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Too Faced

Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free

  • Based on 306 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Jul 9
Order within 19 hours and 25 minutes
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Color: 11 Golden Beige (Light with Golden Undertones)


Configuration: New Formulation


Features

  • Natural finish foundation delivers 24-hour wear, hydration & color true wear
  • This formula is waterproof, sweat & humidity proof, all-day fadeproof, & crease proof
  • Transfer resistant formula reduces appearance of pores, improves appearance of skin tone and is photo friendly
  • Non-caking, non-poring & non- streaking
  • Vegan & Cruelty Free

Description

Natural Finish Foundation Soft Matte Foundation Super Coverage Concealer Ethereal Light Concealer Is Born This Way Foundation Good For Dry Skin? Born This Way Natural Finish Foundation is the perfect choice for dry skin! This non-drying formula provides 24-hours of moisture that you’ll feel instantly, and it offers 4-hour barrier protection while staying color true with all-day radiance. How Long Does Born This Way Foundation Last? Born This Way Natural Finish Foundation stays put for 24 hours! This incredible foundation stays color true, resists oxidation, is transfer resistant, non-fading, waterproof, and sweat and humidity resistant. It won’t even crease for 24 hours! Is Born This Way Foundation Non-Comedogenic? Born This Way is a non-comedogenic foundation formula that has been tested by dermatologists and proven safe for acne-prone skin, so it won’t harm your complexion, but it does keep your skin hydrated and radiant all day! Does Born This Way Foundation Help with Oil Control? Born This Way is an oil-free foundation that lasts all day, even on oily skin! It resists oxidation and stays color true for 24 hours, and it’s been tested by dermatologists as safe for sensitive and acne-prone skin. Does Born This Way Foundation Minimize The Appearance Of Pores? Yes! When you apply Born This Way Foundation, your pores will appear instantly minimized, and it’s proven to not settle in pores or creases for up to 24 hours, resulting in all-day improvement of your overall skin tone. Visit the Store Visit the Store Visit the Store

Language ‏ : ‎ English


Product Dimensions ‏ : ‎ 1.46 x 1.46 x 4.45 inches; 3.53 ounces


Item model number ‏ : ‎ 30DR110000


UPC ‏ : ‎


Manufacturer ‏ : ‎ Too Faced


Best Sellers Rank: #11,490 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #121 in Foundation Makeup


#121 in Foundation Makeup:


Customer Reviews: 4.5 4.5 out of 5 stars (306)


Item Form: Liquid


Color: 11 Golden Beige (Light with Golden Undertones)


Skin Type: All


Recommended Uses For Product: Long Wearing, Moisturizing


Container Type: Bottle


Brand Name: Too Faced


Product Benefits: Natural finish foundation delivers 24-hour wear that is transfer-resistant, waterproof, and sweat & humidity proof.


Skin Tone: Light


Age Range Description: Adult


UPC: 651986027354


Model Number: 30DR110000


Manufacturer Part Number: Não aplicável


Manufacturer: Too Faced


Additional Features: Long Lasting, Moisturizing


Finish Types: Natural


Coverage: Medium


Item Weight: 100 Grams


Item Dimensions: 1.46 x 1.46 x 4.45 inches


Number of Items: 1


Unit Count: 1 Fluid Ounces


Material Type Free: Cruelty Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Jul 9

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Good product
Color: 02 Snow (Very Fair with Neutral to Rosy ... Configuration: New Formulation
I did a color match at Ulta and have been using this brand for a few years now. It stays put as long as I need it to, sometimes a few hours, and sometimes all day. It doesn't feel like I have my face caked. Hardly have to use any of it for good coverage. It might be a little spendy by some people's standards, but imo it's well worth the price. ... show more
Reviewed in the United States on June 21, 2026 by Insanepoetry
    • My favorite
Color: 07 Porcelain (Fair with Neutral Undertones) Configuration: New Formulation
Best foundation for anyone! It has good coverage, is long wearing and stays out of fine lines.
Reviewed in the United States on May 19, 2026 by Crystal
    • Looks great and lasts
Color: 03 Ivory (Very Fair with Golden Undertones) Configuration: New Formulation
Excellent foundation, lasts for hours
Reviewed in the United States on June 7, 2026 by L.Ledzep
    • All day lasting coverage.
Color: 02 Snow (Very Fair with Neutral to Rosy ... Configuration: New Formulation
All day coverage. It doesn't cake up or change its color. It is a bit costly, but the long coverage, and smooth finish makes it worth the cost.
Reviewed in the United States on June 3, 2026 by JanAmazonFan
    • new formula
Color: 01 Swan (Very Fair with Neutral Undertones) Configuration: New Formulation
Awesome products but my shade became lighter with the new formula
Reviewed in the United States on May 18, 2026 by Ámbar Cepeda Morales
    • Smooth but not long where I noticed caking in lines
Color: 17 Honey (Tan with Neutral Undertones) Configuration: New Formulation
Leaves the skin very smooth good coverage. I did go a little darker. I I should’ve went shade lighter. It makes me look tan. I do notice that during the day it does start to cake up if I use certain primers the gel primer did not work with it. The spray is better.
Reviewed in the United States on May 31, 2026 by Judy Sanabria
    • For Dry to very dry skin
Color: 11 Golden Beige (Light with Golden Under... Configuration: New Formulation
Unfortunately not for me. If you have very dry skin than go for it as it will keep your face hydrated. My skin is oily so it would grease up within 2 hours. Otherwise, the color matches my skin well. The texture is light enough that can be applied with a brush or a sponge. It doesn’t set on fine lines so it will work fine on mature skin as well as younger ones. It’s pricey but worth it if you have dry skin. ... show more
Reviewed in the United States on April 16, 2026 by Aimee
    • My Go-To Foundation for Years
Color: 09 Nude (Very Light with Rosy Undertones) Configuration: New Formulation
I absolutely love this foundation and have been using it for years. No matter how many new foundations I try, I always come back to this one. It gives amazing coverage without feeling heavy and makes my skin look smooth and natural all day long. It blends beautifully, lasts for hours, and doesn’t settle into fine lines the way some foundations do. The finish is perfect — not too matte and not too shiny. I always get compliments on how flawless my makeup looks when I wear this. Definitely a staple in my makeup routine and worth every penny. ... show more
Reviewed in the United States on May 10, 2026 by Kimmie

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