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VICTOR Super Premium Dog Food – Hi-Pro Plus Dry Kibble – High Protein Dog Food with 30% Protein – Beef, Chicken, Pork, Fish Meals, Gluten Free - for High Energy and Active Dogs & Puppies, 40lbs

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Arrives Saturday, May 2
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Flavor Name: Original Formula


Size: 40 Pound (Pack of 1)


Features

  • ACTIVE DOG FOOD: VICTORs Hi-Pro Plus formula is a gluten free, high protein dog food with a nutrient-dense, multi meat formula; this dry dog foods super premium nutrition provides sustained energy for sporting dogs and dogs with high physical demands
  • HIGH PROTEIN DOG FOOD: Packed with premium-quality beef, chicken, pork and fish meals; With 30% protein and 20% fat, it provides young dogs and mothers with key nutrients for healthy growth and vitality, making VICTOR Hi-Pro Plus a reliable choice
  • FROM PUPPY TO ADULT: Suitable for all life stages, this premium dog food is ideal for pregnant dogs, lactating females and puppies; VICTOR Hi-Pro Plus for Dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages, making it one of the best dog foods for all sizes, except for growth of large size dogs (70 lb. or more as an adult)
  • PROPRIETARY VPRO BLEND: This super premium dry dog food has been formulated with our exclusive mix of supplements, vitamins and minerals which help maximize the genetic potential of every dog, regardless of breed, age, or activity level
  • MADE IN THE USA: We proudly produce every bag of VICTOR kibble in our own Texas-based facility and do not waver in our commitment to high-quality nutrition. A majority of ingredients of our pet food come from ranches, farms and other trusted suppliers who are within a days drive of our East Texas plant

Description

CLASSIC – HI-PRO PLUS: This nutrient-dense dry dog food for active dogs is an excellent choice for dogs that need high levels of quality protein, like growing puppies and pregnant or nursing females. Made with premium-quality beef, chicken, pork, and fish meals, this high energy dog food supports the sustained energy required by sporting dogs and dogs with high physical demands. This high protein dog food is fortified with vitamins, minerals, essential fatty acids, protein, and amino acids, and promotes a healthy immune and digestive system. Suitable for all life stages, this premium food for active dogs is a dry kibble with 30% protein and 20% fat, and is 3815 KCAL/KG or 406 KCAL/CUP. The protein in this nutrient-rich dog and puppy food comes from meat sources (88%), plants and veggies (2%), and gluten free grain sources (10%). VICTOR Hi-Pro Plus is part of our Classic line of dog foods, which is uniquely balanced for active dogs with scientifically advanced and nutritionally complete ingredients. Hi-Pro Plus dog food promotes sustained energy for active dogs and puppies. Every VICTOR dog kibble formula is created with our proven VPRO Blend of ingredients – an exclusive mix designed to support superior digestibility, strong immune system function, and healthy skin and coat for every dog, regardless of breed, age, or activity level. We proudly produce every bag of VICTOR dry dog food in our own Texas-based facility, and each ingredient used is carefully selected and serves a nutritional purpose. A majority of the ingredients in our dog kibble comes from ranches, farms, and other trusted suppliers. And the result is visible: healthy, happy pets who are ready for the next adventure. Whether you need adult dog food, puppy dry dog food, or high protein dry dog food for sporting dogs or working dogs, VICTOR Hi-Pro Plus delivers superior nutrition in every bowl.

Brand: VICTOR


Flavor: Original Formula


Age Range (Description): All Life Stages


Item Form: Pellet


Specific Uses For Product: Active, Coat, Immune Support


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 6 x 17 x 30 inches; 40 Pounds


Item model number ‏ : ‎ 2374


Date First Available ‏ : ‎ April 27, 2013


Manufacturer ‏ : ‎ Mid America Pet Food LLC


Best Sellers Rank: #1,248 in Pet Supplies (See Top 100 in Pet Supplies) #106 in Dry Dog Food


#106 in Dry Dog Food:


Customer Reviews: 4.5 4.5 out of 5 stars (11,217)


Brand Name: VICTOR


Flavor: Original Formula


Age Range Description: All Life Stages


Item Form: Pellet


Specific Uses For Product: Active, Coat, Immune Support


Special Ingredients: gluten-free


Container Type: Bag


Breed Recommendation: All Breed Sizes, Giant Breeds, Large Breeds


Allergen Information: Gluten Free, Soy Free, Wheat Free


Dog Breed Size: All, Giant


Product Benefits: Supports active dogs with superior nutrition


UPC: 894308002374


Additional Features: Super Premium Nutrition, Multi Meat Formula, VPRO Blend of Supplements, Vitamins, and Minerals


Recommended Uses For Product: Active, Puppy, Pregnant/Nursing, Sporting


Global Trade Identification Number: 74


Target Species: Dog


Manufacturer Part Number: 2374


Model Number: 2374


Occasion: Birthday


Included Components: 40 lb. Bag of Dog Food


Manufacturer: Mid America Pet Food LLC


Item Type Name: VICTOR Classic - Hi-Pro Plus Dry Dog Food


Unit Count: 640 Ounce


Number of Items: 1


Item Weight: 40 Pounds


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, May 2

This item is non-returnable:

Non-returnable due to Food safety reasons

View our full returns policy here.

