SHEGLAM Color Bloom Dayglow Liquid Blush Makeup for Cheeks Shimmer Finish - Love Cake
Condition: New
$7.49
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Extended holiday returns
FREE refund/replacement until Jan 31, 2027 Learn more
FREE refund/replacement until Jan 31, 2027 Learn more
This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2027
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
To initiate a return, please visit our Returns Center.
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Availability:
In Stock.
Arrives
Sunday, Nov 15
At a glance
- Condition
- New
- Color
- Shimmer Love Cake
- Size
- 0.18 Fl Oz (Pack of 1)
- Model
- B2002240694-JP
- Dimensions
- 1.3 x 1.3 x 3.1 in
- Weight
- 20 g
- Item Form
- Cream
Features 5
- WATERPROOF: The waterproof formula allows you to wear this blush all day without worrying about smudging or fading.
- LIGHT COVERAGE: With just a little bit of product, this blush provides light coverage that enhances your natural beauty.
- BUILT-IN APPLICATOR: Get easy and precise application with the built-in sponge applicator
- SKIN-LOVING INGREDIENTS: Enriched with vitamin C to brighten and soften skin
- CRUELTY-FREE: Leaping Bunny Certified
Specs 25
| Product Dimensions | 1.3 x 1.3 x 3.1 inches; 0.71 ounces |
|---|---|
| Item model number | B2002240694-JP |
| Manufacturer | SHEGLAM |
| Item Form | Cream |
| Coverage | Light |
| Color | Shimmer Love Cake |
| Skin Tone | Fair |
| Product Benefits | Subtly enhances and adds a natural glow to the cheeks |
| Container Type | Bottle or Tube |
| Skin Type | Combination, Dry, Normal, Oily |
| Water Resistance Level | Waterproof |
| Face Shaping Makeup Type | Blush Face Makeup |
| Complexion Benefits | brightening |
| Finish Type | Shimmery |
| Brand Name | SHEGLAM |
| Number of Items | 1 |
| Package Type Name | Palette |
| Model Number | B2002240694-JP |
| Manufacturer Part Number | sbbeauty42210325796 |
| Item Weight | 20 g |
| Item Dimensions | 1.3 x 1.3 x 3.1 inches |
| Material Type Free | Cruelty Free |
| Product Style | Natural |
| Recommended Uses For Product | Mattifying |
| Material Features | Cruelty Free |
No specs match.
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Sunday, Nov 15
Yes, absolutely! This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2027.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Never Fails!
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Size: 0.18 Fl Oz (Pack of 1)
Love This Blush! I’ve been using SHEGLAM blushes for a couple of years now, and they honestly never disappoint! I’ve tried several different shades, and I’ve been impressed with the quality every time. The pigmentation is beautiful, it blends easily, and a little goes a long way. One thing I especially like is that the formula doesn’t seem to dry out quickly like some other blushes I’ve tried. The color stays looking fresh and applies smoothly every time. There are also so many pretty shades to choose from, so it’s easy to find one that works with different makeup looks and skin tones. For the price, I think the quality is really good. They’re affordable, last a long time, and perform just as well as some more expensive blushes I’ve used. Definitely worth the price, and I’ll continue buying different shades!
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Reviewed in the United States on September 8, 2026 by Laura M.
SO good!!
Color: Rose Ritual
Size: 0.18 Fl Oz (Pack of 1)
If you’re searching for a blush that truly performs without straining your budget, you have to try the SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish in Rose Ritual. I was genuinely amazed by the quality of this blush, especially considering how affordable it is. I’ve experimented with plenty of high-end blushes, some at triple or quadruple the price, but none have wowed me quite like Rose Ritual. The pigment is striking and really stands out, which is ideal for my daughter’s dance performances. She needs bold colors that are visible under stage lighting, and Rose Ritual delivers beautifully, providing her cheeks with a fresh, lively flush that looks radiant both from afar and up close. The formula blends effortlessly, making it easy to layer for more intensity or keep it subtle for daily wear. One thing I really appreciate is how comfortable this blush feels on the skin. It’s lightweight, doesn’t clog pores, and lasts for hours, even through busy dance recitals, without needing any touch-ups. The packaging is also adorable and durable, so it’s perfect for tossing into a makeup bag or purse on the go. I’m honestly so impressed that I’ll absolutely be picking up more shades from sHEGLAM. It’s rare to discover a product that surpasses expectations, but this blush has quickly become a staple in both my makeup routine and my daughter’s stage essentials. If you’re after a high-quality blush without the steep price, I can’t recommend Color Bloom Liquid Blush enough. And the packaging? Absolutely stunning!
