Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free
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Color: 13 Natural Beige (Light Medium with Neutral Undertones)
Item Form: Liquid
Color: 13 Natural Beige (Light Medium with Neutral Undertones)
Skin Type: All
Finish Type: Natural
Recommended Uses For Product: Moisturizing
Is Discontinued By Manufacturer : No
Product Dimensions : 1.75 x 1.75 x 4.25 inches; 1 ounces
Item model number : 39GF140000
UPC :
Manufacturer : Too Faced
Country of Origin : Canada
Best Sellers Rank: #8,405 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #94 in Foundation Makeup
#94 in Foundation Makeup:
Customer Reviews: 4.5 4.5 out of 5 stars 3,794 ratings
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Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: 13 Natural Beige (Light Medium with Neut...
I found the perfect color match with this product. I love the brand and snatched this up as soon as prime days came around. I'm in my 40s now so I'm looking for a well rounded foundation thats good for my skin. I've bought this several times. It has buildable coverage and a smooth finish. It's not too matte or too dewy, it's just right. It allows my skin to breathe. It has staying power lasting through my whole workday. I recommend you get color matched so you know if you have neutral/ warm or cool undertones then purchase this product based on that. 5 ⭐️⭐️⭐️⭐️⭐️
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Reviewed in the United States on July 12, 2025 by Angela
Color: 09 Nude (Very Light with Rosy Undertones)
I got the wrong shade but I made it work for me! My skin has a lot of red undertones, darker green and blue around my mouth and eyes, and is textured, particularly because of dry skin. It's also oily around my t-zone and my nose. I'd say I have annoyingly back and forth combination skin. My trouble area is right under my bottle lip in the crease of my chin. I get bad acne and pick at it. This foundation applied very well to my skin with moisturizer and sunscreen. Even though I skipped my primer today. The coverage is good without using an excessive amount of product. It held up really well through a hard 2 hour leg workout, lots of face touches, wipes and rubs. I hate buying expensive makeup, but honestly there is a lot of value in having a good foundation. I think the price was worth it and would recommend. Photos: 1&2 before application, 3&4 freshly applied, 5&6 after a long day of sweating.
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Reviewed in the United States on May 6, 2025 by Samantha Samantha
Color: 12 Light Beige (Light with Neutral Under...
Why did you pick this product vs others?: It had good coverage and was lightweight. I had to return because shade was odd. It gave me a natural look, and it was not thick and caky.
Reviewed in the United States on June 28, 2025 by Blanca Belinda
Color: 10 Warm Nude (Very Light with Neutral Un...
This is my favorite foundation hands down! And I’m a makeup girly and have tried more than a few.. great coverage and not heavy at all! Easy to apply and blends really well, the color match is pretty good and it lasts all through my work day with very little touch ups!! I’m so glad I found this on amazon saving me a few bucks! I was a lil skeptical because I seen a review saying it was a fake, I opened it and inspected it with my last bottle which I purchased at ulta and it’s the real deal!! Would highly recommend
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Reviewed in the United States on April 22, 2025 by Samantha penn
Color: 06 Pearl (Fair with Neutral to Rosy Unde...
I liked how sketchy this product is presented. I appreciate the time and effort put into the non refundable counterfeit product. The picture I present is what I wanted. I am a DUMMY! I fell for this not realizing the nuance of changing up word play. The bottle is perfection. The packaging, 99% the same as the real product. The foundation is definitely light. But its not the name brand Too Faced. I have used the real thing and it is lighter feeling than this very close but not on target fake. The color, Pearl, is NOT the same as the true products color Pearl. I looked like a vampire. The good stuff made me look like I had lovely soft even skin tone and was all but invisible as far as color, honestly. I fell for it. Along with 1700+ others. I wasted $28. Something that will bug me forever. Good job Born Like This fakey product! You did your job. Enjoy my $28 that I gifted to you in sheer (no pun intended) idiocy for not noticing that subtle detail.
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Reviewed in the United States on January 7, 2023 by Lori Webre Lori Webre
Color: 15 Sand (Medium with Golden Undertones)
I absolutely love this product. Too faced is my go to for everything. I love that Amazon carries so many of their products at a much better price. This foundation has a great texture that feels great on my skin. It matches my skin tone perfectly and give me full coverage. Pair this with their primer and setting spray and you’ll be covered for the entire day. If you aren’t sure what shade you need the Too faced website offers a tool to find your perfect shade.
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Reviewed in the United States on April 17, 2025 by Wendy Foxx
Color: 12 Light Beige (Light with Neutral Under...
I cannot believe it’s taken me this many years to find the perfect foundation suitable for my skin. I’m skeptical to spend more than $30 on a foundation I’ve yet to try but I read the reviews and gave it a shot. Wow! Glides on so smoothly and sets in so naturally. This is the best foundation I have ever purchased and I’m highly impressed!!! I have fairly sensitive skin and my skin seemingly loves this product. Absolutely recommend this! So natural looking and a little goes such a long way! This will be my forever go-to from now on, lol! Love this product so much!!
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Reviewed in the United States on April 27, 2025 by Amberly
Color: 05 Seashell (Fair with Rosy Undertones)
too much good, covers a lot of the face, excellent quality
Reviewed in the United States on June 24, 2025 by Oneida Chavez