Search  for anything...
Rimmel

Rimmel London Lasting Finish 25HR - 201 Classic Beige - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz

  • Based on 932 reviews
Condition: New
Checking for product changes

Notify me when this product is back in stock

$7.99 Why this price?

Buy Now, Pay Later

As low as $1 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: Unavailable
Fulfilled by Amazon
Available payment plans shown during checkout

Recently Viewed

Color: Classic Beige 201


Size: 1 Ounce (Pack of 1)


Features

  • 25 hours of transfer-proof wear
  • Full coverage with a natural finish
  • Skin-friendly Comfort Serum
  • Waterproof formula
  • SPF 20 to help protect skin

Description

Lasting Finish 25HR Foundation is a long-lasting Rimmel foundation that provides up to 25 hours of budge-proof, flawless coverage, even in heat and humidity. This lightweight foundation contains hyaluronic acid for instant hydration, Comfort Serum for extra-comfortable wear and added vitamin E to fight off free radicals.

Item Form: Cream


Color: Classic Beige 201


Skin Type: Normal


Finish Type: Natural


Recommended Uses For Product: Full Coverage, Foundation, Skin


Product Dimensions ‏ : ‎ 1.4 x 1.4 x 5 inches; 1 ounces


Item model number ‏ : ‎ 2


Manufacturer ‏ : ‎ Coty Inc.


Country of Origin ‏ : ‎ USA


Frequently asked questions

This product is currently out of stock. Please check back later for shipping info.

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Go light and you’ll love it
Color: Soft Beige 200 Size: 1 Ounce (Pack of 1)
I first went a little too heavy and didn’t love the look, but when put on lightly with a brush and only added to where/if needed, this foundation is the best! Beautiful finish, coverage and staying power. Love it.
Reviewed in the United States on February 9, 2025 by J&L
    • a new staple
Color: Ivory 100 Size: 1 Ounce (Pack of 1)
this foundation is so nice! it’s exactly what it says “full coverage, and lightweight”. it’s your skin but better. plus, it’s $7. it’s similar to l’oreal true match foundation but a bigger bottle and cheaper.
Reviewed in the United States on January 31, 2025 by Hannah Selden
    • A Solid Performer with a Few Drawbacks
Color: True Ivory 103 Size: 1 Ounce (Pack of 1)
Coverage: This product offers excellent coverage and conceals imperfections with ease for a flawless complexion. Longevity: This foundation stays put for hours on end as long as you don't sweat or get it wet. Texture: With its smooth texture, this foundation blends seamlessly onto the skin, providing coverage without feeling heavy or cakey. Drawbacks: It lacks sweat resistance and can dry up, accentuating creases around the mouth and eyes throughout the day. Final Thoughts: Overall, this product is a solid choice for those seeking long-lasting coverage, but occasional touch-ups may be necessary (especially in the summer) to maintain a seamless finish. ... show more
Reviewed in the United States on June 14, 2024 by Jena C.
    • Nice price!
Color: Ivory 100 Size: 1 Ounce (Pack of 1)
Review Image by Tequila Tequila
Review Image by Tequila Tequila
For me this is the perfect shade and good quality foundation! It feels light and looks natural
Reviewed in the United States on January 12, 2025 by Tequila Tequila
    • Excellent foundation for the price.
Color: True Beige 203 Size: 1 Ounce (Pack of 1)
I bought this foundation specifically because of the PRICE - Rimmel is a decent brand, and the the price of this foundation is half that of other major brands so I thought id give this foundation a try. Surprisingly it is a pretty good foundation, easily comparable to foundations of other major brands. Its full coverage, goes on well, doesn't seem to cake up when it drys. ... show more
Reviewed in the United States on October 30, 2024 by Nakita
    • Good coverage but not great for dry skin
Color: True Beige 203 Size: 1 Ounce (Pack of 1)
The coverage was very good, had an odd scent but the reason why I returned it is because it dries down very quick so in my opinion it's very hard to blend cream products on top of it. It also to me was very drying even though I use serum and moisturizer before I put on foundation. Going to stick to my wet and wild photo focus. ... show more
Reviewed in the United States on April 16, 2024 by vicky ephraim
    • Rimmel foundation comes in many colors and protects your skin all day long!
Color: Ivory 100 Size: 1 Ounce (Pack of 1)
I started using Rimmel foundation years ago, and after stores quit carrying it I checked on eBay and Amazon and have been able to find it although the price is 3 times more now, but still cheaper than some brands. I do like this makeup and it last throughout the day, dries quickly and protects your skin all day long. ... show more
Reviewed in the United States on March 8, 2025 by Gigi Young
    • Thin like I wanted
Color: Ivory 100 Size: 1 Ounce (Pack of 1)
Works great with my skin tone Thinner consistency which I prefer Works well on my skin
Reviewed in the United States on February 7, 2025 by Bailey

Can't find a product?

Find it on Amazon first, then paste the link below.