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Reviewed in the United States on April 8, 2026 by Jenny
SHEGLAM Color Bloom Liquid Blush – Pink Slip.
Color: 007 Pink Slip
Size: 0.18 Fl Oz (Pack of 1)
The SHEGLAM Color Bloom liquid blush in the shade Pink Slip is an absolute gem for anyone who loves a natural, radiant glow. Its silky texture blends effortlessly into the skin, giving cheeks a soft flush of color that looks fresh and luminous all day long. A little product goes a long way just a small drop delivers impressive pigmentation that can be easily built up for a more intense look. The packaging is sleek and practical, with a precise applicator that makes it easy to control how much product you use. Whether applied with fingers, a sponge, or a brush, it melts beautifully into the skin without patchiness or streaks, leaving a smooth, dewy finish. In terms of performance, this blush truly stands out. It’s long lasting, comfortable to wear, and complements a wide range of skin tones thanks to its balanced pink tone. It feels lightweight on the skin and doesn’t emphasize texture, making it perfect for both everyday makeup and more polished looks. I also love that it provides a healthy, youthful appearance without looking overly shiny or artificial. SHEGLAM has created an affordable yet high quality product that rivals many luxury brands. Pink Slip is the perfect blend of pigment, softness, and glow a must have addition to any makeup collection.
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Reviewed in the United States on October 7, 2025 by Maybel M.
Great Cheap Liquid Blush
Color: Shimmer Devoted
Size: 0.18 Fl Oz (Pack of 1)
Where my blush girliesss at Highly pigmented—a little goes a very long way. Blends out beautifully and gives a healthy, radiant glow. Easy to build up or sheer out depending on the look you want. Mid-lasting wear throughout the day. The shimmer adds a pretty luminosity without looking overly glittery. Cons Because it's so pigmented, it's easy to apply too much if you're not careful. May take a little practice to find the right amount for your preferred look. Overall I was impressed with this blush. The pigmentation is excellent, and just a tiny dot is enough for both cheeks. It blends nicely, adds a beautiful glow, and lasts well throughout the day. If you like a blush with strong color payoff, this is definitely worth trying.
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Reviewed in the United States on June 7, 2026 by Sydney G.
Love cake for the win!
Color: Love Cake
Size: 0.18 Fl Oz (Pack of 1)
I selected love cake matte, after much back and forth on what color to get. This is my second cream blush purchase (failed picking appropriate color last week, selecting from swatches online is tricky) and knew this time I needed to research a little. I searched for swatch images of love cake, devoted, hush hush, and rose ritual. I was aiming for a natural look and settled on love cake. I feel the pictured swatches for this product are accurate. I am brunette with green eyes and fair/light medium neutral skin. I am very pleased with the color! When this little gem arrived, I immediately liked the packaging. The box was sealed in a plastic bag and the box was taped shut (manufacturer fancy circle tape, not office tape). The box was cute too! The product itself had another adhesive strip on the cap and lower portion. This is all important because I don’t want to use already used blush and I bet you don’t either. If all that wasn’t done, I would’ve guessed the blush was already used because the applicator is already covered in blush. I guess I thought it would need to be primed but not the case. The product packaging is really high quality for the price. Looks fancy! I ran out of cheek heat (maybelline) and loathed the product packaging. It was messy and wasteful because too much would come out or none at all, then a lot, and it was all on my fingers and stained them because if I put it directly on a brush it was hard to accurately place and ugh. Color pigment was very good though. This applicator for sheglam is excellent. No waste. No messy fingers. Precise application. Blend with brush. Good to go. Highly pigmented. A little goes a long way. It’s liquid so don’t spill that cute fancy container! Blends well with brush to a natural finish. Longevity of wear is good. I feel quantity is fair according to price. I’m interested to see how long it lasts me. I’ll repurchase and I’m eyeballing the sheglam contour creams for my next purchase. And I do love cake!
