Walmart: Key Insights and Practical Lessons from the World's Largest Retailer
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Description
Walmart provides a detailed assessment of the world's largest retailer that forever changed the face of retailing. The book examines Walmart's successes, failures, and whether it can stay ahead for the next 50 years. Despite being a source for best practice in procurement, logistics, systems and store format innovation, the retail giant is now facing several issues that affect its future development. Starting from its inception in rural Arkansas in 1962, this objective analysis of Walmart's history addresses the rapid change of retail, including the rise of e-commerce and multi-channel retailing; Walmart International and its 'everyday low prices' philosophy; the saturation of the superstore format, and much more. In a time of rapid change, will the world's largest retailer be able to reconfigure? Walmart provides the necessary insights for retailers, advertisers, other business professionals and students to understand how Walmart became a retail giant, the lessons that can be learned, and what is in store for the future. Read more
Publisher : Kogan Page
Publication date : April 24, 2012
Edition : 1st
Language : English
Print length : 240 pages
ISBN-10 : 0749462736
ISBN-13 : 34
Item Weight : 12.8 ounces
Dimensions : 6.1 x 0.55 x 9.13 inches
Best Sellers Rank: #1,635,428 in Books (See Top 100 in Books) #230 in Business Sales (Books) #533 in Retailing Industry (Books) #800 in Business Marketing
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