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Top Amazon Reviews


  • Finally found the PERFECT fuel for my active pup!
Flavor Name: Original Formula Size: 5 Pound (Pack of 1)
I cannot say enough good things about VICTOR Hi-Pro Plus! If you have a high-energy dog or a growing puppy, this is hands-down the best kibble on the market. We switched to this a few months ago, and the difference is night and day. My dog’s energy levels are steady, his coat is incredibly shiny, and he absolutely loves the taste—he actually gets excited for mealtime now! I love that it’s packed with 30% protein and high-quality meat meals. It gives me peace of mind knowing he's getting the nutrition he needs to stay muscular and healthy. Plus, the fact that it's gluten-free has been amazing for his digestion—no more tummy issues! It’s rare to find a brand that delivers such high premium quality at a reasonable price point. If you’re on the fence, just buy it. Your dog will thank you! ... show more
Reviewed in the United States on January 15, 2026 by Max

  • Outstanding Food for Senior Dogs – A Complete Game-Changer!
Flavor Name: Original Formula Size: 30 Pound (Pack of 1)
I recently made the switch from Blue Buffalo to Victor Hi Pro Plus for my two older Schnoodles (ages 11 and 13), and the difference has been nothing short of remarkable. From the very first meal, both dogs practically dance with excitement at feeding time – they can’t wait to dive in and devour every kibble. It’s the first time in years I’ve seen this level of genuine enthusiasm for their food; they truly love the taste. Beyond the obvious enjoyment, the health benefits showed up quickly. Within a couple of weeks I noticed noticeably firmer, smaller stools (always a welcome sign of better digestion and nutrient absorption). Their energy levels have climbed; these “senior” pups are acting years younger with more spring in their step on walks and playtime. Their coats, which were already nice, have taken on an even softer, shinier quality that I can feel every time I pet them. Perhaps the cherry on top is the value. Victor Hi Pro Plus delivers everything I was getting from Blue Buffalo (and more) at a significantly better price point. It’s genuinely refreshing to find a high-protein, premium-quality food that doesn’t come with the premium price tag. If you’ve been on the fence about trying Victor, take it from someone who was loyal to another brand for over a decade: make the switch. My Schnoodles thank me every day, and I couldn’t be happier with the results. Highly, highly recommend! ... show more
Reviewed in the United States on December 10, 2025 by K Johncox

  • Good quality food for puppy and adult
Flavor Name: Original Formula Size: 40 Pound (Pack of 1)
Had to find a food that both the 3 year old Dobbie and puppy could it. Both are doing amazing on it. The puppy is 4 months old and 38 pounds, all muscle. He eats this stuff like a pig :) Both have a shiny coat, healthy nails, and don't notice any digestive issues. Had been feeding the older dog Victor grain free for a year and she was doing well on that. This food i did notice her coat was more shiny and she put on just a little bit of weight, increased energy for playing with puppy. ... show more
Reviewed in the United States on March 3, 2026 by MMW

  • My dog has more energy than ever… and actually eats it 🐾😅
Flavor Name: Original Formula Size: 5 Pound (Pack of 1)
I bought this dog food because I needed something high in protein for an active dog. I wanted a premium option with good ingredients that would support energy and overall health. First impression: the kibble looks good quality and smells normal (not overly strong). The ingredient list gave me confidence, especially with multiple protein sources. After switching to this food, I noticed my dog had more consistent energy and seemed very satisfied after meals. No hesitation at feeding time, which is always a good sign. What I like most is the high protein content. It feels like a great option for active dogs that need extra fuel without unnecessary fillers. The only downside is the price compared to basic dog food, but the quality makes it worth it. Overall, this is a solid premium dog food. If you have a high-energy or active dog, this is definitely worth trying. I would buy it again. ... show more
Reviewed in the United States on January 6, 2026 by KikaBrazil

  • Victors Super premium “STINKY “ dog food
Flavor Name: Original Formula Size: 5 Pound (Pack of 1)
I was excited to have my furbaby try this he’s a Kangal shepherd mixed with Belgian Malinois Shepherd, so he is very high energy! And also a very picky eater! I have to make his food but I like to add kibble to it it keep his stool thicker lol not runny like it is with just my homemade food. I googled best food for his 2 breeds and this was 2nd on the list , and one of the few I could buy in a small bag (in case he didn’t like it , which happens often! ) well when I opened the bag it has an awful smell I don’t know if it’s supposed to smell like this kinda stale or something but my floof snubbed his nose at me and the food ! I even tried putting bone broth on it but he can still smell it . So I’m stuck with another bag of dog food my baby will not eat. And I can’t blame him because even though the bag is rolled tightly shut with another uneaten bag I have them all in a plastic container with his Milk bones as well , everything in there smells like this dog food and when I open the container it stinks up my entire kitchen! Do better Victors ! Stanley isn’t just a dog to me he’s my son! ... show more
Reviewed in the United States on March 13, 2026 by Kimme

  • Great Food for Dogs and Puppies
Flavor Name: Original Formula Size: 5 Pound (Pack of 1)
Our breeder recommended this food for our new puppy, even though it’s adult formula - she uses it for all her puppies. Since we have a second dog, it makes it easy for them to both eat the same food, and they love it. As far as I can tell, our dog and puppy think it tastes great!
Reviewed in the United States on March 31, 2026 by Chester08

  • Great product poor delivery
Flavor Name: Original Formula Size: 30 Pound (Pack of 1)
Had to go to post office to retrieve my package cause delivery person claimed they tried to leave it at my mailbox which would have never worked or 30 lbs bag of dog food plus was not in my delivery instructions. Dogs love it though.
Reviewed in the United States on February 9, 2026 by Pamela Harbison

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