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Reviewed in the United States on January 21, 2024 by allyse
Take reviews with a grain of salt…
Color: 007 Pink Slip
Size: 0.18 Fl Oz (Pack of 1)
I’ve been using this blush for years. I don’t know, I’d expect a liquid blush to be “dewy” before fully drying and being set with powder before being technically considered matte. I would HOPE a liquid blush is sheer but buildable and not have to work backwards if it’s not my intention to look like a clown or drag queen. That’s just me though….will all that being said, I love this blush. I initially tried it because the colors Pink Slip and Petal Talk were the only blush shades that I’d come across that were truly cool toned (and at an affordable price). I would suggest stippling the product on with a regular blush brush, applying the product that way for those that have had issues with spotting when using the applicator directly. I never bothered doing it that way, as I feel using the product with a brush gives me more control over the amount of product, covers more area at once while also getting even coverage. I personally like layering the two colors mentioned above - I’m a light-medium to true medium level 3-4 skin tone with neutral olive undertones. I also have typically very dry skin without proper care. I almost always use Pink Slip on the apples of my cheeks diffusing less product as I work inward (I have fat cheeks so I try to avoid pulling attention inward) and diffuse the shade Petal Talk up my cheekbones into my temple and lightly stipple the remaining product over the outer apples to fuse the shades together. I like to then use their contour stick in the shade stone over my temple and cheek bone area. I use the liquid version under my jawline using one of those self tanning brushes that look like the bristle gua sha tools. I think all sheglam face products have been rather decent, with many that I prefer using over expensive “higher quality” brand makeup. I find that with any liquid makeup it’s important to use a setting spray during application and then a final setting at the end (I use two different products with one used strictly for finishing) - the point in saying all this is I find it key in regards to liquid makeup and its longevity, otherwise it is pretty easy to just swipe it right off. Anyway, sorry for my rant - I say unless you have extremely oily skin this is 100% worth trying especially for the $$. With proper application, you can achieve either a natural flush or a dramatic pop of color with ease of use. Photo attached is a full face of SHEGLAM products except for mascara, eyeliner and lips and a photo of the tools I use with their liquid blush and contours. Stay beautiful, dolls 💕💅
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Reviewed in the United States on June 22, 2026 by Michelle
“Night Drive” doesn’t look matte on my dry skin. Looks REALLY glowy.
Color: Matte Night Drive
Size: 0.18 Fl Oz (Pack of 1)
I have very fair, very cool toned skin. Anything with even a HINT of warmth looks even warmer on me (like like those with warm undertones who use anything even slightly cool looks even cooler toned on them). It’s hard finding good blush shades for my very cool skin. I’ll get a pink and it ends up looking peach if it has a little warmth to it (and many do, although now the cool toned baby pink has become more popular, finding a pink that works for me hasn’t been as hard as it used to be). But I found dusty pinks, mauves, purple, berry, and plum tones look best on me. With berry tones, I usually need to be careful since I’m very fair and most are deeper in color. They can also lean warm and end up looking more like a red on me than a berry. The shade “Night Drive” in the first photo looked like it was a beautiful dusty rose color. In the photo showing all the shades swatched together, it looked like a beautiful plum color. But then in the other photo where it showed the 3 new shades and had a shade description, the color looked like it was more of a reddish berry, but was described as a deep plum red. To me it’s either plum (a purple toned shade) or red, but I guess “deep plum red” means it’s a berry with a red tone. I was hoping it would end up looking more like it did in the first photo (a kind of dusty rose color) or the swatch photo (a beautiful plum color), and not be too red toned. They have both matte and shimmer finishes. 