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Vanity Fair Women's Beauty Back Smoothing Strapless Bra, 4-Way Stretch Fabric, Lightly Lined Cups up to H

  • Based on 29,445 reviews
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Availability: In Stock.
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Arrives Saturday, Jun 13
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Size: 40B


Color: Rose Beige


Description

Finally, strapless bras that stay in place! Our Beauty Back Strapless Underwire Bras feature silicone along the underwire, sides and back to hold against your skin for no slipping. The lightly limed cups give you great shape and modesty with comfortable all day support. Our strapless bras come with removable straps so you can wear multiple ways such as traditional, criss- cross or halter for wardrobe versatility. Like all of our Beauty Back Bras, the double knit fabric smooths your sides and back, giving you a flawless look under clothes. Available in both Full Figure and Full Coverage sizes.

Item Weight ‏ : ‎ 4 ounces


Item model number ‏ : ‎ 74380


Department ‏ : ‎ womens


Date First Available ‏ : ‎ March 22, 2016


Manufacturer ‏ : ‎ Vanity Fair Women's Intimates


Best Sellers Rank: #457 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #20 in Everyday Bras


#20 in Everyday Bras:


Customer Reviews: 4.1 4.1 out of 5 stars (30,072)


Bra Design: Bandeau


Bra Cup Coverage: Full Coverage


Strap Type: Strapless


Underwire Type: Wired


Back Style: Criss-Cross Back


Color: Rose Beige


Bra Padding Level: Light


Support Level: Light Support


Sport Type: Exercise & Fitness


Apparel Closure Type: Hook & Eye


Pattern: Solid


Seasons: Spring/Summer


Apparel Closure Orientation: Back


Material Opacity: Opaque


Style Name: Vanity Fair Women's Beauty Back Smoothing Strapless Bra, 4-way Stretch Fabric, Lightly Lined Cups Up to H


Neck Style: Strapless


Occasion Type: Birthday, Wedding


Brand Name: Vanity Fair


Age Range Description: Adult


Unit Count: 1 Count


Included Components: Removable, back adjustable straps


Model Name: Vanity Fair Women's Beauty Back Smoothing Strapless Bra, 4-way Stretch Fabric, Lightly Lined Cups Up to H


