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Availability:
In Stock.
Arrives
Sunday, Aug 3
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Color: Golden Beige
Style: Foundation
Features
- YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos & deliver a radiant-looking complexion.
- SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
- BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match!
- ALWAYS CRUELTY FREE: We are 100% cruelty free, & always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
- STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you!
Description
The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.
Item Form: Cream
Color: Golden Beige
Skin Type: All
Finish Type: Dewy
Recommended Uses For Product: Dewy,Face Makeup
Product Dimensions : 1.1 x 1.38 x 3.62 inches; 0.29 ounces
Item model number : 1111524
UPC :
Manufacturer : Markwins Beauty Brands
Country of Origin : Thailand
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Sunday, Aug 3
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Similar Products
Top Amazon Reviews
Color: Soft Beige
Style: Foundation
So the first time I bought this kind had changed my outlook on wet & wild foundation. It was a hurricane that trapped my husband and I inside of Boone and I couldn't make it back to my home for around a week And I had to stay at the app state convocation center homes arena, thankfully or we would have had to sleep in our car. So I needed some makeup but didn't want to spend a ton of money when I had makeup newly bought at home and I knew eventually I would have made it home. So, I get one of these and in a different shade (bronze beige) 💓 perfect shade almost for me. It's so smooth and creamy it allows a dewy set and is super easy to use because it had an applicator tip built into the cap! So it glides your foundation onto your face,brush,sponge) with absolute ease. It's not overly thick and creamy coverage it brightens your face and makes you have a beautiful glow. I know it's a more cheaper brand. But honest to God. I would pick this over my old makeup Mac and no joke is amazing coverage! It blends well with bronzers and highlighters along with blush and you can build with it and it's flawless. I love it ! It's now my go to and since the begining of October end of September I've purchased at least 4 bottles now 5th bottle to play with the colors and to find my perfect match ! And since it was in-between summer and fall I have been losing some of my natural tan from summer and went down a shade to soft beige and it matches perfect here in January. Time has past so fast. All in all. It's definitely my go to now and new favorite ! I love all of their makeup now. I'm begining to be obsessed
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Reviewed in the United States on January 9, 2025 by Rae wertheimer
Color: Soft Beige
Style: Foundation
I am a newly turned 47-year-old woman with combination skin. I do not wear much makeup and usually, if I do, it’s maybe once or twice a week. I found this foundation at Walmart and I purchased it because I wanted something Dewey-esque that matched my skin tone and something to cover up redness on my face. One of my biggest issues is redness, which will be exacerbated because I just started a very popular prescription drug that helps with wrinkles and acne, but prior to utilizing this new prescription, I have used the foundation and a very small amount does a lot of coverage on your face. I don’t feel like it dried my face out and seriously every single time I wore this, someone said, “Wow, you, your skin looks great.” I’m like, “That’s a Wet and Wild cheap foundation lol.” My skin care routine is fairly basic. I do use a little bit of an expensive moisturizer a few times a week. I won’t say my skin is perfect. I think it looks awful. Sometimes I feel like my skin looks like that of a teenage girl. However, this foundation really works for me. It might not work for you, especially if your skin is extremely dry, but I do use a moisturizer and I just put this on top. I sometimes mix it with a little Cereve lotion and I feel like it does pretty good coverage. I definitely recommend it for the price. I know there are better foundations out there, but if you’re a minimalist and want a more natural look with your makeup, this is a wonderful choice in my opinion and if you end up not liking it, you’re not out very much money. I have had no issues with caking, drying out my face or flaking off. It doesn’t sit in my lines and wrinkles.
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Reviewed in the United States on January 9, 2025 by TamBerine:
Color: Soft Beige
Style: Foundation
This cosmetic product is a game-changer! I’ve been using it for about two weeks, and the results are fantastic. The formula feels lightweight and non-greasy, making it perfect for daily use. It blends effortlessly and gives my skin a natural, radiant finish. One of the things I appreciate most is how long-lasting it is. Even after a full day, it stays put without smudging or fading. The scent is light and pleasant—not overpowering, which is great for sensitive noses. I also love that it’s made with high-quality ingredients. My skin feels hydrated and looks smoother after every use, and I haven’t experienced any irritation or breakouts, which can sometimes happen with new products. The packaging is sleek and easy to use, and the price is reasonable for the quality you’re getting. I’ll definitely be repurchasing and trying more products from this brand. Highly recommend this for anyone looking to upgrade their beauty routine!
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Reviewed in the United States on January 8, 2025 by TP
Color: Soft Beige
Style: Foundation
This is so smooth, great coverage and nice finish look
Reviewed in the United States on January 24, 2025 by John N
Color: Shell Ivory
Style: Foundation
I was very impressed by the quality of this foundation and it's smooth application! Will be buying more
Reviewed in the United States on January 13, 2025 by Larisa Fulcher
Color: Porcelain
Style: Foundation
The media could not be loaded. I REALLY wanted to love this but even in the lightest shade the oxidation is CRAZY. ! I'm really not trying to look like the Lorax. 😞 I accidentally ordered a kind of different shade before this one and it oxidized the same way btw!! I wore that one for a whole day to see how it'd play out before I got the Porcelain shade, though unfortunately that shade was just as disappointing in this way! 🙁 I tried this out as a sort of cost-equivalent of Colourpop's foundation bc I was looking for a more DEWY dewy look, and though it ABSOLUTELY delivered that beautiful finish, it's not for the pale & cool/neutral undertone girlies!!☹️ I really enjoyed the texture tho which was pretty smooth and creamy (minus some chunks but I'm 90% sure that was because it was FAR below the negatives where I live during its transit. The first bottle I received didn't have that! 🙏), and it was super happy with my skin + other products while blending well! It's a littleeeee thick/heavy though!!?? But yeah!! Omg also the bottle is significantly bigger than I thought it'd be and my dumbasd forgot to take a picture of it before I returned it smh. ANYWAY YEAH if you are more tan or have warmer undertones I think this'll work great! 😊 3 stars for the fact that the oxidation renders it unusable
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Reviewed in the United States on January 23, 2025 by S S