4 shades have a shimmer finish and 11 shades have a matte finish. Some shades come in both finishes - matte and shimmer - while some of the others only come in one finish (either matte or shimmer). I was happy when I saw the shade I wanted (“Night Drive”) was one of the matte shades. I don’t like my blushes to be shimmery. Shimmery usually means glittery, which I don’t like. Shimmer/glitter can accentuate texture and fine lines, plus depending on the shimmer (if it’s larger shimmer/glitter particles), then that can migrate to the rest of my face. And even if there’s no glitter, dewy/glowy finishes still can accentuate texture and fine lines. So I prefer my blushes to be matte, and I can add glow another way if I want it. In person, the shade is more like it appeared in the photo showing the 3 new shades with the description, and I’d definitely agree with the description of “deep plum red.” It definitely is a kind of plum color but with a red tone to it. On my very cool toned skin, it shows more as a red than I wanted, but it still looks nice. The component is nice! It’s a plastic, hexagonal tube that has a soft, baby pink kind of color that has a frosted gradient look to it. The top twists off to reveal a pointed sponge tip that you can easily dot onto the cheeks. When the sponge tip goes into the bottom of the tube, there’s a piece inside that I guess is kind of like a stopper to keep too much product from coming out. I was worried how that’ll work once I’ve used these a lot and they start to get low - will I still be able to get product on the sponge? Because with that stopper in there, it seems like once it gets low and the product isn’t hitting that spot, I wonder how it gets the product? But only time will tell. So far, I’ve been using this shade off and on for 5 months and it doesn’t seem like there’s any less product on the sponge tip when I take it out now than there was when I first started using it. So I’m happy about that. You get enough product on the sponge tip where you can use the tip to dot it on your cheeks. That’s how I’ve been preferring it when I apply it. I take the pointed tip, and do a couple tiny dots. Then I take my fave brush for any liquid/cream product (Elf Putty Brush) and dab the product out. I stamp the brush over the dots to spread the color out where I want it, and then keep lightly stamping to blend it to where I want it. It blends out nice and easy. I prefer doing dots on one side, blending that out, then doing the dots on the other side. I have tried it where I apply the dots to both sides and blend out one side then go to the other, and I’m still able to blend the other side easily. I also tried applying some to the back of my hand (stamping the sponge onto the back of my hand, then dabbing my brush into it to pick some product up and spreading it evenly on the brush) then going in and applying it on my cheeks. This worked well to, but I felt like I wasted a decent amount of product doing it this way. I had to keep putting more on the back of my hand to pick up more product. But this is a good way to do it if you feel like it’s too pigmented or want a slight wash of color. Unfortunately, even on my very dry skin, this does NOT look matte AT ALL. It looks REALLY dewy. Thankfully, it doesn’t have any shimmer to it. But it has a very dewy look to it. Because of that, I feel like it can sometimes pick up product underneath (like my foundation), which I HATE! I at the same time I got this, I also got 2 shades of the SheGlam Sun Sculpt Bronzers and I LOVE those. They apply nice and easy, dry down and set on their own, and have a matte finish but not too matte where it looks dry. They’re beautiful. I was expecting the formula of this blush, being a matte finish, to be similar to those. So I was pretty disappointed when it wasn’t. I have to be really careful when applying it to make sure my foundation underneath doesn’t lift up. I have to usually wait a bit after I apply my foundation before I apply this, which just isn’t always easy to do. I use a fan sometimes to speed the process up. But, it’s just not something I like having to deal with. I’ve used tons of liquid/cream blush formulas and I’ve never had issues with them lifting any of my foundations underneath when using my HG brush for them (the Elf Putty Brush). There’s just something about that brush that’s always magic with liquid blushes. But NOT with this one. I also tried using a sponge and my fingers, and still had the same thing. I’ve tried this with different foundation formulas and finishes. This seems to work best with a matte foundation, but even then, I need to be careful when applying it so foundation doesn’t lift up underneath. I tried setting my face with powder before applying this and that didn’t work at all! It just made this look patchy and uneven. So, I just need to let my foundation set completely on its own before applying this and be careful when applying it so it doesn’t lift my foundation underneath. Then, I need to put a tiny bit of powder of this so that it doesn’t look so dewy. Overall, this one wasn’t a win for me. I LOVE the Sun Sculpts (in shade Tawny Amber for bronzer and Soft Tan for contour). If the formula on this blush was like those, I’d love this too. But, unfortunately, it’s not. It’s glowy when it’s supposed to be matte and just finicky to work with. So this isn’t something I’d recommend unless you WANT a dewy blush that isn’t shimmery/glittery and don’t mind it might be finicky to work with and lift up your foundation. I give it 3 stars. It’s okay, but not great.
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Reviewed in the United States on March 12, 2024 by Amazon Customer
Love
Color: Hush Hush
Size: 1 Count (Pack of 1)
I love this blush! It’s so moisturizing and a very beautiful shade.
Reviewed in the United States on October 12, 2026 by Allison Harris