Style Number: 74380


Garment Size Country: United States


Number of Items: 1


Global Trade Identification Number: 17


UPC: 083626085217


Manufacturer Part Number: 74380-231-40B


Manufacturer: Vanity Fair


Item Type Name: Bra


Item Weight: 118 Grams


Material Type: Cups 80% Nylon 20% Spandex Back 80% Polyester 20% Spandex


Product Care Instructions: Hand Wash Only


Fabric Type: Cups 78% Nylon, 22% Spandex; Backs 80% Polyester, 20% Spandex


Inner Material: Nylon, Spandex


Apparel Fabric Stretch: High Stretch


Apparel Fabric Weight Class: Lightweight


Total Product Quantity: 1 Count


Fit Type: Full Figure


Fit to Size Sentiment: True


Bra Function: everyday


Sleeve Length Description: Sleeveless


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Jun 13

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To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Best Strapless Ever! Best Strapless Ever!
Size: 42D Color: Midnight Black
EDITED 12/18/2023 Still the best strapless ever. And still inconsistent sizing. My testimonial below was for the black color in 40D. I ordered same bra in beige to cover all bases. 40D Beige arrives, I cut off the tags and throw it in my drawer. Couple of days later, I receive an off-shoulder blouse to try on. I whip out the Beige strapless, only to find the same size bra is NOT the same size at all! The cups looked smaller to my naked eye, but I also took a pic with rulers for the VF folks to see there is at least 1/2" difference in the height of the band. Beige is shorter, and I spilled out everywhere! Needless to say, Beige bra already returned, but I have no idea what to do for neutral now. I already returned Beige in 42D because it was too big in the band. Only buy halters and off-shoulder in black? Oy vey! UPDATED 1/27/2024 Tried some other strapless bras from other brands hoping to find another gem in a light or neutral color. All I found were multiple trips to the return counter. I decided to return here once again and give 74380 another chance, this time in White. When it arrived, I didn't even have to open it; the back of the bra was visible through the clear VF bag, and I could count 5 glorious hooks. The shorter (less tall) Beige only had four hooks. Tried it on to verify, and it's just the same as Black. Beautiful! Officially ready now for summer and all that romantic off-the-shoulder action, in any (every?) color! :) The last hopefully helpful thing I would like to offer is, when you wash these beautifully lined bras in the washing machine, use cold water, a delicate, low-spin cycle, and put them in a hosiery bag if you have one large enough; if not, use a pillowcase. They work just as well! Tie a loose knot at the top of the case to keep the bras inside. Loose being the operative word here, otherwise you'll struggle to open it afterwards when wet. I've never dried my bras in the dryer, I just lay them out on the bed and make sure the cups are smooth. Mine require a flip to get both sides dry, but it's worth it to avoid the heat damage and keep the colors vibrant long-term. My grandfather used to say, if you took care of your car, it would take care of you. Bras are absolutely no different! ;) ************************************************************************************************************************* This strapless bra is amazing! It lifts like a crane, it doesn't move, and in the correct size, it's actually comfortable! I've been on the bra hunt lately, and VF is my brand. I didn't realize I've always been wearing them until I went to throw away some 20-year-old retirees and saw the VF tags. They didn't have the Full Figure feature back then, which is absolutely incredible for back and sides! And this strapless version is definitely Full Figure, not Full Coverage. Meaning, the cups are lined/padded/molded, giving perfect shape, while the higher sides do lovely things for the underarm and back areas. Now, here's the trick. Getting the right size. In this bra, you want to be accurate. Bigger is NOT better, neither is smaller. When you first get this bra, it should be snug to your body on the last/furthest-out hook, with no more leeway than a finger between you and the bra. If it stretches as you wear it, you will have two more hooks/places to go inward. The cups should fit around your breasts snugly without spillage over the top, or a gap at the top between you and the bra. If you first get this bra in your typical size, but the cups seem gigantic, try tightening the hooks. If that helps the cups fit better, there's your first clue you have the wrong band size, not cup size. I know, right? I would have thought a bigger band would always be more comfortable, but I couldn't have been more wrong. Bigger chafes where it shouldn't, nor does it perform on sides/back like the correct size. The first size chart I saw for this bra said my measurements should be wearing a 44D. (My underbust is about 39.5" and my overbust is 44".) That chart must have been incorrect, because three orders and returns later I can personally attest I am a 40D in this strapless model. And though the 44D (and 42D!) fit me comfortably, I wasn't comfortable in the way I should have been, and now I know the difference. Tight IS right because the bra doesn't slide or roll; it just stays flat and stationary...and correctly positioned! Of course, too tight wouldn't be very comfortable either. If you must err, go with the closer fit! You came to the right place if you have bodacious tatas in need of a strapless crane. This bra will be your new best friend! :) ... show more
Reviewed in the United States on December 16, 2023 Reviewed in the United States on December 16, 2023 by Toni

  • Take the plunge, Vanity Fair has a terrific product here!
Size: 38C Color: Star White
I absolutely love these strapless bras, thank you Amazon, Vanity Fair, and Ilana Schattauer from Life Well Cruised! I'm in my early sixties (feels like 40s) and my first time buying strapless. I bought the three pack, thought they might be a little too snug, but no, they do "relax" a bit after wearing a few times. They are perfect for me, give me lift and shape, so perfect I bought another three pack! I much prefer them now over my other bras. The girls stay in place, the bra doesn't slip, no need to adjust a thing...even when doing a lot of rigorous yard work. Probably not going to wear for cardio...maybe?? They are so comfortable I forget I'm wearing them and a few times I have pulled up a shoulder strap to cover the bra strap, that isn't even there (most my older bras have those wide straps that can be seen peeking out of my tank tops, front and back, therefore the habit of trying to cover up the bra strap)! Delivery was quick, sizing for me is perfect. Thank you again! ... show more
Reviewed in the United States on May 4, 2026 by Laurel

  • Bra is great except that some band sizes are inaccurate.
Size: 36B Color: Midnight Black
I loved this bra and I so wish I could keep it. It’s the best strapless bra I tried and keeps everything in place without moving. However the band size was VERY off for my size (34C). I liked the bra so much that I decided to try the sister size 36B but then the cups did not fit very well. The 34 band fit like a very tight 32 band. ... show more
Reviewed in the United States on May 25, 2026 by Melissa

  • Excellent Value & fit
Size: 40D Color: Rose Beige
I ordered 2 after looking & reading reviews, 1 black/1 nude. I went up a band size down a cup size, perfect fit. I wound up keeping the nude. There are those of us over the age of 50? or who have had children that may experience some sagginess. yep it happens! :) but this bra, if you need a strapless for whatever the reason, is a good choice. If you are a woman who is very large breasted and depending how they are shaped, they may suffocate themselves, I'm not kidding, because the support is very good. You will have back fat, that just is the nature of being a women wearing a strapless bra unless you are a size 2, 4, 6 or 8 and we don't appreciate it but it's a fact. Is it comfortable? yep as comfortable as one can expect for a strapless, there are 5 hooks, at least on the bra that I ordered there are, 40D, which helps, it's lightly padded. It was easy for me to hook in front and turn around but getting it situated, well that took a little bit of work. I cannot feel the underwire, the silicone is perfectly placed and for me at least it's a perfect fit, the center panel on me lays flat, which is what you want, the bra needs to be snug, not tight, it is lightweight and for the price it is excellent. I've tried on other strapless bras over the years that have cost upwards of $70 and this compares with them, but you just need to get the correct size once you find your fit, order it in multiple colors because it's $20 bucks and sometimes you just want to wear a strapless and not be bothered with the bra straps. ... show more
Reviewed in the United States on May 24, 2026 by rachel

