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Social Media Marketing Workbook: How to Use Social Media for Business

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THIS IS THE OLD 2017 EDITION Search Amazon for the NEW 2022 Edition Search: Social Media Marketing Workbook 2022 2017 UPDATED EDITION - Social Media Marketing 2017 Learn SOCIAL MEDIA MARKETING in Plain English - Step by Step! Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing.Updated - Fully updated for 2017Social Media Marketing explained. It's a PARTY and you are the PARTY THROWER.Platform-by-Platform - Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest.Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other booksLearn to Advertise on Social Media Platforms without losing moneyWatch Videos - view step-by-step companion VIDEOS that SHOW you how to use social media for your business.Use the Worksheets - download WORKSHEETS that guide you step-by-step for EACH platform - Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.Access Free Tools - access the companion Marketing Almanac with free tools for social media marketing!The 1 Bestselling Workbook on Social Media Marketing for Your BusinessJason McDonald - written by a successful practitioner of Social Media MarketingStanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshopsGot Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Table of ContentsIntroduction - how this book works. How to access the companion worksheets and resources.Social Media Marketing - what it means to use social media for 'marketing.' It's a Party and you are the Party Thrower.Content Marketing - Content is the 'food and entertainment' of your social media party. How to create a content marketing machine.Facebook - understanding how to market on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising.LinkedIn - optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies.Twitter - Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter.Instagram - the 1 platform for visual shopping and consumer outreach. Both organic and advertising.YouTube - the three uses of video - supportive, SEO, and sharing / viral plus native video on other platforms.Pinterest - Pin it to win it on PinterestEmail Marketing - the Rodney Dangerfield of social media marketingSocial Media Marketing in PLAIN ENGLISH - step-by-step with a leading instructor from Stanford Continuing Studies Read more

Publisher ‏ : ‎ CreateSpace Independent Publishing Platform; Workbook edition (October 17, 2016)


Language ‏ : ‎ English


Paperback ‏ : ‎ 362 pages


ISBN-10 ‏ : ‎ 1539598144


ISBN-13 ‏ : ‎ 45


Item Weight ‏ : ‎ 1.6 pounds


Dimensions ‏ : ‎ 8.5 x 0.82 x 11 inches


Best Sellers Rank: #772,876 in Books (See Top 100 in Books) #154 in Social Media for Business #285 in Social Media Guides #453 in Direct Marketing (Books)


#154 in Social Media for Business:


#285 in Social Media Guides:


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Top Amazon Reviews

    • Best SMM Resource I've Found
Social media marketing is no longer something any business can ignore. However, learning effective social media strategies, along with the right tools, to make it easier and more effective can be like searching for the proverbial needle in a haystack. There are countless numbers of books and courses on the subject, but most leave you feeling like you learned just enough to realize you have no clue what to do next. That is not the case with "Social Media Marketing Workbook 2017". This book simplifies social media marketing as a whole, then breaks it down for the different platforms. What makes this book better than the rest is that it also gives you the tools you need to make your first (or next) social media marketing campaign less mind-boggling work -- and more effective. This book is perfect for any size business -- or for anyone who wants to learn to use social media as a way to market products, services, or ideas. Please take it from me. I've spent the past fifteen years as a copywriter, which means I've read hundreds of books on all types of marketing and advertising. This book is the most comprehensive resource you will find on the topic of social media marketing. ... show more
Reviewed in the United States on June 2, 2017 by Tina B.
    • A must for a beginner.
This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand. ... show more
Reviewed in the United States on October 15, 2019 by BooCee
    • Comprehensive - filled w/ great resources and powerful tools!
This workbook is a comprehensive resource that details our big social media marketing players. It offers insightful tips and tricks to research and evaluate performance to determine what works best in social media marketing for your industry, why, and how to make your own campaign a measurable, smashing success. The workbook includes a treasure trove of pointers to essential online social media marketing resources and direct access to a well-curated wealth of shortcuts to the powerful online tools you'll need to assess who's doing what where online and how to be successful - all via Professor Jason McDonald's website. This workbook is a well-organized, invaluable tool that's easy to work through, insightful, and easy and fun to read thanks to examples, graphics, easy access to worksheets, and legible font size! ... show more
Reviewed in the United States on December 20, 2021 by trinaclickner
    • Good so far except…
I have just started reading the workbook and it seems to present some good information. My one complaint is that I bought the paper version so that I could write inside the “workbook”. There’s just one problem with doing that. None of the worksheets are in the book! You have to go to the author’s website over and over and print out what you need. Probably good for his SEO and collecting peoples emails, but not great if you, as the reader, are trying to work “unplugged” or if you want to keep everything in one place such as in the book itself. I just wanted to be able to actually do the work in the “workbook “. ... show more
Reviewed in the United States on March 6, 2022 by mrrozzle
    • Quick, easy and fun way to start some buzz about our business again. The writer is responsive!
I had this book title in my Amazon shopping cart for months. It seemed pricey; I was not sure the investment would be worth it — or, honestly, if I'd even make time to read it with my busy schedule. However, circumstances motivated me to order it. Our 25 year steady flow of remodeling business customers trickled to a stop, ironically, in this apex of our economy. Or, maybe it was not so ironic. It was bound to happen. Our business has practically zero internet presence. Word of mouth worked great while it lasted. But maybe people are not talking with their mouths so much now. With this kind of pressure, we needed a book that would get us up and talking online — as quickly and painlessly as possible. I ordered it. When it arrived, I began consuming it quickly. Surprisingly, this tome turned out to be fun to read! The overarching metaphor is, after all, a big party! There are so many pauses for humorous relief in this book. Any reader will avoid feeling bogged down with technicality; the writer's empathy for his audience shines through. He is definitely a teacher at heart and asks for feedback and engagement over and over. The invitations to link up to worksheets and quizzes didn't work at first. However, the writer responded to my emails quickly and send me links that did work. I have my quizzes now! I'm only on the third chapter so far so I'm hoping to being numbered among the reviewers who said their business increased. ... show more
Reviewed in the United States on February 3, 2020 by HappySunnyTrails
    • I really like the face that you receive a permanent link to ...
I have just stepped into a role in marketing for my company and was looking for a book to use as a guide while I start finding my way through social media. I have grown up with social media as a resource staple but still wasn't quite familiar in how to adjust my experience to match what I am expecting for my company's profile. This book is very well organized - things that I wouldn't have even considered have been included in the guide and every bit of advice and guidance is relevant to what I am trying to achieve. I really like the face that you receive a permanent link to the PDF of the book as well as access to various worksheets to truly customize your experience in social media marketing. I would HIGHLY recommend this book to anyone who is trying to dip their toes in the social media marketing field and looking to dig deeper as you get more comfortable in what you are doing as well as how you are doing it. ... show more
Reviewed in the United States on June 5, 2017 by Lindsay

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