dewey" part, not so much. It's still matte.. As stated on the label. My skin doesn't feel dry with it. No caking, no negatives at all. I'm sold.
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Reviewed in the United States on August 20, 2022 by D
Color: Shell Ivory
I saw this reviewed on a YouTube video and decided to try it even though I have oily skin and honestly, I love it! It gives me a super smooth finish and when set with powder it barely moves. The Fair shade I chose is just right. You cannot beat it for the price!
Reviewed in the United States on September 30, 2022 by Morticia
Color: Shell Ivory
This foundation goes on smoothly and gives medium coverage. It's okay, but the color I bought was too light for me. I should have looked the colors up on Wet & Wild's site first. It also smells icky - like paint. It makes me feel like it is full of chemicals, including fragrance which it does have, but it isn't detectable and doesn't irritate my skin so that is good. For the price, it's worth it for people on a budget.
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Reviewed in the United States on September 5, 2022 by Stuart & Bridget
Color: Golden Beige
Saw a YouTube video comparing this foundation with a high end - over $100 - foundation. Reviewer loved this one, so I tried it. What a beautiful, economical surprise! Also comparable to CC+ product I use. Love it!
Reviewed in the United States on September 30, 2022 by Infohag
Color: Porcelain
I don't have anything to add about the foundation, just to say that it's best to buy it here over their competitors. I ended up getting two bottles of foundation for what I would have paid at my local stores. It's a really great value if you already have Prime, too.
Reviewed in the United States on September 22, 2022 by R. Garrett
Color: Cream Beige
I've been spending lot a of time and money trying to find a foundation that wouldn't be cakey, or that wouldn't highlight my pores and fine lines, also one that would match my color, bc it's so hard to find the right one without looking like a paper. I can't believe after trying super expensive foundations, this less than $5 is what I was looking for! Ps...I got the Golden Beige
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Reviewed in the United States on September 3, 2022 by Checho Cordero