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Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

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Publisher ‏ : ‎ Portfolio (October 2, 2018)


Language ‏ : ‎ English


Hardcover ‏ : ‎ 272 pages


ISBN-10 ‏ : ‎ 0525537279


ISBN-13 ‏ : ‎ 74


Item Weight ‏ : ‎ 1.01 pounds


Dimensions ‏ : ‎ 6.2 x 0.93 x 9.3 inches


Best Sellers Rank: #240,740 in Books (See Top 100 in Books) #343 in Marketing & Consumer Behavior #785 in Strategic Business Planning #906 in Systems & Planning


#343 in Marketing & Consumer Behavior:


#785 in Strategic Business Planning:


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Top Amazon Reviews

    • Great book! Love how Jay simplified the best way to grow your business through word of mouth.
The media could not be loaded. As you can see in the video, I truly believe this is one of the better books related to word of mouth marketing. However, it's not just about marketing, but about how leaders and companies differentiate themselves to help them stand out. I saw Jay's recent keynote and it mirrored the book well so if you like the book I'd check out his speeches as well. ... show more
Reviewed in the United States on October 9, 2018 by Linds
    • Going to implement some of these concepts ASAP
There are many terrific books about marketing, some published decades ago. But Talk Triggers seems to have a very unique approach compared to most. It provides structure and the steps necessary to provide a clear and understandable plan for harnessing the power of word of mouth marketing. Jay & Daniel have created a book that doesn’t just tell you why WOM is so vital, but it also explains how to actually make it work. I devoured this book, took a lot of notes, and plan on implementing a few key ideas as quickly as possible. ... show more
Reviewed in the United States on October 3, 2018 by ArnieK
    • You need this book to make your business grow
Review Image by Joshua D. Bernoff - Bestselling Author and Writing Coach
If you’re in an agency, or in marketing, you’ve probably heard clients say “We want to create something viral.” It’s practically a meme. And it’s insipid. You cannot go out and create something viral. It’s a long-shot, like writing a bestselling novel or recording a hit record, and you can’t plan it. And even if you do it, what does it have to do with your business? Talk Triggers is about something far more fundamental — and achievable. It is about how to embed an element in your business — a small but fundamental element — that people will share and remark upon in a positive way. That’s a talk trigger. It creates word of mouth. And word of mouth is a powerful way to generate growth — more powerful, and way cheaper, than any other form of marketing. Word-of-mouth marketing is nothing new. The Word of Mouth Marketing Association, WOMMA, was founded 14 years ago. There have been dozens of books on the topic. But this is different. First off, it isn’t about marketing. It’s about embedding a talk trigger into your culture — and how to invent one. What kind of triggers are we talking about here? You know, like the warm cookie you get when you check into a DoubleTree hotel. Or Holiday World and Splashin’ Safari, a theme park where you get free drinks. No catch. Just all the soft drinks and soda you want, for your whole visit. Or Americollect, a medical collection agency where they’re ridiculously nice to you, they listen, and they’re sympathetic. Yes, a sympathetic collection agency. Describing these examples is fun. But this book is not just about describing examples, which any dope can do. That’s where the second point of differentiation comes in. This book is practical. Word of mouth seems magical. Some companies just seem to be able to do it, and some don’t. Jay Baer and Daniel Lemin aren’t about magic. They’re about science. There’s an actual plan here. They call it the 4-5-6 method. The “4” is the four things your talk trigger needs to be: Remarkable. Something unusual that stands out, that you’d remark on. Relevant. Something that pertains to your business. An ice cream store that gave out free Lactaid pills would be delivering something relevant (why don’t they do that?). An ice cream store that gave out free rain ponchos wouldn’t. Reasonable. Oprah giving a car to everyone in her studio audience is not reasonable. (And stuff like that isn’t affordable on a regular basis.) We’re talking about something small that makes a difference, like a cookie, or Paragon Direct, the New York City auto repair shop that picks up your car, fixes it overnight, and brings it back to you. Repeatable. Giving a free checkout to every ten-thousandth customer isn’t repeatable. The talk triggers in this book are things that touch every customer. The companies deliver them consistently. Like the free shipping and free returns for Zappos. The “5” is the five types of talk triggers — talkable empathy, talkable usefulness, talkable generosity, talkable speed, and talkable attitude. And the “6” is the six steps to build a talk trigger: research; customer interactions; brainstorming; testing and measurement; scaling up; and amplifying. If you get the impression from this description that this is a systematic program, you’re right. It’s not easy, but it’s universal. Anybody can follow this. Baer and Lemin have created the simplest possible guide to doing what your business ought to do to stand out and grow. As they say, “Same Is Lame.” But different is risky. This book takes most of the risk out of it. ... show more
Reviewed in the United States on October 2, 2018 by Joshua D. Bernoff - Bestselling Author and Writing Coach
    • One of my new favorite books!
This book is simply fantastic. From the very beginning you are provided useful information that you can put into action. The book provides many great examples from existing businesses as a resource to help you understand the ideas and how to implement them. I found myself constantly writing down notes. The topics were interesting and sparked many new great ideas. I own two small businesses and I plan to take the things I learned from this book and implement them ASAP. I have been looking for new ways to reach customers and reading this provided me with many new great thoughts. I also love how the book mentions Holiday World and the talk triggers it has! I am from Evansville, Indiana and it is very neat to see a hometown place find its way to an excellent book such as this. I couldn't put this book down. I can't wait to test the talk triggers I created on my actual customers!! This book is a must buy! ... show more
Reviewed in the United States on December 13, 2018 by Trey
    • An awesome how-to manual for word-of-mouth marketing
Jay and Daniel have outdone themselves and everyone else who has ever tried to write a book about word-of-mouth marketing. Talk Triggers is packed with research, insights and practical how-tos and tips to build word-of-mouth programs for brands. It's one of those few business books you find yourself dog earing and post-it-noting and even pulling out a note pad and taking notes from while you're reading it. I've already pulled several elements from it to present to clients, use in talks and have even bought five copies to circulate around my office. Bravo! ... show more
Reviewed in the United States on November 28, 2018 by Jason Falls
    • WOM is not just about getting your customers to tell a friend of a friend.
In a world where social media is saturated with viral dog videos, pregnancy announcements, and MLM propaganda, there seems to be one thing that can help your business stand out amongst the crowd - word of mouth marketing. Yes, there are plenty of book on this subject but none have contained this level of social intelligence and social proof in the social age. Jay & Daniel have done some stellar studying for this book. I loved how they were able to take real, relatable examples from companies large and small and connect them to their research. This book is brilliant for small business owners who are looking to create something remarkable (along with the other 3 Rs) that gets people talking about their company. ... show more
Reviewed in the United States on November 20, 2018 by jwsteiert
    • Read this book!
If you really want to differentiate your brand from competitors and create the proper conditions for word of mouth marketing than this is your book. The ideas are simple to understand yet powerful. If you've ever talked about how big the Cheesecake Factory menu is, how DoubleTree has fresh cookies at check-in or how Five Guys gives an extra scoop of fries with orders, you've promoted a talk trigger. Check it out today! ... show more
Reviewed in the United States on March 19, 2020 by Billy Brophy

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