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Availability:
In Stock.
Arrives
Friday, Feb 6
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Size: 40B
Color: Rose Beige
Description
Finally, strapless bras that stay in place! Our Beauty Back Strapless Underwire Bras feature silicone along the underwire, sides and back to hold against your skin for no slipping. The lightly limed cups give you great shape and modesty with comfortable all day support. Our strapless bras come with removable straps so you can wear multiple ways such as traditional, criss- cross or halter for wardrobe versatility. Like all of our Beauty Back Bras, the double knit fabric smooths your sides and back, giving you a flawless look under clothes. Available in both Full Figure and Full Coverage sizes.
Item Weight : 4 ounces
Item model number : 74380
Department : womens
Date First Available : March 22, 2016
Manufacturer : Vanity Fair Women's Intimates
Best Sellers Rank: #2,039 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #59 in Everyday Bras
#59 in Everyday Bras:
Customer Reviews: 4.1 4.1 out of 5 stars (29,624)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Friday, Feb 6
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Size: 42D
Color: Midnight Black
EDITED 12/18/2023 Still the best strapless ever. And still inconsistent sizing. My testimonial below was for the black color in 40D. I ordered same bra in beige to cover all bases. 40D Beige arrives, I cut off the tags and throw it in my drawer. Couple of days later, I receive an off-shoulder blouse to try on. I whip out the Beige strapless, only to find the same size bra is NOT the same size at all! The cups looked smaller to my naked eye, but I also took a pic with rulers for the VF folks to see there is at least 1/2" difference in the height of the band. Beige is shorter, and I spilled out everywhere! Needless to say, Beige bra already returned, but I have no idea what to do for neutral now. I already returned Beige in 42D because it was too big in the band. Only buy halters and off-shoulder in black? Oy vey! UPDATED 1/27/2024 Tried some other strapless bras from other brands hoping to find another gem in a light or neutral color. All I found were multiple trips to the return counter. I decided to return here once again and give 74380 another chance, this time in White. When it arrived, I didn't even have to open it; the back of the bra was visible through the clear VF bag, and I could count 5 glorious hooks. The shorter (less tall) Beige only had four hooks. Tried it on to verify, and it's just the same as Black. Beautiful! Officially ready now for summer and all that romantic off-the-shoulder action, in any (every?) color! :) The last hopefully helpful thing I would like to offer is, when you wash these beautifully lined bras in the washing machine, use cold water, a delicate, low-spin cycle, and put them in a hosiery bag if you have one large enough; if not, use a pillowcase. They work just as well! Tie a loose knot at the top of the case to keep the bras inside. Loose being the operative word here, otherwise you'll struggle to open it afterwards when wet. I've never dried my bras in the dryer, I just lay them out on the bed and make sure the cups are smooth. Mine require a flip to get both sides dry, but it's worth it to avoid the heat damage and keep the colors vibrant long-term. My grandfather used to say, if you took care of your car, it would take care of you. Bras are absolutely no different! ;) ************************************************************************************************************************* This strapless bra is amazing! It lifts like a crane, it doesn't move, and in the correct size, it's actually comfortable! I've been on the bra hunt lately, and VF is my brand. I didn't realize I've always been wearing them until I went to throw away some 20-year-old retirees and saw the VF tags. They didn't have the Full Figure feature back then, which is absolutely incredible for back and sides! And this strapless version is definitely Full Figure, not Full Coverage. Meaning, the cups are lined/padded/molded, giving perfect shape, while the higher sides do lovely things for the underarm and back areas. Now, here's the trick. Getting the right size. In this bra, you want to be accurate. Bigger is NOT better, neither is smaller. When you first get this bra, it should be snug to your body on the last/furthest-out hook, with no more leeway than a finger between you and the bra. If it stretches as you wear it, you will have two more hooks/places to go inward. The cups should fit around your breasts snugly without spillage over the top, or a gap at the top between you and the bra. If you first get this bra in your typical size, but the cups seem gigantic, try tightening the hooks. If that helps the cups fit better, there's your first clue you have the wrong band size, not cup size. I know, right? I would have thought a bigger band would always be more comfortable, but I couldn't have been more wrong. Bigger