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Availability:
In Stock.
Arrives
Sep 5 – Sep 6
Color: 20B light beige (light skin with cool, pink undertones )
Item Form: Liquid
Color: 20B light beige (light skin with cool, pink undertones )
Skin Type: All
Finish Type: Matte
Recommended Uses For Product: -squeeze a dime-size amount onto your hand -pick up a small amount using your fave foundation brush -sweep onto skin in light, circular motions, starting at the center of the face & blending outward See more
Product Dimensions : 4.69 x 2.2 x 1.14 inches; 2.4 ounces
UPC :
Manufacturer : tarte inc.
Best Sellers Rank: #11,024 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #117 in Foundation Makeup
#117 in Foundation Makeup:
Customer Reviews: 4.5 4.5 out of 5 stars 1,069 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Sep 5 – Sep 6
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: 12N fair neutral (fair skin with a balan...
I do love all things Tarte. And this is no exception. The color goes on smooth, flawless, especially with the Tarte foundation brush (love). It is buildable if you like. I tend to have reddened areas on my face and this covers those areas beautifully without caking or feeling mask like. Would recommend for sure.
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Reviewed in the United States on June 14, 2025 by Maja Michele
Color: 25H light honey (light skin with warm, p...
I swear by this stuff. It is full coverage and amazing quality. It covers up my melasma and hyperpigmentation. It's long lasting 8+ hours and pretty waterproof. It's always my go to. Worth every penny.
Reviewed in the United States on August 4, 2025 by Brittany Devine
Color: 32N medium neutral (medium skin with a b...
Does a good job covering my flaws. I like the foundation. Stays all day. Doesn't cake.
Reviewed in the United States on August 11, 2025 by Eli & Heather
Color: 39B medium-tan beige (medium to tan skin...
Good coverage,great product
Reviewed in the United States on July 20, 2025 by Lynda Saxton
Color: 20B light beige (light skin with cool, p...
I used to use Smart Cover foundation as it gave the best coverage for my skin.....lots of scars and discoloration. I was really sad to see it discontinued. I spent so much money looking for something of similar quality to no avail, and when I read about this stuff, I was put off by the price and asked if they sent samples, but they don't. I bit the bullet because there was something about it...ingredients and color pictured, etc. and I have to say I was so surprised and relieved at what a wonderful product this is. I have problematic skin, and I have to mix colors to get appropriate color for my skin tone. I put it on in thin layers, letting it dry in between and it goes on so perfectly and seamlessly. It looks like I don't have pores before AND after applying setting powder. A little goes a long way, so for a person of low income ( me) that in some cases can't afford to use products of this quality, and end up trying cheaper stuff that cause problems and then having to spend MORE money to take care of said problem.....this one was my miracle product. I really struggled to decide to try it, but I bit the bullet and am I EVER glad I did. I hope they stay in business a long time. I am really in love with this stuff. It doesn't look cakey and has no build up if applied properly. This stuff was a GODSEND for me. It lasts all day and doesn't seem to come off on fabric or even if you have an itch that needs scratching. When it comes to your face, that is what you present to the world and I was so unhappy until I found this stuff. Hope this helps anyone who is needing any assurance that spending this much money is too much of a risk. I am done experimenting, thank GOD. I don't have to dread putting make-up on anymore!
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Reviewed in the United States on December 18, 2023 by sliphopper
Color: 26B light-medium beige (light to medium ...
So far, so good. I’m a neutral Olive and a licensed MUA, and I’m impressed. If you have a green-gray undertone like me 👻 🧛🏻♀️, this will probably do well for you. It IS a bit thicker, it’s full coverage. If you’re getting sunspots (yay me too), this will cover them as well as anything else I’ve used, including RCMA. I always put moisturizer or a serum under it first and let that dry. Or you can use a setting spray to achieve a more dewy effect. I love the Physicand Formula or ELF ones. This will keep the coverage but keep it from looking cakey. Shine on, 🫒!
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Reviewed in the United States on June 13, 2025 by Precious Powder Puff
Color: 27S light-medium sand (light to medium s...
Full coverage and buildable. Not thick and pasty. If you are older and having issues finding a foundation....me after trying over 20 different kinds...this is great. Use a moisturizer and primer under.
Reviewed in the United States on June 21, 2025 by Stacie Schottenbauer
Color: 20N light neutral (light skin with a bal...
Multiple articles touted this as the best… ehhh, I beg to differ. I’ll start by saying I love the Erborian baby skin bb but I was looking for something with a bit more coverage. I should have known better than to choose this one as it doesn’t even have spf (dumb, I know) but I chose it because of the articles and after reading a ton of the reviews. I disagree strongly with most of the positive reviews on here. This is where we part ways… 1. It is NOT lightweight. It is very thick, even when blended, and if anyone is within 12 inches of your face they are going to know you have makeup caked on. I, personally, like a natural look that makes it seem like I’m not wearing any makeup. 2. It completely dried out my skin and made it feel very tight. The skin was even a bit flakey around my eyes and mouth. My skin is normally not dry or oily and I always moisturize before adding anything else to my skin so the dryness was frustrating. The dryness also accentuated the “caked” appearance. 3. It is way too light. Obviously that is my fault for choosing the wrong shade but I am very fair, with pink undertones. All of the slightly darker shades noted cool or olive undertones and the next shade that noted pink or peach undertones was a medium shade. That seems weird to me. I thought that one of the perks of this product was the vast array of shades, something Erborian lacks. If not for issues 1 & 2, listed above, I would buy an additional shade and mix them to get where I need to be. Unfortunately, I hate the way this stuff feels on my skin (like pasty chalk). 4. Why in the world does any cosmetic company make a foundation/bb/cc product that doesn’t have spf? That’s just bizarre. Anywhooo, I’ll continue to blend my Erborian Claire baby skin bb with a little dot of of my e.l.f liquid blush to get the right shade of coverage, which doesn’t feel or look like I’m wearing anything at all and doesn’t dry me out. Final verdict… overrated and NOT for anyone with even remotely dry skin.
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Reviewed in the United States on June 4, 2025 by Amazon Customer