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Ninja Selling: Subtle Skills. Big Results.

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2018 Axiom Business Book Award Winner, Gold Medal Amazon Best Seller in Sales and Selling and Consumer Behavior Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way listeners think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches listeners how to shift their approach from chasing clients to attracting clients. Listeners will learn how to stop selling and start solving by asking the right questions and listening to their clients. Ninja Selling is an invaluable step-by-step guide that shows listeners how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives. Read more

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Top Amazon Reviews

    • Ninja Seller is a "Stealthy" Hit
Format: Hardcover
This book is very basic ... and that is a very good thing. I am a realtor and am constantly exposed to "resources" that claim to be able to help me increase my sales. Most of what I see that purports to do this is based on an old-style "Sell, Sell, Sell" model that treats a sales transaction as a struggle by someone to maximize profit from another person, often by means that seem forced, at least to me. Ninja Selling is not one of those resources - This is a valuable how-to primer on creating a superb sales climate for everyone involved. It is very easy to read and the lessons in each short chapter are clear and compelling. The "secret" is simple and timely - focus your energy and skills on providing value, being of service, and paying attention to what your client wants and needs. Do not focus on sales numbers or closing the deal, but create a strong strategy to build life-long relationships. To paraphrase another famous saying, Ninja Selling is all about "Build the relationship on solid ground and the money will come" ... without focusing on the bottom line. In the same way that leadership strategy and development are being transformed by the increasing impact of servant leadership coupled with ethical self-leadership, this book is slowly converting real estate professionals to a kinder, gentler, and frankly more effective sales model. This book is long overdue, easy to read, and with excellent guidance on just about every page. ... show more
Reviewed in the United States on October 18, 2017 by John Smith
    • Transform Your Sales Approach with Proven Techniques!
Format: Hardcover
Ninja Selling: Subtle Skills. Big Results." is an excellent resource for anyone looking to elevate their sales strategy. The book offers practical, actionable tips that help you build deeper relationships with clients and achieve consistently better results. The techniques are subtle yet powerful, focusing on creating value and trust rather than just closing deals. This is a must-read for real estate professionals or anyone in sales who wants to refine their skills and see big results. Highly recommend! 🗝️ ... show more
Reviewed in the United States on September 3, 2024 by AliMarshallDenver
    • Absolutely love this book!!
Format: Hardcover
Absolutely love this book simple effective method
Reviewed in the United States on October 8, 2025 by melissa athanasion
    • Must have!
Format: Hardcover
Wow! I just finished this book today and it was excellent! I hung my real estate license in January and my broker recommended this because he overall teaches from it. It's been a busy journey for my 1st year and this book has guided me!
Reviewed in the United States on October 11, 2025 by ScottyRock86
    • Know how to get your mind right
Format: Hardcover
definitely a good book to get you in the right mindset for real estate and how you should approach it
Reviewed in the United States on October 11, 2025 by Erin
    • Inspiring, great personal growth content, great book
Format: Hardcover
Review Image by Tokyojin Tokyojin
Review Image by Tokyojin Tokyojin
Review Image by Tokyojin Tokyojin
Review Image by Tokyojin Tokyojin
Review Image by Tokyojin Tokyojin
Review Image by Tokyojin Tokyojin
Purchased this via a recommendation by a friend. This is a fantastic self-help/life skills book I didn't know I needed. It goes over the principles of attracting interest rather than chasing it--which can be applied to all aspects of life and is extremely life-changing if you implement those principles. I was expecting it to be more of a real-estate information book--which it is--just was expecting less life-advice. However, maybe that's the whole point: Who you are really translates over to how your sales pitch comes across. It's part of the marketing. ... show more
Reviewed in the United States on February 2, 2025 by Tokyojin Tokyojin
    • Ninja Selling will Change the Industry
Format: Hardcover
Full disclosure, I am a Ninja Selling Instructor. But, perhaps the question is, why? In 2008, I had the honor of meeting Larry Kendal. At that time I was already a seasoned trainer an had practiced real estate successfully in my career. That said, there was something appealing, pragmatic and unique about Ninja Selling, and its founder Larry Kendall. So, after watching Larry present on the system, I was hooked. I wanted to teach it too. Long story short, I started teaching the system at top brokerages and got extraordinary results. Not just for me, but for so many I was privileged to teach. There’s something about this system that just attracts like minded, authentic people who also want to perform well, earn a great living and live an extraordinary life. I’ve can tell you stories about agents who had less then $2500 in closings is February, took the coirsa and applied it full on and made $112,000 in that same year (rookie) Or, about an agent who earned $60,000 a year for four straight years and after taking Ninja, doubled the next year to $125k, 240k the year after that and was at $400k three years after the course. And here’s the best part. The book delivers. It’s not a preview or a teaser. It has substance and answers and really helps people not only understand the system, but apply it as well. As noted, I am privileged to teach this system, and have done so since about 2008. But so far I have read this book 3 times since I had it and I still find myself seeing and learning about this game changing system. Decide for yourself. Get the book, and see for yourself. TSW. This Stuff Works. I’ve seen it with my own eyes. ... show more
Reviewed in the United States on April 24, 2018 by Dennis J. Giannetti
    • Great ideas to grow your business
Format: Hardcover
This book is geared for the real estate industry but even if your in a different field where you interact with clients this book is useful. It has great tips on building your client base. I’m in banking and I have used some of the info and it has helped me tremendously already. Recommend!!
Reviewed in the United States on March 5, 2025 by MaryAnn S

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