  • Great fit, true to size; definitely leaves marks Great fit, true to size; definitely leaves marks
Size: 40DD Color: Midnight Black
Update 6/21/23: I wore this bra two times while on vacation this past week. I thought it was super comfortable, gave great lift and shape, and was barely noticeable. I wasn’t adjusting it constantly and I didn’t feel like my boobs were going to pop out if I bent over. I was in a tropical setting and even with humidity, the bra did not feel uncomfortable nor did I feel like it was irritating if I sweated. However, I am updating my review to take some stars away since I have noticed that I now have bruises or marks on my chest after wearing the bra. Many other reviewers noted this as well. I did not notice until a few days after wearing the bra, but I definitely have dark marks across the sides of my chest. I am not sure if these are scars or what. But they are unattractive and I have no idea when they’ll go away. So it loses two stars because while it’s a great bra in function, there is NO reason for it to leave marks like this. And given that many people comment on it, I am not sure why they have not re-engineered this to avoid that. I was really impressed with this bra. I haven't worn (or bought) a strapless bra in a looong time. So long that when I was trying to pack one for a vacation, I realized the cup size for my old bra was maybe 1-2 cups too small, so that means it's been long enough that my body has changed significantly. Items that require a strapless bra aren't my go-to outfit of choice in any case. But I am going to a very warm location, so that meant a lot of things with fine straps. I needed a bra really last minute (ordered this like 2 days before my flight) and I have a larger chest (40 DD). And based on some of the reviews, I was concerned the bra wouldn't fit. But this bra was a PERFECT fit. I was shocked. As a disclaimer, I already wear Vanity Fair as my daily bra (I own the Beauty Back Smoothing Full-Figure Contour bra in 4 colors), so when purchasing this I took a "gamble" and bought my regular size in VF. When I opened the package, I was nervous because the cups looked HUGE. I was like, "no way is this going to fit." But I tried it on and it was great. First off, the silicone grips around the back really make this thing feel like it will not budge. I did not hop up and down or anything, but I did feel like it was kind of suctioned to my skin. And to pull it up or down I really had to grip it. And the cups also fit great. I guess there is something in the construction between a regular "strapped" bra and the strapless in which they might distribute the cup differently. They know what they're doing, in any case. Because I felt it fit great and did not have a ton of gapping and didn't feel like the cups were going to bend over or my boobs fall out. I don't think the back had a ton of stretch, and I was nervous I wasn't going to be able to get it around me, but, again, it was perfect. I wore mine on the furthest out hooks, but to my understanding, that is what you're supposed to do with bras (and then move in to the tighter ones as the bra becomes worn). I also think this is a high quality bra. In waiting for this bra to arrive, I did pop into Walmart to see if I could pick up something in person, and the only strapless bras they had were Maidenform. While it was maybe a few dollars cheaper than this VF bra, I did not buy the Maidenform bra because it felt flimsy and uncomfortable. So I'm glad I held out to wait for the VF bra to come. Very happy with it so far. ... show more
Reviewed in the United States on June 14, 2023 Reviewed in the United States on June 14, 2023 by QuirksSeraSera

  • Wow
Size: 34DD Color: Rose Beige
Wow. I got this to use as a strapless. It stays in place so well that I actually needed to get help putting it on, I couldn’t hook it in front and twist it around like I usually do because this bra does not move AT ALL. It has a 5 hook back closure so it is very difficult to hook it yourself (that’s the only con so if you live alone I don’t recommend lol) this is a VERY supportive bra for the bigger boob ladies- it holds the girls up no drooping or spill over. No shelf. No 4 boob split. Great bra great value. Better than my bras that cost double the price. Had to write this review because it’s the best strapless bra I’ve ever had in the 40 years that I’ve had boobs. Your welcome . ... show more
Reviewed in the United States on May 20, 2026 by nicole c.

  • Supportive Strapless Bra That Actually Stays in Place
Size: 38D Color: Rose Beige
This strapless bra is really well designed for support and comfort. The smoothing back helps create a clean shape under clothing, and the lightly lined cups give a natural fit without adding bulk. The 4 way stretch fabric makes it feel flexible while still holding everything securely in place. What stands out most is how stable it feels throughout wear, even without straps. It does not constantly need adjusting, which makes it a reliable option for dresses and off the shoulder tops. Overall it is a solid staple piece that balances support, comfort, and a smooth look under clothing. ... show more
Reviewed in the United States on May 3, 2026 by Marie Phillips

  • Reliable mid-range strapless bra
Size: 38C Color: Rose Beige
One of its biggest strengths is the 4-way stretch smoothing fabric. The band is designed to gently smooth back and side areas, helping reduce visible lines under fitted dresses or tops. This “back smoothing” effect is one of the main reasons it’s widely recommended for strapless wear. Another major advantage is the stay-put support system. The bra typically includes silicone grip lining on the band and wings, plus an underwire structure that helps it stay in place without constant slipping. Many users say this makes it more reliable than basic strapless bras, especially for longer wear. ... show more
Reviewed in the United States on May 8, 2026 by Iren

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