chafes where it shouldn't, nor does it perform on sides/back like the correct size. The first size chart I saw for this bra said my measurements should be wearing a 44D. (My underbust is about 39.5" and my overbust is 44".) That chart must have been incorrect, because three orders and returns later I can personally attest I am a 40D in this strapless model. And though the 44D (and 42D!) fit me comfortably, I wasn't comfortable in the way I should have been, and now I know the difference. Tight IS right because the bra doesn't slide or roll; it just stays flat and stationary...and correctly positioned! Of course, too tight wouldn't be very comfortable either. If you must err, go with the closer fit! You came to the right place if you have bodacious tatas in need of a strapless crane. This bra will be your new best friend! :)
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Reviewed in the United States on December 16, 2023 by Toni Toni
Size: 36D
Color: Midnight Black
I measured myself at home before ordering because I honestly had no idea what my correct bra size was anymore. I’d been wearing an old favorite for years and recently lost weight, so I decided it was time to find my real size. My under-bust (band) measured 34.5”, and my full bust was 38.5” — a 4-inch difference. Using the standard formula: Band size: round under-bust to the nearest even number (mine = 36) Cup size: 1 inch = 1 cup size → 4-inch difference = D cup That made me a 36D, which turned out to be perfect. I ordered both 36D and 38D to compare — the 36D was snug but supportive and comfortable, while the 38D was too loose and didn’t hold my bust in place. The 36D fit beautifully, gave great lift and shape, and stayed put all night long at a wedding (including hours of dancing!). I didn’t have to pull it up once. For reference, I weigh 159 lbs, and this fit true to size. I’ve always hated strapless bras because they usually slip, squeeze, or flatten my chest — but this Vanity Fair strapless changed my mind. My niece, cousin, and sister-in-law were all tugging up their strapless bras during the wedding, while mine didn’t budge once! Design details I love: • Comes with removable straps so it’s convertible (strapless, one-shoulder, halter, or crisscross) • Four-hook back closure for extra hold and smoothing • Anti-slip silicone around the top edge and along the bands to keep it secure • Thick, smoothing side bands that prevent bulges and create a clean silhouette • Full coverage cups with very light padding — supportive but natural-looking I bought the black and plan to get more colors. Tip: Take a few minutes to measure yourself before ordering — it makes all the difference. This bra is true to size, incredibly supportive, and flattering. I highly recommend it to anyone who’s given up on finding a strapless that actually works!
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Reviewed in the United States on October 20, 2025 by Nadine Nadine
Size: 42DD
Color: Rose Beige
I have always struggled with strapless bras, as I'm a slightly larger chested gal (I fall between a DD and a DDD depending on the brand). I measured myself prior to ordering (my over-bust measurement is 48.5" and my under-bust measurement is 40.5" for reference), and also read quite a few reviews. I have been wearing a 38 DD from Aerie as my day-to-day bra for years. The band has always felt a little snug to me, so in reality, I should probably be wearing a 40 band and I have a little spillage in the DD cups. Based on the measurements and reviews, which recommended sizing up the band, I went with a 42, since I should probably be wearing a 40 in a normal bra. This ended up being a good decision, as the 42 feels perfect on the loosest clasp. Another thing that's great about the band is it is THICK and doesn't slip down, which makes me feel really secure in it. Now for the part many others commented on: the cups fit in kind of an odd way, and I think it's because the cups on this bra are much rounder than I'm typically used to. I stuck with my normal cup size (DD) and it feels a touch big, but not so big that it would cause a problem. Overall, it's a great bra for the price, provides a decent amount of support, and is soft and comfortable. I definitely recommend it!
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Reviewed in the United States on April 24, 2023 by Emma
Size: 44D
Color: Rose Beige
Amazing strapless bra! Yay! It stays up and fits exactly as the regular bra of there’s! I bought the nude in 44d my regular size from this brand. Been wearing it a few hours and it’s very comfortable so far. The padding is there regular padding they use. The cup is not thick or to thin , right in that middle ground. Holds side boob/fat in like a good bra is supposed to especially for a chubby like myself lol . It comes with straps if you need them but I can’t imagine needing them. Oh n back fat is not fatting!
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Reviewed in the United States on August 11, 2025 by Dana M. Robinson