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wet n wild

Wet n Wild Photo Focus Concealer Fair Beige

  • Based on 7,275 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Wednesday, Jan 28
Order within 15 hours and 31 minutes
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Color: Fair Beige


Features

  • Our Photofocus Concealer hides blemishes, scars or last nights misdeeds to reveal near-perfect skin.
  • A panel of women were tested in a controlled environment simulating seven different lighting scenarios with professionally applied foundation, concealer and powder. Each subject took their own selfies using a top smart phone model and gave us the REAL!
  • More than 7 out of 10 women surveyed claimed there was no photo flashback in their selfies!
  • Cruelty-free, gluten-free, fragrance-free, vegan

Description

Here's your favorite beauty junkie's best-kept secret to flawless skin: Conceal to reveal! Our Photofocus Concealer hides blemishes, scars or last night's misdeeds to reveal near-perfect skin. Look luminously radiant even if you haven't slept a wink. Photofocus Concealer instantly brightens so you are always selfie-ready. So no worries, STAY WILD and we always have your back with this lightweight buildable coverage that never tells.

Item Form: Cream


Color: Fair Beige


Skin Type: All


Finish Type: Semi-Matte


Recommended Uses For Product: Scars, Skin, buildable coverage


Item model number ‏ : ‎ 834


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Brands


Best Sellers Rank: #6,905 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #39 in Concealers & Neutralizing Makeup


#39 in Concealers & Neutralizing Makeup:


Customer Reviews: 4.4 4.4 out of 5 stars 7,275 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Jan 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • PERFECT - read review
Color: Light Ivory
Light Ivory is medium cool taupe - ZERO YELLOW! YAY!! I am so glad to find this. Besides perfect cool shade - it dries fast - easy to blend (just tap) and #1 it helps my makeup look ideal shade too. Amazing. It does great job under eyes! Best Ive ever found. 10 hrs plus - still looks new and color has not changed. WOW. I stocked up. ... show more
Reviewed in the United States on July 15, 2025 by jac
    • A Good product
Color: Med/Deep Tan
Why did you pick this product vs others?: The price so lower than the others. I do recommend this product.
Reviewed in the United States on July 7, 2025 by DC
    • It oxidizes to a darker shade
Color: Light Ivory
I bought 3 of these because it was cheap and I couldn’t tell which was my shade. I got the light med beige which was the perfect shade in the package but the minute you put it on your face it darkens the color so it made for crappy brightening under the eyes. I used the medium peach one as well because I thought the beige one was too yellow when it did oxidize. That one darkened soo pink that basically none of these worked out on their own. I had to mix this lighter shade to the other 2 I got to create the shade I really wanted. I use this one under my eyes since it was bright enough and can be layered but it’s a very light coverage. I would use your hands to blend because a brush left me patchy. It does dry quickly so work in small sections first. This is the perfect concealer if you are running out of your main one or want the most natural look ever because the coverage can be worn so sheer. I use the Milani make it last setting spray to rehydrate the makeup after application and it stays on all day after that. Again get a shade 2 times lighter than you think because the shade is so much darker than it appears. Most likely would not be buying again but I wanted to try it out. ... show more
Reviewed in the United States on January 26, 2024 by Meliii
    • Smooth with great coverage
Color: Light Ivory
This concealer is the only one I can find anywhere, drugstore or premium brand, that doesn't crease! It has perfect coverage, never cakey. Honestly sometimes I use it all over my face like a foundation because it just sits so perfectly on my skin lol. Highly recommend!
Reviewed in the United States on August 8, 2025 by Wow!
    • Not bad for its price
Color: Light Ivory
It's more of a medium coverage concealer than full coverage. It works okay. I have bad eye bags and creases, and it does a decent job of blurring the creases, but it often settles into fine lines. I wouldn't use it alone for my under-eye makeup. It's good for building upon; I'd use it first, then a fuller coverage concealer. It brightens the dull parts of my eyes. I wish it had fuller coverage for days when I want a quick fix and don't want to do a full face. For the price, it's not bad, but I've used better concealers. I think someone with less noticeable under-eye circles might like it, especially if they're going for a more natural look. It's buildable, so you *can* get closer to full coverage, but it takes some work and you have to be careful not to apply too much at once or it'll get cakey. I probably won't repurchase it, but I'll use what's left. ... show more
Reviewed in the United States on July 12, 2025 by Rae
    • Best Concealer I've Ever Used
Color: Fair Beige
I, like many people, sometimes have dark circles under my eyes—mostly when I haven't had enough sleep the night before. I discovered this product years ago in my local drugstore but then they stopped carrying it. I was thrilled to find it available on Amazon. Fast forward to now: I had mohs surgery for skin cancer and ended up with an inch-and-a-half-long scar going right down my nose! After it fully healed, the hairline scar was still visible, even under makeup. I decided to see if this concealer would work well enough to conceal that scar, and I'm happy to say that it completely hid it! Now I no longer even wear foundation. I use a light moisturizer, apply the concealer lightly (tapping it with my finger until it is well-blended) under my eyes , down my nose, and on any dark spots on my skin. Then I brush with translucent powder. I'm in my late 70s, but now my skin looks like I'm decades younger. Seriously, this is a wonderful product. ... show more
Reviewed in the United States on August 2, 2025 by Book Babe
    • Good coverage
Color: Light/Med Beige
It has really good coverage, hydrating and lasts all day.
Reviewed in the United States on July 21, 2025 by B
    • Love this concealer!
Color: Light/Med Beige
Will be buying this from now on! Blends easily and a few tiny dots made me look rested and awake. Great price to boot!
Reviewed in the United States on August 1, 2025 by Buffalo Wings

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