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Wet n Wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)

  • Based on 6,578 reviews
Condition: New
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$4.99 Why this price?
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Availability: Only 1 left in stock, order soon!
Fulfilled by Amazon

Arrives Jun 7 – Jun 10
Order within 11 hours and 15 minutes
Available payment plans shown during checkout

Color: Soft Beige


Features

  • YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos & deliver a radiant-looking complexion.
  • SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
  • BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match!
  • ALWAYS CRUELTY FREE: We are 100% cruelty free, & always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
  • STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you!

Description

The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.


Product Dimensions ‏ : ‎ 1.1 x 1.38 x 3.62 inches; 0.29 Ounces


Item model number ‏ : ‎ 1111522


UPC ‏ :


Manufacturer ‏ : ‎ Markwins Beauty Brands


Country of Origin ‏ : ‎ Thailand


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Jun 7 – Jun 10

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • surprised
Color: Shell Ivory
for such an inexpensive makeup I am very surprised. I use a light amount and it compares to my NARS, which I won't spend the money on anymore. You do have to make sure your eye area is moisturized if yours is dry.
Reviewed in the United States 🇺🇸 on November 3, 2022 by Lorrie A. Yeschick

  • Good for this price
Color: Porcelain
You can’t expect much from this price but I love this product. Only thing is it dry off quickly on my hand and has this weird smell. But overall covered skin issue, suits color, good product. ( the cap is really easy to get dirty)
Reviewed in the United States 🇺🇸 on October 23, 2022 by Amy Li

  • Perfect dewy finish!
Color: Soft Beige
I normally use IT cosmetics CC cream and I absolutely love that one. It’s so moisturizing and leaves a dewy finish. A Facebook influencer I follow was using this and comparing it to IT CC cream. I thought for the price point alone… I’d be crazy not to give it a try. Being as I use both foundations, I’d say from my experience though they are similar, the Wet N Wild has slightly more coverage but still leaves a dewy, natural finish. My foundation doesn’t look cakey. Though this foundation I’m sure is buildable, I just do it once. It’s moisturizing.. I don’t feel like I have any foundation on. It’s not heavy… which is a huge plus for me. I love the applicator inside… easy control. Honestly, I’m in love with this foundation. I purchased soft beige, which matches my skin tone come fall/winter. I don’t wear makeup enough to spend so much money on a foundation. In the summer If I wear anything it’s just a tinted moisturizer and in the fall and winter, I only wear makeup if my hubby and I are going out. The price point as well as the consistency and the finish is perfect on the Wet N wild. I found my new favorite foundation!! ... show more
Reviewed in the United States 🇺🇸 on September 6, 2022 by Lisa D

  • Thanks, Bethany!
Color: Cream Beige
I saw Bethany Frankel's raving review of this foundation and thought what the heck, I will try it! Typically I wear Estee Double Wear (around $46) and this product is under $5. The results? Omg, it's beautiful! I did a wear test yesterday and it also has stay power (I baked with powder) and looked lovely all day! Sorry Estee but you just lost a customer. This Wet n Wild looks better than the Double Wear - plus it's so easy to blend! Thanks Bethany, this product IS a new treasure! ... show more
Reviewed in the United States 🇺🇸 on October 15, 2022 by Amazon Customer

  • Great for the price
Color: Soft Beige
This foundation works just as good as a few higher priced liquid foundations I've used. If you're on a budget, give Wet n Wild products a try!
Reviewed in the United States 🇺🇸 on October 28, 2022 by Hanna B

  • My favorite foundation!
Color: Nude Ivory
I’ve tried a great many foundations, both high end and drug store, and this is by far my favorite. It has a truly beautiful finish with a soft natural looking dewy glow. The coverage is buildable with just a moderate amount giving medium coverage. This is truly a great find.
Reviewed in the United States 🇺🇸 on October 21, 2022 by Laurel

  • Great Foundation
Color: Buff Bisque
Before buying this cruelty free foundation my go to was another cruelty free much more expensive brand. I am happy to say this is my new go to brand and it’s sooo much less $$$$. The only reason I gave it 4 stars is because I wish it had an SPF…not a deal breaker at all though. It goes on smoothly and has good coverage without feeling heavy. ... show more
Reviewed in the United States 🇺🇸 on September 21, 2022 by Skrat4711

  • 'NOT YET SUPPLIED TO ME:'
Color: Bronze Beige
Good day Ma/Sir. This Beautiful product is yet to supply to me. Since I am in to fashion. My plan was to use it and make up myself. Then make a video and showcase to my customers. Thank Ma/Sir.
Reviewed in the United States 🇺🇸 on October 15, 2022 by Nne Georgeline Ukaegbu

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